PAYMENTGENES QUARTERLY REVIEW 1st EDITION - WINTER 2016 / 2017
FRESH INSIGHTS IN THE WORLD OF PAYMENTS, FROM INDUSTRY EXPERTS
WELCOME TO THE 1ST PAYMENTGENES QUARTERLY REVIEW ISSUE! Dear readers,
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elcome to this first edition of the PaymentGenes Quarterly Review, were we aim to inspire, inform and shed light on the some of the most interesting news and topics for the current trimester. PaymentGenes is happy to host a selected group of industry experts, some of our own, some of our esteemed industry colleagues, to offer a glimpse in what challenges and opportunities lie in front of us for 2017. Two of the trending topics that we have seen in 2016 and we expect to be relevant also for 2017 are technology innovations and regulatory changes. While they might seem as the opposite end of the spectrum, they are clearly related, especially in Europe, where the regulator is aiming to push innovation by means of introducing new requirements while at the same time safeguarding consumers' funds safety. This magazine is a celebration of our industry and the incredible people that populate it. We are so proud to be part of it and to be connected to all of you.
Do you have any questions or would you like to get in touch with us? Alessandro: Bono: Jeroen:
alessandro@paymentgenes.com bono@paymentgenes.com jeroen@paymentgenes.com
The PaymentGenes team wishes you a good read!
+31783704860 +31646628330 +31653377319
IN THIS ISSUE:
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6 14
18 22 6 10 14 18 22
EMS: Omnichannel PSP PaymentGenes 2017 Trends Computop: 2016 in review Omnichannel as a strategy SEQR: Mobile Payments for all
PaymentGenes Quarterly Review | PaymentGenes
Opinion: 4 Jeroen Bosch van Rosenthal
Looking for new income sources? Of methods evolved. iDeal for instance concourse! curred the Dutch market and became When I started at International Card Ser- the standard where credit cards, which vices in ‘97 the payment market was simple. were far better positioned, lost the main Acquirers aimed for merchants to accept part of market share. This in combination the few most popular payment methods with the fast growing e-commerce marand issuers tried to convince cardholders to ket (at the cost of POS) changed the acbuy their services. Both sides of the same quiring landscape. The PSP’s not only took coin aimed primarily for point of sale since the market and degraded the acquirers to e-commerce was hardly existent. There was a “pipe”, but they also created far more off course a (small) portion off card not pres- shareholders value than the acquirers. ent transactions (mail and/ or telephone The reason being that PSP’s simply delivorder), but this was certainly not the bulk. er the bigger part of added value to merchants. PSP’s and new payment methods are today the most eye catching piece of Around the start of this millennium inter- the payment value chain and an increasing net payments started to grow substan- amount of new entrances are the logical tially and the first PSP’s entered the mar- consequence of this development. An inket. These developments would change creasing number of PSP’s will lower the profthe market dramatically. New payment itability per transaction. This is off course an opportunity for merchants since less in-
PaymentGenes Quarterly Review | PaymentGenes come for PSP’s or payment schemes means less costs for retailers. As a consequence, PSP’s and payment methods should be looking for extra and new revenue sources. These new sources can be found by selling more services to merchants, but there is another option. Why would PSP’s and new payment methods not offer revolving facilities to consumers. Examples of this development are “Betaal na Ontvangst” (a brand name which is the equivalent of “payment after delivery of goods”) offered by MultiSafepay and Klarna. The fist “only” offers payment after delivery. This nevertheless increases profitability already substantially because late payers are intensified to pay by adding extra costs. Adding revolving to this could be a logical next step like Klarna did. They started in 2005 as “Betaal na Ontvangst” with payment after delivery, but they did add a revolving facility in 2008. Consumers have since then the choice between full or a partial payments and if they choose the latter than interest is charged.
The idea to offer payment after delivery and revolving goes beyond adding profitability. These “new” income source make MultiSafepay and Klarna not only less dependant on income from the merchant side, but this also is an extra service to consumers and merchants. Merchants are looking for more turn over and expensive purchases are more likely to occur if they are paid after the goods have been received and, even better, when consumer have a choice between paying in full or financing them. The merchant can even be offered a kick back. Web-shops furthermore have a legal obligation to offer consumers a payment method with the possibility to pay the goods after they are received and this is exactly what “Betaal na Ontvangst” does. The development of such services is off course a serious effort, but they will add value to your customers and can be (very) profitable. The implementation is not simple, but it neither is rocket science. PaymentGenes gladly offers help when needed!
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Placeholder PaymentGenes | Text Quarterly 1 Review | EMS
EMS: FROM CREDIT CARD ACQUIRING TO OMNICHANNEL PSP PaymentGenes
sat
down
with
Hugo
Bottelier, Director of Product and Marketing at EMS, the
Dutch card acquirer turned
Omnichannel
Payment
I
n the past year EMS have undergone a major reorganization and started offering not only acquiring services, but also POS terminals and PSP services. What impact did this have on your business? ABN AMRO (AAB) became a 49% shareholder and a Joint Venture partner in EMS in late 2015, joining First Data with the remaining 51%. AAB’s motivation for a share in EMS was founded on the merits of
provider.
Hugo
shared with us his view on
various
industry
about
6
Service
developments
and
the recent developments at EMS.
being in a better position to serve the ongoing needs of their clients with respect to payment services across channels, omnichannel. AAB joining forces with First Data triggered the start of an extensive transition phase for EMS. From the onset, it was agreed that EMS would expand its proposition from being primarily a credit card acquirer to becoming an omnichannel payment services provider. To that end, 2016 has been about building new capabilities
while keeping a focus on running an existing business and serving our clients well. As an analogy, during 2016 we have been flying an airplane and while inflight we have upgraded from 2 to 4 engines and changed our shell from that of a Boing 737 to a 747. Our existing clients meanwhile, have been enjoying the extended inflight entertainment and meal service.
Placeholder | Text PaymentGenes Quarterly 1 Review | EMS What have been your focus points this Consumers already blend the virtual past year? with the real in their shopping behavior. Building new capabilities, hiring for The better a merchant is at catering to our talent needs, defining the longer how consumers want to engage, the term ambitions and requirements for stronger the affinity with those merchants the organization and developing a plan that deliver on those expectations. for how to achieve those objectives.
What are the top three challenges for What is your vision on the payment EMS? landscape for 2017? 1. Meeting our talent needs as we grow Consolidation, simplification and 2. Leveraging as quickly as possible the omnichannel. Taking each in turn: strengths and potential of our shareholders On consolidation – there are many 3. Balancing the needs of running an ongoing players in the market offering payment business and at the same time realizing the services and the barrier to entry, potential of the market reach through AAB.
low. How much has the payments industry Survival of the fittest is going to become changed since you started? important and we believe that participants The changes since starting in the Payments will increasingly have to choose between Industry 27 years ago are as difficult to going for scale or niche to create describe as thinking of a world without sustainable business models Simplification mobile phones. – Many merchants with a broader footprint With new capabilities that technology is support a myriad of solutions from making possible, I see the biggest challenge different providers. Legacy single country to be the deployment to merchants and solutions which were built because there consumers. What gets overlooked when was no or limited alternatives is getting deciding to embrace new technology is a make-over. “Spaghetti” solutions with a the time and effort it takes to implement messy sauce demand significant resource technology (including software) or a change to maintain from a contractual, IT, cost and in behavior, or both. reconciliation perspective. We note an increased interest from the market towards solutions that can simplify the spaghetti and The changes since starting in the bring both consumer and business benefits. Payments Industry 27 years ago are Omnichannel – this term best summarises as difficult to describe as thinking of consolidation and simplification combined. The ability for a merchant to offer a world without mobile phones the consumer a seamless shopping experience across platforms and channels. particularly
for
e-commerce,
is
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PaymentGenes Quarterly Review | EMS What possibilities do you see orig- What are the focus points for EMS in the inating from PSD2 for your busi- next five years and how is EMS preparing ness model (TPP, PISP, AISP, ...)? itself? Together with our shareholders we have been reviewing the opportunities that PSDII will enable for in support of the growth objectives for EMS. At this moment we can disclose that we are developing scenarios to test. It will be important to remain engaged through test and learn cycles before we solidify on our course of action.
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What benefits did the regulatory changes bring to merchants / consumers (PSD2, MIF cap)? The MIF cap has created a more level playing field for merchants but whether or not they will share or pass on to consumers any benefits that they derive remains to be seen. For PSDII, whilst we in the payments industry get excited about the new possibilities that this will bring, the majority of consumers and all but the very large merchants are largely oblivious as to the changes and benefits that PSDII could bring. Many examples of use cases bringing benefits to consumers have already been scripted which leverage what PSDII makes possible. The next phase is to test and learn, letting market forces help define winners.
Meeting the needs and expectations of our clients stands central to what we do at EMS. If we can support our clients in their success, that will translate to our own success. Over the next five years it is our ambition to become the largest omnichannel provider in Belgium and the Netherlands, and a proven player across Europe. EMS has the all the right ingredients and together with our shareholders, we will achieve that ambition and more.
Hugo Bottelier,
Director Products and Marketing
Financial services professional with 27 years’ experience in payment innovation at leading global consumer finance and payment companies. During the past 15 years, Hugo has focused on addressing the opportunities and challenges from the convergence of the internet, e-commerce and more recently, mobile devices.
PaymentGenes Quarterly Review | Jobs Benelux
A career move to The Lowlands? Implementation Manager
Product Manager
EMEA Sales Manager
Junior Sales Consultant
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Amsterdam International Merchant Acquirer
Amsterdam Leading International PSP
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PaymentGenes Quarterly Review | PaymentGenes
Alessandro Longoni
Top Payment Trends for 2017
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Mobile is the new standard for consumers to interact with most of the services available, 24/7 and on the go. Consumers will expect this level of service also from payments.
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obile payments poised been realised. Mobile payto finally deliver on all ments have been a hype the promises for a number of years, and PaymentGenes is a Mobile if you haven’t kept track of payments have been prom- the Juniper reports in the ised for more than 15 years past, you would be surnow. From the success sto- prised to look back at their ries of Mpesa, DoCoMo predictions and how close and the likes, it seevmed to reality they came to be as if mobile payments will (spoiler alert: not very close, become our main way of unfortunately).
spending our money in the 2017 will be the tenth andigital world. niversary of the iPhone. Unfortunately, however, Ten years later, the most that promise has not yet popular mobile phone in the Western world is finally
able to carry out payments at the POS terminal, thanks to the NFC chip that Apple has developed over the last couple of years. However, while Apple installed the chip, it decided not to allow any external party to use it for payment transactions, effectively forcing everyone to use Apple Pay, if available in their country. Apple Pay, while a promising innovation for the consumer on paper, has a very difficult business model for is-
PaymentGenes Quarterly Review | PaymentGenes suers. This is why we are witnessing a slow growth pace in Europe. Android owners, on the other hand, are free to use whatever payment application they want, as Google enabled Host Card Emulation and let developers build their own payment applications. This allows for much easier business models to be created, and more and more banks and card issuers now offer Virtual Cards (debit or credit), which act just like your regular plastic card when put in front of the POS terminal. We expect (and welcome!) a big push in mobile payments for 2017. The main contenders (Apple Pay, Samsung Pay) are all quite active, and the user base is reasonably large. The European POS terminals are mostly ready for contactless transactions, and so we expect 2017 to be the year of Mobile Payments. The PSD2 will create a clear defining moment for EU payments market landscape.
tive in late 2015, the European Commission highlighted the key points of the new legislation, which guided its development: Making payments throughout Europe safer and more secure, and enabling innovation by allowing new payment services to enter the market. While this sounds like the perfect promise to European consumers, the banks and payment institutions must be ready to comply with the laws, when implemented by January 2018. Even though a two-year period does not sound like a major hurdle, the technical standards that will guide this “open market” are not available yet. EBA, the body appointed to write them, is currently struggling with finding a good balance between drafting strong guidance and considering industry’s opinions. EBA has recently announced that the original publication date for the first standards to be delayed by one month, to February 2017.
2017 will be an interesting year for PSD2: Following the vote to adopt the new Direc- Member States have the opportunity to
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PaymentGenes Quarterly Review | PaymentGenes implement the directive with room to play with different provisions (Directives guide the formulation of Member Laws, and leave “room for interpretation”), therefore different Member States can “compete” with each other, writing more inviting laws for companies to be attracted to that state. For example, the Directive definition of payment and payment instrument are broad. Even more interesting, a number of EU countries stated that they will not comply to all of the Directive’s guidelines. The UK, Slovakia and Estonia clearly took a stance saying they will not implement the Strong Customer Authentication guidelines. Other countries said they will comply “partially” to such measures, with the main argument being that “players will have to make substantial changes to their processes and products”.
This type of credit transfer is not new to the market. In the UK, the Faster Payments scheme is widely used and appreciated, so it makes sense for merchants and corporates to expect a similar scheme for the wider European market. One of the main benefits of such a scheme would be not only towards merchants, but also for consumer to consumer payments. Currently there are many “wallets” that fill the gap for an immediate confirmation that the funds will be credited, and even some B2C schemes being stretched as far as allowing C2C payments, such as iDeal in The Netherlands.
Instant payments also complement the PSD2 scope quite well. While money transfer is part of our everyday life nowadays, the funds are usually settled at a later moment than the transaction confirmation. This creates efficiencies for inter-bank Money transfer will become instan- settlement, but for consumers and taneous merchants especially, it creates cash Among the market changes that will flow problems that are long due for make 2017 exciting is one that gets a revision. less attention than PSD2. This one While the PSD2 focuses on increaswill create a big impact on the way ing the security of payment instruconsumers (and corporates!) will ments, SCT Inst focuses on making pay in the future. The Sepa Instant the transfer effectively immediate. Credit Transfer (SCT Inst) scheme In an ideal world, where the funds is set to be launched in November arrive at the same moment as the 2017, which will allow consumers to confirmation, the need for alternasend payments of up to 15,000 Eu- tive payment methods other than ros, with the receiver being credited bank transfers, will be very limited. “in a matter of seconds”, within 10s of the payment initiation.
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PaymentGenes Quarterly Review | Computop
In-app payments, Amazon Go and Virtual Assistants, 2016 has been a busy year in payments. Ralf Gladis breaks down the milestones of the year
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ith Amazon go on the horizon, cash registers and POS terminals might become redundant in the future. Is this a threat to the business model of payment service providers?
ing mobile and retail together, Computop promotes a strong cooperation within the payment industry for the benefit of retailers. Therefore we not only work for merchants, but also for PSPs and banks who Amazon go has been an intriguing retail can license our Computop Paygate platproject since it began four years ago. It is form as a white label full-service solution. remarkable that it took an online giant to Having said that, Amazon go is the first imstart the revolution in retail technology. plementation of its kind. Currently it is being However, this development is not a surprise tested with no guarantees of success. We to us at Computop. We have been talking don’t know the cost of that technology either. about it at many conferences and events throughout the last two years: automatic product scans, automatic checkout and si- Should retailers and PSPs prepare lent payments via apps on our smartphones. for a future without POS terminals? Retailers typically renew their POS technology every three to five years. Even if In terms of whether it is a threat to PSPs, Amazon go were a big success, it is unlikely the answer is to some extent, yes. It is most that the technology will be adopted that definitely a threat to PSPs in the card pres- quickly. Although Amazon go might be the ent space. Payment volumes will move from beginning of the end, POS terminals will POS terminals to mobile in-app payments. still be needed for years to come. When However, for PSPs specialising in online retailers make decisions today, the more and mobile payments, it will be an oppor- pressing issue should be the security of tunity to take on retail payments. By bring-
PaymentGenes Quarterly Review | Computop
“VR is a sales channel of the future.” Ralf Gladis
their customer’s card data. You mentioned in-app payWe have prepared for the ments. What makes in-app short term by offering to- payments so important kenization and secure POS and why are they different? solutions with point-topoint encryption (P2PE) that provides security for card data. It also reduces costs as P2PE solutions relieve retailers from the burden of PCI audits. Any PSP worth their salt can provide retailers with branded mobile apps for self-scanning, self-checkout and in-app payments. I’d recommend starting pilot projects with such technologies soon.
In-app payments are important for both m-commerce and retail self-checkout. For mobile shopping consumers in Europe and North America still prefer mobile browsers. Accross Asia, in countries like Japan, consumers prefer to use apps instead of browsers when shopping online. In order to support our customer’s app developments Computop provides a mobile Paygate SDK for iOS and Android. Using this SDK significantly reduces time and effort to implement payments in an app.
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PaymentGenes Quarterly Review | Computop There is always a risk however that retailers could get it wrong. In today’s omnichannel world retailers must have all payments in one place in order to run big data analysis and to improve omnichannel fraud prevention. Having all payments on one platform also helps retailers provide customer support because call centre agents need to only be trained for one platform and one user interface.
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If merchants were to use SDKs of each payment scheme like Alipay, PayPal or WeChat all in-app payments would bypass the PSP gateway. In that case, the retailer’s customer service would have to handle different platforms for different payment methods. The accounting department would get different settlement files from each payment scheme which would make reconciliation very difficult. And the retailer’s ERP wouldn’t be able process inapp orders because the existing PSP-ERP integration couldn’t be reused to process payments or refunds.
What do you expect next? Two important developments are voice commerce and virtual reality (VR). By 2018 Statista.com predicts 170 million VR headsets globally and Alibaba already announce VR shopping. The 4D experience of a VR headset is a very emotional experience that can help selling products and improving the customer journey significantly. VR is a sales channel of the future.
Voice commerce on the other hand is a very natural way of human communication. We expect that to be successful within two to three years. However, we are also concerned about the powerful market position that Internet giants like Google and Amazon will have. A PSP like Computop lives in a symbiosis with merchants. We can only be successful if they are. If Amazon and Google were to take over more market shares or impose high fees for integrating with Amazon Echo this would also affect our business model. Therefore Computop is committed to help retailers to adopt Therefore it is important that a PSP offers such technologies as soon as possible. a mobile SDK for in-app payments through its gateway. By using a PSP’s SDK in-app payments can be processed through the PSP gateway. In that case merchants can reuse existing integrations with ERP and accounting, e.g. for reconciliation.
PaymentGenes Quarterly Review | Jobs Germany
Interested in a new career challenge in Germany? Digital Communication Manager Frankfurt FinTech Insurance Startup
AML/CTF Compliance Manager Frankfurt International Acquirer
Marketing Manager Dusseldorf Omnichannel PSP
Partner Manager
Munich Major global Alternative Payment Method
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Dusseldorf Leading International PSP
Placeholder | Text PaymentGenes Quarterly 1 Review | PaymentGenes
Bono van Nijnatten Omnichannel: The optimal payment experience with loyalty as a result
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n our discipline it doesn’t require much effort to find anything that relates to ‘Omnichannel’, Google it and within less than one second you get over 4 million results. Many organizations say that they offer a full blown ‘Omnichannel’ solution, others are in the middle of getting there and then there are the parties that are still looking for the most complete ‘Omnichannel’ solution. What is ‘Omnichannel’? There is no simple answer to this question. It exists out of an evolution that started with ‘Single Channel’, where clients had one way to purchase a product. After that there was ‘Multi Channel’, a solution where products can be purchased via different routes (as in Store and via Mail Order). These distribution channels operate separately from each other and that makes it hard to recognize customers who return via a different channel. ‘Cross Channel’ was the next solution where a potential buyer searches oline, calls customer service to enquire if the product is avail-
able in store and picks it up in person. This goes in the right direction, and it all leads to the current summit ‘Omnichannel’, a strategic setup where all the different silo’s are taken away and where all the channels are, at all times, connected to each other. Payments as the minimum common denominator Developing a full ‘Omnichannel’ solution enables a variety of different services and capabilities to understand customer behavior, however, it usually requires substantial investments to roll out, as systems need to be changed or redeveloped. Many merchants we consulted in the recent past were happy to investigate and realize that it is possible to gather basic (but useful!) information about customer behavior by simply looking at payment data. In The Netherlands for example, users tend to prefer debit cards (PIN) for offline and iDeal for online payments, which carry the same unique identifier of the buyer: the bank account number. Once merchants realize this small, but
PaymentGenes Quarterly Review | PaymentGenes
19 powerful detail, they understand that it is indeed possible to track returning customers across channels by using the tools they currently already have in place. This allows merchants to better identify the person behind the transaction and to act accordingly. For example, a returning customer poses fewer risks related to payment fraud and therefore easier checkout processes can be presented. On the other hand, it is possible to offer specific discounts and even loyalty options to customers who have shopped before, to make sure they feel appreciated and receiving the best customer service.
Figure 1: To cover the largest number of use cases, more customer information needs to be stored, which in turn increases the complexity of the solution
Placeholder | Text PaymentGenes Quarterly 1 Review | PaymentGenes Obviously, this approach works only if customers pay with either iDeal or with their Debit cards. Fortunately, in the Netherlands, this covers the vast majority of use cases, as those two are the most common and preferred payment methods. In order to cover the use cases of the remaining payment methods, more complex and comprehensive ‘Omnichannel’ solutions need to be investigated, but many merchants can benefit from implementing these “quick wins” e-Wallets
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The digital transformation, where smartphones bridge the gap between online and in-store, offers excellent perspective on the perfect ‘Omnichannel’ solution. The next step that needs to be taken is embracing an advanced e-Wallet solution. An existing login system can be implemented if you are already working with one, which means that there is no need for new onboarding processes. An e-Wallet answers important questions like: “Who is my customer?”, “How do I keep them involved in a personal way?” and “How do I make them purchase my products?”. These answers lead to loyalty of your customers. Why? Because you can track them at any moment and at the same time you can push your clients by implementing a reward system with special deals, tailored to them.
To let this solution come into it’s own we advise to use a ‘white label’ wallet provider. These are easy to implement, but also give the possibility to add different features, like processing your payments. In this way you create a payment platform with your look and feel, so the customer will stay in a trusted surrounding.
“Omnichannel is a strategic setup where silos are taken away”
Don't Miss the Opportunity of Being Part of Large-Scale Payments Industry Overview The Paypers offers the most valuable source of information and guidance for all parties
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Paul Alfing | Chairman e-Payments Committee | Ecommerce Europe Once a year, The Paypers releases four large-scale industry overviews covering the latest trends, developments, disruptive innovations and challenges that define the global online/mobile payments, e-invoicing, B2B payments, ecommerce and web fraud prevention & digital identity space. Industry consultants, policy makers, service providers, merchants from all over the world share their views and expertise on different key topics within the industry. Listings and advertorial options are also part of the Guides for the purpose of ensuring effective company exposure at a global level.
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For the latest edition, please check the Reports section
PaymentGenes Quarterly Review | Seqr
SEQR: BRINGING MOBILE PAYMENTS TO EUROPEAN CONSUMERS
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hat are some of the challenges Seqr has encountered in 2016?
Making contactless payments possible around the world has been quite the challenge this past year. The first half of 2016, we worked intensively in order to include the NFC (Near-field communication) technology into Seqr to reach all the NFC enabled points of sales around the world. The app was updated in Sweden in July, and on the first of October in the rest of Europe. When we looked at all the third parties that could deliver this component which made our app NFC-enabled, we decided to choose MeaWallet. That is one of the providers of contact payment technology. Subsequently we bought the company, and its technology is now a part of what we can offer our clients. Within two months, the contactless volumes have taken up 15% of our total transaction volume. What one of the main challenges in the early stages of Seqr? One of the major challenges was to sign bilateral contracts with merchants. Too few merchants were adopting the platform for mobile payments that was offered by Seqr. Therefore, we could not do much marketing either as the market was very small. To give you an example, we have been in touch with H&M for four years so that they implement and accept our technology. Today this technology is accepted in all H&M’s everywhere in the world except for Sweden, since they simply do not accept NFC payments there. Only a year ago, the Swedish Trade Federation and the Swedish Bank Federation agreed to bring contactless into Swe-
Peter Fredell
CEO,Seqr
PaymentGenes Quarterly Review | Seqr den. Before July this year, we were working with 22,000 merchants. Afterwards, however, we’ve had 35 million as a result of mobile payments. How much has the payments industry, particularly the area Seqr operates in, changed since you started? Not to a very large extent, especially if you look at the mobile payments industry. Contactless has had the biggest influence on the market by far - this technology is just everywhere today, it’s unstoppable. We used to have to go to every merchant individually and ask them to accept the payments Seqr offers. However, now they accept contactless which means that they automatically accept Seqr as we’re integrated in the contactless technology. The industry has always been characterized by startups that are eager to develop and work with payment processing, mobile payments and contactless payments. However, what these small companies usually lack is any experience in the payments industry. This business is a complicated one, which makes it tough to survive and perform well in. Which main developments do you foresee for 2017 in the payments industry? When I think of the technology AmazonGo is offering I find it slightly problematic because of the large potential for thefts. There are no cashiers and a lot of people can just walk away without paying. A behavior which merchants already witness in the self check-out process. I think we’re definitely going to witness a continuous rise in contactless payments, as well as more exotic wearables and checkout optimi-
zations. More apps that allow customers to pay both online and offline, as well as more precise targeting of user interfaces for both older and younger demographics. People under the age of 18 are shutout from mobile payments as they generally require parental permission, while consumers over the age of 65 are not as accustomed to mobile payments. Therefore the industry is working hard to catch and attract those demographics. We are going to see a split of landscape when people use the same platforms with different interfaces and functionalities, according to what consumers of those ages buy the most.
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What does Seqr predict for the market in the next five years? We are close to a shift in the marketplace. A very accelerated growth of people using the contactless technology and mobile phones as payment tools. Mobile phones today are used by the majority of the population for various purposes, and it is only a matter of time before phones will also be used to make payments. In the future, wearables will be greatly used as well, possibly towards the end of the next five years. There will definitely be a market for that.
PaymentGenes Quarterly Review | Jobs UK
Interested in a new career challenge in the UK? Business Development Director Home Based International PSP
Sales Manager Europe London International Gateway / Acqruier
Senior Sales Manager
London / Home Based White Label Corporate Cards Solution
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London International Merchant Acquirer
PaymentGenes Quarterly Review | Events Q1 2017
Paris Fintech Forum Palais Brongniart
January
25 - 26
The main digital finance and fintech event in Europe
February
14 - 17
MPE 2017 Berlin
All about merchant payments
European Payment Summit, The Hague Building stronger defences through sharing
March
27 - 28
The Cards & Payments Summit London
25 March
8-9
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Happy Holidays -the PaymentGenes team