Design For Good Award Ceremony by Pedro Aguirre

DESIGN FOR GOOD AWARD CEREMONY 2015

“I DO NOT WANT TO TALK ABOUT WHAT YOU UNDERSTAND ABOUT THIS WORLD. I WANT TO KNOW WHAT YOU WILL DO ABOUT IT. I DO NOT WANT TO KNOW WHAT YOU HOPE. I WANT TO KNOW WHAT YOU WILL WORK FOR. I DO NOT WANT YOUR SYMPATHY FOR THE NEEDS OF HUMANITY. I WANT YOUR MUSCLE.” - ROBERT FULGHUM

CONTENT ABOUT DESIGN FOR GOOD

ORGANISER, CO-ORGANISER

DESIGN FOR GOOD YOUTH COMPETITION

- MESSAGE FROM WINGS

- BRIEF FOR CATEGORY A

- JUDGES

FINALISTS

ACKNOWLEDGEMENTS

PROGRAMME DESIGN FOR GOOD AWARD CEREMONY

Date Time Venue

: July 13, 2015 : 4:00PM - 6:00PM : “Society for WINGS” office, 9 Bishan Place #05-01 Junction 8 Office Tower

3:45pm

REGISTRATION

4:00pm

WELCOME PRESENTATION AND DESIGN FOR GOOD PROJECT UPDATE

4:10pm

DESIGN FOR GOOD AWARD CEREMONY

4:30pm

CREATIVE THINKING WORKSHOP BY M.A.D. GURU MR. RICHARD LUA

5:30pm

Q&A AND DESIGN FOR GOOD NEXT STEPS

6:00pm

END OF EVENT

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ABOUT DESIGN FOR GOOD The Design For Good (DFG) is an initiative aimed at engaging and provoking our youth to use works of creativity and design to make a difference and positively influence and change the world.

ABOUT DESIGN FOR GOOD

#DESIGNFORGOODSG

ORGANISER, CO - ORGANISER

ORGANISER

An initiative by Chatsworth Medi@rt Academy

MAKE THE CHANGE Take The Chance, Make The Change.

Through education and mentorship programme, Make The Change (MTC) engages the creative community to volunteer their time and expertise in social projects and help social enterprises and nongovernmental organisations (NGOs) achieve their social missions. MTC is a social enterprise that believes everyone has the power to make a difference by using their creativity and experience to help social enterprises and NGOs.

We do this by: - Providing creative services for Social Enterprises and NGOs - Developing communities via M.A.D. education - Community development through corporate engagement - MTC workshops Website: http://www.makethechange.sg/

CO-ORGANISER

M.A.D. SCHOOL BY CHATSWORTH MEDIART ACADEMY (EST. 2003)

Thinker First. Creative Second.

We think creativity without thinking is no better than a blank canvas. The survival of the fittest is an adage of the past. Right now, it’s about thriving with forward thinking. Many schools lay claim to teaching technical skillsets, but few can hone strategic thinking skills. It’s a world that separates the chaff from the wheat; those who can think strategically and those who can’t. Strategic thinking is what gets you to the top and the world rewards those perched at the top. Now, where do you want to be?

Evolve we shall. Stay ahead of the digital game, we will. But it takes so much more to truly thrive. So, M.A.D. School does much more than impart to you the experience, the technical skillsets, the know-hows and the blah blah blah that all the other schools can. It teaches you the game-changing strategic skills. Think like never before. See insights that are privy to a selected few. Discover another dimension. Adapt, and adapt fast. Create to change. Change so you can create. Website: http://www.madschool.edu.sg

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DESIGN FOR GOOD YOUTH COMPETITION

DESIGN FOR GOOD YOUTH COMPETITION The Design For Good (DFG) Youth Competition is a platform to ignite the passion of Singapore youth towards addressing social issues through their creativity in designing campaigns that speak to those issues. We invite all students who are currently studying in local secondary schools, international schools, ITEs and polytechnics to participate. Successful finalists will receive mentorship by the organiser, Make The Change in executing their creative ideas for WINGs, an NGO in Singapore.

#DESIGNFORGOODSG

MESSAGE FROM WINGS

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“THANK YOU, DESIGN FOR GOOD. WE ARE EXCITED TO BRING IN AND EXPLORE NEW IDEAS GENERATED FROM YOUTH AND WORK TOGETHER TO TURN THEM INTO REALITY.” - TEO MEE HONG EXECUTIVE DIRECTOR, WINGS

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BRIEF FOR CATEGORY A

#DESIGNFORGOODSG

BRIEF FOR

CATEGORY A ELIGIBILITY: LOCAL SECONDARY AND INTERNATIONAL SCHOOL STUDENTS

ABOUT THE NGO WINGS Established since 2007, WINGS is the only non-profit in Singapore singularly focused on promoting active ageing for women. In 2013 alone, WINGS offered and ran more than 1,200 talks, workshops, peer-supported learning groups and skills training programmes from their center and through community outreach efforts, benefiting 8,000 participants. Their mission is to empower women to embrace ageing with confidence by enabling them to take responsibility for their Happiness, Health and Security so that they can make a difference for themselves and their communities.

PROJECT DESCRIPTION

DESIRED AUDIENCE RESPONSE

iPLEDGE / PLEDGE TO ACT

• •

A campaign targeted to empower women to make a commitment for a year in the areas of: 1. Health 2. Happiness 3. Security The campaign will first roll out in Singapore and subsequently to other countries in the region. The third phase will be international.

CREATIVE OBJECTIVES • • •

•

reate awareness for iPledge/Pledge to Act C Campaign Create awareness for WINGS Generate awareness for the underprivileged group of women in Singapore (e.g. women from the lower income bracket, women from rehabilitated centres, women with criminal records, etc.) Generate interests from members of the public to commit a monetary donation to enable these women to have a chance at re-entering society as a contributing member or to upgrade their skills so that they will be able to lead a better life for themselves and for the people around them.

•

Sign up on WINGS website to make a pledge Share the pledge via social media with their friends and associates Donate an amount via the WINGS website

* Money donated to WINGS will be used for a scholarship fund to sponsor education for women in the lower income bracket in Singapore and provide seed funding for programmes at WINGS.`

TARGET AUDIENCE 1. Primary target audience: women 40 years of age and above 2. Secondary target audience: women between 25 and 40 years of age * There is no differentiation in socio-economic status. Age is the main differentiator.

JUDGING CRITERIA The entries will be assessed using the following key criteria: - Social Objective - Creativity - Craftsmanship

#DESIGNFORGOODSG

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JUDGES

DESIGN FOR GOOD

JUDGES ANTHEA INDIRA ONG

MICHELLE LIM

President of Board, WINGS

CEO, Chatsworth Medi@rt Academy

Anthea is a life coach and social entrepreneur. Formerly a Board Member of UNIFEM Singapore and currently elected President/Chair of Board of WINGS (Singaporeâ&#x20AC;&#x2122;s only VWO singularly focused on empowering women to age with confidence, especially the vulnerable and disadvantaged) and Founding Board Member of Daughters of Tomorrow (a young charity focused on creating livelihoods for underprivileged women in Singapore and Asia).

SZE JYE TAN Studio Director, Pico

Sze J joined Pico Art International in year 2000. From a Junior Designer to Creative Director today with over 17 years of experience in the M.I.C.E industry specializing in Events, Exhibition and Gallery design. He has provided strategic creative solutions for an extensive range of global clients, undertaking an impressive list of projects of different scales and nature. Playing a key role in developing brand activation strategy and implementing creative vision.

An accidental entrepreneur, Michelle pinned high hopes on becoming a successful banker but deviated into corporate education as a consultant. In 2003, she made a bold move starting Chatsworth Medi@rt Academy (CMA) on a shoestring budget based on a simple mission - bridging creativity and reality. She fervently believes that everyone can be creative and is bent on helping people achieve their creative pursuits whatever their background may be.

RICHARD LUA Founder, Dalmatian

Mr Richard Lua started his career in print design and gained the full range of experience and skillset of being a DTP Designer to an Art Director, before his move into entrepreneurship. He understudied the techniques and picked up a wealth of printing knowledge from veterans in the field. He is well versed with the entire print processes; from pre-press to post production.

Finalists

We received over 300 entries from the following schools: Raffles Girls School, Yuying Secondary School, Whitley Secondary School, Nan Hua High School, Yishun Town Secondary School and Temasek Secondary School.

#DESIGNFORGOODSG

ACKNOWLEDGEMENTS

Design For Good team express its appreciation to everyone who has contributed to Design For Good Talk and Design For Good Youth Competition 2015

ORGANISER

CO-ORGANISER