prospective customers and to prospective recruits.) A benefit is the specific outcome of a feature. A feature is something the product already has. The benefits are what motivate people. Before you start writing, you need to ask yourself some questions. For instance, how am I going to market this product/service? (Actually make a list of all the methods you want to use from the Internet to print advertising and read them frequently.) Will you need other information to go along with your letter? What do you need? Who is your competition? How are they marketing their product? How much money do you want to spend on advertising? Are you marketing goals/hopes realistic? Who is actually your buyer? Why would they want to buy what you have to offer? The most common why is fear of missing out on something. Does your offer appeal to their emotional needs?
Ready To Write?
29
