PAVLINA MITSEVA interior design portfolio
CONTENTS CV 4 YELLOWMARK OFFICE SPACE
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OFT TRANSFORMABLE HOUSE MODULES
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URBAN TAPES BRANDING
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WHEREIN 26 INDIVILAND 34 SELFRIDGES BOAT
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MUSEUM OF GOOD
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COFFEE HOUSE HOTEL
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CV
PAVLINA MITSEVA
Contact me pavlina.mitseva@yahoo.co.uk uk.linkedin.com/in/pavlinamitseva +359 877037337
Experience
[interior designer] About me... Education Hello! I am Pavlina and I am a recently graduated interior designer. I am an open-minded young individual with a passion for architectural, interior and graphic design. Here you can view my work and recent professional, freelance and university projects.
SAND & BIRCH LUXURY DESIGN - LATINA, ITALY JUNE 2016 - SEPTEMBER 2016 INTERIOR DESIGNER BIRMINGHAM CITY UNIVERSITY - BIRMINGHAM, UK NOVEMBER 2015 - MAY 2016 INTERIOR DESIGN TEACHING ASSISTANT BEEHIVE CO-WORKING SPACE - VARNA, BULGARIA SEPTEMBER 2015 - PRESENT GRAPHIC DESIGNER TOPSHOP - BIRMINGHAM, UK AUGUST 2015 - JUNE 2016 STYLIST/ DEPARTMENT SPECIALIST INSPIRED LEISURE LTD. - BIRMINGHAM, UK JANUARY 2014 - NOVEMBER 2015 SUPERVISOR VINTAGE HOUSE BOUTIQUE - VARNA, BULGARIA APRIL 2012 - AUGUST 2013 VISUAL MERCHANDISER/ INTERIOR DECORATOR ESTA VISION DESIGN STUDIO - VARNA, BULGARIA MARCH 2012 - SEPTEMBER 2012 GRAPHIC DESIGNER
Languages
Birmingham School of Architecture and Design Birmingham City University BA (Hons) Interior Design September 2013 – July 2016 Key modules: Design Evolution, Design Methods and Visualisation, Material Technologies, Design Ethics, Design Principles, User Needs and Professional Experience, Design Communication, Design Competition and Collaboration
ENGLISH BULGARIAN SPANISH ITALIAN LATIN
Achievements
National High School of Humanities and Arts September 2005 – May 2013 Key modules: Classic Arts, History of art, Crafts, Technical drawing, Philosophy, Psychology, English, Latin, Literature, History, Ancient Languages
Skills CONCEPT DEVELOPMENT HAND SKETCHING TECHNICAL DRAWING SPACE PLANNING 3D MODELING BRANDING GRAPHIC DESIGN PROJECT MANAGEMENT SELF DISCIPLINE TEAMWORK
Second place at the British Institute of Interior Design Student Challenge London, UK - November 2015
Courses AUTOCAD SKETCHUP KEYSHOT PHOTOSHOP ILLUSTRATOR INDESIGN 3DS MAX VECTORWORKS WORD POWERPOINT
Volunteered in the redesigning of a literature lecture room in a local school in Varna, Bulgaria Volunteered in preserving the local culture and architecture of a very culturally rich village in Bulgaria Asparuhovo.
Course in Classic Arts September 2011 – December 2012 Course in Effective Communication, organised by the National Management School of the European Union March 2013 Course in Graphic Design - Photoshop May 2013
Interests -
CONTEMPORARY ART MUSIC ARCHITECTURE YOGA TRAVEL SUSTAINABILITY PSYCHOLOGY
01 YELLOWMARK OFFICE SPACE DESIGN An interior design project for a marketing & branding agency based in Varna, Bulgaria called YELLOWMARK. The clients required a refurbishment of the office space, providing a playful environment that aims to boost the employees’ creativity as well as improve teamwork and relationships with clients coming into the space for meetings. A part of meeting the design brief included keeping the costs to a minimum. The design solution for the space is functional whilst including several playful features such as a hammock, a library/breakout area in order to meet the need for a relaxing space within the office environment.
MOODBOARD
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CONCEPT
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VISUALS - ENTRANCE AREA
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VISUALS - MAIN OFFICE AREA
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CLIENT MEETING ROOM
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02 OFT TRANSFORMABLE HOUSE The OFT, transformable in time and space, is a project by Sand&Birch Luxury Design which I was a part of. It is a highly changeable system which can easily comply with individual necessities. We have designed a home enabled to easily construct the different pieces and reassemble them throughout time, adding or subtracting elements, even temporarily. The OFT can be a temporary house waiting for other accommodation, a holiday home, a home office to be placed in a garden, a room for guests, a home for young people who can gradually increase their living space. At a core basis, different environments are connected, and the budding home ‘grows’ according to the needs of the residents. The process can be reversible in that when you need less space or your needs change, the elements can be deleted, modified, or revised for a different intended use. You can buy, rent or exchange the pre-manufactured elements, containing power and utilities already installed. With the intention of energy efficiency and sustainable construction, the OFT can adapt to the environment that surrounds it, ready to meet the physical and psychological needs of residents. The OFT meets requirements of comfort and wellbeing in the living environment, plus it reduces the environmental impact, fuel consumption and emissions. It utilizes the collection of rainwater and promotes efficient water use, it uses environmentally friendly materials, favours natural light and uses solar power and home automation. The dimensions of the elements included in the OFT are suitable for standard means of transportation. An important aspect of the system is the organization of storage elements to encourage their mobility and make them readily available.
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LIVING ROOM MODULE
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BATHROOM MODULE
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BEDROOM MODULE
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KITCHEN MODULE
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GARAGE MUSIC STUDIO MODULE
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GAME ROOM MODULE The game room module is inspired by the idea of complete isolation of the outside world and taking the time to disconnect and relax. The module’s capacity is up to 6 people at the same time. The structure is designed following a modern, minimalistic approach whilst attempting maximum functionality. The users can use the space for video games as well as board games. The main materials used for the interior are aluminium and leather.
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WINTER GARDEN MODULE The winter garden module is inspired by the structure of the leaf, conceptually breaking it down and creating a fluid environment benefiting from lots of light as well as moving platforms on different height levels in order to allow the user to change the amount of sunlight a specific plant is getting depending on its needs. The module aims to make the user feel completely calm and relaxed using smooth natural materials in organic shapes.
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ART STUDIO MODULE The idea behind the art studio module is to provide the user with the ultimate freedom to create. The module is equipped with a magnetic wall sytem, movable light and table, all designed to allow the user to move freely and reassemble the “white canvas” environment during their unique creative process. All of the features of the module are completely flexible according to the user needs - the storage cupboards as well as the canvas can be moved around the walls of the module according to the user’s choice of location within the space. There are also options to benefit from the sunlight during any time of the day thanks to the windows and skylight system.
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03 URBAN TAPES BRANDING Urban tapes is an independent music platform based in Varna, Bulgaria. It is eager to promote and show music bands that deserve to be the new stars of the underground scene. The logo and brand identity design for the platform was inspired by the name itself as well as the general feel of the music sessions - casual, yet clean and stylish.
BRANDED ADVERTISEMENT MATERIALS
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BRANDED ADVERTISEMENT MATERIALS
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04 WHEREIN WHEREIN is a parent-child bonding and mental hygiene awareness centre located in Birmingham, United Kingdom. It is design to improve relationships between parents and children in order to reduce depression amongst children and young people, which is a widespread problem within the United Kingdom. The space creates a conceptual knot running through the whole centre connecting the areas and creating a knot-based step-by-step user journey through the space’s various functions aiming to achieve a mended family relationship at the end of the user experience.
MAIN PROBLEMS
PROPOSAL
TARGET AUDIENCE
-Sigma around mental health and lack of mental health awareness -Unstable parent-child relationships in English families -Vitamin D defficiency in the UK causing depression -High percentage of depression amongst children and yound people
PART A: A centre designed to improve relationships between parents in their children with five main areas: Workshop area, Immateiral arts space area, Play area, Relax area and Cooking&Dining area
CONTEXT
BENEFITS
MAIN TARGET AUDIENCE: Families with children who would benefit from immaterial arts activities specially designed by psychologists in order to improve connections; natural environment provided for them in order to make them feel calm; cooking and dining area to allow them to reconnect through food; beach inspired play area as well as a relaxing area providing them with Vitamin D with the help of special SAD lights.
-The UK ranked the worst developed country for child wellbeing across 21 industrialized countries -Children in the UK have poorer relationships with their parents due to longer working hours and bigger scale of materialism in England -High percentage of children with mental health illness: 10% of children have a clinically diagnosed mental disorder -40% of children have an insecure relationship with their parents -Bonding between parents and children is crucial to their wellbeing, social behaviour and later educational chances -Children are very mentally vulnerable and any negative input by their moral examples can be very dangerous
PART B: Pop-up exhibition in the city centre aiming to raise awareness
-The project would benefit society’s quality of life as well as the connection between parents and their children -It would provide the area with an innovative and productive teenage activity -The project would contribute to the government’s plan for improvind access to mental health services -It would benefit both family life and children environment as well as support young people’s confidence -It would help reduce stigma and stereotypes related to mental health -WHEREIN would promote tolerance towards people experiencing mental health issues
SECONDARY TARGET AUDIENCE: Adolescents According to research one of the main factors that needs improving in the area is providing activities for teenagers. Young people will be given the opportunity to volunteer in the centre as well as use the facilities with their parents. STAFF: Psychology specialists, Volunteers AREA 2 (Pop-up exhibition) TARGET AUDIENCE: General public in order to raise awareness amongst the population.
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LOCATION & SITE LOCATION 1: SELLY OAK One of the least mentally served areas of Birmingham, UK; Highly populated residential area-mainly families with children and diverse young people; Easily accessible; Offers a calming environment; Developing area of the city
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LOCATION 2: BIRMINGHAM CITY CENTRE The busiest part of the city contributing to promoting the centre and targeting a larger audience whilst keeping the main project space in a more peaceful environment
SKETCHES & USER EXPERIENCE PLANNING
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STRUCTURAL FUNCTIONALITY MOODBOARD
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AUTOCAD (NOT TO SCALE)
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STORYBOARD
Step 1: Education Step 3: Play Sand play area with organic kinetic sand; Skylight system providing Vitamin D;
Rain water collecting water feature creating the focal point of the building
Step 2: Practise
Step 4: Relax area equipped with SAD therapy lighting
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Step 5: Connect through food
FINAL MAQUETTE 1:50 scale model of the project space aiming to represent the user journey, the space’s atmosphere and various functions and areas. The maquette is made of cardboard, MDF, acrylics, hemp rope and sand.
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05 INDIVILAND Materialism has come to dominate family life in Britain. A cycle of compulsive consumerism in Britain causes a crisis in British families. In the second biggest city in the United Kingdom – Birmingham, also known to be one of the most international cities in the country – most new developments and projects are places for shopping and consumption – shopping malls, bars, restaurants and bars. According to research people who value wealth, status, and stuff the most are more depressed and less sociable. What’s more, culture and the media teach people that it is wrong to do more than one thing, to have too many passions; The question “What do you want to be when you grow up” limits individuals and might make them feel confused and excluded. My solution to the problem with turning individuals into consumers is a public space offering an experience alternative of that of a shopping mall. A centre for exchange of interests, skills, knowledge and hobbies to oppose to obsessive consumerism in the UK, a space that gives society a weekend activity alternative to shopping and consumerism in general. The space would give a chance to people to communicate with people completely different from them; giving individuals the opportunity to explore their different interests for free and to show others what they know. The space would also be entirely user-adaptive by using sliding panels and movable furniture so that visitors can use it in any way they want. Birmingham is one of the most international cities in the UK. This includes a wide range of nationalities, cultures and traditions. A project involving collaboration between different people from a variety of backgrounds would benefit tolerance between individuals and integration of minorities. The project would benefit society’s lifestyle by giving people an opportunity to learn and create in their free time instead of constantly consuming. The project would improve the quality of leisure time in Birmingham City Centre by offering society a completely free service. With the main target audience being families with children, teenagers and young people the project would benefit both family life, children environment and would help young people feel more confident exploring their many different options for their future. The project would benefit children, teenagers and young people’s self esteem by showing them that everybody is different and unique and they don’t have to fit into a specific frame created by the consumer society in order to be successful.
MOODBOARD
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DESIGN PROCESS
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SKETCHES
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AUTOCAD (NOT TO SCALE)
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VISUALS
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06 SELFRIDGES BOAT A second year University live project for a retail space for a specific client. THE CLIENT - SELFRIDGES&CO -A chain of high end department stores in the United Kingdom -Selfridges&Co was formed in June 1906. -The first Selfridges store on Oxford street in London opened on 15 March 1909. -Known for architectural innovation -At Selfridges EVERYONE is welcome -Retail theatre was born at Selfridges THE IDEA - THE SELFRIDGES BOAT -Shopping as a relaxing experience, following Harry Selfridge’s idea for shopping for pleasure rather than necessity. -Shopping as a quick getaway. -A moving branded boat offering innovative shopping experience -A way to approach new customers and to introduce the brand to more people without investing in building individual shops.
LOCATION, ZONING & CONCEPT SCHEME -The boat would be sailing around the UK and from the UK to other European countries like France, Germany and Spain in order to popularize the brand in Europe. -The atmosphere is inspired by the inside of sea waves to interact with the surrounding environment. -Calming and relaxing colours to match the design’s peaceful feel in order to make customers feel welcome and stress relieved. -Use of white as a calming colour to represent the idea of shopping as a pleasurable refreshing experience and not necessity.
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DESIGN PROCESS
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AUTOCAD (NOT TO SCALE) & SKETCHUP
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07 MUSEUM OF GOOD An inclusive design project in Design Ethics. The main objective of the space is to showcase that everybody is equal by having only one user journey for everybody - disabled or not. I created the space taking in consideration Document Part M for disabled access to buildings and interiors.
MOODBOARD
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WHAT? HOW? WHERE? The museum presents the good of the differences between people - background, culture, nationality, beliefs, abilities and disabilities. It is a place where the public can learn to understand and accept differences and not judge others. It celebrates the diversity of the world. The museum hosts temporary exhibitions and installations of artists from various backgrounds. It also allows people to experience different mindfulness techniques and exercised guided by trained facilitators. Visitors are also given the opportunity to take part in social experiments designed to provide understanding of the nature of stereotypes and the ways to overcome them. The museum is located in Birmingham, United Kingdom as it is amongst Britain’s most multicultural cities and England itself is the most multicultural country in Europe.
TARGET AUDIENCE The interior space is designed so that it can be accessed by all kinds of users as well as following Approved Document Part M building regulations for disabled access. The potential target audience is everyone - from children to students, families and eldery people.
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CONCEPT MODELS
AUTOCAD (NOT TO SCALE)
MAQUETTE
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08 COFFEE HOUSE HOTEL The inspiration for the transformation of an office building in Coventry to a hotel came from the actual trip to the English city that I took. The early morning, the ordinary of the train journey, the rainy weather and the greyness of the day inspired me to look at the building in a different perspective. My idea was to transform it into a place where people can escape from greyness for a little while. The cup of coffee I had at the train station on my way to the site inspired me to consider commuters as a target audience – just like coffee, the hotel aims to make people feel refreshed and ready for the new busy working day. After researching into Coventry and commuters in the city, I found out that it is considered UK’s worst commuting city with 36% of commuters in Coventry being driven round the bend by their commute and feeling stressed even before arriving to work.. In addition I found out that there are numerous issues with public transportation to Coventry such as daily train delays and train and bus fare rises. My research provoked the idea of creating a budget boutique hotel for Coventry’s commuters to stay whenever they don’t feel like travelling. After considering the target audience’s needs I decided that the building is adequate to be turned to a budget hotel with a relaxing and refreshing atmosphere, benefiting from its convenient location within walking distance to the train station and the city centre.
MOODBOARD
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AUTOCAD (NOT TO SCALE) My technical drawings for this project mainly focus on the ground floor. They consist of a plan of the ground floor and the first floor, two sections of the ground floor and one elevation. Showing the layout of the building, I aimed to present clearly how I have worked within the space.
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FINAL MAQUETTE Considering the surroundings of the building I decided to stick to a simple and clean exterior in order not to disturb the surrounding architectural developments. I made as less changes to the exterior as possible in order to keep the redesigning costs to a minimum. I aimed for a clean design of the interior, using simple forms in order to enable the hotel’s customers to feel calm and relaxed. I chose to use natural recycled materials to create a calm and naturally vibrant atmosphere inside the building as well as to make the design as eco-friendly as possible and to keep the expenses low. I used neutral colours such as white and beige as a base of my colour scheme of warm colours inspired by coffee as a concept of the design. I considered the psychological aspects of my colour scheme – I used white as a calming element, yellow to provoke positivity and happiness in the hotel’s guests and brown and beige as a reference to nature and to the natural materials used within the interior. Observation of the size of the space led me to the decision to keep the interior open, using a lot of glass panels that also provide natural sunlight to the space and reduce the use of electrical appliances. Using room separators to create separate areas within the interior makes the space as open as possible.
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THANK YOU!