‘THE BEST LIQUEUR IN THE WORLD’ *
Glayva & Apple
Glayva & Lemonade
‘THE BEST LIQUEUR IN THE WORLD ’
Glayva & Ginger Ale
Glayva & Cranberr y
Available in all major supermarkets *Suggested servings
‘The best liqueur in the world’
‘The best liqueur in the world’
LIQUEUR
Pawel Adamek Design Direction Development OUGD203 YCN Glayva Brief
At the start of the project, Chris and I both agreed that in order to begin finding a ground for design in our partnership, we must establish a design direction. Our solution was to pitch our own poster ideas and discuss between ourselves the most appropriate direction for the brief. These were my ideas. We selected Chris’s idea to take forward over the range.
Glayva
Glayva
Glayva
Liquid Gold
Liquid Gold
Liquid Gold
Apple
Lemonade
Ginger Ale
Cranberry
the best liquer in the world
LIQUER
TM
LIQUER
Glayva
Apple
Apple
the best liquer in the world
‘the best liquer in the world’
19:00
19:00
Battersea Park
Brick Lane
Oxford Street
Cranberry
the best liquer in the world
19:00
Covent Garden
Ginger Ale
Lemonade
TM
LIQUER
Covent Garden
Brick Lane
Oxford Street
Battersea Park
TM
LIQUER
Covent Garden
Glayva
Glayva
Oxford Street
Brick Lane
Battersea Park
TM
LIQUER
Glayva
& Apple
& Lemonade
& Ginger Ale
& Cranberry
the best liquer in the world Apple
Lemonade
Ginger Ale
Cranberry
Apple
Lemonade
Ginger Ale
LIQUER
Cranberry
TM
LIQUER
Liquid Gold
& Apple
& Lemonade
& Apple
& Ginger Ale
Brick Lane
The Photographers Gallery
LIQUEUR
& Cranberry
‘the best liquer in the world’
‘the best liquer in the world’
19:00
24-26 June 17:00 - 23:00 Mayfair
& Ginger Ale
& Cranberry
Sampling & Mixing event
Covent Garden
& Lemonade
Battersea Park
Artspace Gallery
The Brick Lane Gallery
19:00
TM
TM
LIQUER
The Pumphouse
Pawel Adamek Image Development OUGD203 YCN Glayva Brief
LIQUER
Being the image focussed member of the partnership, I concentrated on forming the imagery for the Glayva promotional campaign. These are ideas that I formed for the poster and billboard that feature in the campaign. The image was a key focus as it was to be spread around the promotional range for Glayva as an identifiable element.
TM
LIQUER
the best liquer in the world
LIQUER
Glayva
Map Glayva is produced in Leith, Scotland.
‘the best liqueur in the world’
Leith
Its name is an anglicised spelling of Glè Mhath which means 'very good' in Scottish Gaelic.
Liquid Gold
& Apple
& Lemonade
& Ginger Ale
& Cranberry
Sampling & Mixing event
24-26 June 17:00 - 23:00
LIQUEUR
Pawel Adamek Event Development OUGD203 YCN Glayva Brief
The sampling and mixing event was a key element to our promotional strategy for Glayva. The poster that I helped finalise, informs people of the event directing them to either of the locations in which it is taking place. I revamped the event design proposal above for YCN submission as well as created the map for an information booklet Chris designed.
Covent Garden
Mayfair
Brick Lane
Battersea Park
The Photographers Gallery
Artspace Gallery
The Brick Lane Gallery
The Pumphouse
TM
LIQUEUR
‘the best liqueur in the world’
LIQUEUR
Liquid Gold
Apple
Lemonade
Ginger Ale
Cranberry
LIQUER
Liquid Gold
Liquid Gold
LIQUER
‘Liquid Gold’
LIQUER
the best liqueur in the world
LIQUEUR
LIQUEUR
Pawel Adamek London Public Advertising OUGD203 YCN Glayva Brief
‘the best liqueur in the world’
I was responsible for producing the public advertising for Glayva around London and putting it into context. There was a big focus for us on London transport due to the brief targeting young, afluent city folk who use London public transport a lot.
LIQUER
& Apple
& Lemonade
& Ginger Ale
& Cranberry
Glayva ‘the best liquer in the world’
Glayva ‘the best liqueur in the world’
TM
Liquid Gold
LIQUER
Glayva ‘the best liqueur in the world’
TM
Liquid Gold
LIQUER
Glayva ‘the best liqueur in the world’
TM
Liquid Gold
LIQUER
Glayva ‘the best liqueur in the world’
TM
Liquid Gold
LIQUER
Glayva ‘the best liqueur in the world’
TM
Liquid Gold
LIQUER
Glayva ‘the best liquer in the world’
TM
Liquid Gold
LIQUER
Glayva ‘the best liquer in the world’
Glayva ‘the best liquer in the world’
& Cranberry
Glayva ‘the best liquer in the world’
TM
LIQUER
& Apple
Glayva ‘the best liquer in the world’
TM
LIQUER
& Lemonade
Glayva ‘the best liquer in the world’
TM
LIQUER
& Ginger Ale
Glayva ‘the best liquer in the world’
TM
LIQUER
& Cranberry
Glayva ‘the best liquer in the world’
TM
LIQUER
LIQUEUR
Pawel Adamek London Public Advertising OUGD203 YCN Glayva Brief
& Apple
As part of putting the Glayva promotional campaign into context around London, the London Underground was decided as a focus. This was chosen as a location where plenty of young commuters pass through every day therefore making it an apt location of advertisement.