Raw Material / Brand Guidelines
Contents
02 / 03
1 — Brand Overview 2 — Logo 2.1 — Introduction
2.2 — Primary / Inverse Logos 2.3 — Graphic Device
3 — Typography 3.1 — Overview
3.2 — Typeface Introduction 3.3 — Typeface Weights
4 — Logo Usage 4.1 — Overview
4.2 — Correct Usage 4.3 — Incorrect Usage
5 — Brand Applications 5.1 — Logo
5.2 — Graphic Device
Raw Material / Brand Guidelines
Contents
02 / 03
1 — Brand Overview 2 — Logo 2.1 — Introduction
2.2 — Primary / Inverse Logos 2.3 — Graphic Device
3 — Typography 3.1 — Overview
3.2 — Typeface Introduction 3.3 — Typeface Weights
4 — Logo Usage 4.1 — Overview
4.2 — Correct Usage 4.3 — Incorrect Usage
5 — Brand Applications 5.1 — Logo
5.2 — Graphic Device
Raw Material Raw Material Raw Material Raw Material Raw Material Raw Material
Raw Material / Brand Guidelines
Typography
3 — Typography
Tracking on all typefaces should be set to -10 in all instances
Akzidenz-Grotesk BQ Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@£$%& Akzidenz-Grotesk BQ Regular Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@£$%& Akzidenz-Grotesk BQ Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@£$%& Akzidenz-Grotesk BQ Medium Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@£$%& Akzidenz-Grotesk BQ Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@£$%& Akzidenz-Grotesk BQ Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@£$%&
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