Melbourne AusMumpreneur Conference by AusMumpreneur

MONDAY 24 OCTOBER 2011

MEDINA GRAND MELBOURNE, QUEEN STREET | 8.30 - 5PM

Amazing Mums in Business Share their Tips for Growing a Successful Business! “I just loved meeting and chatting with so many inspiring mumpreneurs and listening to the fantastic speakers. I learnt so much and had a ball! Thank you” Kirralee Baker

MARKETING, CONFIDENCE, SOCIAL MEDIA, BUSINESS GROWTH, MINDSETS & PUBLICITY

www.melbournemumpreneur.eventbrite.com

Program

8.30am Registration -Tea and Coffee

Book Tickets Online www.melbournemumpreneur. eventbrite.com

9.00am Julie Parker - Self Love: The Key to Life and Business Success Who says love and business don’t mix? Not life and business coach Julie Parker! Julie will present on how learning to love ourselves is the key to success in all areas of entrepreneurship. As one of Australia’s foremost self esteem and body image experts, Julie will show you how loving, respecting and honouring yourself will positively impact on all aspects of your business including branding, self promotion, marketing, communications, setbacks and financial success. Be prepared to be inspired! 10.00am Morning Tea 10.30am Carolyn Creswell - Mumpreneur Inspiration Carolyn will share with us the history of Carman’s Fine Foods and how she built and internationally successful business. She will share with us her Marketing Strategies, Exporting Experience, her Key Messages and the Impact of Children on a business! 11.30am Natalie Giddings - Foundations of Online Strategy - Intermediate Level Sure social media is increasingly popular medium to promote your business, but what other marketing activities needs to be addressed for your business to truly grow? Find out the fundamentals of a successful online presence. 12.30pm Lunch 1.30pm Susan Pearse - Change your Mind and Thrive in Business and Life This session focuses on practical tools that will help you to let go of the mindsets that have been holding you back. It will help you see your business with more clarity, establish a great work/life balance and be significant, not just successful! 2.30pm Johanna Baker-Dowdell - Creating a winning PR Strategy You know you need to put some effort into generating PR for your business, but aren’t sure exactly where to start? Johanna from Strawberry Communications: Writing & PR will take you through the steps involved in putting together a winning PR strategy that will have the media contacting you! Take a look at the Melbourne AusMumpreneur Conference for more details. 3.30pm Afternoon Tea & Mumpreneurs Showcase Mini Expo and Networking 5.00pm Finish

www.melbournemumpreneur.eventbrite.com

Conference Presenters Carolyn Creswell – Carman’s Fine Foods

Carman’s founder Carolyn Creswell is living proof that you can run a highly successful business and still have a genuine work-life balance. From hand-making muesli for a few local cafes as an 18 year old student, Carolyn bought the little business for $1000 and she has grown Carman’s to the number one selling muesli and bar brand on Australian supermarket shelves, which now exports to 26 countries world-wide. Carolyn has led by example ensuring Carman’s is an employer of choice, offering flexible hours and a trusting environment for staff. In 2007 Carolyn was awarded the Ernst & Young’s Young Entrepreneur of the Year Award and Carman’s has been named one of BRW’s Fastest growing companies in Australia – and all the while Carolyn’s managed to raise four children under 7 and maintain a successful marriage. Today, Carolyn not only runs Carman’s on a day to day basis, but is also a board member of both the Stephanie Alexander Kitchen Garden Foundation and the Victorian Human Rights & Equal Opportunity Commission. Carolyn recently became a graduate member of the Australian Institute of Company Directors Course. www.carmanskitchen.com.au/

Julie Parker – Beautiful You

Julie Parker is one of Australia’s foremost life and business coaches and counsellors with a speciality in working with women who want to build their self confidence and achieve their life and business goals. Julie has spoken nationally and internationally to thousands of people about ways they can boost their self esteem and develop positive body image, helping them develop a deeper understanding of how these personal issues impact business achievement and success. Her blog ‘Beautiful You’ is read by thousands of people worldwide every week and Julie appears regularly in the media including on Today Tonight, A Current Affair, Sunrise and The Morning Show, as well as publications such as Grazia, Cleo, Cosmopolitan, Vogue, Practical Parenting and national newspapers. Julie is due to have her first booked published in 2013 and maintains a thriving practice of national and international clients from her home base in Melbourne. www.beautifulyoubyjulie.com

Natalie Giddings - Pollen Marketing

Natalie Giddings has had extensive and practical online marketing experience in a wide range of businesses, from start-ups to giants like Toyota & SIGNARAMA. She is a passionate and results-driven marketing professional, a well established social media workshop facilitator and public speaker and has the rare ability to cut through all the jargon to communicate nuggets of gold in a way that you can actually understand. In this session, Natalie will also show you behind the scenes of what her agency does for her clients - an exclusive look at real life examples to help you understand how social media works to grow business. www.pollenmarketing.com.au

www.melbournemumpreneur.eventbrite.com

Conference Presenters Susan Pearse - Mind Gardener

Mind Gardener author Susan Pearse is evangelical about improving minds – and not just her own. It’s a fact that her husband and two young toddlers will attest to, having lived and breathed the advice that Susan has made her life’s work. The Brisbane-based author specialises in translating the theory behind how our minds change and adapt into simple, practical tools which can be applied to everyday situations – from parenting techniques to personal relationships and business. As a working mother and entrepreneur, Susan understands better than most the challenges of juggling a busy career while still maintaining a rewarding and fulfilling family life – and the importance of taking time out to reconnect with your partner, children and yourself on a daily basis. www.mindgardener.com.au

Johanna Baker-Dowdell Strawberry Communications

has more than 16 years experience as a journalist and public relations consultant as a freelancer, consultant and in-house. This experience includes writing for newspapers, magazines and websites in Australia and the United Kingdom on a number of topics including business, parenting, news and IT.

Johanna has a vast business knowledge – as an entrepreneur and her work experience – which she draws on to advise clients on the best methods to gain publicity and tell their story effectively. Johanna’s expertise as a freelance writer and PR consultant is on display at Flying Solo, an online resource brimming with small business advice. Read her articles here. A respected blogger, Johanna has blogged for Sassi Sam, Media140, The Internet Chef, Essential Baby, Parenting Australia and many more websites. As a successful business owner and marketer, Johanna has been asked to present at a number of small business events including The Brew, Connect2Mums and SmallBizOnline and she has contributed to the following books: The Business of Being David, The Millionairess League, What I Wish I Knew Before I Had Two and Recession-Proof Your Life. Johanna published the popular eBook, The 21st Century Guide to Promoting Your Small Business, helping small business owners promote themselves in September 2009. www.strawberrycommunications.com.au

Monday 24 October 2011, Medina Grand, Melbourne Book Tickets Online at www.melbournemumpreneur.eventbrite.com

Join Us Monday 24 October 2011, Medina Grand Melbourne Queen Street Book Tickets Online at www.melbournemumpreneur.eventbrite.com AusMumpreneur Conferences are open to all mums in businesses or mums thinking about getting into business! Babies are also welcome The Conference Day includes: 5 guest speakers Business Building Ideas Networking Motivation Inspiration Prize giveaways Mumpreneurs Showcase Mini Expo Morning and Afternoon Tea Lunch Book Online at

www.melbournemumpreneur.eventbrite.com

Conference Venue

Apartment Space. Hotel Service. Medina Style www.medina.com.au

Melbourne 2011

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