FEEDBACK DESIGN! Mission Statement “We design promotional and branding material for bands, record labels, gigs, events, recording studios and solo artists. The drive of the company focuses around a collective passion for both design and music and ultimately the enthusiasm for a fusion of the two.�
BUSINESS OBJECTIVES! 1.
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Zine to be distributed to record shops, appropriate clothing shops, gigs, venues, bars, clubs… Use 3rd year to create branding, website and business cards for our design company. Start standard design practice following graduation from 3rd year. Full colour, printed magazine which offers advertising space as a way of funding.
SWOT & PEST ANALYSIS! •
SWOT – Good for business perspective in the marketplace.
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PEST – Good for keeping business upto-date.
FEEDBACK SWOT & PEST! Positives •
No design companies in Leeds involved in specialism of music promotion.
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Little training due to industry training.
Negatives •
Time management in first year of business.
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Managing startup costs effectively.
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Convincing potential clients and partners to use our services.
POTENTIAL CLIENTS!
All Artists Bars and Clubs Promotions Companies Management Record Labels Recording Studios
P.R. & MARKETING! • • • • • • •
Social Networking Viral Videoʼs Networking Events E-flyers Direct Marketing Posters Flyers Zine
Pre tax salary: £15,000 pp £15,000 loan £13,000 savings Total first year costs: £48,000 Total expenditure: £108,000 Total Start up costs: £29,000 Startup costs: - Hardware - Software - Car - Office Equipment
Yearly overhead costs: - Insurance - Rent - Books/Magazines - Research costs - Printing materials - Advertising - Public Relations
FINANCE!
FINANCE/FORECASTS! 2nd Year - Start up costs of £29,000 - Loan & savings put into business 3rd Year - £18,000 profit - Startup costs nullified 4th Year - 20% profit margin added to overhead - 21,600 profit 5th Year - Loan repayments finished - £29,000 profit 6th Year - £34,000 profit - Possibility of expanding the business into other cities