Join Pavestone Company for a free educational program designed to help you to grow and reinvigorate your hardscape business.
Curriculum Join us for an invaluable educational event taught by experienced professionals and industry experts. Bobby Staten. President of Pavestone Company, will make an appearance to discuss the newest phase in the life of Pavestone. Bobby has been the President for the past 5 years and was the Vice President for 17 years before that. He is on the ICPI Foundation Board of Trustees and a member of the ICPI Board of Directors. The Easy Math Behind Profitability: It’s All About Knowing Your Costs.
Jimmy Reed, National Trainer for Pavestone Company and over 15 year veteran of the Landscape Construction business, will lead you through some of the basic aspects that are necessary for a smooth running and profitable company. Some topics discussed will be sales, marketing, budgeting, estimating & bidding, and job costing. These will be presented in a manner that contractors and distributors of all size businesses can understand and implement.
Internet Marketing.
Paul Slack, a leading Internet Marketing Strategist and President and CEO of WebDex Media Group, will speak on the latest trends in internet marketing. Topics covered will include Search Engine Optimization, online lead generation, website analytics and online public relations. He will teach you how to use the internet to market your company and your products before you even get to meet with your customers.
Human Sigma and Customer Relationship Management.
This section is about understanding that if an organization can firstly understand what their customers and employees needs are and then satisfy their needs, they will be profitable and will continue to grow even in tough times. This class will also teach the students how to conduct performance matrix questionnaires to find out what the customers and the employees think of the organization. Ed Fioroni, Vice President of Distributor Sales and Marketing at Pavestone, a Customer Relationship Management PHD Candidate, and Immediate Past Chairman of the ICPI, will teach you how to increase customer retention and increase
your profitability by 50%. This class will discuss the most recent development in customer relationship management including how to retain and leverage your customers for profitability and market share. Which customers should you be paying attention to?
When All Else Fails… Sell! Surviving with Sharks in the Water.
In an everchanging market where even the smallest projects are hard to win, how can established firms of any size survive? How can smaller firms compete with much larger companies who seem to have more advertising dollars, more sales people and more capital to compete with? In this class, taught by Rusk Jones, you will learn some of the techniques of selling and marketing that will allow anyone to compete with larger companies. Rusk has taken two products “nationwide” and was a successful insurance consultant for more than 10 years before founding Outdoor Conceptions Group, Inc., a specialty hardscape design and build firm. The techniques and strategies for finding and retaining new clients and growing existing client relationships are all but guaranteed to increase your profit and income.
Permeable Paver Design, Construction and Application. The objective of this course is to educate the attendee with perm pavers design principles, construction practices and applications. Richard Bodie, Vice President of Commercial Sales at Pavestone, will be discussing the LEED certification process and its potential points using perm pavers. There will be a presentation of applicable LEED sections and templates for submittal. Richard has been in the concrete products industry for over 27 years. He has authored and instructed numerous educational courses on the use and application of concrete pavers, segmental retaining walls and concrete erosion control products.
An Invitation
Join Pavestone Company for a free educational program designed to help you to grow and reinvigorate your hardscape business.
When: May 25, 2010 Where: San Ramon Marriott 2600 Bishop Drive San Ramon, CA 94583-2338 p. 925-867-9200 RSVP: To register or for more information, please contact Michele Blaine at 866-409-7995 or at 530-795-4400. A great one day event that includes all meals plus valuable prizes given away during dinner! Schedule of Events: “I was an attendee at the first ever PIHT and it was excellent! Pavestone has raised the bar and has set a new standard for corporate training. Any contractor or distributor of hardscape materials of ANY standing MUST attend. I am excited about the new future. Pavestone has its eye on the ball.� - Trevor Cole, Across the Pond, Atlanta
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7:00am Check-In begins 7:30am Breakfast 8:30am Welcome with Bobby Staten 9am-12pm Courses 12-2pm Lunch and Guest Speaker 2-4pm Courses 4-6pm Cocktail hour 6-7:30pm Dinner 7:30-8:30 Guest Speaker and Prizes