PORTFOLIO
Payal Sonawane Graphic Design Student
ABOUT ME! A Graphic Design Student, pursuing 6th semester in Symbiosis Institute of Design,Pune, An individual with a curiosity to learn and explore small details with big dreams in life. Over the period I learnt various aspects of Graphic Design but developed a special Interest in Branding, Packaging and Graphic User Interface Design.
Branding Packaging Design Graphic User Interface Design Advertisement Design Way Finding System Design
CONTENT
BRANDING
TV CHANEL IDENTITY
Filmy Gyan About :
An Hypothetical Branding Project for a News channel of bollywood movies accompanied with an application.
Target Audience :
The target audience of the brand is basically bollywood lovers focusing mainly on the youth.
filmy gyan Identity of Filmy gyan
Tools Used :
Ai
Color Palette
Font Used
ef4136
American Typewriter
21409a
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz 1234567890
231f20 ffffff
Size : 225 mm X 115 mm
Size : 88 mm X 50 mm
Size : 228 mm X 304 mm
filmy gyan front
filmy gyan
Visiting card
Envelope
Kriti Ahuja Managing Director
filmy gyan
+91 9881232805 kriti.ahuja@filmygyan.in
front
back
Folder
filmy gyan If undelivered please return to: 3/ A, 2nd floor, Chrome Plaza, near Shivaji Park, Dadar (W) Mumbai- 400123 www.filmygyan.com
filmy gyan front
To Mr. Vinay Shah Creative Director Filmygyan Mumbai
filmy gyan
back Date : 21st March, 2014
Subject : Regarding the extension of working hours Dear sir, I am very pleased to lorem ipsum random bksjb sbxma,x kl xkx jx azxja x zkx sajsbnaj zns xkjsbxk naonam nksnxmn x sjnxma x kjj neo sx skxnams [aya;s x jab xzn zjshbfdksbx, dsjkpayal son awane ekdjbsxjz x sajkxbzjnx sjak hqsalkx hddhs h znjxsan jkdfnsx jK KSSajsnbd sknjdbfdjbcxakl sdkbcalbf cdjksl dkbklx jaklb sjdbalskbx skjjlns.
www.filmygyan.com
www.filmygyan.com
Size : 140 mm X 1250 mm
I am very pleased to lorem ipsum random bksjb sbxma,x kl xkx jx azxja x zkx sajsbnaj zns xkjsbxk naonam nksnxmn x sjnxma x kjj neo sx skxnams [aya;s x jab xzn zjshbfdksbx, dsjkpayal son awane ekdjbsxjz x sajkxbzjnx sjak hqsalkx hddhs h znjxsan jkdfnsx jK KSSajsnbd sknjdbfdjbcxakl sdkbcalbf cdjksl dkbklx jaklb sjdbalskbx skjjlns.sjkxvz XzXmahjzvxjMV I am very pleased to lorem ipsum random bksjb sbxma,x kl xkx jx azxja x zkx sajsbnaj zns xkjsbxk naonam nksnxmn x sjnxma x kjj neo sx skxnams [aya;s x jab xzn zjshbfdksbx, dsjkpayal son awane ekdjbsxjz x sajkxbzjnx sjak hqsalkx hddhs h znjxsan jkdfnsx jK KSSajsnbd sknjdbfdjbcxakl sdkbcalbf cdjksl dkbklx jaklb sjdbalskbx skjjlns.sjkxvz XzXmahjzvxjMV
filmy gyan
Yours Sincerely,
filmy gyan
Kriti Ahuja Managing Director
back 3/ A, 2nd floor, Chrome Plaza, near Shivaji Park, Dadar (W)Mumbai- 400123 www.filmygyan.com
Size : 1136 px X 640 px
filmy gyan
Mobile Application
Letter Head
CD CD, CD cover
www.filmygyan.com
cover
filmy gyan www.filmygyan.com
T-shirt
Stationery Design for Filmy Gyan
RESTAURANT IDENTITY
The Little Chimney
the little chimney
About :
An identity for upcoming restaurant located in Pune, with a theme of tradition and focusing on interiors with chimneys.
Target Audience :
The target audience of the brand is basically all aged people who believe in ambiance.
Identity of The Little Chimney Tools Used :
Ai
Color Palette
Font Used
00a79d fff200
Oriya Mn
d91c5c
ABCDEFGHIJKLM N O P Q R ST UVW XY Z abcdefghijklmnop qrstuvwxyz 1234567890
ef4136 603913 ffffff
Size : 300 mm 300 mm
Size : 225 mm X 115 mm www.thelittlechimney.in +91 9881232805
Envelope the little chimney
front
the little chimney
the little chimney
back
Table Mat the little chimney To Mr. Vinay Shah Managing Director, Reliance Mart, Pune
Date : 21st March, 2014
Size : 88 mm X 50 mm Visiting Card
Subject : Order placement of vegetables Dear sir, I am very pleased to lorem ipsum random bksjb sbxma,x kl xkx jx azxja x zkx sajsbnaj zns xkjsbxk naonam nksnxmn x sjnxma x kjj neo sx skxnams [aya;s x jab xzn zjshbfdksbx, dsjkpayal son awane ekdjbsxjz x sajkxbzjnx sjak hqsalkx hddhs h znjxsan jkdfnsx jK KSSajsnbd sknjdbfdjbcxakl sdkbcalbf cdjksl dkbklx jaklb sjdbalskbx skjjlns. I am very pleased to lorem ipsum random bksjb sbxma,x kl xkx jx azxja x zkx sajsbnaj zns xkjsbxk naonam nksnxmn x sjnxma x kjj neo sx skxnams [aya;s x jab xzn zjshbfdksbx, dsjkpayal son awane ekdjbsxjz x sajkxbzjnx sjak hqsalkx hddhs h znjxsan jkdfnsx jK KSSajsnbd sknjdbfdjbcxakl sdkbcalbf cdjksl dkbklx jaklb sjdbalskbx skjjlns.sjkxvz XzXmahjzvxjMV I am very pleased to lorem ipsum random bksjb sbxma,x kl xkx jx azxja x zkx sajsbnaj zns xkjsbxk naonam nksnxmn x sjnxma x kjj neo sx skxnams [aya;s x jab xzn zjshbfdksbx, dsjkpayal son awane ekdjbsxjz x sajkxbzjnx sjak hqsalkx hddhs h znjxsan jkdfnsx jK KSSajsnbd sknjdbfdjbcxakl sdkbcalbf cdjksl dkbklx jaklb sjdbalskbx skjjlns.sjkxvz XzXmahjzvxjMV Yours Sincerely,
the little chimney
front
Neha Kumble (Head Chef)
Lane 7, Koregaon Park Pune: 411013 Mobile: +91 9881232805 www.thelittlechimney.in
back Kriti Ahuja Managing Director
ney.in
littlechim
Lane 7, Koregaon Park Pune: 411013 Mobile: +91 9881232805 www.thelittlechimney.in
Letter Head
www.the
Paper Bag
Stationery Design for The Little Chimney
HOTEL IDENTITY
Taj Hotel About :
An assignment to redesign the identity of Taj hotels. Keeping in mind the Elegance, royalty and pride of the brand.
Target Audience :
Taj Hotel has been a favourite destination for business travelers, Maharaja’s, dignitaries and eminent personalities.
Taj Taj Taj Taj Taj Taj Taj
Taj Taj Taj Taj Taj Taj Taj
Taj Taj Taj Taj Taj Taj Taj
J aJ aJ aJ aJ
a
J aJ aJ aJ aJ
a
Font Exploration
Color Exploration
Color Palette
Font Used
Tools Used :
Ai
Taj Taj Taj Taj Taj Taj Taj
ec008b
Times
c3a34c
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz 1234567890
J
J
a
J
a
Redesigned Taj Hotel Identity
a
J
a
J aJ
a
J
J
a
a
J
a
J aJ
a
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Enlargement and Reduction Testing
PACKAGING DESIGN
EATING JOINTPACKAGING
Eatsome About :
Redesigning Packaging for Eatsome, its a fastfood eating joint, basically serves rolls. Their existing packaging is a normal box with no space for dips.
Target Audience :
Existing Packaging
Redesigned Packaging (line drawing)
The target audience is mainly from the age of 12 years to 60 years old.
Tools Used :
Ai
Color Exploration
Font Exploration
Ps Eatsome Eatsome Eatsome Eatsome Eatsome
Eatsome Eatsome Eatsome Eatsome Eatsome
Eatsome Eatsome Eatsome Eatsome Eatsome
Usability Final Mock up Now pay and order online www.eatsome.in
Final Mock up (inside) Final Layout follow us on facebook.com/eatsome
eat some indian food on the go...
wraps wrap combo
mughlai parathas buttered rice combo
biryani meal combo
Aundh 65229090, 32540908, 28888111
Kalyani Nagar 65201010, 65226806, 26650222
indian food on the go...
eat some
GRAPHIC USER INTERFACE DESIGN
RESTAURANT WEBSITE
ac ke r ) ow d e to m or o de r
t ac nt
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ca ti
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Target Audience :
co
Dominoe’s is a pizza restauran joint, which has an online ordering facility, therefore, I have redesigned the icons and the home page.
The target audience is from kids to grandparents, basically for people who prefer to order online.
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co
m
About :
up
en
u
on
s
Dominoe’s Pizza
Tools Used :
Ai
Icon Design
Ps Color Palette d81f35 055780 ffffff
tr
ac ke r
co
up
on
s
m
en
u
Layout 2
)
co
nt
ac
t
lo
ca ti
on
Order Domino’s anytime anywhere
ow d e to m or o de r
) ow d e to m or o de r
t ac
Order online to get 'Hot' and 'Fresh' pizzas at your door step within 30 min. You can also chose to pick up your favorite Pizza from Domino's after Ordering online. Dominos delivers across various cities including Delhi-NCR, Gurgaon, Noida, Faridabad, Maharashtra, Mumbai, Pune, Bangalore, Chennai, Hyderabad, Kolkata, Ahmedabad, Chandigarh, Indore, Jaipur and more.
Layout 1
(h
nt
(h
Order online to get 'Hot' and 'Fresh' pizzas at your door step within 30 min. You can also chose to pick up your favorite Pizza from Domino's after Ordering online. Dominos delivers across various cities including Delhi-NCR, Gurgaon, Noida, Faridabad, Maharashtra, Mumbai, Pune, Bangalore, Chennai, Hyderabad, Kolkata, Ahmedabad, Chandigarh, Indore, Jaipur and more.
s
s
co
on ca ti lo
tr
s on co
up
u en m
ac ke r
) (h ow d e to m or o de r
s
co nt ac t
io n
Order Domino’s anytime anywhere
lo ca t
ac ke r tr
co up on s
m
en u
ORDER DOMINO’S ANYTIME ANYWHERE
Order online to get 'Hot' and 'Fresh' pizzas at your door step within 30 min. You can also chose to pick up your favorite Pizza from Domino's after Ordering online. Dominos delivers across various cities including Delhi-NCR, Gurgaon, Noida, Faridabad, Maharashtra, Mumbai, Pune, Bangalore, Chennai, Hyderabad, Kolkata, Ahmedabad, Chandigarh, Indore, Jaipur and more.
Layout 3
SWEETS BRAND APP <
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Chitale Bandhu Mithaiwale About :
Chital Bandhu Mithaiwale is a famous sweets brand located in Pune, who have recently started the service of online oredering, therefore, an app is a necessity.
Low Fidelity Wireframes <
Target Audience :
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The target for Chitale Bandhu Mithaiwale is basically people living outside Pune, and want home delivery services.
Tools Used :
High Fidelity Wireframes
Ai Color Palette 9a1c23 231f20 ffffff
Details. Model : I phone 5/ 5s (ios 7) Font Used : Myraid Pro Size of the Screen : 1136 pixels X 640 pixels Resolution : 320 PPI
<
Payment Details
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( cash on delivery only ) Billing Address
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Name Address
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City
Country
State
Payment Details Postal Code ( cash on delivery only )
Mobile No.
Shipping Address Shweta BhI
Same as billing Address
Address
Name
Landmark
City
Country
State
Postal Code Mobile No.
Landmark
City
Country
State
Same as billing Address
Name
Select Quantity City
Country
State
Landmark
City
Country
State
Kg
1kg : Rs. 300/No. of Pcs / Kg : 22-23 (approx)
Postal Code Landline No.
Select Quantity
Kg
Shipping Address
1kg : Rs. 340 /No. of Pcs / Kg : 22-23 (approx)
Name Address
Select Quantity City
Country
State
Mobile No.
Select Quantity
Kg
Spcl. Rawa Ladoo
1kg : Rs. 280 /No. of Pcs / Kg : 22-23 (approx) Select Quantity
Landline No.
Kg
Spcl. Motichur Ladoo Select Quantity
Kg
Kg
Dink Ladoo
1kg : Rs. 300 /No. of Pcs / Kg : 22-23 (approx) Select Quantity
Dink with Dryfruits
Same as billing Address
Landmark
Motichur Ladoo
1kg : Rs. 190 /No. of Pcs / Kg : 22-23 (approx)
1kg : Rs. 340 /No. of Pcs / Kg : 22-23 (approx)
Dink Ladoo
Postal Code
Address
Kg
1kg : Rs. 340 /No. of Pcs / Kg : 22-23 (approx)
Landmark
Mobile No.
<
Spcl. Motichur Ladoo
Name
Address
Landline No. Postal Code Shipping Address
Select Quantity
Billing Address
Address Landline No.
Billing Address Name
1kg : Rs. 190 /No. of Pcs / Kg : 22-23 (approx)
Payment Details ( cash on delivery only )
Landmark
Motichur Ladoo
Kg
Dink with Dryfruits
1kg : Rs. 340 /No. of Pcs / Kg : 22-23 (approx) Select Quantity
Kg
Spcl. Rawa Ladoo
1kg : Rs. 280 /No. of Pcs / Kg : 22-23 (approx) Select Quantity
Kg
Besan Ladoo
1kg : Rs. 280 /No. of Pcs / Kg : 22-23 (approx)
I accept to the terms and conditions
Select Quantity
Postal Code
Kg
Paushtik Ladoo
1kg : Rs. 280 /No. of Pcs / Kg : 22-23 (approx) Select Quantity
Kg
Methi Ladoo
1kg : Rs. 280 /No. of Pcs / Kg : 22-23 (approx) Select Quantity
Kg
Moong Ladoo
1kg : Rs. 280 /No. of Pcs / Kg : 22-23 (approx) Select Quantity
Mock Screens
Kg
ADVERTISEMENT DESIGN
SOCIAL CAMPAIGN
Social Campaign About :
Colaterals designed for social campaigning to spread awareness.
if you canâ&#x20AC;&#x2122;t
GOOD BECARE FUL
Target Audience :
As its a social issue, the target audience are all the people.
Tools Used :
Ai
Ps
they are abused, beaten, raped, starved but its the situation that has got them here.If you canâ&#x20AC;&#x2122;t be good to them atleast be careful toward yourself! Use a Condom and stay safe!
Poster for Prostitution 12 in X 18 in
Poster for Mal-Nourishment
BSFO U UIFZ DVUF
BSFO U UIFZ DVUF
SOCIAL CAMPAIGN
White Lion Protection Trust "%015 50%":
About :
Colaterals designed for White Lion Protection Trust. Its a trust who let people adopt white Lions and let them pay for their living.
Target Audience :
i:PV DBOOPU DIBOHF UIF XPSME CVU ZPV DBO EFรถOJUFMZ .",& UIFJS XPSMEw 8FCTJUF XXX XIJUFMJPOT PSH &NBJM JOGP!XIJUFMJPOT PSH $POUBDU /VNCFS
(-0#"8)*5& -*0/ 1305&$5*0/ 53645
Poster
12 in X 18 in
"%015 50%":
As its a social issue, the target audience are all the Animal lovers.
i:PV DBOOPU DIBOHF UIF XPSME CVU ZPV DBO EFรถOJUFMZ .",& UIFJS XPSMEw
Tools Used :
Ai
Ps
(-0#"8)*5& -*0/ 1305&$5*0/ 53645
Hoarding
8FCTJUF XXX XIJUFMJPOT PSH &NBJM JOGP!XIJUFMJPOT PSH $POUBDU /VNCFS
Standees
3 feet X 6 feet
8 feet X 4 feet
"%015 50%": BSFO U UIFZ DVUF
i:PV DBOOPU DIBOHF UIF XPSME CVU ZPV DBO EFรถOJUFMZ .",& UIFJS XPSMEw
Banner
7 feet X 1 feet
(-0#"8)*5& -*0/ 1305&$5*0/ 53645
8FCTJUF XXX XIJUFMJPOT PSH &NBJM JOGP!XIJUFMJPOT PSH $POUBDU /VNCFS
FEST CAMPAIGN
Sabotage Shoe fest About :
Sabotage shoe fest is a hypothetical even for which the campaigh is designed.
Target Audience :
The audience targeted is basically women who love shoes, and their husbands.
Calender
Tools Used :
Ai
8 in X 5 in
Ps
front
back
Invitation Card 4 in X 4 in
inside
Standees
3 feet X 6 feet
Magazine Ad
Newspaper Ad
Half page Ad 19.5 cm X 11.5 cm
Half page Ad 32 cm X 25 cm
Hoarding
8 feet X 4 feet
WAY FINDING SYSTEM DESIGN
Way finding for Symbiosis in Pune
Symbiosis Institutes in Pune About :
Various Institutes of Symbiosis have been spread all over in Pune, therefore a way finding system is a necessity from various locations.
Installation : On ground, placed at the Pune railway station Material : Reflectors on aluminium board. Poles of steel (with zinc coating).
Model Colony Campus :
Distance : 4.3 KMS
- Symbiosis Institute of Computer Science & Research - Symbiosis Center for Distance Learning - English Language teaching Institute of Symbiosis
Directions from Campus to Pune Railway Station, Sangamwadi Bus Station, Swargate Bus Station
Senapati Bapat Road Campus :
Distance : 5.2 KMS
- Symbiosis College of Arts & Commerce - Symbiosis school of Economics - Symbiosis school of Liberal Arts - Symbiosis Law School - Symbiosis College of Nursing
Wakad
Hinjewadi
Vishrantwadi
Viman Nagar Campus:
Kirkee
Distance : 7.5 KMS
Sangamwadi Bus Station
Model Colony
- Symbiosis Institute of Design - Symbiosis College of Management Studies - Symbiosis Institute of Media & Communication (Under Graduate) - Symbiosis International School
Pashan
Lavale
Pune University
Senapati Bapat Road Shivaji Nagar Deccan
Kirkee / Range Hills Campus :
Pune International Airport Viman Nagar
Yerawada
Range Hill Estate Aundh
Distance : 6.1 KMS
Sadashiv Peth
Pune Railway Station
Swargate Bus Station
- Symbiosis Institute of Management Studies
Hinjewadi Campus:
Distance : 19.4 KMS
- Symbiosis Centre for Management & Human Resource Development - Symbiosis Institute of International Business - Symbiosis Centre for Information Technology
Pune International Airport Hinjewadi Campus
Viman Nagar Campus
Lavale Campus
Kirkee/ Range Hills Campus
Senapati Bapat Road Campus
Model Colony Campus
Pune Railway Station
Target Audience :
The target audience are the people who visit first time to Pune in search of various institutes of Symbiosis, and alsp parents of students studing in Symbiosis.
Tools Used :
Ai
Color : White on dark red Language : English Dimensions : Board : Height : 6 ft Width : 4 ft Poles : Height : 2 ft Width : 4 in
Lavale Campus :
Distance : 20.9 KMS
Sangamwadi Bus Station
- Symbiosis Institute of Business Management - Symbiosis School of Bnking anf Finance - Symbiosis Institute of Telecom Management - Symbiosis Institute of Technology - Symbiosis Institute of Media & Communication (Post Graduation) - Symbiosis School of Bio medical Sciences - Symbiosis School of Photography
Swargate Bus Station
PUNE SANGAMWADI BUS STATION *Check on the backside for directional Map
front
back Wakad
Hinjewadi
Vishrantwadi
Kirkee Range Hill Estate Aundh
Sangamwadi Bus Station
Model Colony
Pashan
Lavale
Pune University
Senapati Bapat Road Shivaji Nagar Deccan Sadashiv Peth
Pune Railway Station
Swargate Bus Station
Map
Pune International Airport Viman Nagar
Yerawada
THANK YOU
Payal Sonawane Graphic Design Student +91 7798097575 paya.sonawane1201@gmail.com