JUST ENOUGH IS MORE

Page 1

JUST ENOUGH IS MORE

Po r t fo l i o o f P E A R C H A N A N YA W E E R AWO N G , M FA





JUST ENOUGH IS MORE


“ BEING A CHILD OF MODERNISM I HAVE HEARD THIS MANTRA ALL MY LIFE. LESS IS MORE. ONE MORNING UPON AWAKENING I REALIZED THAT IT WAS TOTAL NONSENSE, IT IS AN ABSURD PROPOSITION AND ALSO FAIRLY MEANINGLESS. BUT IT SOUNDS GREAT BECAUSE IT CONTAINS WITHIN IT A PARADOX THAT IS RESISTANT TO UNDERSTANDING. BUT IT SIMPLY DOES NOT OBTAIN WHEN YOU THINK ABOUT THE VISUAL OF THE HISTORY OF THE WORLD. IF YOU LOOK AT A PERSIAN RUG, YOU CANNOT SAY THAT LESS IS MORE BECAUSE YOU REALIZE THAT EVERY PART OF THAT RUG, EVERY CHANGE OF COLOUR, EVERY SHIFT IN FORM IS ABSOLUTELY ESSENTIAL FOR ITS AESTHETIC SUCCESS. YOU CANNOT PROVE TO ME THAT A SOLID BLUE RUG IS IN ANY WAY SUPERIOR. THAT ALSO GOES FOR THE WORK OF GAUDI, PERSIAN MINIATURES, ART NOUVEAU AND EVERYTHING ELSE. HOWEVER, I HAVE AN ALTERNATIVE TO THE PROPOSITION THAT I BELIEVE IS MORE APPROPRIATE. ‘JUST ENOUGH IS MORE.’ ”

— Milton Glas er


This book is dedicated to those who have been supporting me, my family and friends.


JUST ENOUGH IS MORE

Concep t

“Just enough is more� is a quote from Milton Glaser. I connected the meaning of the quote to every design I do. I think every good design is beautiful and works because there is a perfect amount of each element. My designs also have that quality. When I start to design something, I think about what elements have the best chance of producing a successful design. I design until I think there are no more elements that I can take out of or add to my design.


SELECTED WORKS

01

COSMETICS FOR MEN Page

05

09

002 - 009

WOMEN POWER Page

076 - 087

124 - 131

A QUIRKY STORY Page

06

TYPE AND RHYTHM Page

02

10

010 - 043

COHESIVE MESSAGE Page

132 - 161

MEANS TO AN END Page

07

088 - 105

THE WORLD OF SHARING Page

03

11

044 - 065

HUNDRED BLACK LINES Page

106 - 113

VEGAN EXPERIENCE Page

04

162 - 183

DRAWING INSPIRATION Page

08

066 - 075

SNACK SHACK Page

114 - 123


JUST ENOUGH IS MORE

002

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


01

P R OJ E C T

A perfect amount of gray and black

COSMETICS FOR MEN

Objective

Design in-store packaging for a brand of our choice. The packaging should approximate the look and feel of the original brand. It was my responsibility to identify a new 01

target audience and create a new campaign for the brand.

02 03 04 05 06 07 08

NARS FOR MEN

C lass

PACKAGE DESIGN 2

Ins tructor

MICHAEL OSBORNE

Category

PACKAGING

Au dience

MEN 23-35 YEARS OLD

09

Titl e

10 11 003


JUST ENOUGH IS MORE

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG

Solut ion

The brand that I picked was Nars cosmetic. I thought there was a possibility to make a campaign for men because men’s cosmetics is a quickly growing industry. I created Nars in-store packaging for men. I kept the modern look of Nars and used gray to differentiate from their packaging for women. The angle in the packaging was created to represent the sharpness and strength of men.

002


01

COSMETICS FOR MEN

P R OJ E C T

Objective

Design in-store packaging for a brand of our choice. The packaging should approximate the look and feel of the original brand. It was my responsibility to identify a new 01

target audience and create a new campaign for the brand.

02 03 04 05 06 07 08

NARS FOR MEN

C lass

PACKAGE DESIGN 2

Ins tructor

MICHAEL OSBORNE

Category

PACKAGING

Au dience

MEN 23-35 YEARS OLD

09

Titl e

10 11 003


JUST ENOUGH IS MORE

004

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01 02

03

04

05

06

07

08

09

10

11

005


JUST ENOUGH IS MORE

006

SE L EC T E D WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01 02

03

04

05

06

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08

09

10

11

007


JUST ENOUGH IS MORE

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SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01 02

03

04

05

06

07

08

09

10

11

009


JUST ENOUGH IS MORE

010

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


02

P R OJ E C T

A perfect amount of adult and kid

A QUIRKY STORY

O bj e c t i ve

The objective was to design a film festival based on the bo dy of work from a single film director of our choice. The idea was to capture common threads in their films 01

and translate them into visual designs.

02 03 04 05 06 07 08

ON THE CONTRARY

Class

INTEGRATED COMMUNICATION

Instructor

CHRISTOPHER MORLAN

C a t e go r y

BRANDING, PACKAGING

Audience

WES ANDERSON FANS

09

Title

10 11 011


JUST ENOUGH IS MORE

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG

Solut ion

I chose Wes Anderson, who is well known for creating unique art direction and beautiful pictures. I translated his quirky theme of adults behaving childishly and children behaving mature beyond their age into a half and half visual design. ‘On the Contrary’ is the name of the film festival. It represents the contrast in how the characters in his movies behave. For the visual, every deliverable has two individual parts. One part is the adult side, shown by photos on solid color backgrounds. The other part is the child side, shown by illustrations. In every deliverable, I also used canvas to make the concept stronger by creating contrast of materials when people actually touch the deliverables.

010


02

A QUIRKY STORY

P R OJ E C T

O bj e c t i ve

The objective was to design a film festival based on the bo dy of work from a single film director of our choice. The idea was to capture common threads in their films 01

and translate them into visual designs.

02 03 04 05 06 07 08

ON THE CONTRARY

Class

INTEGRATED COMMUNICATION

Instructor

CHRISTOPHER MORLAN

C a t e go r y

BRANDING, PACKAGING

Audience

WES ANDERSON FANS

09

Title

10 11 011


JUST ENOUGH IS MORE

012

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T

“I DON’T THINK ANY OF US ARE NORMAL PEOPLE” — Wes Anderson

01 02 03 04 05 06 07 08 09 10 11 013


JUST ENOUGH IS MORE

014

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02 03

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015


JUST ENOUGH IS MORE

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SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02 03

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JUST ENOUGH IS MORE

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SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

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JUST ENOUGH IS MORE

020

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02 03

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021


JUST ENOUGH IS MORE

022

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02 03

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023


JUST ENOUGH IS MORE

024

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02 03

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025


JUST ENOUGH IS MORE

026

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02 03

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027


JUST ENOUGH IS MORE

028

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02 03

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029


JUST ENOUGH IS MORE

030

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02 03

04

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JUST ENOUGH IS MORE

032

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02 03

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033


JUST ENOUGH IS MORE

034

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02 03

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035


JUST ENOUGH IS MORE

036

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02 03

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037


JUST ENOUGH IS MORE

038

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02 03

04

05

06

07

08

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10

11

039


JUST ENOUGH IS MORE

040

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02 03

04

05

06

07

08

09

10

11

041


JUST ENOUGH IS MORE

042

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02 03

04

05

06

07

08

09

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11

043


JUST ENOUGH IS MORE

044

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


03

P R OJ E C T

A perfect amount of monochrome

MEANS TO AN END

Objective

and color The objective was to design a 32 page book that tells a story about our daily routines. The book should be about what we see, touch or experience in daily life. We needed

01

to observe our surroundings and document the stories by both writing and taking photos.

02 03 04 05 06 07 08

DIFFERENT BUT THE SAME

C lass

EXPERIMENTAL TYPOGRAPHY

Ins tructor

STAN ZIENKA

Category

BOOK

Au dience

25-40 YEARS OLDS

09

Titl e

10 11 045


JUST ENOUGH IS MORE

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG

Solut ion

I came up with the concept ‘different but the same’ which is about me comparing myself to other people in my surroundings. I found out that it’s interesting to me when sometimes I use different ways to achieve the same result as other people. In the book, I used black and white photos with a blue color overlay to represent myself and a red color overlay to represent other people.

044


03

MEANS TO AN END

P R OJ E C T

Objective

The objective was to design a 32 page book that tells a story about our daily routines. The book should be about what we see, touch or experience in daily life. We needed 01

to observe our surroundings and document the stories by both writing and taking photos.

02 03 04 05 06 07 08

DIFFERENT BUT THE SAME

C lass

EXPERIMENTAL TYPOGRAPHY

Ins tructor

STAN ZIENKA

Category

BOOK

Au dience

25-40 YEARS OLDS

09

Titl e

10 11 045


JUST ENOUGH IS MORE

046

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03 04

05

06

07

08

09

10

11

047


JUST ENOUGH IS MORE

048

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03 04

05

06

07

08

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10

11

049


JUST ENOUGH IS MORE

050

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

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JUST ENOUGH IS MORE

052

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

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JUST ENOUGH IS MORE

054

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

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06

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10

11

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JUST ENOUGH IS MORE

056

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

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07

08

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10

11

057


JUST ENOUGH IS MORE

058

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03 04

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06

07

08

09

10

11

059


JUST ENOUGH IS MORE

060

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03 04

05

06

07

08

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10

11

061


JUST ENOUGH IS MORE

062

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03 04

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063


JUST ENOUGH IS MORE

064

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03 04

05

06

07

08

09

10

11

065


JUST ENOUGH IS MORE

066

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


04

P R OJ E C T

A perfect amount of utility and beauty

DRAWING INSPIRATION

Objective

The objective was to design packaging and a logo for 36 colored pencils for the brand Spectrum. We were able to identify and appeal to a new target audience. 01 02 03 04 05 06 07 08

SPECTRUM

C lass

PACKAGE DESIGN 2

Ins tructor

MICHAEL OSBORNE

Category

PACKAGING

Au dience

ART STUDENTS

09

Titl e

10 11 067


JUST ENOUGH IS MORE

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG

Solut ion

I defined my target audience as art students who often do their homework at home and may have color pencils sitting on their table. I came up with a packaging structure that mimics a rainbow. I also created a logo using the look of pencil shavings, complete with a spectrum of colors.

066


04

DRAWING INSPIRATION

P R OJ E C T

Objective

The objective was to design packaging and a logo for 36 colored pencils for the brand Spectrum. We were able to identify and appeal to a new target audience. 01 02 03 04 05 06 07 08

SPECTRUM

C lass

PACKAGE DESIGN 2

Ins tructor

MICHAEL OSBORNE

Category

PACKAGING

Au dience

ART STUDENTS

09

Titl e

10 11 067


JUST ENOUGH IS MORE

068

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04 05

06

07

08

09

10

11

069


JUST ENOUGH IS MORE

070

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04 05

06

07

08

09

10

11

071


JUST ENOUGH IS MORE

072

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04 05

06

07

08

09

10

11

073


JUST ENOUGH IS MORE

074

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04 05

06

07

08

09

10

11

075


JUST ENOUGH IS MORE

076

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


05

P R OJ E C T

A perfect amount of compassion and curves

WOMEN POWER

Objective

The objective of this project was to redesign an annual report book of a given organization. 01 02 03 04 05 06 07 08

BREAKTHROUGH BREAST CANCER

C lass

TYPE SYSTEM

Ins tructor

TIM CARPENTER

Category

BOOK

Au dience

STAKEHOLDERS

09

Titl e

10 11 077


JUST ENOUGH IS MORE

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG

Solut ion

I redesigned the annual report for Breakthrough Breast Cancer, which is an organization that helps people with breast cancer. The pink ribbon is a well-known symbol of breast cancer awareness, treatment, and research support. I created the illustrations for the ribbons and used it as a central theme throughout the report. The kind and feminine feeling of the organization was represented through the flexible curve of ribbons. And for variation and contrast, I used a straight ribbon in headlines and sub-headers and made the typeset simple.

076


05

WOMEN POWER

P R OJ E C T

Objective

The objective of this project was to redesign an annual report book of a given organization. 01 02 03 04 05 06 07 08

BREAKTHROUGH BREAST CANCER

C lass

TYPE SYSTEM

Ins tructor

TIM CARPENTER

Category

BOOK

Au dience

STAKEHOLDERS

09

Titl e

10 11 077


JUST ENOUGH IS MORE

078

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05 06

07

08

09

10

11

079


JUST ENOUGH IS MORE

080

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05 06

07

08

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JUST ENOUGH IS MORE

082

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

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04

05 06

07

08

09

10

11

083


JUST ENOUGH IS MORE

084

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05 06

07

08

09

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085


JUST ENOUGH IS MORE

086

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05 06

07

08

09

10

11

087


JUST ENOUGH IS MORE

088

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


06

P R OJ E C T

A perfect amount of yes and no

COHESIVE MESSAGE

Objective

The objective was to design a visual system from a public notice sign that we found and create deliverables that relate to the message on the sign or place that we found 01

the sign.

02 03 04 05 06 07 08

COLE CAFE

C lass

VISUAL LITERACY

Ins tructor

HUNTER WIMMER

Category

BRANDING, PACKAGING

Au dience

COFFEE SHOP CUSTOMERS

09

Titl e

10 11 089


JUST ENOUGH IS MORE

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG

Solut ion

I found a sign about composting trash in a coffee shop. I expanded it into a brand system for the coffee shop. The concept is to visually communicate to people which items can and should be composted as well as which items should not be placed in the compost bin.

088


06

COHESIVE MESSAGE

P R OJ E C T

Objective

The objective was to design a visual system from a public notice sign that we found and create deliverables that relate to the message on the sign or place that we found 01

the sign.

02 03 04 05 06 07 08

COLE CAFE

C lass

VISUAL LITERACY

Ins tructor

HUNTER WIMMER

Category

BRANDING, PACKAGING

Au dience

COFFEE SHOP CUSTOMERS

09

Titl e

10 11 089


JUST ENOUGH IS MORE

090

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05

06 07

08

09

10

11

091


JUST ENOUGH IS MORE

092

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05

06 07

08

09

10

11

093


JUST ENOUGH IS MORE

094

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05

06 07

08

09

10

11

095


JUST ENOUGH IS MORE

096

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05

06 07

08

09

10

11

097


JUST ENOUGH IS MORE

098

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05

06 07

08

09

10

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099


JUST ENOUGH IS MORE

100

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05

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101


JUST ENOUGH IS MORE

102

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

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05

06 07

08

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103


JUST ENOUGH IS MORE

104

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

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04

05

06 07

08

09

10

11

105


JUST ENOUGH IS MORE

106

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


07

P R OJ E C T

A perfect amount of line and space

HUNDRED BLACK LINES

Objective

The objective is to redesign a set of book covers of our choice, while still appealing to the current target audiences of those books. 01 02 03 04 05 06 07 08

BOOK COVERS REDESIGN

C lass

TYPE COMPOSITION

Ins tructor

ANDREW LOESEL

Category

BOOK

Au dience

ARCHITECTS

09

Titl e

10 11 107


JUST ENOUGH IS MORE

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG

Solut ion

I chose to redesign architectural book covers. The set I chose includes ‘The Architecture of Parking’, ‘Surface Architecture’, and ‘New Tent Architecture’. The target audience is architects. Since architects often sketch their ideas, my concept is to use sketch lines to appeal to archite cts. I create d the sketch lines which represent the visual of the book’s topics.

106


07

HUNDRED BLACK LINES

P R OJ E C T

Objective

The objective is to redesign a set of book covers of our choice, while still appealing to the current target audiences of those books. 01 02 03 04 05 06 07 08

BOOK COVERS REDESIGN

C lass

TYPE COMPOSITION

Ins tructor

ANDREW LOESEL

Category

BOOK

Au dience

ARCHITECTS

09

Titl e

10 11 107


JUST ENOUGH IS MORE

108

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05

06

07 08

09

10

11

109


JUST ENOUGH IS MORE

110

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05

06

07 08

09

10

11

111


JUST ENOUGH IS MORE

112

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

05

06

07 08

09

10

11

113


JUST ENOUGH IS MORE

114

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


08

P R OJ E C T

A perfect amount of enjoyment

SNACK SHACK

Objective

and deliciousness The objective was to redesign the in-store packaging and logo for a brand that has its own store.

01 02 03 04 05 06 07 08

QUICKLY

C lass

PACKAGE DESIGN 2

Ins tructor

MICHAEL OSBORNE

Category

PACKAGING

Au dience

TEENAGERS - MID-TWENTIES

09

Titl e

10 11

115


JUST ENOUGH IS MORE

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG

Solut ion

The store I chose was Quickly, a boba tea and snack shop. Their target audience ranges from teenagers to people in their mid-twenties. Their logo needed to be redesigned because the current one doesn’t look fresh and fun enough to communicate their brand to their target audience. The logo I designed features the letter Q. The circles in the logo represent boba. I also designed the boba tea container as a plastic bottle because it can be reused and appeal to the audience. I used green and orange for the new color palette to represent a fun, joyful, and young attitude.

114


08

SNACK SHACK

P R OJ E C T

Objective

The objective was to redesign the in-store packaging and logo for a brand that has its own store. 01 02 03 04 05 06 07 08

QUICKLY

C lass

PACKAGE DESIGN 2

Ins tructor

MICHAEL OSBORNE

Category

PACKAGING

Au dience

TEENAGERS - MID-TWENTIES

09

Titl e

10 11

115


JUST ENOUGH IS MORE

116

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

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09

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117


JUST ENOUGH IS MORE

118

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

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05

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119


JUST ENOUGH IS MORE

120

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05

06

07

08

09

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121


JUST ENOUGH IS MORE

122

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05

06

07

08

09

10

11

123


JUST ENOUGH IS MORE

124

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


09

P R OJ E C T

A perfect amount of type and raindrops

TYPE AND RHYTHM

Objective

The objective was to design a poster based on my interpretation of a piece of music through typography, imagery and layout. We needed to gather ideas, 01

emotions and visuals that we associate with the song. We also needed to use projectors to compose elements onto various surfaces because we needed to take photos from the projection and use it in the poster.

02 03 04 05 06 07 08

RAINY DAYS AND MONDAYS

C lass

EXPERIMENTAL TYPOGRAPHY

Ins tructor

STAN ZIENKA

Category

POSTER

Au dience

30-45 YEARS OLDS

09

Titl e

10 11 125


JUST ENOUGH IS MORE

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG

Solut ion

I chose Rainy Days and Mondays by The Carpenters as the music for designing the poster. I created typography that has big and small types to make it look like rain drops. Since I visualized the song as a sad moment in the rain, most of the photos I chose for the projection is about raining and sad photos. I also used water to create the a real scene in the poster.

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09

TYPE AND RHYTHM

P R OJ E C T

Objective

The objective was to design a poster based on my interpretation of a piece of music through typography, imagery and layout. We needed to gather ideas, 01

emotions and visuals that we associate with the song. We also needed to use projectors to compose elements onto various surfaces because we needed to take photos from the projection and use it in the poster.

02 03 04 05 06 07 08

RAINY DAYS AND MONDAYS

C lass

EXPERIMENTAL TYPOGRAPHY

Ins tructor

STAN ZIENKA

Category

POSTER

Au dience

30-45 YEARS OLDS

09

Titl e

10 11 125


JUST ENOUGH IS MORE

126

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05

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JUST ENOUGH IS MORE

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SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

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JUST ENOUGH IS MORE

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P R OJ E C T 01

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JUST ENOUGH IS MORE

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SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


10

P R OJ E C T

A perfect amount of story and design

THE WORLD OF SHARING

Objective

The objective was to rebrand a dead or defunct brand of our choice. We needed to keep the core idea of the brand and expand it to a new business related to the core idea. 01 02 03 04 05 06 07 08

NAPSTER

C lass

NATURE OF IDENTITY

Ins tructor

HUNTER WIMMER

Category

BRANDING, BOOK

Au dience

SOCIAL PEOPLE

09

Titl e

10 11 133


JUST ENOUGH IS MORE

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG

Solut ion

I chose Napster, an online peer to peer music sharing service. The core idea of Napster is about sharing. So I rebranded Napster to a brand of sharing anything you have. I segmented the brand experience into 4 spaces: knowle dge; culture; ass et; and story.

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10

THE WORLD OF SHARING

P R OJ E C T

Objective

The objective was to rebrand a dead or defunct brand of our choice. We needed to keep the core idea of the brand and expand it to a new business related to the core idea. 01 02 03 04 05 06 07 08

NAPSTER

C lass

NATURE OF IDENTITY

Ins tructor

HUNTER WIMMER

Category

BRANDING, BOOK

Au dience

SOCIAL PEOPLE

09

Titl e

10 11 133


JUST ENOUGH IS MORE

134

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05

06

07

08

09

10

11

135


JUST ENOUGH IS MORE

136

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05

06

07

08

09

10

11

137


JUST ENOUGH IS MORE

138

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05

06

07

08

09

10

11

139


JUST ENOUGH IS MORE

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG

Napster

Napster

Napster

140


P R OJ E C T 01

02

03

04

05

06

07

08

09

10

11

141


JUST ENOUGH IS MORE

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P R OJ E C T 01

02

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04

05

06

07

08

09

10

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JUST ENOUGH IS MORE

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P R OJ E C T 01

02

03

04

05

06

07

08

09

10

11

145


JUST ENOUGH IS MORE

146

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05

06

07

08

09

10

11

147


JUST ENOUGH IS MORE

148

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05

06

07

08

09

10

11

149


JUST ENOUGH IS MORE

150

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05

06

07

08

09

10

11

151


JUST ENOUGH IS MORE

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P R OJ E C T 01

02

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05

06

07

08

09

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153


JUST ENOUGH IS MORE

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P R OJ E C T 01

02

03

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05

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07

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JUST ENOUGH IS MORE

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P R OJ E C T 01

02

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05

06

07

08

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JUST ENOUGH IS MORE

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SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

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05

06

07

08

09

10

11

159


JUST ENOUGH IS MORE

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SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

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04

05

06

07

08

09

10

11

161


JUST ENOUGH IS MORE

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SE L EC T E D WORKS OF PEAR CHANANYA WEERAWONG


11

P R OJ E C T

A perfe ct amount of research and desig n

VEGAN EXPERIENCE

O b j e c t i ve

The objective of my thesis is to use graphic design to help vegans eat out more easily and to provide them options for their meals. 01 02 03 04 05 06 07 08

VEDISH

C lass

THESIS

Ins tructor

VARIOUS

Category

BRANDING, ENVIRONMENTAL

Au dience

VEGANS

09

Titl e

10 11 163


JUST ENOUGH IS MORE

SE L EC T E D WORKS OF PEAR CHANANYA WEERAWONG

Sol ution

I used my ability in graphic design to conceptualize a vegan fast food restaurant and bring it to life. Vedish is the name of the conceptual restaurant and it is a vegan fast food restaurant that would let vegans participate in creating their meals and provide vegan fast food meals.

162


11

VEGAN EXPERIENCE

P R OJ E C T

O b j e c t i ve

The objective of my thesis is to use graphic design to help vegans eat out more easily and to provide them options for their meals. 01 02 03 04 05 06 07 08

VEDISH

C lass

THESIS

Ins tructor

VARIOUS

Category

BRANDING, ENVIRONMENTAL

Au dience

VEGANS

09

Titl e

10 11 163


JUST ENOUGH IS MORE

164

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P R OJ E C T 01

02

03

04

05

06

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SELEC TED WORKS OF PEAR CHANANYA WEERAWONG

166

VEGAN

VEGAN

BURGER

FRESH

JUST ENOUGH IS MORE


P R OJ E C T 01

02

03

04

05

06

07

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167


JUST ENOUGH IS MORE

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SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05

06

07

08

09

10

11

169


JUST ENOUGH IS MORE

170

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05

06

07

08

09

10

11

171


JUST ENOUGH IS MORE

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SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05

06

07

08

09

10

11

173


JUST ENOUGH IS MORE

174

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05

06

07

08

09

10

11

175


JUST ENOUGH IS MORE

176

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05

06

07

08

09

10

11

177


JUST ENOUGH IS MORE

178

SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

03

04

05

06

07

08

09

10

11

179


JUST ENOUGH IS MORE

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SELEC TED WORKS OF PEAR CHANANYA WEERAWONG


P R OJ E C T 01

02

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04

05

06

07

08

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181


JUST ENOUGH IS MORE

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P R OJ E C T 01

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PRODUCTION INFORMATION

Copyright

© 2015 All rights reserved. No part of this publication can be reproduced without express permission from Pear Chananya Weerawong

School

ACADEMY OF ART UNIVERSITY

Stu d ent

PEAR CHANANYA WEERAWONG

Emai l

PEAR.WEERAWONG@GMAIL.COM

Phone

415.527.6534

We bsite

PEARWEERAWONG.COM

Course

PORTFOLIO

Ins tructor

MARY SCOTT, PHIL HAMLETT

B inde ry

THE KEY

P rinting

GRAPHIC IMAGERY

Photography

KAMINPHOTOGRAPHY.COM

Titl e

JUST ENOUGH IS MORE

Typeface

GOTHAM, ALEO

Sof tware

PHOTOSHOP, INDESIGN, ILLUSTRATOR


THANK YOU MESSAGE

Note

Thank you mom and dad for supporting my dreams and providing me with unconditional love. I wouldn’t be where I am now without your support. Also, thank you my brother, Toon, and Corey, for always cheering me up and being there for me. Thank you Min, for great photography. Thank you Ziv, Jolin, Park, Eing, Shaily, Vivi, Paige, Valerie, Vanessa, Fanny, Raji, Derek and Zoe for the happy times we spent together throughout the years in school. And thanks to all my friends in Thailand and SF for support, and caring. Thank you to all instructors who gave me knowledge, encouragement and support. Especially Mary Scott, Phil Hamlett, Hunter Wimmer, and Bob Slote.





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