2011 Bio-Oil AusMumpreneur Awards & Conference
proudly presented by
Connect2mums
Reach In total over 4000 votes were received for the People’s Choice finalists over a 6 week period. The finalist button was displayed on 130 websites. Finalists promoted the awards through a number of avenues including: Social media promotion - facebook - twitter - linkedin - youtube Enewsletter to their databases Blogposts At twitter the #AusMumprenuer hashtag was used to discuss the event Following the event a number of Youtube videos were shared
Press
Media mentions for this campaign were significant with numerous local newspapers around Australia running the story as well as radio interviews, local TV news and magazine features, the Awards winner also appeared on national television with an interview featured on Sunrise, channel 7.
http://www.youtube.com/watch?v=_ lwV_gaSZT4 Sunshine Coast Channel 7 news feature
Event Attendance
The AusMumpreneur Awards Gala Dinner was attended by 135 people The AusMumpreneur Conference was a 2 day event attended by 65 mums in business Online participation was also significant, with over 130 finalists sharing their experiences and calling on friends, family and clients to vote for them in the 6 week lead up to the event
Demographic
Our demographic for these events are: • Women with young children in home based business • Aged 25 - 50 • Predominantly in start-up phase or under 5 years in business • Returning to the workforce This audience has unique challenges and opportunities including: • time management • organisation • online experience • a vast range of prior skills & career experience • low start-up costs They have chosen to be self-employed for a number of reasons including: • Flexibility • Income • Children & family commitments & priorities • Personal & professional fulfillment The common characteristics this demographic shares are: • Enthusiasm, • creativity, • innovation & • self-motivation
Sponsor Acknowledgement The AusMumpreneur Awards and Conference would not be possible without the geneours support of each of our sponsors and partners. Event sponsors were acknowledged in a number of ways:
Platinum
• Naming Rights for the 2011 AusMumpreneur Awards and AusMumpreneur of the Year • The opportunity to speak at the awards and present the AusMumpreneur of the Year Award at the Dinner • The naming rights sponsor appeared on all press relesases and was then mentioned in almost all of the articles, interviews features and segments in the lead- up and following the Awards event. • The Bio-Oil Logo was featured on all of the awards finalists ‘buttons’ and appeared on 130 finalists websites • The Bio-Oil logo is also featured on the 2011 winners buttons. • The Bio-Oil logo appeared at the top of all Awards promotional material including posters, web banners, menus, programs, • Naming Rights for the 2011 AusMumpreneur Awards and AusMumpreneur of the Year • The opportunity to speak at the awards and present the AusMumpreneur of the Year Award at the Dinner • Bio-Oil logo included in a 150 x 150 banner advertisement which featured on all Award finalistswebsites nominated for the Awards (130+ websites) • A full page advertisement for 12 months in connect2mums and AusMumpreneur digital magazine • A feature article in the October Awards Special Issue of connect2mums print magazine • National Goodie Bag distribution through 5,000 connect2mums Goodie Bags in Sydney, Mebourne, Adelaide and Brisbane • A full page advertisement in the May connect2mums printed magazine (10,000 printed and 10,000 e-zine) • A 12-month banner advertisement on the connect2mums website • Your banner displayed at the connect2mums Conference & Awards dinner • An onsite feature article on your business at connect2mums • Your business name included in social media campaigns for the Awards and Conference • Logo included in the Conference Program • Promotional material included in the Conference Gift Bag • A trade table at the Conference networking night • A 12-month site wide banner advertisement on the Mumpreneurs Shopping Directory site • Logo displayed in the Awards dinner slideshow presentation • Acknowledgement at the Awards dinner by the event MC, Julia Bickerstaff • Acknowledgement at the Awards dinner by each of the winners
Diamond
Naming Rights for one of the Awards • The opportunity to speak at the awards and present the nominated award at the Dinner • A full page advertisement for 6-months in the connect2mums & AusMumpreneur digital magazine • A feature article in the October Awards Special Issue in connect2mums print magazine • Goodie Bag distribution in 1,000 goodie bags being distributed in the city of your choice (Sydney, Melbourne, Adelaide or Brisbane) • A half page advertisement in the May connect2mums print magazine (10,000 printed national distribution through PBC Expos and 10,000 e-zine to Connect2mums database) • A 6-month banner advertisement on the connect2mums website • 2 x complimentary tickets to the AusMumpreneur Awards • Your banner displayed at the connect2mums Conference • An onsite feature article on your business • Your business name included in social media campaigns for the Awards and Conference • Your business name and logo included on the Conference Program • Promotional material to be included in the Conference Gift Bag • A trade table at the Conference • A 12-month site wide banner Advertisement on the Mumpreneurs Shopping Directory site
Gold
A half page advertisement for 6-months in connect2mums & AusMumpreneur digital magazine • A quarter page advertisement in the May connect2mums print magazine (10,000 printed and 10,000 e-zine national distribution) • A 6-month banner advertisement on the connect2mums home page website • 1 x complimentary ticket to the AusMumpreneur Awards • Your banner displayed at the connect2mums Conference • An onsite feature article on your business • Your business name included in social media campaigns for the Awards and Conference • Your logo included in the Conference Program • Promotional material to be included in the Conference Gift Bag • Acknowledgement of your sponsorship and support at the Awards and Conference • A trade table at the Conference • A 12-month site wide banner Advertisement on the Mumpreneurs Shopping Directory site
Silver
• A half page advertisement for 3-months in the AusMumpreneur digital magazine • A connect2mums Newsletter feature article and 1-months advertising (4 issues) to our 6000+ database • A 3-month banner advertisement on the connect2mums home page website • An onsite feature article on your business • Your business name included in social media campaigns for the Awards and Conference • Acknowledgement of your sponsorship and support at the Awards and Conference • Your business name and logo included in the Conference Program • Promotional material to be included in the Conference Gift Bag • A trade table at the Conference • A 12-month site wide banner Advertisement on the Mumpreneurs Shopping Directory site
Bronze
• A half page advertisement for 1-month for the AusMumpreneur digital magazine • A connect2mums Newsletter feature and 1-months advertising (4 issues) to our 6000+ database • A 3-month banner advertisement on the connect2mums website • Mumpreneurs Connect Blog article on your business • Your business name included in social media campaigns for the Awards and Conference • Acknowledgement of your sponsorship and support at the Awards and Conference • Your business name and logo included in the Conference Program • Promotional material to be included in the Conference Gift Bag • A trade table at the Conference • A 12-month site wide banner Advertisement on the Mumpreneurs Shopping Directory site
Event Partners • • • • •
Logo displayed on Awards dinner program & conference program Logo displayed in Awards dinner slideshow presentation Acknowledgement by Awards MC Social media acknowledgement 12 months homepage logo position
• Acknowledgement at www.connect2mums.com.au • Acknowledgement at Mumpreneurs Connect blog
Prize sponsors
There was over $10 000 in prizes for the Awards winners, each prize was announced and then presented to the winners when they received their trophy. The winners thanked the prize sponsors and were genuinely delighted to have won such wonderful prizes. • Logo included in conference program • Logo displayed on Awards dinner program • Logo displayed in Awards dinner slideshow presentation • Acknowledgement of your sponsorship and support at the Awards and Conference • Flyers included in VIP gift bags • Acknowledgement at www.connect2mums.com.au • Acknowledgement at Mumpreneurs Connect blog
Trophy sponsors • • • • • • • •
Sponsorship of the Award trophy of your choice A half page advertisement for 1 month for the AusMumpreneur digital magazine Mumpreneurs Connect Blog article on your business Acknowledgement of your sponsorship and support at the Awards and Conference Your business name included in social media campaigns for the Awards and Conference Your business logo included in the Conference Program & Awards dinner program Promotional material to be included in the Conference Gift Bag A 12-month site wide banner Advertisement on the Mumpreneurs Shopping Directory site
The Awards attendees loved the VIP goodie bags, which were filled with samples, flyers, discount vouchers and gifts from our generous sponsors.
Thank you to o
MENU
Platinum
CanapĂŠs Baby bocconcini and cherry tomato skewers, balsamic reduction Herb crusted salmon medallions, flying fish roe, and fine herbs
Diamond
Gold
A selection of vegetarian sushi rolls with soy and ginger sauce Pumpkin, rosemary and goats cheese tartlets
Bronze
Zaatar lamb skewers, house made hummus Garlic and thyme butterfly prawns with salsa verde Main
Partners
Oven roast barramundi, celery crushed kipflers, tomato and leek sauce Grilled sirloin steak, garlic mash, roast field mushroom and confit tomato Dessert Blackberry cream meringue with crushed almond and fresh berries
Prize
Triple chocolate mousse, strawberry compote, double cream quenelle Drinks Bancroft Sparkling NV Bancroft Semillon Sauvignon Blanc Bancroft Cabernet Merlot Soft drink Hahn Premium Light Juices Tooheys New
Trophy
Program designed by www.M
our Sponsors
Silver
MotifCreativeDesign.com.au
2011
AusMumpreneur AWARDS
Gala ball SATURDAY 27TH AUGUST 2011 AWARDS PROGRAM & MENU
Benefits for participants The conference delegates gained: • New skills • New practical strategies to implement in their businesses • An increased self confidence • An increased focus on the direction for their business • New professional contacts • New strategic alliances • New opportunities for their businesses
The awards finalists gained: • Increased exposure for their business • Increased brand awareness • Increased web traffic • Increased media opportunities • Increased online networking and connections • Their story published in a book - ‘Amazing Mumpreneurs’
Testimonials 2011 AusMumpreneur Conference Sydney 26 & 27 August 2011
“It was an awesome event. I
enjoyed every guest speaker and really got a lot out of listening to each of them. I loved the mini expo, it gave someone like me with low confidence an opportunity to gain experience in talking about my business.” Tina Hart Eco Party Box
“It has been wonderful to be surrounded by so many passionate and proactive women in such a friendly and welcoming atmosphere.” Jenny Dugard - Body beyond Baby “Such a rewarding experience so many talented wonderful ladies. I walk away knowing so much more and have gained a wealth of knowledge.” Heidi Kearns - Me2designs “Thank you for helping a whole lot of talented business women connect in such a warm and positive environment.” Michelle Wright - MishFit “The AusMumpreneur Conference has been absolutely fabulous. I have learnt so much in two days that I would love to implement in my business. I’m planning to change my mindset, adjust my pricing, target my market, become an expert and up my social media presence.” Rebecca Reed - Motif Creative Designs
“I have made some lovely
friends from the AusMumpreneur Awards and conference - I hope we can always keep in touch and continue to inspire each other in our lives and in business.� Hazel Theocharous Virtual admin assistance
“For me this conference has been the best business experience I’ve ever had. Not only the support, knowledge, mentoring but the light bulb moment that I am going home with a different way of looking at myself as an entrepreneurial businesswoman and owner of a successful business!” Nicky Johnston Nicky’s Art
“All business mums should participate in a mumpreneur conference. Invest in yourself and in your business, walk away with a new sense of excitement and new ideas for your business, you will not be sorry!” Karen Gunton Build a little Biz “It was amazing ! Just meeting everyone and knowing how talented we all are being mums and working was inspiration never to give up no matter what adverseties we may face ! I loved being a finalist as it has opened up so many more doors for ...me as a mother and a working mother at home I can not wait for next year!” Tanya jackson Burlesque Pin-up Couture
“The conference was a wonderful opportunity to zoom out and think about the big picture of our business. Connecting with smart and savvy women who have dared to run the entrepreneurial gauntlet between business and family has been truly inspiring and motiviational. Great commentors on both a personal and professional level - so many women on the same page. Fantastic!” Anita Lincolne-Lomax Babes in Arms
ry tomato uction
dallions, e herbs
Thank you to our Sponsors Platinum
Diamond
Gold
Silver
sushi rolls sauce
cheese tartlets
Bronze
made hummus
ly prawns Partners
crushed kipflers, uce
2011
AusM
G
lic mash, onfit tomato
gue with h berries
Prize
trawberry quenelle
NV non Blanc Merlot
Trophy
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SATURD AWARD Program designed by www.MotifCreativeDesign.com.au