Personal Reputation Management
Public relations agencies are experts at promoting their clients’ products and services as well as devising new ways to reach specific target audiences. This is achieved through close coordination with internet and print media, as well as the creation of new corporate marketing tactics. By leveraging digital marketing technology and a variety of online interactions, public relations firms can strengthen their clients’ reputations, brands, and overall company image.
If you’ve ever been the victim of online defamation or slander, you know how somebody might hide behind a cruel comment, video, or blog post that can stay online indefinitely and harm your personal or professional life. It’s essentially cyberterrorism. You can, however, fight back! And Pearl Lemon can help. Pearl Lemon’s online personal reputation repair and personal reputation management services can do all of this (and more): ● ● ● ● ● ●
Help you build a positive online identity Find and then remove or suppress negative SERPs results Improve, optimize and promote existing positive web content Create and promote new positive web content Bury or delete Ripoff Reports and online complaints Positively influence Google Autocomplete suggestions, an important step that many forget (until it’s too late)
The Pearl Lemon Difference - Our Personal Reputation Management Process Research Is Key We start every online reputation repair project by looking at the top 50+ search results for the keyword we’re going to target. We choose neutral or positive content that has the potential to rank on Page 1 and use this as part of our strategy.
Online Profile Optimization On tailored microsites and leading, highly visible social media, blogs, news, and other Web sites, we construct or leverage professionally edited personal and/or corporate profiles. To dominate Google and other search engines and displace unfavorable listings, we complement this content with high authority link development.
Online Public Relations And Content Marketing News articles, press releases, blog posts, and other high-authority positive material are among the types of content we develop and market. We back this content up with link building so that positive content rises to the top of search engine results and pushes negative content to the bottom or replaces it on Page 1 and beyond.
Online Personal Reputation Stats That Matter* ❏ During the recruiting process, 92 percent of recruiters use social media – 87 percent use LinkedIn, 55 percent use Facebook, and 47 percent use Twitter – and 85 percent of recruiters and hiring managers indicate that a favorable online presence influences their hiring decisions. ❏ 70% of hiring managers use social media to vet candidates, with 54% deciding not to hire someone based on their social media presence. ❏ 29 percent of internet users who had recently gone on a date went online to look up information about the person they were considering dating or about to meet in person before doing so. ❏ Online search is the most trustworthy source of information on individuals and companies, according to 65 percent of people. That's a higher level of trust than you'll find in any other source, either on or offline.
Why Your Damaged Online Reputation Needs Repair Humans all make mistakes. But one of the most common internet blunders is to believe that if you don’t do something about it and pretend it doesn’t exist, the terrible review or unfavorable news piece will go away one day.
That, however, is rarely the case. Personal online reputation management services, such as those provided by the expert team at Pearl Lemon, will minimize the damage, and maximize the online impact of all the good you do, and all the great stuff you want people to know about you.