guide TheMaximum Payoff
Introduction
For
F
Sellers
or most people, the sale of their home is one of the five most important financial transactions of their entire life. Who you select to represent you in this transaction can help or hurt you when it comes to getting what you deserve from the sale of your home. The information in this guide is to help you make the right choice in a Realtor that will do all they can for YOU. Many Realtors think their most important job is satisfying the customer. I don’t believe in working with customers; I believe in taking care of our clients. What’s the difference?
Customer: A person who purchases a good or service from another Client: A person that depends on the protection of another I believe that satisfying the client is simply the minimum requirement for staying in the business. My staff and I work constantly to improve our systems, processes, and services to go well beyond the standard level of service provided by most Realtors and provide the care and direction for our clients. Our team is built on a strong foundation of core values and purpose. The Custom Taylored Team aims to create a fun, exciting and challenging environment of teamwork to help everyone achieve their goals. Each member of the team is dedicated to teamwork, continuing self improvement, positive attitudes and most importantly family. The passion for client service comes first with every person that walks through the doors. Our main objective is to get you the most amount of money in the least amount of time and with the least amount of stress. We strive to provide you with the best service in the industry while keeping you informed about every aspect along the way. There are many factors involved in selling a home. It really boils down to aggressive marketing, a sound pricing strategy, knowing the numerous options that are available to you (you will learn them soon), and finally, having an agent who has an intense interest in your well-being above and beyond anything and anyone else.
Why Homeowners
DON’T
noitcudortnI
t n e g A e t a Real Est
go to the same
A
ccording to the National Association of Realtors Profile of Home Buyers and Sellers, 69% of all homeowners DO NOT go back to the same Realtor! Why?
worked with us to sell our home that we “ Paul loved very much and got us our asking price
“
1. Lack of communication 2. Too many promises, nothing delivered 3. Little to no marketing of my home 4. Priced my home unrealistically 5. Hard to get in contact with 6. No advice on how to stage my home 7. Less experienced than what they appeared 8. Most buyers weren’t qualified 9. Lack of professionalism 10. Promised a selling price far from reality 11. Didn’t show my home 12. Too busy 13. Didn’t listen to what I wanted 14. Poor negotiating skills 15. Sold my home for a low price 16. Left out important details 17. Lack of representation 18. Too pushy 19. My home didn’t sell 20. Didn’t do anything I couldn’t have done
because he knows how to sell a home, not just a house.
- Steve & Ursula Weber
you must ask your
in 28 days for “ Paul100%soldofourourhouse asking price. We
“
QUESTIONS 25 Realtor Critical
benefited hugely from his market knowledge & expertise.
– Clint and Jessica Woods
I
t’s important to know the track record of the Agent who is going to take care of one of your largest investments. Ask another Realtor these questions to see who will do the most for you!
1.
How long have you been in Real Estate?
8 Years
2.
Are you a full time agent?
Yes
3.
Is your company nationally or locally owned?
Locally
17. Have you sold homes that other agents couldn’t sell?
Yes
4.
Is your office open 7 days a week?
Yes, 24 hours a day
18. Do you have Featured Homes on Realtor.com?
Yes
5.
Does your office provide a tour of homes?
Yes
19. Do you have a Guaranteed Sale Program?
Yes
6.
Do you work alone or with a team?
Team
20. Do you control your marketing or does your broker?
I do
7.
Do you have a detailed marketing plan?
Yes
21. How much do you spend on marketing each month?
$5,064
8.
How many staff members do you employ?
6
22. Do you advertise on Craigslist & YouTube?
Yes
9.
Do you specialize in existing home sales?
Yes
23. On average, how long does it take you to sell a listing?
43 days
10.
How many clients did you help move last year?
50
24. Can you sell my home?
Absolutely!
11.
What is your list price to sale price ratio?
97.20%
25. How soon can you start?
NOW
12.
Do you prospect for new leads daily?
Yes
13.
Do you have a verbal follow up/feedback program?
Yes
14.
How often do you provide statistics to us on our listing?
Weekly
15.
How many websites will you advertise my home on?
About 200
16.
Do you feature professional photos and virtual tours?
Yes
How to Recognize
Introduction
INEFFECTIVE Real Estate s e c i t c a r P R eal Estate has been practiced for over 100 years and it’s the way most agents operate today...
A. B. C. D. E. F.
Advertise Themselves Place a sign in your yard Create a flyer for your property Post Listing on MLS Encourage office to show it Try an Open House
These traditional methods in real estate have proven less and less effective as the times have changed. In today’s market, you need a Realtor with the knowledge and experience to get your home sold. We utilize the latest technology, consumer innovations, and unique team system to market your home for all it’s worth and get you what you deserve.
Think about this: • Would you entrust a surgeon with your life who has had 11 successful surgeries and still practices with equipment and knowledge from 1950? • If you were on trial for murder, would you consult a lawyer who has been in court twice and only refers to the books he used in college for examples?
3.2% more money for home sellers than the average Realtor. Jay put an additional $15,000 in my pocket and sold my home in 13 days!
• In real estate, there are well known facts on how most agents conduct business. The pitfalls are typical and unfortunate. Most agents: • Promise too much to too many customers and lose focus • Have little or no support staff and end up wasting time, energy and money • Sell few properties due to lack of efficiency • Limited resources
How to Recognize
EFFECTIVE Real Estate s e c i t c a r P s r e l l e S T
he most successful real estate agents only focus on what works. For over 7 years, I have researched and developed systems that are proven to get results. We are always looking for the newest and most innovative ideas to help you get the most out of your home selling experience. We will...
A. Advertise the property where you can generate the most buyers B. Build maximum buyer interest through exceptional online presentation with photos & virtual tours.
C. Download your listing on the most respected and prominent real
estate web portals including Realtor.com, Yahoo.com, Homes.com, Craigslist..org, Zillow.com, MyABQHomes.com, YouTube.com as well as the local MLS website and Board of Realtors Multiple Listing System, to create an intense interest from agents and buyers at large
D. Funnel large groups of buyers who actively drive neighborhoods looking for open houses to your home using special directional signs and advertisements to get buyers through your door
Keep in mind, top agents make strong promises of action and service, then back them up in writing to insure complete accountability to their sellers. They have highly efficient teams of trained professionals in place to take care of you throughout the entire real estate transaction. With The Custom Taylored Team, you will find a highly efficient and focused team ready to do all they can to get your home sold.
noitcudortnI
Introduction
4 Point Marketing Approach The
guaranteed esults 1 Home
Re
Analysis
2 Marketing 3 Design
& Advertising
& Deliver
4 Multi-Media
Marketing
4Point
The
guaranteed esults Re
T
hroughout the Maximum Payoff Sellers Guide, you will see our Guaranteed Results! Our system is
a team approach with the manpower of multiple agents and resources to aggressively market and sell your home while seeing your transaction through every step to a successful completion. We work in an environment that demands quality service and guaranteed results. Each person on the team has a specific responsibility to you, our client, in the process of selling your property. Our team makes the possibility of getting your home sold fast and for top dollar a REALITY.
1 Home Analysis
Together we will review your home to determine what the outstanding
4 Multi-Media Marketing
We guarantee to market your home for more and in more places. Our mul-
features are. We will go over staging ideas that will appeal to almost any
tiple media sources are proven to effectively and aggressively advertise
buyer as well as go over market information to price your home correctly.
your home to the most amount of qualified buyers. This includes 2 Proven
2 Marketing & Advertising
Programs which corresponds with our 7 Essential Marketing Systems:
Proven Programs:
We want to work with you to develop a custom strategy and approach to
• Innovative Consumer Programs
put your home in front of as many ready-to-buy buyers as possible. You
• Leading Edge Technology Programs
will have input when developing your personal marketing strategy and be informed about the progress along the way.
3 Design & Deliver
Essential Marketing Systems: • Multiple Listing Service • Over 200 Different Websites • Guaranteed Sale Program
Marketing your home is our responsibility...we will design advertisements,
• Email Blast to Clients and Agents
emails, flyers and signage that will deliver the best message about your home.
• Direct Mail Campaigns
If there is something you want us to develop for your property, let us know
• Aggressive Online Marketing
what you want, and we will deliver.
• Direct Contact with our VIP Buyers
Buyer’s
Introduction
advantage ogram Problem:
Pro
Did you know 90% of homebuyers are not interested in the home the Realtor wants to show? Usually, it’s the Real Estate Agent who picks the homes the buyer will view. This is a waste of everyone’s time.
Solution:
When you talk to one of our agents, you will be entered into our system along with the criteria of what you are looking for. Our unique computer system will send potential buyers regular information by email, fax or mail of homes that match their home buying preference. We stay in regular contact with a huge group of buyers, many of whom are potential purchasers of YOUR property.
Seller’s Benefits Your home is in front of a huge group of potential, qualified buyers that are very interested The mailings to our “Buyer Advantage Program” group are very select and represent a powerful way of representing your home to this group This service builds buyer loyalty, giving us a strong number of serious prospects to bring through your home
Buyer’s Benefits Buyer Advantage Program and got an update every time a new property came online. That is how I found my perfect home!
Buyers receive regular updates on all homes that match their criteria After previewing the material, buyers can select which homes they are interested in viewing The service is absolutely FREE and obligates buyers to nothing even though it is very successful
Introduction
Leading Edge
technology s m a r g ro P
1 360
Visual Tours
2 Multiple 3 Quality
Property Photos
Lead Conversion
4 OVER 200 Real Estate Websites
multiple
Introduction
propertytos Problem:
Phot
When searching for a home, buyers buy based on what they see. If your home is being advertised without property photos, your home is being overlooked 75% of the time. Buyers want to see what they’re getting and the more pictures they can see the better. You can have the best description in the world but without the picture to see, your property will not sell.
Solution:
We understand how buyers think and where they look to find their perfect home. 87% of buyers begin their search for homes on the internet and most buyers search through pictures before reading descriptions. We want your house to be the home buyers stop to look at and do that by displaying multiple photos. It’s important to understand what the buyer is looking for and we want to show them every aspect of your home.
Seller’s Benefits We will post multiple property pictures in all of our internet advertising as well as on property flyers to give buyers the full spectrum of your home By posting the maximum number of photos on the MLS, we will get buyers and other realtors interested in YOUR property We will take pictures throughout the inside and outside of your property to show what your home has to offer
yond when it came to selling our home. The
Buyer’s Benefits
Buyers get to see your home from every aspect through the multiple photos posted online
so smooth!
Buyers are more apt to see a home in person after liking what they see online
s r e l l e S conversion quality Lead
noitcudortnI
Problem:
Even if your agent is marketing your home online and in print the lead capture and conversion process is critical to getting buyers to actually work with that Realtor and ultimately view your home. NAR reports that the average response time to an internet lead is 16 hours with 32% of all leads not being responded to at all. Is this how you want inquiries from interested buyers handled on your home?
Solution:
Our revolutionary web site converts interested buyers into hot leads at a rate that quadruples the average web site. We generate over 250 internet leads a month and we average 12 buyer calls a day. We have trained professional lead managers that focus on getting the appointment with the buyer and ultimately work with us to buy a home. Hopefully, your home. Our lead response time is typically under five minutes within the hours of 7am-10pm seven days a week. Our system for attracting buyers has been recognized internationally and will play a huge role in the sale of your home.
Seller’s Benefits Our lead conversion program will bring you more interested and qualified buyers We have lead coordinators in constant contact with buyers waiting to buy the perfect property
Buyer’s Benefits Potential buyers have complete access to see any home while getting the answer they want quickly With our lead conversion, buyers get the response they need to make the decision to buy
stepped in an made an offer when I found the home that would work for my family. We were thrilled! Thanks.
over 200 effective
Introduction
real estate es Problem:
Websit
The fact that the majority of U.S. households now have Internet access, combined with the advent of numerous websites offering virtually unlimited listings of real estate for sale, means that today’s buyers rely increasingly on the Internet as their primary source of information and data about property for sale. With thousands of real estate sites now competing for attention, few agents have the time, tools, or resources to exploit the Internet’s value as a sales tool.
Solution:
The Maximum Payoff Sellers Guide has developed partnerships with over 200 websites, each designed to capture a unique sector of the home buying public and push them to YOUR property. Our websites include MyABQHomes.com, PaulTaylorNM.com and My505Homes.com
Seller’s Benefits
My505Homes.com has listings, market data and info along with numerous FREE REPORTS designed to make buyers identify themselves as a potential buyer for YOUR property Hundreds of other websites target specific buyer sectors and populations, effectively facilitating buyers identifying themselves to us
Buyer’s Benefits
Jay’s team. He guaranteed the most when it came to selling my home and we were very pleased!
Our one-stop websites are recognized as extremely valuable resources for the FREE information buyer’s crave These sites allow buyers to circumvent dealing directly with agents while still getting their information
PaulTayl orBi o TheCus t omTa yl or e dTe a ms pe c i a l i z e s i nr e s i de nt i a lr e a le s t a t er e pr e s e nt i ng bot hbuye r sa nds e l l e r s .Pa uli sapa r t ofRE/ MAX,t hel a r ge s tr e a le s t a t e c ompa nyi nt hewor l d.Pa ula ndhi s t e a mha vehe l pe dhundr e dsoff a mi l i e s r e a l i z et he i rr e a le s t a t egoa l st hr ough i nnova t i vema r ke t i ng,c ut t i nge dge t e c hnol ogya ndpe r s ona l i z e dc us t ome r c a r e .Byput t i ngc l i e nt sf i r s tbe f or e pr of i t ,Pa ula ndhi st e a mha vec ons i s t e nt l ygr ownt obeoneoft hea r e a ’ s l e a di ngr e a le s t a t ee xpe r t s .
Copyrighted Material For the exclusive use of the party to whom this material was sent ONLY and not for dissemination to others. If you are not the party to who the The Custom Taylored Team addressed and sent this material, you are hereby notiďŹ ed that this is proprietary information that you have received in error. Please immediately return this material to the following address or call us at the number below and we will make arrangements to have this material picked up: Custom Taylored Team RE/MAX Alliance REALTORS 9577 Osuna Rd. NE, Ste. B Albuquerque, NM 87111 505-400-4129 Paul@MyABQHomes.com The following material is the sole and exclusive property of the The Custom Taylored Team No portion of this booklet may be copied or- otherwise reproduced without the express writtten approval of the The Pozek Group. Copyright (C) 2011 The Custom Taylored Team All rights reserved.