Reach Target Audiences, Earn Recognition And Amplify Your Brand’ Voice
In today’s fast-paced and dynamic world of brand-to-brand sales, Pearl Lemon is a London-based B2B PR agency that offers effective public relations strategies to a wide range of businesses. A great B2B PR agency will get your business the exposure and attention it needs to succeed. Our expert staff raises executive and business profiles through blogs, interviews, and awards, establishing you as business thought leaders. However, this is just one of the many features of our personalized, highperforming B2B PR. To achieve results, our B2B PR agency team will clearly identify your brand and customize your messaging.
It’s no secret that success in business is all about making the right connections. Pearl Lemon PR uses a targeted media approach to find the right targets and reach out to the right people.
Our B2B PR Agency Mission We’re not interested in vanity metrics; we’re interested in demonstrating real performance for our clients. We secure inclusion in top-tier business and consumer media outlets, strategic trade media coverage, and downloads of your data-driven content assets with our bespoke B2B public relations strategy. Our team is able to secure strong media results because of our honest and open relationship with clients and the results of this include: ● ● ●
Greater brand awareness among target audiences A greater share of voice (SOV) in the media over competitors More traction and exposure for news and announcements about the company.
Our media relations and subject-matter specialists collaborate with you to develop a B2B public relations strategy that yields tangible business results. We’ll identify a strategy that suits your objectives, whether it’s increased brand awareness, increased sales leads, or credible business thought leadership. Or all the above.
To achieve all this, our business PR strategies and services include:
Media Relations
Data Driven B2B PR
The cornerstone of a successful PR program is media relations, which is also an important part of your marketing mix.
With our data-driven public relations strategies, you can start an exciting, buzz generating discussion in your industry. To produce convincing data reports and infographics, we conduct surveys of customers and specific B2B audiences (or analyze proprietary data). Via report downloads, we use this thought-provoking research to create huge media attention, thought leadership opportunities, and sales leads.
We have the B2B PR experience and comprehensive network of media contacts required to secure top-tier coverage for your brand.
Product Launches It doesn’t matter how good the solution is; if no one knows about it, it’s as if it doesn’t exist at all. At Pearl Lemon, we start with your objectives and work backwards. We collaborate with you to create a strategic product launch or product relaunch strategy and carry out the tactical measures that follow, such as raising product awareness and cultivating brand advocates to keep the momentum going after the launch.
We’re experts at creating a tailored marketing plan that generates interest in your new product or service. Over the course of several launches, our method has proven to produce the initial momentum needed to succeed. TechCrunch, Mashable, The New York Times, Bloomberg, and The Wall Street Journal, among others, have covered our client’s releases. Here is to know more about B2B PR services. Here’s a rundown of the just some of B2B public relations methods we use to ensure product launch success:
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Reaching out to specific media sources for coverage Obtaining product feedback from experts and influencers on a third-party basis Obtaining quotes from media sources that favor your product and its main features Identifying ways to demo the product at industry conferences, festivals, and meetups, allowing you to get it in front of your target market. Recruiting brand ambassadors, teaching them to handle media interviews, and empowering them to tell the story To obtain third-party credibility, submit your product for appropriate award opportunities.
PR Agency For Startups
Today, startups are changing the game and innovating in almost every business niche you can think of. But as different as they all are, there are some things they all have in common. One of those things is the need for great PR. Startups must communicate their message to the public quickly and effectively. They need to educate and raise awareness within their target markets about their company, category, and products. And they need to do it all using a singular brand voice that will help them get recognized as experts in their field. Sounds like a lot of work? It is, but partnering with a PR agency for startups like Pearl Lemon PR can make the process streamlined, effective and a marketing effort that offers exceptional ROI.
Why Should An Early Stage Startup Bother With PR?
Early stage startups are usually bootstrapping like crazy. We know, we’ve been there, as a part of the Pearl Lemon Group that has served as the launch point for startups as varied as a web development company, a coaching firm and even a vegan meal delivery service!
What we also know is that too often public relations is the last element of a company’s strategy, but it should be one of the first. As a leading startup PR agency, we’ve found that the sooner a startup company begins working with us, the more time we have to develop the materials and tactics needed for pitching media outlets, growing a brand reputation, establishing a core target audience, and other tasks.
What PR Services Can Pearl Lemon PR Offer To Startups? As a full service PR agency, Pearl Lemon tailors its offerings to each unique client – we are not big on package deals as they never work – and we can offer startups access to our entire team of PR professionals, social media rock stars, stellar content creators and even SEO experts. But while every campaign is bespoke, to help you get an idea of what’s on offer here’s a run down of some of the PR services for startups we most often provide:
Effective Corporate Communications The mission, vision, values, and milestones of the organization are all things that need to be communicated loud and clear and with a consistent, trustworthy voice. Corporate communications raises awareness and helps to shape a company’s image. It adds value to your company and improves your attractiveness to investors, partners, and talent. This includes announcing financing rounds and management team hires for startups, as well as developing your brand’s reputation with influencers, conducting primary research, cooperating with partners, and establishing brand standards. There’s also management visibility and thought leadership to consider. The senior staff is a vital asset of the company at an early stage in any startup’s development, and a successful PR plan will highlight potential and add credibility, personality, and vision.
Perfect Product PR For startups, product releases and upgrades are a PR must. How can startups make it all as important externally as it is internally? The messaging, timing, innovation, and execution all play a role in this. With dwindling mainstream media opportunities, Pearl Lemon PR’s public relations services help you get the most out of product PR both via traditional media and emerging, but crucial, channels like social media, niche industry publications, vlogs, podcasts and expert forums.
Stellar Startup Team Visibility As a PR agency for startups, one of the most important things we do is raise awareness of the leadership staff and their viewpoints on important issues. Defining the correct venues and channels for each representative and their thought leadership perspective to be featured in is the first step in establishing executive visibility. Speaking engagements, bylines and essays, and commentary on current events in earned media and on social media all help to raise profiles. To ensure executives are on message and consistent, it may include coaching, copywriting assistance, and media training.
Cool, Calm Crisis Communications Any startup can face a crisis that puts its existence in jeopardy. The company’s chances of success will often be significantly altered as a result of the reputational damage. The company’s reaction to bad press, rumors and other negatives could be the decisive factor. Pearl Lemon PR employs a team of former journalists and communications professionals who can help you navigate the choppy waters of reputation management, whatever they may wash up. Better still, we’ll try our best to navigate around them altogether. By constantly monitoring the conversation around your brand, your industry and your niche, we’ll help you forge a solid reputation that will be much harder to topple.