Persona l Bra nding How to encourage women to use colour to develop their own personality? By Chavisa Piankit (Pear)
Research questions: • How the perception of colour inspire every aspect of our everyday lives? • How to understand and interpret the colours that surround us? • How colour affects health and well-being? • How colour can be used to influence people? • How you can use colour to enhance your personality?
Objectives: • Using the colours we wear to represent our own personal branding
Target group: Females aged 18 to 25 Desired outcomes: • Women will be more creative with colour • Women can use colour to represent their personal branding.
Research Method
• Primary research • Secondary research
Colour
Personal branding
• • • • • •
• Personality and colour • Personal appearance • Clothing and personality
Psychology of colour Meaning of colour Colour trends Colour and culture Colour in marketing Colour and clothing
Research has reinforced the fact that 60% of the time, people will decide if they are attracted or not, to a message - based on color alone!
Physical appearance Clothing
Personal Branding
Colour Colour sends a powerful message and is key to representing your personal brand identity. People remember color because it stirs up emotions.
Red signifies love and life
Pink signifies femininity, sense of love and protection
Yellow signifies the spirit, hope, cheerfulness and joy
Turqouise signifies friendly and ralax
Blue signifies infinity and serenity
Brown signifies stability, assurance and comfort
Green signifies growth, sharing, adaptability and co-operation
Grey signifies compromise and caution
Violet signifies dreams, spirituality and imagination
Black signifies mystery, space and emptiness
Orange signifies joy and creativity
White signifies cleanliess, purity, safety, perfection and innocence
“Personal style tells a story” Unknown
Gary Pepper
Susie Lau
Miroslava Duma
Case Study Fashion Bloggers : • • • • •
They represent their own style in their own way They express themself as a brand They choice of clothing creates an image that represents who they are They create their own story which they show to the world People are attracted by the colour of the clothing they wear
In his book “Color, Environment & Human Response�, Frank H. Mahnke describes the experience of colour as a pyramid with six level of response:
Expresses our like or dislike of colours
Colour changes are necessary to adapt to the Zeitgeist Impressions and mannerisms that are characteristic of specific cultures and groups. Impressions and symbolism made on a conscious level about colour e.g. blue with sky; red with revolution and green with nature. Conscious or unconscious reactions based on personal experience amassed during our lifetime How we, as individuals, think or feel about a certain hue, or a group of colours
Why personal branding? 1. Defining yourself 2. Commanding respect 3. Enhancing your charisma 4. Being balanced and happy
• Personal branding is about defining who you really are and being clear about your intentions. • Personal branding will help build confidence and dignity. It will clarify why you are different and unique and what you stand for as a person.
“The best colour in the whole world is the one that looks good, on you” Coco Chanel
How to use colour to express your personal branding? 1. Understand that you are a brand 2. Realise that every element of what you wear forms part of your personal brand and know and wear your favorite colour 3. Know about colour meanings and use them to make bold statements
• Applying your brand colour consistently will help others recognize and associate those colour with you. You can brand the clothes that you wear every day with your personal colour choices. Such as
- Clothes and Accessories - Coffee mugs - Cellphone Case - Stationery etc.
Theme & Context • Outline theme within my work
Research:
Colour Tone: Vivid/ Pastel
Nature: Floral / Fruit/ Animals
Graphic: Structute Geometric typographic Pop art
For my final project I will create.... An interactive book or package which include a series of interactive tasks to teach the audience about colour. The book will bring back the playfulness of childhood into adult fashion through the use of colour. It will consist of two parts. Part one will explain how to use colour to create your personal branding and part two will present interactive activities that people can play with, learn from and be inspired by. An interactive book will contain..
An education in personal colour
&
Fun tasks to play with
=
The tasks will increase in complexity as the reader moves through the book
Project name : Playing with personal colour branding Concept: An experimental package to encourage play with colour Support: The project will research the visual perception of colour. Colour affects our lifestyle and personality, which is based on our beliefs and the psychology of colours. The project aims to bring back the playfulness of childhood into adult fashion and give people the knowledge and confidence to use colour in their lives. It will invite people to play and have fun with colour by creating their own personal branding and expressing their personality through colour. People can create a new colour look everyday. This project is including producing a small collection of adornments to help women to be more creative and brave with colours and shapes. Mood&tone : Stylish, educational, fun, friendly and playful
Concept Board
Mood Board
Accessories
Interactive
Playful elements that might feature in my interactive colour package DIY Package
Jewellry
For Example Chapter 1 Learn about colour theory Primary Colour • Red • Blue • Yellow Secondary Colour Red + Yellow = Orange Red + Blue = Purple Blue + Yellow = Green
Chapter 2
Idea Sketch:
Learn to mix and match colour in different way 1. A color scheme based on analogous colour
2. A color scheme based on complementary colour
Pull tab with rocker arm: Arm would be move in the opposite direction
66
ways to play with colour
An Easy Combination Colour
Warm Tone Cold Tone
6
ways to play with combination of complementary colour
11
ways to play with combination of analogous colour
Idea Sketch:
Thank you for listening