Named 2015 Newspaper of the Year by Arizona Newspapers Association and Local Media Association
PAYSON ROUNDUP Published every Tuesday and Friday afternoon
payson.com
Payson Roundup Online
Z
paysondeal .com
P ayson M arketplace .com Rim Country Business Directory
Payson.com is the most visited website in Rim Country...over 250,000 page views per month.
2016 Marketing Kit Display: (928) 474-5251 John Stanton, Advertising Sales ext. 103, jstanton@payson.com Steve Ray, Advertising Sales ext. 105, sray@payson.com Pia Wyer, Digital Media Manager ext. 119, pwyer@payson.com Gary Tackett, Director of Sales ext. 104, gtackett@payson.com
Classifieds: (928) 474-5251 Paula VanBuskirk, Classified Sales ext. 102, classads@payson.com
Fax: (928) 474-2542 Display Sales (928) 474-1893 Classifieds Online: www.payson.com
Also publishing
the rim review
PAYSON ROUNDUP
payson.com
Payson Roundup Online
P ayson the rim review paysondeal .com M arketplace .com
Z
Rim Country Business Directory
All prices per week and include Tuesday and Friday Payson Roundup and Wednesday Rim Review THREE ISSUES PER WEEK, TUESDAY AND FRIDAY PAYSON ROUNDUP WITH RIM REVIEW Ad Size (Dimensions)
52 Weeks
26 Weeks
13 Weeks
4 Weeks
Open Rate
Spot Color
Full Color
1/32 page (4.25” x 2”)
$75
$79
$82
$87
$113
$30
$60
1/24 page (4.25” x 4”)
$145
$153
$159
$169
$221
$45
$120
1/16 page (4.25” x 5”)
$180
$190
$198
$208
$275
$60
$180
1/8 page (6.40” x 5”)
$265
$280
$295
$310
$415
$105
$225
1/4 page (6.40” x 10.5”)
$544
$577
$608
$640
$860
$150
$300
1/2 page ((12.95” x 10.5”)
$1,116
$1,148
$1,213
$1,310
$1,761
$225
$450
Full page (12.95” x 21”)
$2,213
$2,277
$2,406
$2,600
$3,503
$300
$750
4 Weeks
Open Rate
Spot Color
Full Color
TWO ISSUES PER WEEK, TUESDAY AND FRIDAY PAYSON ROUNDUP Ad Size (Dimensions)
52 Weeks
26 Weeks
13 Weeks
1/32 page (4.25” x 2”)
$61
$65
$69
$73
$93
$20
$40
1/24 page (4.25” x 4”)
$117
$125
$133
$141
$181
$30
$80
1/16 page (4.25” x 5”)
$145
$155
$165
$175
$225
$40
$100
1/8 page (6.40” x 5”)
$213
$220
$235
$242
$340
$70
$150
1/4 page (6.40” x 10.5”)
$435
$451
$482
$498
$703
$100
$200
1/2 page ((12.95” x 10.5”)
$858
$923
$955
$1,019
$1,439
$150
$300
$1,687
$1,826
$1,891
$2,019
$2,858
$200
$500
4 Weeks
Open Rate
Spot Color
Full Color
Full page (12.95” x 21”)
ONE ISSUE WEEKLY, TUESDAY OR FRIDAY PAYSON ROUNDUP Ad Size (Dimensions)
52 Weeks
26 Weeks
13 Weeks
1/32 page (4.25” x 2”)
$45
$47
$49
$53
$65
$10
$20
1/24 page (4.25” x 4”)
$85
$89
$93
$101
$125
$15
$40
1/16 page (4.25” x 5”)
$105
$110
$115
$125
$155
$20
$50
1/8 page (6.40” x 5”)
$156
$164
$167
$182
$235
$35
$75
1/4 page (6.40” x 10.5”)
$317
$333
$340
$372
$482
$50
$100
1/2 page ((12.95” x 10.5”)
$552
$600
$616
$665
$988
$75
$150
$1,084
$1,116
$1,213
$1,310
$1,955
$100
$250
Full page (12.95” x 21”)
ALL ADS INCLUDE DIGITAL FLYERBOARD ON PAYSON.COM PREMIUM PLACEMENT Premium placement on a specific page is subject to availability. Location of ad on a page cannot be guaranteed. Six inch minimum size. Open Rate.............................................$159 per insertion 13-Week Contract..................................$129 per insertion 26-Week Contract..................................$109 per insertion 52-Week Contract....................................$50 per insertion
DISPLAY ADVERTISING DEADLINES Tuesday Payson Roundup: 4 p.m. Thursday Friday Payson Roundup: 4 p.m. Monday Wednesday Rim Review: Noon Thursday
Classified rates Merchandise
20 words or less Extra words 50¢ each Real Estate 20 words or less Extra words 75¢ each Rentals/Services 20 words or less Extra words $1.00 each Employment 20 words or less Extra words $1.75 each *See classified rate card for complete details.
1 issue
$9.65
1 issue
$21.02
1 issue
$24.66
1 issue
$32.17
Plus tax.
DIGITAL ADVERTISING
Payson.com is the source for News, Sports & Weather in the Rim Country +250,000 page views monthly +38,000 unique visitors monthly 30-45 second Videos, Flyerboard, Digital Ads, Blogs, Text/Photo
Web ads — payson.com
$180/mo. for 1 month $160/mo. for 3 months $148/mo. for 6 months b. Legal Rate - $8.50 per col. inch Affidavit charge: $4.95 c. Nonprofit: $8.00 per col. inch d. Political: $8.50 per col. inch
Description Open Corner Peel 650x650 px* $600 Pencil Expander 960x300 px* $600 eBlast per send* $175 Leaderboard HP Excl.** n/a Leaderboard Reg. 728x90 px $325 Right Rail Reg. 300x250 px $300 $200 Right Rail Sm. 300x125 px Footer 728x90 px $200 *Sold on monthly basis only. **12-month
FULL COLOR GLOSS PRINTING
Print-Web combo packages
Special category rates a. Service Directory: 2” directory ad - 2 Roundups per wk
3 mos. 6 mos. n/a n/a n/a n/a n/a n/a n/a n/a $300 $275 $250 $225 $175 $150 $175 $150 option only.
1 year n/a n/a n/a $750 $250 $200 $125 $125
Full color, double sided, printed on 70 lb. gloss .... 8.5”x11” flyer/brochure insert....................... 10,000 for $400 .... 4-page 8.5”x11” booklet/brochure insert....... 10,000 for $660 .... 4.5”x11” flyer/insert door stuffer.................... 20,000 for $440
Gold................................................................ $1,971 per month Includes a 1/4 page ad in the Payson Roundup and Rim Review weekly, 50,000 digital ad impressions, Marketplace, Flyerboard and a FREE ad every quarter!
Preprints
Silver.................................................................. $986 per month Includes a 3 col. by 5 inch ad in the Payson Roundup and Rim Review weekly, 35,000 digital ad impressions, Marketplace, Flyerboard and a FREE ad every quarter!
Single sheet 8.5”x11” — $45 per 1,000 Insertion into Roundup discounted when we print your piece. Insert rate per thousand Size Open 12/Year* 24/Year* 48/Year* 8 Tab $52 $43 $41 $39 12 Tab $57 $50 $48 $41 16 Tab $61 $56 $59 $52 24 Tab+ $68 $62 $60 $57 *Signed agreement required - No agency discount Scheduling: Size: Paper Weight:
7 business days prior to insertion Minimum 5”x7”, maximum 13.5”x11.5” Minimum 60 pound weight FSI paper suggested Delivery Hours: Monday through Friday, 8 a.m. to 4 p.m. Delivery Deadline: 7 business days prior to insertion Delivery of preprinted material to the Roundup is at the expense of the advertiser. Multiple advertiser inserts are not accepted.
Post-It note ads
Post your ad on the front page with a 3”x3” note ad. .... 1 issue.....................................................................$500 each .... 2 issues....................................................................$450 each .... 3 issues....................................................................$400 each After 3 issues, additional issues are $350 each. Prices based on one-time printing of the same sticker ad. Prices include 4 color front.
Bronze................................................................$699 per month Includes a 2 col. by 5 inch ad in the Payson Roundup and Rim Review weekly, 25,000 digital ad impressions, Marketplace, Flyerboard and a FREE ad every quarter! Nickel.................................................................$399 per month Includes a 2 col. by 2 inch ad in the Payson Roundup and Rim Review weekly, 20,000 digital ad impressions, Marketplace, Flyerboard and a FREE ad every quarter!
Web ads
Description Open Featured Homes Section $850 Featured Agency 1st $50 Featured Agent 1st $50 Featured Agency 2nd $50 Featured Agent 2nd $50 Footer Exclusive 728x90 px $250 Leaderboard Excl. 728x180 px $600 Mortgage Calculator Excl. $300 Right Rail Excl. 300x250 px $300
PaysonMarketplace.com
3 mos. $750 $50 $50 $50 $50 $200 $500 $250 $250
6 mos. $650 $50 $50 $50 $50 $150 $400 $225 $225
1 year $550 $50 $50 $50 $50 $100 $300 $200 $200
PaysonMarketplace.com is Payson’s complete business directory and strategic information website. Users can learn more about your business by searching PaysonMarketplace.com providing them a map of where your business is located, hours of operation and all your contact information. Enhanced listing as low as $49 per month. With the enhanced listing you get unlimited keywords so other search engines like Google and Yahoo will bring your Payson directory up. For more information, go to www.paysondigital.com
ADVERTISING DEADLINES
a. The Payson Roundup - Published Tuesday & Friday Tues. Display, Legals..................... Thursday, 4:00 p.m. Tues. Classified Word Ads............. Monday, 10:00 a.m. Fri. Display, Legals..........................Monday, 4:00 p.m. Fri. Classified ..........................Wednesday, 10:00 a.m. b. The Rim Review - Published Wednesday Display.......................................Thursday, 12:00 Noon Classified Word Ads......................... Friday, 10:00 a.m.
2 columns by 2 inches
*The Payson Roundup will not be responsible for errors on any ad accepted after deadline.
Circulation
Total Distribution: 5,600 Paid Distribution*: 4,563 Rim Review Mail and Rack Distribution: 3,500 *2015 WorldWest Publisher’s Statement of Circulation. Includes mail, single copy & home delivery subscriptions.
Special days/pages/features
January....................................Rim Country Relocation Guide February...................................................Best of Rim Country March............................................................ Progress Edition May..........................................Spring Rodeo, Visitors’ Guide, ................................................................................. Grad Tab August......................................Rodeo, Fall HS Sports Preview September.........................................High Country Sportsman October..................................................... Fall Visitors’ Guide November...........................................................Senior Living December............................ Rim Country Holiday Gift Guide
Production requirements
Art for Ad Builds: All art, including logos, maps, borders, photos, etc. must be clean and clear. Any art that is to be used should be original and not pre-printed, if at all possible. Images downloaded from the Internet are low-resolution and are not acceptable. If you scan your own artwork, resolution should be set at 300 DPI. If submitting digital photos for your ad, use your camera’s high quality (high resolution) setting. Pictures should be a minimum of 170 DPI. Camera-Ready Ads: We accept high-resolution PDF or Photoshop JPEG files. Make sure all placed artwork within your layout is NOT in RGB. Artwork should be converted to CMYK. Resolution should be 300 DPI. Black should be created using only black from the color palette, not a mixture of colors. This is particularly true for black type. Flatten all transparencies before output to avoid problems with drop shadows, special effects, etc. All fonts must be embedded and colors set to CMYK. Please use Adobe Acrobat’s default setting PDF/X-1a: 2001 for creating PDFs. E-mail Your Ad or Materials: E-mail to your account representative. Maximum attachment size is 10MB. Larger files may be compressed before sending, or contact your account representative for instructions on uploading large files to our FTP site.
Actual Ad Sizes
Advertising sizes are generally given as the number of columns wide by the number of inches tall. For example, a 2-by-2 ad is two columns wide and 2 inches tall — or 4.25 inches wide by 2 inches tall. See example above.
Terms of Payment
• Net due 30 days from statement date, 1.5% per month (18% annum) will be charged on all past due accounts. • New advertisers who wish to establish an account must submit a credit application with acceptable credit references. • Advertising from accounts more than 30 days past due cannot be accepted unless cash payment is made. • Ads that require payment in advance include those from advertisers who have not established credit privileges and advertisers who have been placed on a cash-only basis; political ads; and going-out-of-business, bankruptcy and transient ads (such as circus, carnival, etc.). These ads must be paid for by deadline. • Advertisers billed at contract rate who fail to fulfi ll the contract terms will be billed at the appropriate earned rate retroactively. All contract discounts are cancelled on advertising more than 60 days past due. • Applicant agrees to pay Payson Roundup for all expenses they may incur to enforce collection of any amount due for advertising placed at open or contract rates including reasonable attorney’s fees and court costs in connection therewith.
Personnel
John Naughton....................... Publisher, jnaughton@payson.com Julie Williams........ Operations Manager, jlwilliams@payson.com Pia Wyer.................Digital Media Manager, pwyer@payson.com Gary Tackett....................... Sales Director, gtackett@payson.com John Stanton............Marketing Consultant, jstanton@payson.com Steve Ray .................. Marketing Consultant, sray@payson.com
Arizona Newspapers Association 1001 N. Central Avenue, Suite 670 Phoenix, AZ 85004-1947 (602) 261-7655