marketing is story-telling passionately told stories create brand experience and allegiance
why another The answer is quite simple. In today’s marketing environment, the different media agencies, like the PR consultants, the Advertising agency and the Design Firm, dilute your marketing dollars, leaving you to contend with the same old problem, marketing with little impact. We offer a different solution, a cost effective paradigm: your story, developed and designed to have a cohesive and consistent projection, onto your target market or audience, on all portals, without any dilution and diminishment in impact. We invest in focused listening and passionate observation, from various perspectives, that provides a window into your customer’s psyche, enabling us to craft that powerful resonant narrative for your marketing. We also use an empirical -- time finessed sequential method: Visualize> Analyze> Coalesce> Strategize> Implement -- to simplify, collate, and transform complicated company or product information into precisely targeted messages, that bring about clarity, and induce favorable response from your audience. We are convinced that you can benefit immensely from our distinct and cost-effective design-story-telling paradigm. More than anything, it will help you realize your own mission statements.
design firm?
FUNCTIONS & FEATURES
BRAND & PERSONALITY
PHYSICAL DISTRIBUTION
CHANNELS
MANUFACTURING
SYSTEMS
MATERIALS
SERVICE
DEVELOPMENT
STRATEGIC ALLIANCES
STANDARDS LEGAL
le corbusier
Strategic design & writing is the plotting and crafting of that story - that is our expertise...
allow us to tell your story
your story needs be told, retold and sold! We live in an environment of competing stories. The institution, or the individual is the story -- and, insightfully designed, calibrated, and positioned stories become brands. In today’s ‘instant’ world, you market yourself or your company through story-telling: a cohesive and targeted tandem of words and images - strategically designed, to optimize your penetration and reach over the competitive noise, across all media platforms. Having a story is not enough, it must fundamentally share the same aspirations, desires, ambitions, intellectual and emotional bandwidth as that of your targeted audience, through resonant aesthetics. And, in this reciprocal value system, you make your market, and dominate it. Effective integrated communications, whether it is multimedia marketing or PR, is essentially good story telling - and our job, as a purveyor of communications design, is to become your team, and coalesce your strengths into a powerfully designed story - a story that needs be told, and retold. Let our experience become your strategic force in this 24/7 instant and contemporary marketing cycle.
new business development
product & service launches
brand experience
PR and media relations
corporate identity and communications signage
product identity annual reports
packaging and graphics marketing & advertising
advertorials & editorials
brochures & catalogs product/service experience
website
social media strategy & content
Our marketing (design+writing) proficiency was forged over the last fifteen years out of the necessity to create our own brand mythology. We wrote and designed our business story that resulted in a great market reception for our high-end furnishings. In retrospect, the fundamental distinction was the element of “focused passion� in putting our story together that transcended all the competing market noise, on every media portal. As a result, the response to our PR/
international exposure through great story-telling marketing-kits in projecting our story was over ten-fold, than the standard industry average of 2.5%. Over 30% of the publications we sent our marketing-PR materials to, responded by carrying our story on multiple pages, giving us over $2 million in free publicity, in a two year period, including the cable and major newspapers. Here is a small sampling of our story, featured across the world, in the most respected fashion-design-cultural publications.
t h e di f f e r e n c e between
the right word
and the a l m o st r ig h t wo r d is t h e di f f e r e n c e between l ig h t e n i n g a n d l ig h t e n i n g b u g
mark twain
UNFORGETTABLE STORIES BECOME TIMELESS, THAT CAN BUILD YOU MILLIONS OF ARDENT FOLLOWERS
PEDDADA COMMUNICATIONS CELL : 847-347-0115, LAND : 847-298-3611 EMAIL : RAJU29PEDDADA@YAHOO.COM