Pawel Adamek Level 6 OUGD301 Design Practice 3 Brief 3: Led Zeppelin IV 40th Anniversary Board 1
Brief In celebration of the 40th anniversary of Led Zeppelin’s album Led Zeppelin IV (or alternatively titled with the four symbols above), I have produced limited edition 7” vinyl records for each of the eight tracks on the album.
Logo This is accompanied by an advert on the back of an issue of MOJO music magazine that is celebrating the 40th anniversary of the album. This magazine comes with a free CD of cover versions of every track on the album.
The logo makes use of the fourth symbol out of the four that are associated with the album. It acts as the zero in the number forty to unify the album with its age. The copy on the logo, ‘Forty Years Gone’ is a reference to the Led Zeppelin song ‘Ten Years Gone’ that appears on a later album.
Pawel Adamek Level 6 OUGD301 Design Practice 3 Brief 3: Led Zeppelin IV 40th Anniversary Board 2
Limited Edition 7� Vinyl Singles Above is the range that each record encompasses. Each of the eight 7� vinyl singles comes with lyrics of the song on the inside of the cover and a limited edition poster of the 40th anniversary of Led Zeppelin IV logo.
Pawel Adamek Level 6 OUGD301 Design Practice 3 Brief 3: Led Zeppelin IV 40th Anniversary Board 3
Record Cover Designs Each record is a segment of the actual album cover for Led Zeppelin IV. The eight designs put together is on the right with the middle square greyed out as it is not used for a cover. The white square grid on each cover has squares missing in differenct places. These missing squares are revealed when the record cover is opened. The revealed squares hold the title of the track. So each design is formed by the track title.
The mystery behind the covers is an homage to the original album which officially has no title or information anywhere on its record sleeve. However, track titles can be found on the spines of each single here.
Pawel Adamek Level 6 OUGD301 Design Practice 3 Brief 3: Led Zeppelin IV 40th Anniversary Board 4
Vinyl Etchings Each vinyl is designed to have its track on one side. The other side is designed to have an etching of a band memeber of Led Zeppelin. The band member is significant to the symbol on the sticker on side B of the vinyl as each of the four symbols represent a member of Led Zeppelin and they were either chosen by or designed by the relevant band member themselves.
Above are the B side etchings for the first four tracks on the album. They show etchings of each band member with their symbol.
Pawel Adamek Level 6 OUGD301 Design Practice 3 Brief 3: Led Zeppelin IV 40th Anniversary Board 5
MOJO Magazine Cover A MOJO music magazine 40th anniversary of Led Zeppelin issue. The issue has an advert for the limited edition singles on the reverse of the cover. It is the November 2011 issue of MOJO as this would be the correct month for the anniversary. The magazine also comes with a free CD attached to the cover. This makes up part of the cover design.
Pawel Adamek Level 6 OUGD301 Design Practice 3 Brief 3: Led Zeppelin IV 40th Anniversary Board 6
MOJO Magazine CD The free CD that accompanys the MOJO magazine Led Zeppelin IV 40th anniversary issue. It is the album Led Zeppelin IV, but each track is covered by a different artist as a tribute to the album and the band.