Amazon PPC Guide - Everything you Need to Know to Get Started You don't always have the right blueprints. But when you do, it is important to use them. We created the Amazon PPC Launch Plan to help new sellers find paid advertising advice. This is your guide. This article will help you increase sales and drive traffic towards your Amazon product listing.
What is Amazon PPC? Amazon PPC to me is the best thing that has ever happened in eCommerce. Selling on Amazon is the best method to generate traffic to your products. Amazon attracts over 2.64 billion people every month to the bottom of its sales funnel. They are looking for products as soon as they type Amazon.com into their search bar. Amazon's desire to purchase is a key factor in achieving higher conversion rates than brands can expect from Facebook Ads and Google Ads. PPC advertising is the cherry on top. PPC advertising is advertising that you pay to appear on Amazon and increase your product's visibility. PPC is pay-per-click. This means that the advertiser pays per click that a potential customer makes. Amazon PPC, like Google Ads is a bidding system in which the seller bids for search terms in order to appear on the Amazon search result page (SERP). There are ample Amazon Ad Types that help you find, attract, engage, and retain your customers at every part of your sales journey. These include self-service solutions and managed services on and off Amazon.
How to Start Your Amazon Advertising? We recommend that you start with an automated campaign if you don't use Amazon PPC tools. The auto campaign is the best place to start your Amazon PPC journey. It will give you all the information you need without additional keywords or advertising tools. Amazon offers keywords that you can bid on for low amounts until you find which keywords convert. This is a powerful auto campaign. Because you may feel compelled to bid higher on search terms that you believe you can make money with or rank well for, I have said "low amount". This temptation can lead to wasted spending and high ACoS. (FYI: I have provided definitions of Amazon PPC terms below. This video will show you how to set up Auto campaigns on Amazon. https://youtu.be/RSkbWtLoY5U
Terms You Should Know As I explained the method above, I also included a lot of PPC terms. This glossary will help you get up to speed. ACoS is an acronym for advertising cost of sales. It's the ratio of how much money you spend on ads to sales. It is calculated based on ad spend/sale. Our average ACoS is 30.1% TACoS: Target ACoS refers to where your ACoS should be at campaign level. Low ACoS can mean low profitability and low visibility, while high ACoS will indicate higher visibility and greater profitability. As some sellers believe, high ACoS is not a negative thing. It's like buying an ad space in the Superbowl. Although the price is higher, brand awareness and sales potential will be endless. Before deciding your TACoS, figure out your breakeven ACoS.
Types of Keyword Matching: Broad: This is the most general type match type. Broad match: This is where we want to place our first auto campaign to reach a broad range of search terms. We don't know what products will show up in search results because we aren't able to predict user behavior. Broad match terms are often the most affordable. Phrase: This match type allows you to be more specific and is slightly more expensive. Phrase match encompasses phrases your search term might appear in.
Exact: This match type sounds exactly like it does; exact match refers to the most expensive and particular match type. Impressions: How often customers have seen your ad. Clicks: The number of times that customers have clicked on your advertisement.
CPC (or aCPC): CPC is the cost-per-click. This refers to how much you pay each time an Amazon customer clicks your ads. aCPC stands for average cost-per click. Our users pay an average CPC of $.78.
Conversion Rate is the percentage of sales that you make for every click. Our users have an average conversion rate of 9.67%
Final Thoughts This is all you need to start advertising on Amazon. However, Amazon PPC is an ongoing process. To keep up with Amazon's algorithm updates, competition and changing business motives, you should optimize your ads. Looking for the Best Amazon PPC Services? We’ve got you. Scale profitable ads without hurting your pockets. Act Now Before the time runs out.