PORTFOLIO PAVANI CHANDAK
ADVERTISMENT DESIGN Advertisment for Jockey Store Indya.
BRANDING Rebranding Zomato
PUBLICATION DESIGN Magazine on Paris city.
PACKAGING Redesigning food box sleeve
COMMUNICATION DESIGN Infographics Face Transformation and Philographics Illustrations
Photography
ADVERTISMENT DESIGN Advertising design refers to the creation and organization of visual artwork used in advertisements (ads) for products and services.
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ADVERTISMENT DESIGN Designing an advertisment for Jockey Bra FitKit for a specific age group was our classroom project. This advertisement could be in any medium. Jockey Bra FitKit is a volumetric method of measuring your Bra size. OBJECTIVE
To advertise the Jockey Bra FitKit to the respective Target Audience EXPLORATIONS
Jockey Bra FitKit
SOLUTION Two page Advertisment in Magazines
affordable
independent
assurance
volume
compact
trustworthy
smart
safe
privacy
different
confidence
time saving
engineered
custom
new method
advance
right fit
simple
CELEBRATE The Comfort, the Confidence and go Classy !
Jockey.Bra
Bra Fitkit
Jockey Fit Kit. Use our fit cups to determine your bra cup size. Place the fit cup over your breast to find the cup that perfectly covers you without any spillage or extra room. Then, use the measuring tape to measure around the underbust, which is where your bra band would lay.
JOCKEYbra
Store Indya aims at revival of Indias rich cultural heritage of arts and crafts and bring to you a wide collection of products which translate the beauty of traditional Indian handicrafts into contemprary life. Most importantly with this venture we seek to promote and support the priceless talent of Indian artisans, by providing them an international platform to display their timeless talent for the glory and recognition, which they richly deserve. Store Indyas products are internationally avaliable on multiple online platforms like Amazon and Ebay.Our constant effort is to achieve complete costumer satisfaction by offering the best product and quality.
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ADVERTISMENT DESIGN This project was during a month long internship at Store Indya in June 2015. Located in Bombay, Store Indya is a venture that manufactures handicrafts and home decor. It aims at translating the beauty of traditional Indian handicrafts into contemporary lifestyle.
PRODUCT ILLUSTRATIONS
BROCHURE AND LEAFLET DESIGNS
PRODUCT PHOTOGRAPHY
BRANDING The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market.
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BRANDING Keeping typography in mind, this was a classroom project where we had to rebrand an existing brand. The idea behind the project was to understand typography, negative positive spacing, typeface and type size. Zomato is an digital portal that gives you information of all food places in and around you. OBJECTIVE
To rebrand Zomato by emphasizing on Typography
Pavani Chandak Creative Designer +91 7350143136 pavanichandak@yahoo.co.in
Rajleela, Bella Vista. Near Aasraya colony Nanawadi, Belgaum 590008
Pavani Chandak Creative Designer +91 7350143136 pavanichandak@yahoo.co.in
Rajleela, Bella Vista. Near Aasraya colony Nanawadi, Belgaum 590008
VISITING CARD
SERIES OF POSTERS
HOARDING
PUBLICATION DESIGN Publication Design is the comprehensive guide to all forms of printed publication. Aimed at a wide audience, covering consumer, corporate and trade, it explores everything from transport and display to issues of sustainability and advances in technology.
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PUBLICATION DESIGN Magazine Design was a classroom project where we were required to understand the basics of designing a magazine (i.e grids, bleed space, aligning) and more. I chose to design a magazine on Paris.
LAYOUTS
MAGAZINE PHOTOGRAPHY
PACKAGING In Package Design the component parts of packaging design are deconstructed, explaining how elements such as information layout, illustration, and finishes are used in isolation and in relation to each other. The book also examines the anatomy of structural design, from cartons, tubes, and tins, to blister packs and innovative formats.
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PACKAGE REDESIGN Hey Grub is a food concierge service that acts as one stop answer to all your requirements. They curate, customize and deliver meals.
OBJECTIVE To redesign the sleeve of the food box by keeping their brand and attributes in mind.
PROBLEM AREA 1.Does not convey the hungry attribute 2.It is dull and does not grab attention 3.Does not convey the contact details
TYPEFACE
24cm
HEYGRUB
DIN Condensed Bold for Head text
Vandyke for body text
22cm
A fresh wholesome meal. Just for you!
The type suitable for this design needs to be bold and big to show the aspect of happiness on recieving food. 4cm
COLOUR PALATTE
#F69322 #2B2864 SLEEVE TEMPLATE
here’s your
HEY HEY GRUB GRUB HEYGRUB GRUB
HEYGRUB
HEY! here’s your
here’s your
EXPLORATIONS
FINAL LAYOUT
COMMUNICATION DESIGN Communication Design is a mixed discipline between design and information-development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people.
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INFOGRAPHICS Infograpfics was our classroom project where we were supposed to choose a topic of our choice. Information graphics or Infographics are graphic visual representations of information, data or knowledge intended to present information quickly and clearly.
rajasthan bihar madhya pradesh
bengal orissa
maharashtra andra pradesh
tamil nadu
EXPLORATIONS
Folk arts of India
Gond Art A vibrant expression of people, flora and fauna that surround the lives of tribals in Madhya Pradesh offer an innovative version of Gond Art
Picchwaies Created in the Mewar art style, courtly scenes and the working lives of the simple rural crafts people are depicted in the manner of courtly miniature paintings and Picchwais
Patachitra
Warli art is carried out in homes on festivals by Warli tribal. Cow dung, terracotta and lamp black with triangular human forms in characterize this ancient art
Painted in the patachitra style in colours extracted from local plants and minerals. The innovative composition depicts flora, fauna and textile designs.
The art form is a combination of art and craft. Painted in the rich silded Thanjavur style, it uses the typical haldi kum kum colours with certain sections in relief.
Karnataka Himachal Pradesh Bihar
Maharashtra Odisha
Tamil Nadu Uttrakhand
Punjab
West Bengal
Madhubani A contemporary rendering of traditional Mithila painting in a new palatte of colours reflects the fertile soil and the hand spun silk of Bihar with a touch of humour
Phulkari
Warli Art
Thanjavur
Rajasthan
The early phase of pahari miniature painting is famous for its simplicity and strong colour palette. The art borrows the stylistic convections of the Basohli and Chamba styles.
The Deewaru tribals and Adi Dravida communities in Shimoga District practice mural paintings called Hase Chittara on festivals.
Craft scenes replace religious epics. Painted with pen on cloth and dyed in vegetable colours.
Madhya Pradesh
Pahari Miniature
Hase Chittara
Kalamkari
Andhra Pradesh
A contemporary expression of Nanak paintings which link the earthly with the divine show a simple carpenter working and the brilliant phulkari embroideries of its women, Executes in water colour on canvas.
Jyonti Women in many homes practice a ritual art form called jyonti. The Aipan tradition of Almora is also used to decorate places of worship and sections of interiors.
Kalighat Jharna Patachitra scroll paintings are part of the wandering artist bard’s accessories in rural Bengal. The Kalighat style of illustartion displays the evolution of this tradition.
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FACE TRANSFORMATION and PHILOGRAPHICS Face Transformation and Philographics was our classroom project where we had to abstract a portrait and evolve a simple form. This form was used to explain Philographics. Philographics are a series of design that explain big ideas in simple shapes initiated by Genis Carreras. It is a result of combining the world of Philosophy with Graphic Design.
UNITY
UNIQUE
COLLECTIVISM
BREAK FREE
DUALISM
8 These are self initiated Illustration that explain various emotions one experiences in daily life and situations. Illustrations are artworks that explain concepts and clarify texts.
ILLUSTRATIONS
Where the mind is without fear and the head is held high; Where Knowledge is free; Where the world has not been broken down in fragments by narrow domestic walls; Where words come out from the depth of truth; Where tireless striving stretches its arms towards perfecttion; Where the clear stream of reason has not lost its way into the dreary desert sand of dead habit; Where the mind is led foward by thee into ever widening thought and action. Into that heaven of freedom my Father. Let my country awake. Rabindranath Tagore
Global Warming
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PHOTOGRAPHY
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MAGAZINE PAGE Made in Belagavi is an organisation that provides a platform for artists of Belgavi. They conduct workshops and competitions for the same. They are also involved in various social activities that happen in Belagavi. One of thier recent projects was a Magazine that covered and displayed work of artists of different genres. I was chosen for this and designed my page for the same.
“Explore. Experience. Paint it like you want to seize every moment”
EDUCATION
SKILLS
2000-2010 Divine Providence Convent High School Belgaum
Illustrator Photoshop After Effects Indesign Premier Flash Dreamweaver Illustrations and Painting
2011-2012 Govindram Seksaria Science College Belgaum
PAVANI CHANDAK Maharashtra Institute of Design, Pune Graphic Design
ACHIEVEMENTS
EXTRA CURRICULAR
I was a member of the Marketing team for our annual college festival, Quasar for the 2015
I have played Badminton for 8 years and love all kind of sports
I was chosen as one of the artists in Belgaum and my page was published in the magazine, Made in Belagavi
I enjoy all kinds of adventurous activities
I was chosen as the school Vice Captain in 10th grade.
I love to travel and explore new places, know their history and see old architecture
I have also participated in a number of art competitions and won several prizes
CONTACT INFORMATION Phone Number: +91 7350143136
Email Id: pavani.chandak@mitid.edu.in
‘Rajleela’ ,BellaVist,. Near Aashraya Colony. Nanawadi. Belagavi-590009 India