Pre-Listing Kit by Matthew Pearson

Helping You Move

with matthew pearson

Matthew Pearson Property Consultant 0481 321 050

step 1 activation and preparation

step 2 on the market

• Assessing your situation • Photos of your home • Presenting your home for sale

• Choosing your marketing package • Open for inspection • Negotiation

mission statement step 3 sold and settled

â&#x20AC;˘ Conveyancer â&#x20AC;˘ Settlement date

getting started There are just a few components that make up the process of getting your property on the market: • Your current situation • What is important to you • Price • Performance fee • Method of sale • Brand difference • Strategy • Marketing options • Marketing package • Choosing an agent • Questions and answers

@ your situation Do you need to sell now? When do you want your property on the market? What improvements are to be made?

you don’t get a second chance

so here are some tips to get a quick sale at the best possible price

we know people who are there to help you prepare your home for sale

to make a good first impression

Exterior • Check the paintwork, spouting, brick work and fascia boards. They may need a brush down or a lick of paint. • Clean out the garage and shed to minimise junk and maximise space. • Remove weeds and dead leaves, trim plants, add mulch, and consider adding a splash of colourful plants. • Remove kids toys from the garden and roll up the garden hose. • Repair any broken or cracked windows, damaged fence panels and gate hinges. • Clean the barbeque. • Remove junk mail from letterbox and have a prominent house number displayed.

Kitchen/bathroom • All taps in good working order - no drips or leaks. • All surfaces cleaned and polished. • Remove any mould from shower recess and soap stains from shower floor. • Clean all mirrors, glass screens, and consider replacing shower curtain. • Put clean towels, soap and air fresheners in the bathroom and toilet - try to make these areas look like a five star hotel. • Clean dishes, remove dishes from dishwasher. • Put away small appliances in kitchen and bathroom. • Reduce general clutter - fridge magnets, cookbooks. • Empty rubbish bins. • Neutralise unpleasant odours.

interior • Fly screens in place and in good repair. • Ensure all doors open, slide freely and lock and unlock easily. • Make entrance clean and uncluttered. • Make sure the door bell works. • Repair chipped or cracked plaster. • Clean the windows inside and out • All floor coverings freshly cleaned professional grout/tile cleaners and carpet steam cleaners make a big difference. • Curtains/drapes clean and open. • Beds made, cupboards cleaned. • Reorganise cluttered bookcases. • Hide any unsightly electrical wiring to stereo and TV.

tips for open days/inspections • Ideally your home should be presented as a luxury hotel suite or a new display home. • Vases of flowers or bowls of fruit. • Light a cosy fire in the winter, turn on the airconditioner in the summer. • Glossy lifestyle magazines on the coffee table indicate your commitment to quality. • Light music playing in the background. • Jewellery, valuables and memento should be locked away or removed. • Minimise the number of personal photos let potential buyers visualise themselves in your home. • Remove all pets and all evidence of pets.

to make a good first impression

“My focus is on styling clients homes with their own furniture with advice on colour, furniture layout, accessories and any repair work that would help with the sale of the property. I also have experience in low cost landscaping advice to enhance the front of a home. I have a great contacts for any trade work that may need to be carried out. My services also extend out to personal shopping, for those who are too busy find items required to style their home. Furniture hire is also available if needed. This will provide a cost effective service to those clients not wanting to break their budget in styling their homes. It also provides a solution to those wanting to use their own furniture to maximise the sale price.” - Susan from Absolute Renovators

$ price Price = time. Nobody looks at the properties at the bottom of real estate listings, so a quick sale is essential. What do you think of a property that has been on the market for longer than 30 days?

The longer your home is on the market the less the purchasers are expecting to pay

the 5 rules of buyer behaviour

i ask yourself

What is most important to you? Are you after the best priced agent, or the agent that can negotiate the best possible price? How will your house be marketed? Will you advertise in the paper? Will you have a signboard? Will you take it to the market, or sell privately? How much communication do you require with your agent?

1 2 3 4 5

Buyers look at the area first. Buyers donâ&#x20AC;&#x2122;t think a price - they think a price range. Buyers look 10-15% below what they eventually pay. Buyers will make the best offer when the property first comes on the market. The longer the property is on the market, the less buyers expect to pay.

% performance fee

A performance fee of a percentage of the total price of the home will be charged, only after a successful sale.

method of sale

Auctions can help you get a higher price for your property, as it creates a sense of urgency and competitiveness for buyers. However, they can also be put off by an auction. Selling at an asking price can be more appealing to buyers as they donâ&#x20AC;&#x2122;t feel as pressured, however it may take longer to sell your property because there isnâ&#x20AC;&#x2122;t an air of competitiveness, and they will usually try to negotiate a lower price.

L J Hooker

l j Hooker difference

Why L J Hooker? We have one of the most visited property websites in Australia, so you can rest assured that your property will have a huge reach across the nation. Our approach and state of the art technology will keep you up to date through the entire process, and ensure you will get the best possible price for your property.

Messenger Community News, Mortgage Choice

You choose Your preferred method of sale • Open inspection • Inspection by appointment • Discreet sale • Auction

Golden Gavel Winner - Auctioneer Agency of the Year 2005 2006 2007 2008 2009 2010

Proudly part of the Prospect community since 1982

8269 1044 prospect@ljh.com.au ‘Real estate is not just about houses, it’s about people’ - Sir Leslie Joseph Hooker

RLA 20 30 11

LJ Hooker Prospect

8269 1044

409 Regency Road, Prospect SA

5082

prospect@ljh.com.au

www.prospect.ljhooker.com.au

RLA 20 30 11

LJ Hooker Prospect

8269 1044

409 Regency Road, Prospect SA

5082

prospect@ljh.com.au

www.prospect.ljhooker.com.au

RLA 20 30 11 RLA 20 30 11 ÂŠ 2012 LJ Hooker Limited LJ-0125-PHO-G-CC

Start flying sooner with LJ Hooker! You can earn 20,000 Qantas Frequent Flyer points*

when you list and sell your residential property exclusively with LJ Hooker. Discover the benefits of choosing LJ Hooker to sell your property by visting ljhooker.com.au today * You must be a member of the Qantas Frequent Flyer program to earn points. A joining fee may apply. Membership and points are subject to the Qantas Frequent Flyer program terms and condition http://www.qantas. com.au/fflyer/dyn/program/terms. Your property must be listed and sold exclusively with LJ Hooker. This is a once only per property points allocation for residential properties listed and sold in Australia only and cannot be claimed in conjunction with any other rewards program in which LJ Hooker participates. Your Qantas Frequent Flyer membership number and the number of points you will receive after settlement must be clearly agreed on at the time of the exclusive listing and clearly stated in your LJ Hooker exclusive agency agreement for the sale of your property. Qantas Frequent Flyer points are only allocated to the person/s on the exclusive agency agreement.

Members can earn points with LJ Hooker

ÂŠ 2009 Hooker Corporation Limited

strategy

My philosophy is to tell you what you need to know, even if itâ&#x20AC;&#x2122;s not what you want to hear. I aim to get people emotionally attached to your property, and put them in a competitive environment to get you the premium price.

marketing options

package

At L J Hooker we offer a range of marketing options, to ensure your property gets maximum exposure. These include: • Professional photography • 13 different websites • Sign board • “For Sale” letterbox drops • Newspaper ad • VR codes

We know that not all people and properties are created equal. What suits others may not suit you. We are committed to helping you get the best services for your needs, so we offer marketing packagers tailor made to suit you and your unique situation.

professional photography

newspaper advertisement

signage and vr code

internet description

me Top 5 reasons to go with me: 1. Negotiation I will fight tooth and nail to get the very best result and highest price possible for your home, so I can be your consultant for property for life. 2. Communication I will maintain consistent communication with you, so you know exactly what is happening at each stage. 3. Communication with buyers I will maintain communication with buyers, ensuring that your property is always in their minds. 4. Database My network is kept up to date so I am in a better position to achieve a higher result from buyers. 5. Work ethic I will get the job done.

moving forward Now thereâ&#x20AC;&#x2122;s only one thing left to do. Ask questions, and get a quote!