Brand Style Guide 2010
This booklet provides style & foundation for consistency of the Bahana brand across all kind of media: Including print, collateral, promotion, runways, web, broadcasting, social media & the digital devices as mobiles & pads.
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Table of Contents
06 Logo Configuration 15 Colour Scheme 16 Typography 17 Accessories 22 Brand Messaging 29 The Web 30 Partners
A totally different look.
1 Logo Configuration
1.1 Overview Corporate identity defines a company to itself as well as to the outside world. It is an investment in the company’s future and helps lend credibility and professionalism to the enterprise. When a corporate identity lacks consistency across all executions, the company will suffer of visual inconsistency. The primary logo consists of two parts, the first one is the symbol that represents the solidity and consistency of the company, the second part is a typographic treatment done with Museo 300. The logo cannot be altered in any circumstance and must be used as supplied. A perfect mathematically calculated kerning has been done to the typographic treatment to ensure its consistency and legibility all the way through. The accompanying copyright notice must be included on all materials including web sites, advertising, packaging, etc. Placement of notice should appear at the end or bottom of a document, web site or broadcast. 2010 ŠCopyright Bahana. All Rights Reserved. 1.2 The Grid A grid has been developed to help the Bahana’s logo to have consistency, and symmetry all the way through.
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An established size of 0.5 inches ensures that the logo is still legible. 0.5” 1.4 Typographic Treatment 1 A mathematical kerning as been established, although the typographic treatment is still meant to please the eyes so the settings are approximately equal in space. The kerning calculation discounts the space left behind by the predecessor letter and gives a cyan square of space to let the successor letter breathe Regardless serifs. Six cyan squares equal to the Cap Height of the capital letter B. No Typographic treatment on its own allowed. W0.0352” H0.0706 Half B or 3 cyan squares define the distance between the typographic treatment and the Bahana’s logo. Count starts from the B’s top line.
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1 Logo Configuration
1.3 Minimum Size
1 Logo Configuration
1.5 Typographic Treatment 2 The mathematical kerning also apply here. 5 cyan squares define the space which is single all the way through. One full B or 6 cyan squares define the distance between the second typographic treatment and the Bahana’s logo. Count starts from the B’s top line.
1.6 Typographic Treatment 3 Same rules apply. The logo is positioned on the left side of the typographic treatment and a space of 2 Bs or 12 cyan squares is required to unsure enough negative space.
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Same rules apply once again. But now the logo is positioned on the right side of the typographic treatment which is on a vertical mode. A space of 2 Bs or 12 cyan squares is required to unsure enough negative space.
Ps.: No typographic treatment smaller than 8pts.
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1 Logo Configuration
1.7 Typographic Treatment 4
1 Logo Configuration
1.8 Clear Space Let the Bahana’s logo breathe, it will thank you. It is essential that the corporate trademark remain free of graphics, photography, typography, and other elements. The Corporate Trademark must always be the most legible and viewable element in any given graphic space. The unit of measure “X” equals the size of the symbol presented on the given logo. The minimum required clear space is a distance of “1B” surrounding each side of the logo.
Measure X
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1 Logo Configuration
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1 Logo Configuration
1.9 Configuration The given logo prefers a white background. If the logo must appear on a coloured background,(Following the colours parameters here specified) a sufficient contrast must be kept to maintain the legibility and integrity of the brand. The given logo may be used on a coloured, or photographic background only if there is adequate contrast between the logo and the background. In case of coloured background you may want to reverse the colours. These rules also apply to the use of the logo in gray scale or any other monochromatic application.
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Do not ever, ever, use the old logo. Do not alter the proportions of the logo, do not apply graphic or filter effects, do not combine the given logo with other graphic elements,do not use the logo or any component therein as an outline. The logo cannot have its angle altered under any circumstances. See the list of honey don’t.
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1 Logo Configuration
1.10 Prohibited Uses
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2 Photographic Style
3 Colour Scheme
3.1 Colour Scheme The Bahana’s trademark uses four colours. DS 6-4U C 0 M 10 Y 100 k 5 R 246 G 210 B 0 # F6D200 DS 5-4U C 0 M 10 Y 100 k 0 R 255 G 221 B 0 # FFDD00 DS 6-1U C 0 M 20 Y 100 k 10 R 232 G 185 B 9 # E8B909 DS 5-1U C 0 M 20 Y 100 k 0 R 255 G 203 B 5 # FFCB05 The Bahana’s typographic treatments use one colour. DS 325-2U C 0 M 20 Y 0 k 85 R 77 G 77 B 79 # 4D4D4F Process is done using Pantone Guide in an offset printer, the cost to reproduce the logo or any collateral using Pantone is too high so the process must be done using CMYK.
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4 Typography
4.1 Bahana’s type face Museo has been chosen as Bahanas’s official font for all typographic purposes. Any other font but Museo is not allowed. Museo 300 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 æƒfifl©¢£$% Museo 500 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 æƒfifl©¢£$% Museo 700 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 æƒfifl©¢£$% Museo Sans abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 æƒfifl©¢£$% Museo Sans Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 æƒfifl©¢£$% Museo Slab abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 æƒfifl©¢£$%
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5 Accessories
5.1 Letterhead Offset, Atlas Bond 8,5 X 14 24lb 25% Cotton.
Bahama Village Bahamas 720281
Bahana Clothing
www.bahana.com bahana@bahana.com facebook.com/bahana Twitter @bahana
200 Sa Andros, New Town
Bahana Si to voluptat optiatum, sam qui nam re pliqui omnimuscid quunt dolo vel is audam vent ex ea quae sit labores endignist ma diorepro blant, aut ut faceruptati alibus non et quos arciam laborrum faccum qui alibus dolorem postotae. Et at. Epero etur sa venita quatur ad modignat deliquia quae et rectotaspe nam, quo volupit enihiliquiae pro min re netur sunt doluptatur sedis et facernat experum abor aut que num explitatum dolorem lant explict otamus ditiassin cum quam renihitat. Itatur sequist, commodipsame et aut etum est, sus ea vel ilis accupta spicta num recaborescit ellaccae volorro rpore, conse velecus apisci sum et quisim eat quiatemo es voluptum erchilique veles dusaero quia nosam, ullaut in consed maximus eaquis am et por aut optiis ad molores sectemperis dit aut moluptatet etur? Ipit et preptatusa cullibusdae voloriatur sitatumque corerore nitiam, nem quo tem quam ut andion el id mos cum que sinctem ni deritem poritaquiam voloratis sequatum que cum quaeseroviti doluptat. Beat voluptatio temqui que imaximustem ium qui simus di volupta tibus, vernatet aut eos aut qui sit ea nonseque vel il iliquae riorio comni nume praest, quatureptat ut quo volorro eos ratum que eic tem ex elicipsapit quaerum aut quist eicid et aut dellam, cupta dionest fugiatibus. Quiamus alit ium raestru mquide verit, officiet doloreh endias aliquia vit dusamus doloratio que quia volecus pro inciet, omni res derchil molectur simin comnimi nullabo rectatur re pelestion nullene ctecepu dandus quae occabo. Et lit eum quati doluptu ressimu scimilia si cum ilit aut qui ommo ommollaccum adio odiori consect asperum harum fuga. Nem dente et eum faciisciis eveliqui cuptiis exeribus, odioriant prehenim voluptae planist, quas ame conseratem que et quo tet, que nem estis arum faccum qui inum et dolore, autaquiat ilit aut quo is verrum andaerferum volut fugit acesequ ateste voluptatemos re verspere, suntiae dit as nus, velitaectio. Mendelitemo berum fuga. Possi cum ea sint quiam harum ate dem essimpore ilit aliciliquis ipsum labor arumqui offic temporit rae dolupta teceaquis nullenimi ni blab inctiae pudaeperes arciatia quo magnam, vollut aut aut omnimolore maiorem. Is eum qui rectatisciet omni invelest quos doluptatiae re, etus, omnisi qui corro dolo officie niminusam nat volest, corit mi, volorenias sit fugitat. Ad elicit restrum licipsaerum quid ut ium veliquodipit voluptae num qui de ra ipsa isquunt ipis evelessim hic tem quam lit ex eic tecerci endio. Nam harciet asiment ut quas mi, qui reperio ratessi od quideli genditas ped qui bea serum dolupta turist laut denisin consend aeperio. Et essequam quam, omnisciet que veni ant eles audi qui toriberrovid explique porro quam reium elit millabo riaecto rroreptatus eos modi to es reperfe rferias et et, seces nobis voles es magnat dus enieniame num haritiur a doluptatem aliscius ium, exces demporeici offi cabora diam aperum nit es quo odis se rerovid elessusda dolut moluptionsed quo officae ctiatur aut aciaturiorro bea pliquundam quatem sit fuga. Puditae as poris comnis aute inus vendit abo. Labore et estinist, officid enimusc iducimeniet earibus et laut lam et exerion sequis quam, quiatem harum nonsequ iatios non nobitat empere arum aut idel et idusape rspient, to quis estiurernam facerferum quodionsequi optatiae di re cor as re et at parum volor reicit hilitiis dellaut repudae volorio eumenis aut a am doluptatio. Loreriti resciis eventium quunt quo temolum quas experuptur?
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5 Accessories
5.2 DVD Case Offset, Card stock 100lb.
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5.3 Envelope Offset, Atlas Bond 24lb with window 25% Cotton
Bahana Clothing 200 Sa Andros, New Town
Bahama Village Bahamas 720281
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5 Accessories
5.4 Business Card Offset, Atlas 24pt 25% Cotton.
www.bahana.com 200 Sa Andros, New Town Bahama Village Bahamas
+234 827 5525
5.5 Price Tag Offset, Atlas 24pt 25% Cotton.
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5 Accessories
5.6 Gift Card Offset, PVC.
$1,000.00 Gift Card www.bahana.com
When purchasing the dvd set and all the books at Chapters, Indigo, Costco, Lulu Books and Little Sisters from September 15 2010 to December 28 2010. This card is not valid with other discounts and it cannot be exchanged for cash. Not valid out side of greater Vancouver. Not valid to buy one of the books or one of the dvds only. This is not a credit card or, debit card or gift card. This is a discount card.
5.7 E-mail Signature Jpeg. Electronic file.
www.bahana.com 200 Sa Andros, New Town Bahama Village Bahamas +234 827 5525
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5 Accessories
5.8 Umbrella Nylon.
5.9 Car Mercedez C80.
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6 Brand Messaging
6.1 Messaging Guidelines Bahana speaks to a fashion, contemporary public. Our brand values high end garment and current trends. We follow a contemporary style and we need constant updates. Our logo and accessories have a geometric, illustrative design style and that way guides us to have an eye catching, strong in visuals, brand messaging. The love for our brand and what we value is so strong we want to make sure that our name, colours and style are followed, understood and well applied. In order to be irreplaceable we must always be different! Through the next pages we will see the mood, feeling and style that our posters, bus shelters, billboards, newspaper, magazine advertisement and any other collateral must have. By showing these examples, we are not saying that all of our collateral or branding materials shall look the same but they should have the same feeling, same mood. That is the challenge, to keep our style without making it boring! Our brand needs to glow and your job is to help us making that happen. Don’t forget, fashions fade but style is eternal!
Be different, idiosyncratic, impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures of the commonplace, the slaves of the ordinary. - Mission Statement
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6 Brand Messaging
6.2 Poster Example
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6 Brand Messaging
6.3 Poster Example
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6 Brand Messaging
6.4 Poster Example
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6 Brand Messaging
6.5 Poster Example
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6 Brand Messaging
6.6 Poster Example
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6 Brand Messaging
6.7 Poster Example
Fashion. No one does it better.
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7 The Web
7.1 Website Link: www.bahana.com Java Script, flash elements, HTML and CSS Styles.
The Store Collection Fall 2010 Videos Photos Events
The Store Collection Fall 2010 Videos Photos Events
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8 Partners
8.1 Partnership The Bahana Brand Produce its own clothes and accessories, we are a part of the New York Fashion Week, Paris Fashion Week and São Paulo Fshion Week, we follow strong trends from French and Brazilian Fashion. Without our partners, we wouldn’t be so big, for that reason we are introducing them to you now. Meet our Brands Salvatore Ferragamo: Shoes, Fragrances, Bags, Clothes. Rolex: Watches and Jewelry. Mont Blanc: Watches & Accessories. Chanel: Dresses, Fragrances, Suits. Carolina Herrerera: Fragrances & Dresses. Givenchy: Dresses, Suits, Shoes & Fragrances. Calvin Klein: Jeans. Dolce & Gabanna: Jeans, Dresses, Suits & Fragrances. Burberry: Fragrances, Jackets, Dresses, Suits & Jeans. Swarovski: Crystals & Jewelry. Hermés: Jeans, Dresses & Bikinis. Prada: Accesories, Dresses & Fragrances Colcci: Jeans, Dresses and Shoes. Ralph Lauren: Suits, Jackets & Fragrances Gucci: Suits, Dresses, Accessories & Fragrances. Our own brand, Bahana, designs Purses, Jewelry, Jeans, Dresses, Suits, Shirts, T-shirts, Fragrances & Shoes, either for females or males on ages between 18 and 45. We breathe fashion.
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8 Partners
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