JUST ENOUGH IS MORE
Po r t fo l i o o f P E A R C H A N A N YA W E E R AWO N G , M FA
JUST ENOUGH IS MORE
“ BEING A CHILD OF MODERNISM I HAVE HEARD THIS MANTRA ALL MY LIFE. LESS IS MORE. ONE MORNING UPON AWAKENING I REALIZED THAT IT WAS TOTAL NONSENSE, IT IS AN ABSURD PROPOSITION AND ALSO FAIRLY MEANINGLESS. BUT IT SOUNDS GREAT BECAUSE IT CONTAINS WITHIN IT A PARADOX THAT IS RESISTANT TO UNDERSTANDING. BUT IT SIMPLY DOES NOT OBTAIN WHEN YOU THINK ABOUT THE VISUAL OF THE HISTORY OF THE WORLD. IF YOU LOOK AT A PERSIAN RUG, YOU CANNOT SAY THAT LESS IS MORE BECAUSE YOU REALIZE THAT EVERY PART OF THAT RUG, EVERY CHANGE OF COLOUR, EVERY SHIFT IN FORM IS ABSOLUTELY ESSENTIAL FOR ITS AESTHETIC SUCCESS. YOU CANNOT PROVE TO ME THAT A SOLID BLUE RUG IS IN ANY WAY SUPERIOR. THAT ALSO GOES FOR THE WORK OF GAUDI, PERSIAN MINIATURES, ART NOUVEAU AND EVERYTHING ELSE. HOWEVER, I HAVE AN ALTERNATIVE TO THE PROPOSITION THAT I BELIEVE IS MORE APPROPRIATE. ‘JUST ENOUGH IS MORE.’ ”
— Milton Glas er
This book is dedicated to those who have been supporting me, my family and friends.
JUST ENOUGH IS MORE
Concep t
“Just enough is more� is a quote from Milton Glaser. I connected the meaning of the quote to every design I do. I think every good design is beautiful and works because there is a perfect amount of each element. My designs also have that quality. When I start to design something, I think about what elements have the best chance of producing a successful design. I design until I think there are no more elements that I can take out of or add to my design.
SELECTED WORKS
01
COSMETICS FOR MEN Page
05
09
002 - 009
WOMEN POWER Page
076 - 087
124 - 131
A QUIRKY STORY Page
06
TYPE AND RHYTHM Page
02
10
010 - 043
COHESIVE MESSAGE Page
132 - 161
MEANS TO AN END Page
07
088 - 105
THE WORLD OF SHARING Page
03
11
044 - 065
HUNDRED BLACK LINES Page
106 - 113
VEGAN EXPERIENCE Page
04
162 - 183
DRAWING INSPIRATION Page
08
066 - 075
SNACK SHACK Page
114 - 123
JUST ENOUGH IS MORE
002
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
01
P R OJ E C T
A perfect amount of gray and black
COSMETICS FOR MEN
Objective
Design in-store packaging for a brand of our choice. The packaging should approximate the look and feel of the original brand. It was my responsibility to identify a new 01
target audience and create a new campaign for the brand.
02 03 04 05 06 07 08
NARS FOR MEN
C lass
PACKAGE DESIGN 2
Ins tructor
MICHAEL OSBORNE
Category
PACKAGING
Au dience
MEN 23-35 YEARS OLD
09
Titl e
10 11 003
JUST ENOUGH IS MORE
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
Solut ion
The brand that I picked was Nars cosmetic. I thought there was a possibility to make a campaign for men because men’s cosmetics is a quickly growing industry. I created Nars in-store packaging for men. I kept the modern look of Nars and used gray to differentiate from their packaging for women. The angle in the packaging was created to represent the sharpness and strength of men.
002
01
COSMETICS FOR MEN
P R OJ E C T
Objective
Design in-store packaging for a brand of our choice. The packaging should approximate the look and feel of the original brand. It was my responsibility to identify a new 01
target audience and create a new campaign for the brand.
02 03 04 05 06 07 08
NARS FOR MEN
C lass
PACKAGE DESIGN 2
Ins tructor
MICHAEL OSBORNE
Category
PACKAGING
Au dience
MEN 23-35 YEARS OLD
09
Titl e
10 11 003
JUST ENOUGH IS MORE
004
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01 02
03
04
05
06
07
08
09
10
11
005
JUST ENOUGH IS MORE
006
SE L EC T E D WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01 02
03
04
05
06
07
08
09
10
11
007
JUST ENOUGH IS MORE
008
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01 02
03
04
05
06
07
08
09
10
11
009
JUST ENOUGH IS MORE
010
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
02
P R OJ E C T
A perfect amount of adult and kid
A QUIRKY STORY
O bj e c t i ve
The objective was to design a film festival based on the bo dy of work from a single film director of our choice. The idea was to capture common threads in their films 01
and translate them into visual designs.
02 03 04 05 06 07 08
ON THE CONTRARY
Class
INTEGRATED COMMUNICATION
Instructor
CHRISTOPHER MORLAN
C a t e go r y
BRANDING, PACKAGING
Audience
WES ANDERSON FANS
09
Title
10 11 011
JUST ENOUGH IS MORE
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
Solut ion
I chose Wes Anderson, who is well known for creating unique art direction and beautiful pictures. I translated his quirky theme of adults behaving childishly and children behaving mature beyond their age into a half and half visual design. ‘On the Contrary’ is the name of the film festival. It represents the contrast in how the characters in his movies behave. For the visual, every deliverable has two individual parts. One part is the adult side, shown by photos on solid color backgrounds. The other part is the child side, shown by illustrations. In every deliverable, I also used canvas to make the concept stronger by creating contrast of materials when people actually touch the deliverables.
010
02
A QUIRKY STORY
P R OJ E C T
O bj e c t i ve
The objective was to design a film festival based on the bo dy of work from a single film director of our choice. The idea was to capture common threads in their films 01
and translate them into visual designs.
02 03 04 05 06 07 08
ON THE CONTRARY
Class
INTEGRATED COMMUNICATION
Instructor
CHRISTOPHER MORLAN
C a t e go r y
BRANDING, PACKAGING
Audience
WES ANDERSON FANS
09
Title
10 11 011
JUST ENOUGH IS MORE
012
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T
“I DON’T THINK ANY OF US ARE NORMAL PEOPLE” — Wes Anderson
01 02 03 04 05 06 07 08 09 10 11 013
JUST ENOUGH IS MORE
014
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02 03
04
05
06
07
08
09
10
11
015
JUST ENOUGH IS MORE
016
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02 03
04
05
06
07
08
09
10
11
017
JUST ENOUGH IS MORE
018
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02 03
04
05
06
07
08
09
10
11
019
JUST ENOUGH IS MORE
020
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02 03
04
05
06
07
08
09
10
11
021
JUST ENOUGH IS MORE
022
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02 03
04
05
06
07
08
09
10
11
023
JUST ENOUGH IS MORE
024
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02 03
04
05
06
07
08
09
10
11
025
JUST ENOUGH IS MORE
026
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02 03
04
05
06
07
08
09
10
11
027
JUST ENOUGH IS MORE
028
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02 03
04
05
06
07
08
09
10
11
029
JUST ENOUGH IS MORE
030
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02 03
04
05
06
07
08
09
10
11
031
JUST ENOUGH IS MORE
032
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02 03
04
05
06
07
08
09
10
11
033
JUST ENOUGH IS MORE
034
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02 03
04
05
06
07
08
09
10
11
035
JUST ENOUGH IS MORE
036
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02 03
04
05
06
07
08
09
10
11
037
JUST ENOUGH IS MORE
038
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02 03
04
05
06
07
08
09
10
11
039
JUST ENOUGH IS MORE
040
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02 03
04
05
06
07
08
09
10
11
041
JUST ENOUGH IS MORE
042
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02 03
04
05
06
07
08
09
10
11
043
JUST ENOUGH IS MORE
044
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
03
P R OJ E C T
A perfect amount of monochrome
MEANS TO AN END
Objective
and color The objective was to design a 32 page book that tells a story about our daily routines. The book should be about what we see, touch or experience in daily life. We needed
01
to observe our surroundings and document the stories by both writing and taking photos.
02 03 04 05 06 07 08
DIFFERENT BUT THE SAME
C lass
EXPERIMENTAL TYPOGRAPHY
Ins tructor
STAN ZIENKA
Category
BOOK
Au dience
25-40 YEARS OLDS
09
Titl e
10 11 045
JUST ENOUGH IS MORE
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
Solut ion
I came up with the concept ‘different but the same’ which is about me comparing myself to other people in my surroundings. I found out that it’s interesting to me when sometimes I use different ways to achieve the same result as other people. In the book, I used black and white photos with a blue color overlay to represent myself and a red color overlay to represent other people.
044
03
MEANS TO AN END
P R OJ E C T
Objective
The objective was to design a 32 page book that tells a story about our daily routines. The book should be about what we see, touch or experience in daily life. We needed 01
to observe our surroundings and document the stories by both writing and taking photos.
02 03 04 05 06 07 08
DIFFERENT BUT THE SAME
C lass
EXPERIMENTAL TYPOGRAPHY
Ins tructor
STAN ZIENKA
Category
BOOK
Au dience
25-40 YEARS OLDS
09
Titl e
10 11 045
JUST ENOUGH IS MORE
046
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03 04
05
06
07
08
09
10
11
047
JUST ENOUGH IS MORE
048
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03 04
05
06
07
08
09
10
11
049
JUST ENOUGH IS MORE
050
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03 04
05
06
07
08
09
10
11
051
JUST ENOUGH IS MORE
052
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03 04
05
06
07
08
09
10
11
053
JUST ENOUGH IS MORE
054
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03 04
05
06
07
08
09
10
11
055
JUST ENOUGH IS MORE
056
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03 04
05
06
07
08
09
10
11
057
JUST ENOUGH IS MORE
058
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03 04
05
06
07
08
09
10
11
059
JUST ENOUGH IS MORE
060
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03 04
05
06
07
08
09
10
11
061
JUST ENOUGH IS MORE
062
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03 04
05
06
07
08
09
10
11
063
JUST ENOUGH IS MORE
064
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03 04
05
06
07
08
09
10
11
065
JUST ENOUGH IS MORE
066
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
04
P R OJ E C T
A perfect amount of utility and beauty
DRAWING INSPIRATION
Objective
The objective was to design packaging and a logo for 36 colored pencils for the brand Spectrum. We were able to identify and appeal to a new target audience. 01 02 03 04 05 06 07 08
SPECTRUM
C lass
PACKAGE DESIGN 2
Ins tructor
MICHAEL OSBORNE
Category
PACKAGING
Au dience
ART STUDENTS
09
Titl e
10 11 067
JUST ENOUGH IS MORE
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
Solut ion
I defined my target audience as art students who often do their homework at home and may have color pencils sitting on their table. I came up with a packaging structure that mimics a rainbow. I also created a logo using the look of pencil shavings, complete with a spectrum of colors.
066
04
DRAWING INSPIRATION
P R OJ E C T
Objective
The objective was to design packaging and a logo for 36 colored pencils for the brand Spectrum. We were able to identify and appeal to a new target audience. 01 02 03 04 05 06 07 08
SPECTRUM
C lass
PACKAGE DESIGN 2
Ins tructor
MICHAEL OSBORNE
Category
PACKAGING
Au dience
ART STUDENTS
09
Titl e
10 11 067
JUST ENOUGH IS MORE
068
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04 05
06
07
08
09
10
11
069
JUST ENOUGH IS MORE
070
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04 05
06
07
08
09
10
11
071
JUST ENOUGH IS MORE
072
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04 05
06
07
08
09
10
11
073
JUST ENOUGH IS MORE
074
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04 05
06
07
08
09
10
11
075
JUST ENOUGH IS MORE
076
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
05
P R OJ E C T
A perfect amount of compassion and curves
WOMEN POWER
Objective
The objective of this project was to redesign an annual report book of a given organization. 01 02 03 04 05 06 07 08
BREAKTHROUGH BREAST CANCER
C lass
TYPE SYSTEM
Ins tructor
TIM CARPENTER
Category
BOOK
Au dience
STAKEHOLDERS
09
Titl e
10 11 077
JUST ENOUGH IS MORE
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
Solut ion
I redesigned the annual report for Breakthrough Breast Cancer, which is an organization that helps people with breast cancer. The pink ribbon is a well-known symbol of breast cancer awareness, treatment, and research support. I created the illustrations for the ribbons and used it as a central theme throughout the report. The kind and feminine feeling of the organization was represented through the flexible curve of ribbons. And for variation and contrast, I used a straight ribbon in headlines and sub-headers and made the typeset simple.
076
05
WOMEN POWER
P R OJ E C T
Objective
The objective of this project was to redesign an annual report book of a given organization. 01 02 03 04 05 06 07 08
BREAKTHROUGH BREAST CANCER
C lass
TYPE SYSTEM
Ins tructor
TIM CARPENTER
Category
BOOK
Au dience
STAKEHOLDERS
09
Titl e
10 11 077
JUST ENOUGH IS MORE
078
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05 06
07
08
09
10
11
079
JUST ENOUGH IS MORE
080
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05 06
07
08
09
10
11
081
JUST ENOUGH IS MORE
082
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05 06
07
08
09
10
11
083
JUST ENOUGH IS MORE
084
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05 06
07
08
09
10
11
085
JUST ENOUGH IS MORE
086
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05 06
07
08
09
10
11
087
JUST ENOUGH IS MORE
088
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
06
P R OJ E C T
A perfect amount of yes and no
COHESIVE MESSAGE
Objective
The objective was to design a visual system from a public notice sign that we found and create deliverables that relate to the message on the sign or place that we found 01
the sign.
02 03 04 05 06 07 08
COLE CAFE
C lass
VISUAL LITERACY
Ins tructor
HUNTER WIMMER
Category
BRANDING, PACKAGING
Au dience
COFFEE SHOP CUSTOMERS
09
Titl e
10 11 089
JUST ENOUGH IS MORE
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
Solut ion
I found a sign about composting trash in a coffee shop. I expanded it into a brand system for the coffee shop. The concept is to visually communicate to people which items can and should be composted as well as which items should not be placed in the compost bin.
088
06
COHESIVE MESSAGE
P R OJ E C T
Objective
The objective was to design a visual system from a public notice sign that we found and create deliverables that relate to the message on the sign or place that we found 01
the sign.
02 03 04 05 06 07 08
COLE CAFE
C lass
VISUAL LITERACY
Ins tructor
HUNTER WIMMER
Category
BRANDING, PACKAGING
Au dience
COFFEE SHOP CUSTOMERS
09
Titl e
10 11 089
JUST ENOUGH IS MORE
090
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06 07
08
09
10
11
091
JUST ENOUGH IS MORE
092
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06 07
08
09
10
11
093
JUST ENOUGH IS MORE
094
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06 07
08
09
10
11
095
JUST ENOUGH IS MORE
096
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06 07
08
09
10
11
097
JUST ENOUGH IS MORE
098
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06 07
08
09
10
11
099
JUST ENOUGH IS MORE
100
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06 07
08
09
10
11
101
JUST ENOUGH IS MORE
102
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06 07
08
09
10
11
103
JUST ENOUGH IS MORE
104
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06 07
08
09
10
11
105
JUST ENOUGH IS MORE
106
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
07
P R OJ E C T
A perfect amount of line and space
HUNDRED BLACK LINES
Objective
The objective is to redesign a set of book covers of our choice, while still appealing to the current target audiences of those books. 01 02 03 04 05 06 07 08
BOOK COVERS REDESIGN
C lass
TYPE COMPOSITION
Ins tructor
ANDREW LOESEL
Category
BOOK
Au dience
ARCHITECTS
09
Titl e
10 11 107
JUST ENOUGH IS MORE
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
Solut ion
I chose to redesign architectural book covers. The set I chose includes ‘The Architecture of Parking’, ‘Surface Architecture’, and ‘New Tent Architecture’. The target audience is architects. Since architects often sketch their ideas, my concept is to use sketch lines to appeal to archite cts. I create d the sketch lines which represent the visual of the book’s topics.
106
07
HUNDRED BLACK LINES
P R OJ E C T
Objective
The objective is to redesign a set of book covers of our choice, while still appealing to the current target audiences of those books. 01 02 03 04 05 06 07 08
BOOK COVERS REDESIGN
C lass
TYPE COMPOSITION
Ins tructor
ANDREW LOESEL
Category
BOOK
Au dience
ARCHITECTS
09
Titl e
10 11 107
JUST ENOUGH IS MORE
108
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07 08
09
10
11
109
JUST ENOUGH IS MORE
110
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07 08
09
10
11
111
JUST ENOUGH IS MORE
112
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
05
06
07 08
09
10
11
113
JUST ENOUGH IS MORE
114
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
08
P R OJ E C T
A perfect amount of enjoyment
SNACK SHACK
Objective
and deliciousness The objective was to redesign the in-store packaging and logo for a brand that has its own store.
01 02 03 04 05 06 07 08
QUICKLY
C lass
PACKAGE DESIGN 2
Ins tructor
MICHAEL OSBORNE
Category
PACKAGING
Au dience
TEENAGERS - MID-TWENTIES
09
Titl e
10 11
115
JUST ENOUGH IS MORE
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
Solut ion
The store I chose was Quickly, a boba tea and snack shop. Their target audience ranges from teenagers to people in their mid-twenties. Their logo needed to be redesigned because the current one doesn’t look fresh and fun enough to communicate their brand to their target audience. The logo I designed features the letter Q. The circles in the logo represent boba. I also designed the boba tea container as a plastic bottle because it can be reused and appeal to the audience. I used green and orange for the new color palette to represent a fun, joyful, and young attitude.
114
08
SNACK SHACK
P R OJ E C T
Objective
The objective was to redesign the in-store packaging and logo for a brand that has its own store. 01 02 03 04 05 06 07 08
QUICKLY
C lass
PACKAGE DESIGN 2
Ins tructor
MICHAEL OSBORNE
Category
PACKAGING
Au dience
TEENAGERS - MID-TWENTIES
09
Titl e
10 11
115
JUST ENOUGH IS MORE
116
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
117
JUST ENOUGH IS MORE
118
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
119
JUST ENOUGH IS MORE
120
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
121
JUST ENOUGH IS MORE
122
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
123
JUST ENOUGH IS MORE
124
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
09
P R OJ E C T
A perfect amount of type and raindrops
TYPE AND RHYTHM
Objective
The objective was to design a poster based on my interpretation of a piece of music through typography, imagery and layout. We needed to gather ideas, 01
emotions and visuals that we associate with the song. We also needed to use projectors to compose elements onto various surfaces because we needed to take photos from the projection and use it in the poster.
02 03 04 05 06 07 08
RAINY DAYS AND MONDAYS
C lass
EXPERIMENTAL TYPOGRAPHY
Ins tructor
STAN ZIENKA
Category
POSTER
Au dience
30-45 YEARS OLDS
09
Titl e
10 11 125
JUST ENOUGH IS MORE
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
Solut ion
I chose Rainy Days and Mondays by The Carpenters as the music for designing the poster. I created typography that has big and small types to make it look like rain drops. Since I visualized the song as a sad moment in the rain, most of the photos I chose for the projection is about raining and sad photos. I also used water to create the a real scene in the poster.
124
09
TYPE AND RHYTHM
P R OJ E C T
Objective
The objective was to design a poster based on my interpretation of a piece of music through typography, imagery and layout. We needed to gather ideas, 01
emotions and visuals that we associate with the song. We also needed to use projectors to compose elements onto various surfaces because we needed to take photos from the projection and use it in the poster.
02 03 04 05 06 07 08
RAINY DAYS AND MONDAYS
C lass
EXPERIMENTAL TYPOGRAPHY
Ins tructor
STAN ZIENKA
Category
POSTER
Au dience
30-45 YEARS OLDS
09
Titl e
10 11 125
JUST ENOUGH IS MORE
126
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
127
JUST ENOUGH IS MORE
128
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
129
JUST ENOUGH IS MORE
130
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
131
JUST ENOUGH IS MORE
132
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
10
P R OJ E C T
A perfect amount of story and design
THE WORLD OF SHARING
Objective
The objective was to rebrand a dead or defunct brand of our choice. We needed to keep the core idea of the brand and expand it to a new business related to the core idea. 01 02 03 04 05 06 07 08
NAPSTER
C lass
NATURE OF IDENTITY
Ins tructor
HUNTER WIMMER
Category
BRANDING, BOOK
Au dience
SOCIAL PEOPLE
09
Titl e
10 11 133
JUST ENOUGH IS MORE
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
Solut ion
I chose Napster, an online peer to peer music sharing service. The core idea of Napster is about sharing. So I rebranded Napster to a brand of sharing anything you have. I segmented the brand experience into 4 spaces: knowle dge; culture; ass et; and story.
132
10
THE WORLD OF SHARING
P R OJ E C T
Objective
The objective was to rebrand a dead or defunct brand of our choice. We needed to keep the core idea of the brand and expand it to a new business related to the core idea. 01 02 03 04 05 06 07 08
NAPSTER
C lass
NATURE OF IDENTITY
Ins tructor
HUNTER WIMMER
Category
BRANDING, BOOK
Au dience
SOCIAL PEOPLE
09
Titl e
10 11 133
JUST ENOUGH IS MORE
134
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
135
JUST ENOUGH IS MORE
136
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
137
JUST ENOUGH IS MORE
138
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
139
JUST ENOUGH IS MORE
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
Napster
Napster
Napster
140
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
141
JUST ENOUGH IS MORE
142
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
143
JUST ENOUGH IS MORE
144
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
145
JUST ENOUGH IS MORE
146
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
147
JUST ENOUGH IS MORE
148
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
149
JUST ENOUGH IS MORE
150
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
151
JUST ENOUGH IS MORE
152
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
153
JUST ENOUGH IS MORE
154
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
155
JUST ENOUGH IS MORE
156
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
157
JUST ENOUGH IS MORE
158
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
159
JUST ENOUGH IS MORE
160
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
161
JUST ENOUGH IS MORE
162
SE L EC T E D WORKS OF PEAR CHANANYA WEERAWONG
11
P R OJ E C T
A perfe ct amount of research and desig n
VEGAN EXPERIENCE
O b j e c t i ve
The objective of my thesis is to use graphic design to help vegans eat out more easily and to provide them options for their meals. 01 02 03 04 05 06 07 08
VEDISH
C lass
THESIS
Ins tructor
VARIOUS
Category
BRANDING, ENVIRONMENTAL
Au dience
VEGANS
09
Titl e
10 11 163
JUST ENOUGH IS MORE
SE L EC T E D WORKS OF PEAR CHANANYA WEERAWONG
Sol ution
I used my ability in graphic design to conceptualize a vegan fast food restaurant and bring it to life. Vedish is the name of the conceptual restaurant and it is a vegan fast food restaurant that would let vegans participate in creating their meals and provide vegan fast food meals.
162
11
VEGAN EXPERIENCE
P R OJ E C T
O b j e c t i ve
The objective of my thesis is to use graphic design to help vegans eat out more easily and to provide them options for their meals. 01 02 03 04 05 06 07 08
VEDISH
C lass
THESIS
Ins tructor
VARIOUS
Category
BRANDING, ENVIRONMENTAL
Au dience
VEGANS
09
Titl e
10 11 163
JUST ENOUGH IS MORE
164
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
165
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
166
VEGAN
VEGAN
BURGER
FRESH
JUST ENOUGH IS MORE
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
167
JUST ENOUGH IS MORE
168
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
169
JUST ENOUGH IS MORE
170
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
171
JUST ENOUGH IS MORE
172
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
173
JUST ENOUGH IS MORE
174
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
175
JUST ENOUGH IS MORE
176
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
177
JUST ENOUGH IS MORE
178
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
179
JUST ENOUGH IS MORE
180
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
181
JUST ENOUGH IS MORE
182
SELEC TED WORKS OF PEAR CHANANYA WEERAWONG
P R OJ E C T 01
02
03
04
05
06
07
08
09
10
11
183
PRODUCTION INFORMATION
Copyright
© 2015 All rights reserved. No part of this publication can be reproduced without express permission from Pear Chananya Weerawong
School
ACADEMY OF ART UNIVERSITY
Stu d ent
PEAR CHANANYA WEERAWONG
Emai l
PEAR.WEERAWONG@GMAIL.COM
Phone
415.527.6534
We bsite
PEARWEERAWONG.COM
Course
PORTFOLIO
Ins tructor
MARY SCOTT, PHIL HAMLETT
B inde ry
THE KEY
P rinting
GRAPHIC IMAGERY
Photography
KAMINPHOTOGRAPHY.COM
Titl e
JUST ENOUGH IS MORE
Typeface
GOTHAM, ALEO
Sof tware
PHOTOSHOP, INDESIGN, ILLUSTRATOR
THANK YOU MESSAGE
Note
Thank you mom and dad for supporting my dreams and providing me with unconditional love. I wouldn’t be where I am now without your support. Also, thank you my brother, Toon, and Corey, for always cheering me up and being there for me. Thank you Min, for great photography. Thank you Ziv, Jolin, Park, Eing, Shaily, Vivi, Paige, Valerie, Vanessa, Fanny, Raji, Derek and Zoe for the happy times we spent together throughout the years in school. And thanks to all my friends in Thailand and SF for support, and caring. Thank you to all instructors who gave me knowledge, encouragement and support. Especially Mary Scott, Phil Hamlett, Hunter Wimmer, and Bob Slote.