DIMENSION by Paul Capili

DIMENSION

portfolio of paul capili

DIMENSION

portfolio of paul capili

senior portfolio DIMENSION PAUL CAPILI

email p.capili@gmail.com

phone 253-218-8075

school Academy of Art University School of Graphic Design 79 New Montgomery San Francisco, CA 94105

instructor Mary Scott Chair of Graphic Design

printer/bindery Blurb.com

text stock Mohawk Superfine Eggshell Ultrawhite

photography Scott Hammel, Paul Capili, David Scott, Naomi Hoag, Collin Fry, Miki Bong, Sandra Schachermeyer

fonts DIN-Light, Medium, Bold Numbers Claimcheck Orator-Medium

software Adobe Creative Suite 5 ÂŠ2012 PAUL CAPILI No part of this publication can be reproduced without express permission from Paul Capili

for inang

quote

The mind, once expanded to the dimensions of larger ideas, never returns to its original size. â&#x20AC;&#x201D;oliver wendell holmes

concept DIMENSION

noun /diâ&#x20AC;&#x2122;menCH n/

As a designer you look for certain areas that others may have

An aspect or feature of a

overlooked. The saying, everything has been done before is true

situation, problem, or thing.

but dissecting the problem and taking a new aim at it makes design fresh and rejuvenating. You have to study it by it's core and find a solution that will work and how it can compete with others and itâ&#x20AC;&#x2122;s current circumstance. There is more than what meets the eye. The end result will take it to a new dimension!

table of dimensions SELECTED WORKS

packaging SUPER SKIN

print JUDGE ME NOT

p g.14

pg.28

web/interactive REVEAL/CONCEAL

packaging INSIDE THE JCP BOX

p g.78

pg.90

html/css/identity SOUTHERN COOKIN' p g.184

typography 1400 MINUTES pg.192

typography BUILD YOUR OWN BABY

identity THE EXLCUSIVE CARD

pg.38

web/interactive A SILENT WORLD p g . 1 56

pg.54

identity LOGO COLLECTION p g . 2 08

packaging DESIGNER'S PAINT pg.172

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PORTFOLIO OF PAUL CAPILI

project title SUPER SKIN

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Even super heroes need protection from the sunâ&#x20AC;&#x2122;s harmful rays. This sunscreen leaves you feeling extraordinary, as if you were one of the characters in the Marvel universe.

Project No. 01

14-15

instructor Thomas McNulty semester Spring 2011

objective Select a brand that is not associated with skin care line and design products according to that brandâ&#x20AC;&#x2122;s identity. approach Marvel is well known for their super hero characters with ex-

course Package Design 3

traordinary abilities. Upon researching the story lines, they

typeface(s) Tungsten Univers

With the idea of being extraordinary, what a perfect fitting

deliverables Skin Care Products In-Store Display

and we feel extraordinary like we can tackle the world again.

become extraordinary when an experiment has gone wrong. shape for the lineâ&#x20AC;&#x201D;a capsule. When we are feeling under the weather or sick, we pop a capsule/medicine to make us better This is a sunscreen line. Each color represents the a section of the electromagnetic spectrum that the sun gives off and the SPF goes accordingly with the Marvel characters.

title

SUPER SKIN

category

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Project No. 01

16-17

title

SUPER SKIN

category

PACKAGING

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Project No. 01

18-19

title

SUPER SKIN

category

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1/8” wall

6.5” Wide

14.5”

6.5” Plate for bottom part

5.75”

14.5”

2 Pieces (back) .75”

Project No. 01

.75”

20-21

Top and bottom caps are brushed metal

1.5”

16”

1.5”

Hallow to place light on bottom Opening to dispense bottles.

12”

2.5” opening

.75”

2 Pieces (front)

title

SUPER SKIN

category

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.75”

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Project No. 01

22-23

title

SUPER SKIN

category

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how it works To release the nozzle â&#x20AC;˘ Hold both sides (color and white) with each hand â&#x20AC;˘ Twist to the left till the nozzle appears It's ready for protection, your skin will appear as the color of the bottle (like the Marvel characters). When it fades back to your skin tone, that means it's time for you to re-apply it to your skin again.

Project No. 01

24-25

title

SUPER SKIN

category

PACKAGING

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Project No. 01

26-27

title

SUPER SKIN

category

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project title JUDGE ME NOT

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Individuality is what makes life and people interesting and uninteresting. Everyone is made differently, we don't come from a mold.

Project No. 01

28-29

instructor Roland Young semester Fall 2010

objective Select a topic that interests you to design anything that you choose, this case a poster series. approach In this generation, the technology is evolving and

easily

course Print 2

accessible, sometimes it is used for the wrong things, such as

typeface(s) Helvetica Neue Trade Gothic

getting to know a person. This poster series shows that what

deliverables Poster Series

would prevent bullying which sometimes could result in end-

cyber bullying. Many of us judge for face value without even you see isnâ&#x20AC;&#x2122;t always what you get. If we only accepted people for who they are and not place them in a certain stereotype we ing someoneâ&#x20AC;&#x2122;s life. The use of celebrities on the poster series were to make the statement familiar because they are always in the scrutiny of the public and are recognizable.

title

JUDGE ME NOT

category

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Project No. 01

30-31

title

SUPER SKIN

category

PACKAGING

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celebrity download Celebrities are always in the spotlight and everyone feels that they already know them personally and can judge them. In reality, we don't know who they are. They are just like us, they get offended by our bullying as a society. The poster series showcases how we stereotype them into a category.

Project No. 01

32-33

title

JUDGE ME NOT

category

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Project No. 01

34-35

title

JUDGE ME NOT

category

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Project No. 01

36-37

title

SUPER SKIN

category

PACKAGING

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project title BUILD YOUR OWN BABY

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Perfection is unattainable, yet we try and try to achieve it. Life is not about perfection but satisfaction. Accept what you're given.

Project No. 01

38-39

instructor Ariel Grey semester Spring 2011

objective Choose a topic for a 3-day conference and provide an informative book, poster, and a mailer with registration. approach Genetic Engineering is the manipulation of an organisms

course Print 2

genome using modern DNA technology. The conference will

typeface(s) Centaur Historical Blender DOS VGA 437

affect our community once it will be widespread. It will provide

educate the pro’s and con’s of the technology and how it might awareness on what can go wrong when we take control of the natural process and try to mess with it. The use of satire in the project is to show how we as a nation are obsessed with changing every physical aspect in our body. It has become an

deliverables Poster Conference Book Registration

obsession and is out of control. This technology should be used for health purposes to benefit one’s life and not for superficial gain. The concept of building your own baby for this conference is show how ridiculous this is for the wrong purpose.

title

BUILD YOUR OWN BABY

category

TYPOGRAPHY

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Project No. 01

40-41

title

BUILD YOUR OWN BABY

category

TYPOGRAPHY

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Project No. 01

42-43

title

BUILD YOUR OWN BABY

category

TYPOGRAPHY

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Project No. 01

44-45

title

BUILD YOUR OWN BABY

category

TYPOGRAPHY

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46-47

title

BUILD YOUR OWN BABY

category

TYPOGRAPHY

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Project No. 01

48-49

title

BUILD YOUR OWN BABY

category

TYPOGRAPHY

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Project No. 01

50-51

title

BUILD YOUR OWN BABY

category

TYPOGRAPHY

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er (80g)

ION FORM

ER oa Street 015 EMBER 21, 2012

DIMENSION

BU YOU OW BA

READY IN

Caution: Baby i care. Do not pu

Project No. 01

COOKING

title

BUILD YOUR OWN BABY

category

TYPOGRAPHY

3 MINUTES

ILD UR WN BY: DECEMBER 18 - DE THE LOS ANGELE CONVENTION CEN 1201 S outh Figue Los A ngeles, CA 9

REGISTRA

Serving Size 1 contai Information of person

Send in before 09/13/12 Name: First: Last: Address:

52-53

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project title THE EXCLUSIVE CARD

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Become a part of the status elite by joining American Express. Elevate your status and you will be the envy of the crowd.

Project No. 01

54-55

instructor Todd Hedgpeth semester Fall 2010

objective Redesign a brand of your choice and create a new brand guideline along with applications. approach American Express has come a long way to becoming a trust-

course Identity 2

ed credit card company worldwide. Itâ&#x20AC;&#x2122;s invite only procedure

typeface(s) Gotham

to the public. The idea that the American Express card is a

deliverables Brand Guide Website Stationary

title

THE EXLCUSIVE CARD

to obtain the card makes it highly desirable and exclusive social status with only a select few can get it and be come a part of this community. The rebrand was an evolution of the iconic blue box to a box that resembles a security chip and an arrow pointing up to symbolize a climbing social status. This is the new future of American Express.

category

IDENTITY

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Project No. 01

56-57

title

SUPER SKIN

category

PACKAGING

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Project No. 01

58-59

AMERICAN EXPRESS

title

THE EXLCUSIVE CARD

category

IDENTITY

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

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60-61



title

THE EXCLUSIVE CARD

category

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Project No. 01

62-63

title

THE EXCLUSIVE CARD

category

IDENTITY

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Project No. 01

64-65

title

THE EXCLUSIVE CARD

category

IDENTITY

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200 Vesey Street_New York, NY 10285

AMERICAN EXPRESS

AMEX

Project No. 01

66-67

AMERICAN EXPRESS

americanexpress.com

AMERICAN EXPRESS

A/ 200 Vesey Street New York, NY 10285 T/ 1_212_640_2000 1_800_528_4800 F/ 1_212_546_7543 E/ kchenault@americanexpress.com

KENNETH CHENAULT CEO

CORPORATE HEADQUARTERS/ 200 Vesey Street New York, NY 10285

title

THE EXCLUSIVE CARD

PHONE/ 1_212_640_2000

category

IDENTITY

WEBSITE/ americanexpress.com

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Project No. 01

68-69

title

THE EXCLUSIVE CARD

category

IDENTITY

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Project No. 01

70-71

title

SUPER SKIN

category

PACKAGING

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Project No. 01

72-73

title

THE EXCLUSIVE CARD

category

IDENTITY

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Project No. 01

74-75

title

THE EXCLUSIVE CARD

category

IDENTITY

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Project No. 01

76-77

GET INTO THE

title

THE EXCLUSIVE CARD

category

IDENTITY

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project title REVEAL/CONCEAL

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They say that the eyes are the key to your soul. If so, you wouldnâ&#x20AC;&#x2122;t want everyone prying for it. Ray-ban wayfarers can help you conceal and reveal whenever, wherever.

Project No. 01

78-79

instructor Jenny Ji semester Spring 2010

objective Choose a brand and design a step by step micro site that allows you to create a product from start to finish. approach The resurgence of Ray-Ban has become popular amongst

course Graphic Design 3

celebrities. With the trend gaining momentum, soon enough

typeface(s) Orator Helvetica Neue

is it a stylish accessory but hides an identity.. The micro site

deliverables Micro site

known, which is the universe because just like wearing your

every one was back on the Ray-Ban wayfarer wagon. Not only allows you to personalize your very own wayfarers from start to finish. The concept of the design was to incorporate the unwayfarers, you have a hidden identity. You can be mysterious, just like a celebrity hiding from the paparazzi.

title

REVEAL/CONCEAL

category

WEB/INTERACTIVE

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Project No. 01

80-81

title

SUPER SKIN

category

PACKAGING

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Project No. 01

82-83

title

REVEAL/CONCEAL

category

WEB/INTERACTIVE

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Project No. 01

84-85

title

SUPER SKIN

category

PACKAGING

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Project No. 01

86-87

title

REVEAL/CONCEAL

category

WEB/INTERACTIVE

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Project No. 01

88-89

title

REVEAL/CONCEAL

category

WEB/INTERACTIVE

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project title INSIDE THE JCP BOX

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JC Penney is unpacking the old and packing the new inside it's box. Targeting new and old customers alike. It's a store for everyone.

Project No. 01

90-91

instructor Michael Osborne semester Fall 2011

objective As a team, you must work together to come up with house brands and private brands for the changing JC Penney Stores. approach Team Moshi Moshi consisted of 7 diverse brains with a lot of

course Package Design 4

ideas to offer on how we wanted the new JCP to stand out from

typeface(s) Various

they can love and enjoy. We created brands that would cater

deliverables Store Brands Private Brands group members Naomi Hoag David Scott Sandra Schachermeyer Collin Fry Miki Bong

title

INSIDE THE JCP BOX

the competition and have America come back to something to every age group. We thought of the concept of having stores within a store, so that there is something for everyone in the store. With a tough competitors like Target and Macyâ&#x20AC;&#x2122;s, the approach was simpleâ&#x20AC;&#x201D;to make it easier for shoppers to shop without having to leave the store and have their monies worth.

category

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Re-thinking what's inside the box. store brands

Moments by JCP

Entrada

department Kitchen

department Food

keywords Mindful Longevity Fresh

keywords Experience Culture Tradition

target audience 25-55 Families

target audience 25-50 Families

Manifesto

Bench

department Home/Electronics

department Coffee/Tea

keywords Independent Social Sleek

keywords Stylish Bold Inviting

target audience 24-40 Young Professionals

target audience 25-40 Male

private brands

identities

Project No. 01

92-93

Moments by JCP

Entrada

Manifesto

LMNOP

Bench

& Play

The idea of JC Penney having a variety of stores within itself was to target different audiences into the store. It creates an environment of a one stop shop solution. Each of the boxes

represent a brand and how much presence it will have in the new JC Penney stores. The bigger the box, the more products and extension it can have within the store.

LMNOP

Whisper

& Play

department Childrens

department Cosmetics

department Intimates

keywords Imaginative Educational Carefree

keywords Quality Polished Chic

keywords Sexy Playful Safe

target audience 3-6 Kids

target audience 25-35 Women

target audience 25-45 Men & Women

title

INSIDE THE JCP BOX

category

PACKAGING

Whisper

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6.1

PORTFOLIO OF PAUL CAPILI

w title KITCHEN MOMENTS BY JCP

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Sometimes we take the simple moments for granted. Kitchen moments, will remind you of how the simple things bring you joy.

Project No. 01

94-95

objective

logo

Create a house brand for JC Penney that is comparable to the other brands in it's category. approach Moments by JCP is a line that can be extended to anything JCP category Kitchen

wants, from home to garden to kitchen to electronics and so

keywords Mindful Longevity Fresh

tle Moments by JCP. This is the Kitchen line for that brand. The

target audience 25-55 Families

forth. This line is flexible by adding the category before the tithinking behind the brand was to keep families closer together through the products they purchase at JCP. With each product they can share that moment. The design for the kitchen line is to appetize what customer for what they can accomplish with the equipment. The packaging includes a little snippet of a simple moment that we often take for granted until it's gone.

title

MOMENTS BY JCP

category

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THAT MOMENT WHEN YOU INDU GUILTY BECAUSE IT’S THE “HOLID OPEN THE OVEN AND GET A WHIFF THAT MOMENT WHEN YOU FINISH THE SPOON CLEAN BEFORE WASH YOU CAN SMELL YOUR MOM'S CO ROOM. THAT MOMENT WHEN Y THROUGH ANYTHING, AND MAK MOMENT WHEN YOU'RE THIRST IS Q

Project No. 01

96-97

ULGE ON PIE AND DON’T FEEL DAYS”. THAT MOMENT WHEN YOU F OF THAT FRESHLY BAKED SMELL. H MIXING THE BATTER, YOU LICK HING THEM. THAT MOMENT WHEN OOKING ALL THE WAY FROM YOUR YOUR KNIFE SLICES SMOOTHLY KES CUTTING ENJOYABLE. THAT QUENCHED BY AN ICE COLD DRINK.

title

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Project No. 01

98-99

title

MOMENTS BY JCP

category

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Project No. 01

100-101

title

MOMENTS BY JCP

category

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6.2

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project title ENTRADA

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Enjoy an exotic excursion with your taste. Entrada will take you all over the world with a unique blend and culture from your home.

Project No. 01

102-103

objective

logo

Create a line that would bring diversity in the store. approach Entrada is a spanish word meaning to enter or entering somewhere. As a team, we came up with that name because this it's category Food

about entering new experiences and cultures through differ-

keywords Culture Tradition Experience

part of the world but we chose to focus on the three countries:

target audience 25-50 Families

ent spices, grains, and sauces. Entrada is extendable to any Argentina, India, and Jamaica. Each country has a different approach to the design. They were each inspired from what the culture and people were about. It makes you feel like you are traveling without the traveling expenses..

countries Argentina India Jamaica

title

ENTRADA

category

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Project No. 01

104-105

title

ENTRADA-ARGENTINA

category

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Project No. 01

106-107

title

ENTRADA-ARGENTINA

category

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Project No. 01

108-109

title

ENTRADA-INDIA

category

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Project No. 01

110-111

title

ENTRADA-INDIA

category

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Project No. 01

112-113

title

ENTRADA-JAMAICA

category

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Project No. 01

114-115

title

ENTRADA-JAMAICA

category

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6.3

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project title MANIFESTO

DIMENSION

Transitioning into the real world can be a tough task. Manifesto helps ease the transition, and leave you feeling independent.

Project No. 01

116-117

objective

logo

Create a line for the young professionals with a budget. approach Manifesto is a guide to an independent lifestyle. Many of the category Home/Electronics keywords Independent Social Sleek target audience 24-40 Young Professionals

target audience of this brand are just starting of their independent life. With no clue on what to get for their new apartment/home they have acquired, Manifesto makes it easy. The packaging on these products are almost like a collectors piece. Separated in two categories: Home and electronics. Each product are numbered and has detailed instructions on how to use. The packaging not only looks sleek and clean but it has a second purpose. With the boxes made out of acrylic plastic, they can be repurposed for trash bins, pencil holders, containers, and the wine box comes out as a wine rack. It is not only making you look like you've made it by affording these products but you are also helping the world by recycling.

title

MANIFESTO

category

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Project No. 01

118-119

title

MANIFEST0

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Project No. 01

120-121

title

MANIFESTO

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Project No. 01

122-123

title

MANIFESTO

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124-125

title

MANIFESTO

category

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6.4

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project title LMNOP

DIMENSION

Kids have endless possibilities when they are growing up. Thier imagination and creativity should be nourished. Play, create, and learn.

Project No. 01

126-127

objective

logo

Create a line for the kids in the family. approach The name LMNOP is resonates with everyone. When learning the alphabet, these are the four letters that you can memocategory Children keywords Imaginative Educational Carefree

rize easily and speed up while reciting. Taking inspiration from Montessori education which has emphasis on independence and a respect for the child's psychological development. LMNOP's products allows a child to play but also learn while they are doing it. The naming of the products are correlated with the career they may end up in by playing with the toy.

target audience 3-6 Kids

title

LMNOP

category

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128-129

title

LMNOP

category

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130-131

title

SUPER SKIN

category

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132-133

title

LMNOP

category

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6.5

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project title BENCH

DIMENSION

A perfect place to relax and have a moment to yourself. Take a sip of that coffee and let Bench do what it's made for.

Project No. 01

134-135

objective

logo

Create a coffee shop within the JCP stores that caters to men. approach A lot of the times you see the men waiting around for their wife or girlfriend. Bench creates a perfect environment for the category Coffee/Tea keywords Stylish Bold Inviting

dudes to come relax and enjoy a beverage while they wait. The name Bench comes from the sports term of being "benched", meaning you are seated and aren't playing. That concept is applied to the coffee shop. The functionality of the packaging makes it easier for guys to use. The design comes from the materials that are used for a bench, which is wood.

target audience 25-40 Male

title

BENCH

category

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Project No. 01

136-137

title

BENCH

category

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Project No. 01

138-139

title

BENCH

category

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Project No. 01

140-141

title

BENCH

category

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6.6

PORTFOLIO OF PAUL CAPILI

project title & PLAY

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Keep your secrets safe in the bedroom, but when the doors are locked take it out & play.

Project No. 01

142-143

objective

logo

Create a line for men & women for the romantic and playful. approach In this day and age, sex is no longer a taboo but you still want to keep that part of your life sacred and private. The & Play category Intimates

brand allows you to do both. Since it is in a family oriented store, it should be toned down and not so obvious. The products are enclosed into books that are labeled with classical titles

keywords Sexy Playful Safe

that correlate to the product inside them. The packaging are things that can be found inside a bedroom and can be displayed openly. The name derives from the term work & play.

target audience 25-40 Men and Women

title

& PLAY

category

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Project No. 01

144-145

title

& PLAY

category

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146-147

title

SUPER SKIN

category

PACKAGING

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148-149

title

& PLAY

category

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project title WHISPER

6.7 DIMENSION

Making a statement doesn't neccessarily mean being loud. Sometimes all it takes is a whisper to let your natural beauty shine.

Project No. 01

150-151

objective

logo

Create line for women's skin that leaves them feeling fresh. approach Women use cosmetics to give them confidence and make them category Cosmetics keywords Quality Polished Chic

feel beautiful. Whisper doesn't hide your flaws but enhances it. With the skin care line to take care of your skin and the cosmetic side to exentuate it. You have never felt so fresh and beautiful in your life. These products are meant to make your natural beauty shine. The design aesthetic of the brand is very minimal and clean, almost whisper like and barely there.

target audience 25-35 Women

title

WHISPER

category

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Project No. 01

152-153

title

WHISPER

category

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Project No. 01

154-155

title

WHISPER

category

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project title A SILENT WORLD

DIMENSION

Imagine a world without music, without noise. A complete silence. We need to save it in our public education and include it in our lives.

Project No. 01

156-157

instructor Jenny Ji semester Spring 2010

objective Select a nonprofit organization to design an awareness campaign and create a website with supporting collaterals. approach Save the Music Foundation helps bring music back to the edu-

course Graphic Design 3

cation system. The silence campaign shows the idea on how

typeface(s) Prestige Elite Helvetica 3rd Man

lence. The awareness campaign encourages the community

the world would be without music in our livesâ&#x20AC;&#x201D;a complete sito participate and act upon putting back music in schools because it does a lot to improve a childâ&#x20AC;&#x2122;s growth and education.

deliverables Website T-Shirt Gaffers Tape Posters

title

A SILENT WORLD

category

WEB/INTERACTIVE

DIMENSION

PORTFOLIO OF PAUL CAPILI

Project No. 01

158-159

title

A SILENT WORLD

category

WEB/INTERACTIVE

DIMENSION

PORTFOLIO OF PAUL CAPILI

Project No. 01

160-161

title

A SILENT WORLD

category

WEB/INTERACTIVE

DIMENSION

PORTFOLIO OF PAUL CAPILI

Project No. 01

162-163

title

SUPER SKIN

category

PACKAGING

DIMENSION

PORTFOLIO OF PAUL CAPILI

Project No. 01

164-165

title

A SILENT WORLD

category

WEB/INTERACTIVE

DIMENSION

PORTFOLIO OF PAUL CAPILI

Project No. 01

166-167

title

A SILENT WORLD

category

WEB/INTERACTIVE

DIMENSION

PORTFOLIO OF PAUL CAPILI

Project No. 01

168-169

title

A SILENT WORLD

category

WEB/INTERACTIVE

DIMENSION

PORTFOLIO OF PAUL CAPILI

Project No. 01

170-171

title

A SILENT WORLD

category

WEB/INTERACTIVE

DIMENSION

PORTFOLIO OF PAUL CAPILI

project title DESIGNER'S PAINT

DIMENSION

It's every designer's dream to paint on a blank canvas freely. Kelly-Moore honors your inner artist with this limited edition paints.

Project No. 01

172-173

instructor Phillip Ting semester Fall 2010

objective Redesign an existing paint brand, complete with a new identity and packaging system for their paints. approach Kelly-Moore paint has been in the industry since 1946. They

course Package Design 2

are the leading paint provider for architects because of their

typeface(s) Gotham

Since most of their consumers are architects, the exploration

deliverables Paint Buckets Spray Paints

title

DESIGNER'S PAINT

high quality, performance, and consistency of their paints. of this design reflected that. The paint cans features two well renowned architects. One for the exterior and for the interior. The featured designers' style are very modern and futureesque, so the materials and design catered to that.

category

PACKAGING

DIMENSION

PORTFOLIO OF PAUL CAPILI

Project No. 01

174-175

title

SUPER SKIN

category

PACKAGING

DIMENSION

PORTFOLIO OF PAUL CAPILI

Project No. 01

176-177

title

DESIGNER'S PAINT

category

PACKAGING

DIMENSION

PORTFOLIO OF PAUL CAPILI

Project No. 01

180-181

title

DESIGNER'S PAINT

category

PACKAGING

DIMENSION

PORTFOLIO OF PAUL CAPILI

Project No. 01

182-183

title

DESIGNER'S PAINT

category

PACKAGING

DIMENSION

PORTFOLIO OF PAUL CAPILI

project title SOUTHERN COOKIN'

DIMENSION

Everyone has a soft spot for a tasty fried chicken that's both juicy and delicious. It reminds you of how your mom used to make it. Hard Knox Cafe brings home to the city.

Project No. 01

184-185

instructor Yukiko Yushida

objective

semester Fall 2011

approach

Redesign a website/identity and code it using HTML/CSS.

Hard Knox Cafe is a local homestyle southern cooking restaurant based in San Francisco. Inspired by the old diners

course HTML/CSS

and homey feeling that the food gives you when you eat there,

typeface(s) Futura Airship 27 Homestead Brothers

colors matches the ambiance of the restaurant: comfortable,

the new identity of Hard Knox emerges. The usage of warm appetizing and homey. The redesign made it easier to read and navigate through the different types of menu they had.

deliverables Website Identity

title

SOUTHERN COOKIN'

category

HTML/CSS/IDENTITY

DIMENSION

PORTFOLIO OF PAUL CAPILI

YOU

SMELL THA T S

OUTHERN

HOME COO KING?!

Project No. 01

186-187

title

SOUTHERN COOKIN'

category

HTML/CSS/IDENTITY

DIMENSION

PORTFOLIO OF PAUL CAPILI

Project No. 01

188-189

title

SOUTHERN COOKIN'

category

HTML/CSS/IDENTITY

DIMENSION

PORTFOLIO OF PAUL CAPILI

Project No. 01

190-191

title

SOUTHERN COOKIN'

category

HTML/CSS/IDENTITY

DIMENSION

PORTFOLIO OF PAUL CAPILI

project title 1400 MINUTES

DIMENSION

Everyday we put on our masks—to work, school, with friends, family, or strangers. Maintaining all the different personas can be exhausting. Sometimes we just have to let our inhibitions go and be colorful and free.

Project No. 01

192-193

instructor Ariel Grey semester Spring 2010

objective Create a book and poster for Mohawk Carnival Papers and apply a concept that goes along with it. approach Carnival is celebrated around the world immediately the day

course Typography 3

before Lent. Itâ&#x20AC;&#x2122;s a festive event where it involves public cele-

typeface(s) VT100 Prestige Elite Trade Gothic

and public street party. People often dress up or masquerade

bration, parades, combining some elements of circus, masks, during the celebrations, which mark an overturning of daily life. In a day-to-day basis we all wear different masks for different types of people or events. The book showcases on how

deliverables Book Poster

we immediately switch up our persona depending on the event or people we see. It takes you on a journey on how many mask I wear throughout the day and towards the end of the day, the Carnival persona is released and I'm letting loose.

title

1400 MINUTES

category

TYPOGRAPHY

DIMENSION

PORTFOLIO OF PAUL CAPILI

Project No. 01

194-195

title

1400 MINUTES

category

TYPOGRAPHY

DIMENSION

PORTFOLIO OF PAUL CAPILI

Project No. 01

196-197

title

1400 MINUTES

category

TYPOGRAPHY

DIMENSION

PORTFOLIO OF PAUL CAPILI

Project No. 01

198-199

title

1400 MINUTES

category

TYPOGRAPHY

DIMENSION

PORTFOLIO OF PAUL CAPILI

Project No. 01

200-201

title

1400 MINUTES

category

TYPOGRAPHY

HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT HOT

DIMENSION

PORTFOLIO OF PAUL CAPILI

SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT EVERYBODY! SHOT ProjectEVERYBODY! No. 01 02 03 SHOT EVERYBODY! SHOT EVERYBODY!

SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT 04 05 SHOT 06 07SHOT 08 SHOT SHOT SHOT SHOT SHOT SHOT SHOT

EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY! EVERYBODY!

title

SUPER SKIN

SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT SHOT

202-203

DIMENSION

PORTFOLIO OF PAUL CAPILI

Project No. 01

204-205

title

1400 MINUTES

category

TYPOGRAPHY

DIMENSION

PORTFOLIO OF PAUL CAPILI

Project No. 01

206-207

title

1400 MINUTES

category

TYPOGRAPHY

DIMENSION

PORTFOLIO OF PAUL CAPILI

project title LOGO COLLECTION

DIMENSION

First impressions lasts. Every logo has a unique personality with a face to go with it. It's what people first take notice.

Project No. 01

208-209

instructor Various

objective

semester Fall-Spring 2007-2012

approach

course Various typeface(s) Various

Create a logo that has the voice and personality of the brand.

Each logo is treated differently. Before beginning on the sketches, I start my research about the company and come up with what the personality is or what they want it to be. Writing down words help a lot to come up with a solid foundation for the brand. They need to stand out of the market and be able to be flexible. A logo is the spokesperson of the brand.

deliverables Logos

title

LOGO COLLECTION

category

IDENTITY

DIMENSION

PORTFOLIO OF PAUL CAPILI

Project No. 01

210-211

title

LOGO COLLECTION

category

IDENTITY

DIMENSION

PORTFOLIO OF PAUL CAPILI

Project No. 01

212-213 213-213

title

LOGO SUPERCOLLECTION SKIN

category

IDENTITY PACKAGING

DIMENSION

PORTFOLIO OF PAUL CAPILI

EST.

/ Project No. 01

214-215 215-215

EST.

/ title

LOGO SUPERCOLLECTION SKIN

category

IDENTITY PACKAGING

DIMENSION

PORTFOLIO OF PAUL CAPILI

clement

Project No. 01

street

216-217 217-217

clement

title

LOGO SUPERCOLLECTION SKIN

category

IDENTITY PACKAGING

street

DIMENSION

PORTFOLIO OF PAUL CAPILI

AMERICAN EXPRESS

Project No. 01

218-219 219-219

AMERICAN EXPRESS

title

LOGO SUPERCOLLECTION SKIN

category

IDENTITY PACKAGING

DIMENSION

PORTFOLIO OF PAUL CAPILI

VERBED I R 12

20 RCSA

CERTIFIED SOLUTIONS ASSOCIATE

Project No. 01

220-221 221-221

VERBED I R 12

20 RCSA

CERTIFIED SOLUTIONS ASSOCIATE

title

LOGO SUPERCOLLECTION SKIN

category

IDENTITY PACKAGING

DIMENSION

PORTFOLIO OF PAUL CAPILI

Project No. 01

222-223 223-223

title

LOGO SUPERCOLLECTION SKIN

category

IDENTITY PACKAGING

DIMENSION

PORTFOLIO OF PAUL CAPILI

Project No. 01

224-225

title

SUPER SKIN

category

PACKAGING

thank you

family Mom and dad, for your endless support and unconditional love. You both mean the world to me and it's my time to show that to you. I hope I made you proud! Brian and Justin, for your continuous faith and support in your big bro. I will try my best to never let you guys down! Tita My, my second mom, for believing in my dreams. This wouldn't be possible without you, I owe a lot to you. Inang, a strong and courageous grandmother who never stopped believing in me in whatever I did. Keep strong and I love you. friends To all my friends from past and present, you all have affected me in some way or another which has made me grow immensely. Your influences can be seen within myself. Scott Hammel, Angel Garcia, Esmeralda Ramirez, Nicole Onishi, Janelle Heckel, Jona Cruz, Bobbie Arevalo, Aileen Alfonso, Kristen Valencia, Zabrina Ilagan, Leah Siongco, Jason Chua, Carmela D'Anna, Courtni Armes-Jones, Amber Fletcher, Patrick Martin, Hugo Martinez, Dawn Steinbock, Ryan Francis, Sara Neagu, Chris Jensen, Mark Zannad, Branigan Koch, Melissa Davidson, Hely Nguyen, Patrick Gendron, Phoebe Mak, Harshyla Singh, Nathan Godding, Pat Chirakiti and the rest is still unwritten. faculty Scott Rankin for opening my creativity eye and exposing me to different designs. Roland Young, for the elaborate mind tricks you do to make me think. I need to think a lot like you. Todd Hedgpeth, for making me see that identity is just not a logo, it can be so much more. Sami Saaud, for helping me find my typography aesthetic. Ariel Grey, for allowing me to explore concepts beyond what I already know. Jenny Ji, for making me confident in designing for the web and other forms of design. Megumi Kiyama, for forcing me to better equip myself with the pen tool. Tom McNulty, for exposing me to the world of packaging besides boxes. Agree or Disagree? Max Spector, for taking me out of my comfort zone. Michael Osborne, for showing me that team effort is the best way to get amazing projects done and that the design world is exactly like Pac4. Mary Scott, this portfolio wouldn't turn out the way it did without your guidance. co-workers To the Apple Crew (R075) of my time, for the great memories. I can never forget it. My San Francisco experience wouldn't be the same. To Club One, for allowing me to be an intern and get in shape for free. You guys are an awesome team and fun to be with. Lastly, to my Riverbed family, for trusting in my skills and your support. I have gained a lot of experience with the company and will take it along with me. things Chocolate, Chicken, Froyo, Mochi, Yogurt, Whiskey, Vodka, Unlimited Mimosas, Juices, Comfy bed, iPhone, iMac, WiFi, Hotmess Haus, Clipper Card, Civy, Iced Tea, Fruit Snacks, Facebook, Instagram, Tumblr, FFFFOUND, Pintrest, Adobe, Sun, Inhaler, Concerts, Glasses, Parks, Beaches, Airplanes, H&M, Epson Heavyweight Paper, Inks, Shoes, Books, Magazines, Neon lights, Movies, Music, Musicals, Shows. Without you, life would be unbearable.

DIMENSION

PORTFOLIO OF PAUL CAPILI

Project No. 01