Arizona Newspaper Association’s “Newspaper of the Year” 12 Years in a Row
PAYSON ROUNDUP Published every Tuesday and Friday afternoon
payson.com
Payson Roundup Online
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PAYSON M ARKETPLACE .com paysondeal .com Rim Country Business Directory
2013 Marketing Kit Rates effective June 1, 2013 Display: (928) 474-5251 Frank LaSpisa, Director of Marketing ext. 104, flaspisa@payson.com Pia Wyer, Digital Media Manager ext. 119, pwyer@payson.com Ana Gutowski, Marketing Consultant ext. 105, agutowski@payson.com
Classifieds: (928) 474-5251, ext. 102, 106 classads@payson.com
Fax: (928) 474-2542 Display Sales (928) 474-1893 Classifieds Online: www.payson.com
Also publishing
the rim review
PAYSON ROUNDUP the rim review payson.com
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PAYSON M ARKETPLACE .com paysondeal .com Rim Country Business Directory
1. Personnel John Naughton. . . . . . . . . . . . Publisher, jnaughton@payson.com Julie Williams . . . . Operations Manager, jlwilliams@payson.com Frank LaSpisa . . . . . Director of Marketing, flaspisa@payson.com Pia Wyer. . . . . . . . . Digital Media Manager, pwyer@payson.com Ana Gutowski . . . Marketing Consultant, agutowski@payson.com
2. Arizona Newspapers Association 1001 N. Central Avenue, Suite 670 Phoenix, AZ 85004-1947 (602) 261-7655
3. Commission and terms of payment Not applicable
4. Policy - All classifications a. All advertising is subject to the publisher’s standards of acceptability. b. Forwarding of an order is construed as acceptance of all current rates and conditions. Advertising will be charged at rates effective on date of publication. c. Position guarantees cannot be honored; nor will position requests with the proviso “or omit” be accepted. d. Local tax 2.12%. Any additional federal, state or local taxes imposed on the printing of advertiser material or on the sale of advertising space in this newspaper shall be assumed and paid by the advertiser. e. Alcohol and tobacco advertising accepted. f. Advertising simulating news content will be labeled “Paid Advertisement” at the top or bottom of the ad. g. All clauses in contracts and orders are subject to provisions of current rate card. h. Rate adjustments will be made effective by giving 30-day written notification to current contract customers. i. Composition costs will be charged for ads set but cancelled by the advertiser before publication at the rate of 10% of the cost of the ad. j. Promotional rates, discounts or other considerations offered by the publisher shall be made available to all advertisers of like situation. k. Rebates pertaining to contracts will be applied up to a maximum of two contract levels. l. Claims of errors in invoice must be made within thirty (30) days of date of invoice. Otherwise, such claims will not be considered. m. Brokered advertising is not accepted. n. Notification of typographical errors must be made prior to the second insertion. Adjustment for errors will be limited to space affected in the initial ad. o. The Advertiser represents and warrants that any copy submitted is truthful and in compliance with all applicable laws and regulations. p. All political advertisements must be labeled as such and contain the name of the person, committee or group that paid for the ad. A treasurer should be listed when applicable. Political advertisements are accepted on a cash with order basis.
5. Black and white rates Open Rate: $13.15 per column inch a. Annual Bulk Discount Rates Inches/year* . . . . . . . . . . . . . . . . . . . . . . . . . . . . Per Col. Inch 95 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10.20 225 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10.00 450 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.75 882 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.40 1488 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.10 2200 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8.70 3140 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8.15 4400 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.95 6550 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.75 *Signed agreement required b. Church / Nonprofit Rate - $7.75 Must be a verifiable nonprofit organization. c. Coupons - $95 per month Published twice a month and on Roundup web site. d. National Advertising Rate - $16.50 Commissionable by 15% to recognized advertising agencies. e. TOMA Advertising Program Top Of Mind Awareness designed for long range, small budget advertisers. Contact your representative to learn how to put your company on track with a TOMA program. f. Pickup Rate / Payson Roundup - $7.00 This discounted rate is offered to advertisers when picking up an ad from the Payson Roundup into the following Payson Roundup within the same week.* g. payson.com paysonmarketplace.com paysondealz.com The Payson Roundup’s websites are the most frequently visited sites in the Rim Country. Contact your representative to advertise to the world.
6. Color rates and data One spot color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $85.00 Full color page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $250.00 $3.50 per column inch for up to 15 column inches $3.00 per column inch for 16 to 31.5 column inches $2.75 per column inch for 32 to 64.5 column inches
7. Preprints Single sheet 8.5”x11” — $45 per 1,000 Insert rate per thousand Size Open 12/Year* 24/Year* 8 Tab $51 $42 $40 12 Tab $55 $49 $47 16 Tab $60 $55 $58 24 Tab+ $67 $61 $58 *Signed agreement required - No agency discount
48/Year* $38 $40 $51 $56
7. Preprints continued Scheduling: Size: Paper Weight:
7 business days prior to insertion Minimum 5”x7”, maximum 13.5”x11.5” Minimum 60 pound weight FSI paper suggested Delivery Hours: Monday through Friday, 8 a.m. to 4 p.m. Delivery Deadline: 7 business days prior to insertion Delivery of preprinted material to the Roundup is at the expense of the advertiser. Multiple advertiser inserts are not accepted.
8. Full color gloss printing Full color, double sided, printed on 70 lb. gloss 8.5”x11” flyer/brochure insert. . . . . . . . . . . . 10,000 for $390 4-page 8.5”x11” booklet/brochure insert . . . 10,000 for $650 4.5”x11” flyer/insert door stuffer . . . . . . . . . . 20,000 for $430 We offer full service printing at great rates. 8.5” x 11” full color 70 lb. paper double sided for 3.9¢ each. Insertion into Roundup discounted when we print your piece.
9. Post-It note ads Post your ad on the front page with a 3”x3” note ad. 1 issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500 each 2 issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $450 each 3 issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $370 each After 3 issues, additional issues are $300 each. Prices based on one-time printing of the same sticker ad. Prices include 4 color front.
10. Special days/pages/features January. . . . . . . . . . . . . . . . . . Rim Country Relocation Guide February . . . . . . . . . . . . . . . . . . . . . . . . . Best of Rim Country March . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Progress Edition April . . . . . . . . . . . . . . . . . . . . . . Home & Garden, Car Show May . . . . . . . . . . . . . . Spring Rodeo, Summer Visitors Guide, Grad Tab, Sawdust Festival June . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Home & Garden July . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Senior Living August. . . . . . . . . . . . . . . . . . . Rodeo, Fall HS Sports Preview September . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Senior Living October . . . . . . . . . . . . . . . . . . . . . . . . . . . Fall Visitors Guide November . . . . . . . . . . . . . . Shop Hometown Holiday Guide December . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Dear Santa
11. Contract and copy regulations a. Local rates are non-commissionable and are allowed only to local advertisers. b. National & state advertising: Recognized advertising agencies are allowed a 15% agency discount off agency rate. c. Payment of invoices is due by the 15th of the month following publication of advertising. d. The terms Payson Roundup and Rim Review as used herein are meant to include the newspapers and their related publications, their employees, owners, officers, agents and contractors. e. The Payson Roundup and Rim Review reserve the right to reject or cancel any advertisement at any time. f. The Payson Roundup and Rim Review are not bound by any terms or conditions printed or otherwise appearing on order blanks, advertising forms or copy instructions when in conflict with the terms and conditions on the Payson Roundup Rate Card. g. The advertiser and/or advertising agency agree to defend, indemnify and hold harmless the Payson Roundup and Rim Review against any and all liability, loss, or expense arising from claims including but not limited to libel, unfair competition, unfair trade practices, infringements of trademarks, copyrights, trade names, patents, plagiarism or proprietary rights or violation of rights of privacy resulting from the publication of the advertiser's advertisement.
11. Contract and copy regulations continued h. The Payson Roundup and Rim Review shall not be liable for any failure to print, publish, or circulate all or part of any issue in which advertising accepted by the Payson Roundup and Rim Review is contained if the failure is due to circumstances beyond the control of the Payson Roundup and Rim Review. i. The Payson Roundup and Rim Review shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. In the event of errors that materially affect the value of the advertisement, if at fault, the Payson Roundup and Rim Review will be responsible only for the space in which the error occurred. Liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement. Any request for adjustment on billing that may be open to question must be made within the month following the month in which the purported event occurred.
12. Advertising deadlines a. The Payson Roundup - Published Tuesday & Friday Tues. Display, Legals & Inserts. . . . . . . . . Thursday, 4:00 p.m. Tues. Classified . . . . . . . . . . . . . . . . . . . Monday, 10:00 a.m. Fri. Display, Legals & Inserts . . . . . . . . . . . Monday, 4:00 p.m. Fri. Classified . . . . . . . . . . . . . . . . . . Wednesday, 10:00 a.m. b. The Rim Review - Published Wednesday Display & Inserts . . . . . . . . . . . . . . . . . Thursday, 12:00 Noon Classified . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, 10:00 a.m. *The Payson Roundup will not be responsible for errors on any ad accepted after deadline.
13. Mechanical measurements a. Printing method: Five-Unit Goss Community Offset. Four-color process capability. Halftones with 85 line screen offer best reproduction. Ads in PDF form may be e-mailed for import into QuarkXPress pagination. b. SAU format: 13" wide (6 column) x 21.5" deep Ads are billed in increments of 1/2" in depth. Main Body column measurements Columns Picas Wide Inches Wide 1 12.5 2-1/16 2 25.7 4-1/4 3 38.9 6-3/8 4 52.0 8-5/8 5 65.2 10-3/4 6 78.4 13 Classified Section column measurements Columns Picas Wide Inches Wide 1 9.0 1-1/2 2 19.0 3-1/8 3 28.7 4-3/4 4 38.9 6-3/8 5 48.5 8 6 58.0 9-5/8 7 68.0 11-1/4 8 78.4 13 Note: Column widths for Rim Review are the same, up to five columns wide. Rim Review full page depth equals 13 inches.
14. Classified rates Merchandise
20 words or less Extra words 50¢ each Real Estate 20 words or less Extra words 75¢ each Rentals/Services 20 words or less Extra words $1.00 each Employment 20 words or less Extra words $1.75 each *See classified rate card for complete details.
1 issue
$9.19
1 issue
$20.42
1 issue
$23.49
1 issue
$30.64
Plus tax.
15. Special classification rates a. Business Directory / Monthly: $148.00 2” directory ad - 2 Roundups per week - with a three-month commitment (based off a four-week, eight-issue month) b. Legal Rate - $8.50 per col. inch Affidavit charge: $4.95
16. Tabloid Newspapers RIM REVIEW, Weekly entertainment guide a. Regular Rates Inches* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Rate Open . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $12.80 95 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.95 225 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.75 450 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.50 882 (13 issues) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.15 1488 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8.85 2200 (26 issues) . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8.50 3140 (39 issues) . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.95 4400 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.75 6550 (52 issues) . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.55 *Signed agreement required b. Pickup Rate / Rim Review: $5.00 This discounted rate is offered to advertisers when picking up an ad from the Payson Roundup into The Rim Review within the same week.* The Rim Review is TMC news product reaching nonsubscribers throughout the market. * Pickup rates available only on ads with no changes.
17. Circulation Paid Distribution*: 6,150 Rim Review Mail and Rack Distribution: 3,500 *2011 WorldWest Publisher’s Statement of Circulation. Includes mail, single copy & home delivery subscriptions.
18. Production requirements Art for Ad Builds: All art, including logos, maps, borders, photos, etc. must be clean and clear. Any art that is to be used should be original and not pre-printed, if at all possible. Images downloaded from the Internet are low-resolution and are not acceptable. If you scan your own artwork, resolution should be set at 300 DPI. If submitting digital photos for your ad, use your camera’s high quality (high resolution) setting. Pictures should be a minimum of 170 DPI. Camera-Ready Ads: We accept high-resolution PDF or Photoshop JPEG files that conform to the sizes above. Make sure all placed artwork within your layout is NOT in RGB.
Artwork should be converted to CMYK. Resolution should be 300 DPI. Black should be created using only black from the color palette, not a mixture of colors. This is particularly true for black type. Flatten all transparencies before output to avoid problems with drop shadows, special effects, etc. It is highly recommended you use Acrobat Distiller to distill any postscript files to PDF. All fonts must be embedded and colors set to CMYK. Distiller settings should be Acrobat 4 compatible. In Acrobat Distiller’s drop-down menu, choose the default setting PDF/X-1a: 2001. E-mail Your Ad or Materials: Maximum attachment size is 10MB. Larger files should be compressed with Stuff-it or Zip before sending, or you may break your files down to multiple e-mails of 10MB or less. E-mail to your account representative. If you have any questions about your ad production, E-mail to production@payson.com.
19. Web ads — payson.com Position Open Right Rail 300x250px $300 Right Rail 300x125px $200 Footer 728x90px $200 Leaderboard 728x90px n/a (Homepage Exclusive) Leaderboard 728x90px $325 (Inside pages non-exclusive) Includes 50,000 impressions per month at
3 mos. $250 $175 $175 n/a
6 mos. $225 $150 $150 n/a
1 year $200 $125 $125 $750
$300
$275
$250
payson.com
20. Print-Web combo packages Bronze . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $350 per month Includes a 2x2 black and white print ad twice a week in the Payson Roundup, a #3 right rail web ad and a footer ad with 50,000 impressions per month at payson.com Silver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $550 per month Includes a 2x3 black and white print ad twice a week in the Payson Roundup, a #2 right rail web ad and a footer ad with 50,000 impressions per month at payson.com Gold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $750 per month Includes a 2x5 black and white print ad twice a week in the Payson Roundup, a #1 right rail web ad, one tourist page right rail web ad, and one footer web ad with 75,000 impressions per month at payson.com
21. PaysonMarketplace.com PaysonMarketplace.com is Payson’s complete business directory and strategic information website. Users can learn more about your business by searching PaysonMarketplace.com providing them a map of where your business is located, hours of operation and all your contact information. Get your listing for as low as $49 per month. With the enhanced listing you get unlimited keywords so other search engines like Google and Yahoo will bring your Payson directory up.