The Tools To Start Marketing As an affiliate marketer you really need to know what you’re doing, where you’re going, what to expect, how to handle and how to find and enroll prospects. Wow, sounds like a huge task right? It’s not if you have and use the right tools, the right training and take action daily. What tools do you need? Instant messengers – doesn’t matter which one or two you choose – just make sure they're a major part of your marketing strategy. E-mail is critical. A well-written e-mail can work wonders in person-to-person prospecting. Use phone marketing even if you don’t fancy it all that much. One quick call a team member inviting them to a training session says lots about your commitment and leadership qualities. So long as you use relationship marketing properly, it will guarantee you enroll loyal team members, and keep them. They will then duplicate your efforts. Article marketing is smart marketing. YOU provide articles you've written to other Web sites, blogs and eZines for free. This sets you up as an expert, gives you leads, increased site traffic to your web site(if you don't have one of your own, chances are the company you are an affiliate for will have one) and improved search engine rankings. Blogging and SEO (search engine optimization) are two other tools. Blogging provides an arena to combine text, images, links to other blogs, and web pages. About what? About your business, product/service. You can post updates on what you are doing, what new additions there have been to your product/services, any specials/sales and even product photos. SEO here means understanding what human visitors might search for, and to help 13
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