Scottish Grocer Christmas Drinks 2017 by Peebles Media Group

November 2017

.1 O N E H T M O R F * PROFIT D N A R B Y R E C O R G H S I SCOTT © Snowman Enterprises Limited 2017 THE SNOWMAN™ Snowman Enterprises Limited *Source : Kantar World Panel, Value Sales, Take Home Non-Alcohol Brands, MAT to 22.05.16, Total Scotland

Christmas drinks

Christmas is party season and many people looking forward to celebrating at home will already have begun planning their drinks purchases – and that means retailers need to get a plan in place too. WHILE the weather may be bleak, the winter months offer huge potential for excitement and enjoyment, bringing with them some of the biggest drinking occasions of the year as socialising hits its peak. For convenience retailers this should be good news, with customers stocking up (and trading up) for parties at home – but a sound strategy for the season is required to avoid being left out in the cold. Drinks giant Diageo has identiﬁed premiumisation as a key trend for Christmas 2017 and has extended its ‘My Store Matters’ advice to help retailers drive sales across the festive period, including tapping into the ‘last minute’ opportunity presented by early supermarket closures on Christmas Eve (Sunday). Gin in particular has been the number-one contributor to total spirits performance in the impulse channel over the last

At home for the holidays One of two key Christmas campaigns for Pernod Ricard UK, ‘Mix with the Good Stuff’ encourages consumers to try making three simple cocktails at home, utilising Plymouth Gin, Absolut Vodka, Kahlua and Jameson Irish Whiskey.

year, and its popularity shows no signs of slowing down. However, gin only accounts for 6% of total spirits in impulse vs 15% in grocery mults, so Diageo reckons there is still signiﬁcant room for growth in the convenience channel, particularly during the 12 weeks of Christmas. Claire Kendall, Diageo senior

Whether vodka, liqueurs, gin or whisky, the UK’s big drinks companies expect consumers will be looking for premium brands this Christmas. 42 · Scottish Grocer · November 2017

customer category manager, impulse and wholesale, said: “The timings of Christmas this year provide retailers with a great opportunity to maximise sales. While 23rd December is likely to be the busiest day in the supermarkets, Christmas Eve will be affected by early closing for a Sunday. “This is likely to result in increased footfall in the convenience channel, with customers frequenting their local store to make last minute purchases – therefore it’s more important than ever that retailers ensure that they have perfected their range to help boost sales during this key time.” With 71% of convenience store shoppers visiting the same store at least once a week, Diageo also recommends that retailers inspire and engage customers with big, bold displays, using POS materials, new products and promotions to increase visibility and posters to drive shop-

pers into store. Pernod Ricard UK argues the key to unlocking premium sales lies with cocktail culture, expected to see a boom during the festive season. Quoting ﬁgures from the CGA Mixed Drinks report, it says demand for cocktails at home has increased 23%, with 22m cocktails searches made in the last year. Pernod Ricard UK has estimated that by increasing sales of premium spirits by 50% throughout November and December (116 bottles or 14 per week) retailers can take up to an additional £2,500. As part of its ‘Mix with the Good Stuff’ campaign to drive sales, it has selected three simple cocktails, which are easy for shoppers to recreate at home using ingredients readily available in store: The Espresso Martini, Jameson, Ginger & Lime and The Plymouth Pink G&T. James Middleton, channel

EAT AS MANY RASPBERRIES AS YOU LIKE, BUT PLEASE DRINK CHAMBORD RESPONSIBLY. C H A M B O R D B L A C K R A S P B E R R Y L I Q U E U R Â© 2 0 1 7 . C H A M B O R D I S A R E G I S T E R E D T R A D E M A R K . A L L R I G H T S R E S E R V E D.

Christmas drinks

Consumers are increasingly looking to host at home and are searching for premium ‘home-tertainment’ experiences.

William Grant & Sons UK’s off-trade sales drive for Christmas will see every promotional bottle include an on-pack consumer competition.

director for impulse at Pernod Ricard UK, said: “Our message is simple: ignore premium this Christmas and you will miss out. “We are seeing success within the on-trade, where premium accounts for 50% of all spirits sold, which tells us consumers are willing to spend more on premium spirits. “In comparison, 18% of all spirits sold within the convenience channel are premium, so for retailers, it’s about upping volumes to make the most of the obvious opportunity.” William Grant & Sons UK is similarly encouraging convenience retailers to maximise sales of premium spirits in the run-up to Christmas, with its latest ‘Get your sales on the move’ campaign. Including a wholesaler incentive for those stocking leading brands from the distiller’s premium portfolio (including

Glenﬁddich, Grant’s, Russian Standard, Sailor Jerry and Three Barrels) the campaign will see one retailer win William Grant & Sons UK stock for a year (up to 70 cases), and is supported by several instant win and prize draw competition pools. Martin Silver, customer marketing manager, William Grant & Sons UK, said: “This campaign allows us to build on our existing relationships with our convenience partners, and increase the distribution of our portfolio in the run-up to Christmas, a major period for both brands and retailers. “The activity also aligns to a trend identiﬁed in the 2017 William Grant & Sons UK Market Report, which shows that consumers are increasingly looking to host at home and are searching for premium ‘home-tertainment’ experiences.” Loch Lomond Group agrees

In the festive spirit LANDMARK Wholesale is offering a new money-saving promotion on its Prince Consort range of spirits, which it says is ideal for retailers stocking up for the festive season. The wholesaler has identified the three bestselling spirits in its own-brand spirits range as Prince Consort Imperial Vodka, Prince Consort Extra Smooth Scotch Whisky and Prince Consort Brandy and, for a limited period, all three are available at a reduced price. This promotion will run from now to 11 November exclusively in Landmark member depots. And, as an added bonus, Lifestyle Express retailers can make further savings if they buy all three SKUs. 44 · Scottish Grocer · November 2017

that retailers should look to premium brands in the runup to Christmas, drawing particular attention to single malt Scotch whiskies, which are enjoying strong growth in the convenience sector. “Whisky is traditionally a popular choice for gifting over the festive season, and stores should stock accordingly to capitalise on this peak trading period for spirits,” said marketing manager Scott Dickson. “Retailers should also look to capitalise on the continuing trend of consumers creating cocktails at home, particularly

throughout the Christmas party season. “Warming whisky cocktails such as an Old Fashioned are traditionally associated with the festive period and retailers should ensure they have the

key ingredients in stock. “Vodka continues to be the most popular choice for consumers over Christmas. Glen’s Vodka has been the number one take-home brand in Scotland and the second best-selling vodka in the UK for years and the range continues to be hugely popular with consumers. “The larger 1L format is ideal for Christmas parties and for those looking to trade up at Christmas Glen’s Platinum, a premium grain 40% ABV offering from Glen’s is the perfect choice.” He added that retailers should offer a range of bottle sizes and price marked packs (PMP) to support sales and make the most of each brand, as fractional bottle sizes continue to perform well over the winter season and offer consumers with a variety of price points. But while premium spirits are expected to do well, they won’t be all that party-goers will be looking for, as Global Brands is keen to point out. “With many choosing to host and attend more parties at home, there needs to be a varied offering to please the whole guest list,” said brand controller Christian Sarginson. “Global Brands has an entire portfolio for the party season, offering a range of products from RTDs and schnapps to beer to create the perfect Christmas party. “For those wanting to create their own cocktails, Corky’s Schnapps provides a perfect solution. With a range of ﬁve delicious ﬂavours, Corky’s can be consumed as a single shot or mixed with other spirits and soft drinks to create simple, tasty cocktails. Being the only glitter schnapps on the market Corky’s is ideal for Christmas.”

O NOCK W U

20 YEARS AS

THE UK’S

NO.1

• More shoppers than any other plain bottled water brand† • Brand growth of +14.8%‡ • £5m marketing support in 2017

highlandspring.com * Zenith Global 2017, † Bottled Water, Kantar Take Home, 52 w/e 16.07.17, ‡ IRI Total Market Scotland, Value 52wks w/e 19.08.17

Christmas drinks

Return of the lager lovelies TENNENT’S Lager has partnered with one of Scotland’s best-loved sitcoms, Still Game, to add two more wellknown faces to the list of Tennent’s Lager Lovelies – Jack Jarvis and Victor McDade. Alan McGarrie, head of UK brand marketing at Tennent’s, said: “We’re massive fans of Still Game at Tennent’s so this special-edition pack is very close to our hearts. “While we’ve no plans to bring back the Lager Lovelies in their original form, this was an opportunity to see Scotland’s two favourite pensioners in a situation nobody could have imagined – so it was too good to pass up.” Limited packs can be ordered exclusively through flavourly.com. As Scottish Grocer went to press, the website was out of stock, but promising to make more available in the immediate future.

46 · Scottish Grocer · November 2017

It’s the most wonderful time 39% for a beer! of consumers are more likely to buy premium products at Christmas time – HIM

With Christmas Day falling on a Sunday last year, retailers saw the largest-ever ‘final week’ of trading in 2016, resulting in increased performance across sales, according to HIM figures quoted by Heineken. This year, the 25th of December will fall on a Monday, meaning stores can expect that additional Sunday for trading to push the pressure onto the final week more than ever before. Retailers are advised to ensure stock levels are ready for the last-minute shoppers as sales during the final week are expected to be even higher this year – and there are particular products that are expected to sell well. “In the lead-up to and throughout the Christmas period, shoppers are often looking for items to create an extra special at-home occasion,” said Toby Lancaster, category and shopper marketing director at Heineken. “With 39% of consumers more inclined to buy premium products during the Christmas period, there is a great opportunity to encourage shoppers to trade up: the average spend per trip for beer and cider rises to £8.45 in December vs £6.66 for the full year, so deep discounting isn’t necessary, especially within the impulse channel where most shoppers are looking to top up. “More premium segments grew share during Christmas

£8.45

average spend per trip for beer and cider in December 2016 (£6.66 for the full year) – HIM

£500m

more spent in the 2 weeks to Christmas 2016 than in 2015 – NIELSEN

Shoppers will be more likely to buy premium products, says Heineken.

trading and are also the ones that delivered year-on-year Christmas trade growth. Ensuring your range includes a selection of premium options that are chilled and highlighted with POS is key, as this trend is expected to continue to grow through 2017 up to and including Christmas.” While there is an increased demand for mid-packs within the impulse channel at Christmas, he said small packs and single bottles still account for the largest proportion of sales. “Our advice would be to limit mid-packs to core brands only and ensure your chillers are fully stocked with the right promotions on the more profitable single bottle and small pack segments, for shoppers

on the way home or en-route to visit friends,” he said. Looking to Heineken’s own brands, Lancaster highlighted Old Mout and Heineken 0.0 as potential strong sellers for 2017. “Due to the nature of the festive season, there’s a big opportunity to encourage customers to purchase more premium brands, such as the quirky Kiwi Old Mout range, which is building its fan base across the UK and is currently the fastest growing premium ﬂavoured cider in the market. Brands such as Old Mout tend to over-index at Christmas vs the rest of the year,” he said. “With 50% of people now choosing to moderate their alcohol consumption, it is important to provide alcohol-free alternatives that appeal during the festive period. Heineken 0.0 is a great option, responding directly to festive party goers looking to moderate their alcohol intake, but still want great tasting beer as they more frequently attend social events and parties.”

PMP

STOCK UP FOR THE FESTIVE SEASON

PMP

£13.99

£14.49 PRICE MARKED PACKS NOW AVAILABLE ON GLENS PLATINUM & HIGH COMMISSIONER 70cl H IGG H C O MM M I SSS IONN E R F OR F R AC T I O N A LS IN T H E I M P U LSE SEE C T O R *

To order contact sales@lochlomondgroup.com www.glensvodka.com www.lochlomondgroup.com

*Neilsen Total Impulse volume data w/e October 8th 2016 (20cl and 35cl).

@GlensVodkaLLG

/glensvodkaLLG

Christmas drinks

Make water special at Christmas WHILE the festive period is traditionally associated with alcoholic drinks, no-one should forget soft drinks, both on the table when entertaining, or as an alternative to alcohol. In the run-up to Christmas, Highland Spring says taste and provenance can be highlighted to make water more special for consumers. “It’s important for retailers to think ‘premium’ when it comes to their drinks offering at this time of year, and provide a range of drinks consumers would be proud to serve,” said Carol Saunders, head of customer marketing. “Inherent qualities of bottled water, such as taste and provenance, can be leveraged to elevate the relevance of bottled water, particularly sparkling, during special occasions

as an alternative to alcohol and sugary drinks. “Doing this will help to drive frequency throughout the season and retailers should think carefully about the brands they offer in terms of provenance and quality, selecting well-known brands that are trusted with consumers.” Placing sparkling water within the alcohol section, or near other mixers, helps to demonstrate its versatility as a mixer for cocktails and mocktails, she said. “Many consumers prefer adding sparkling water to alcoholic beverages instead of soda water, for example – its minerality contributes to a clean and cooling flavour profile while the smaller size of the bubbles give a more pleasing texture and mouthfeel.”

Stock up on multi-packs Multipacks of cider and energy drinks are expected to show growth at Christmas.

CHRISTMAS is the season of sharing, which makes multipacks an ideal party purchase. That’s the view of Magners brand manager Janette Murray, who highlights Magners Original 330ml can multipack as one of the best-performing in the sector. “Stocking multipack formats will ensure retailers are keep48 · Scottish Grocer · November 2017

ing on top of trends, and selling the format consumers are looking for when shopping for their favourite cider throughout the festive season,” she said. “Launched earlier in the year, Magners 330ml can multipack is perfect for impulse purchases as they’re lighter, easier to store and chill faster – ideal for

grab-and-go purchases and sharing with friends.” Similarly, Rich Fisher, category development manager at Red Bull UK, reckons energy drink consumers will be in search of more multipacks this Christmas. “Red Bull is a must-stock for convenience stores over the festive period, with household penetration peaking in the four weeks leading up to Christmas year on year. This increase is driven by multipacks as shoppers not only look to this functional product to get them through this busy period, but also to use as a mixer throughout the party season,” he said. “With a third more shoppers buying Red Bull multipacks at Christmas, the brand recommends stocking Red Bull Original 4-pack, Red Bull Original 6-pack and Red Bull Sugar Free 4-pack.”

Many consumers now prefer sparkling water as a mixer over tonic, according to Highland Spring.

Spicing up the season BAILEYS Pumpkin Spice is returning this winter following its launch in 2016. The seasonal variant blends Baileys Original Irish Cream liqueur with the flavours of cinnamon, cloves and nutmeg. Clare Patterson, Baileys Europe brand manager, said: “Last year, 40% of Baileys Pumpkin Spice Cream liqueur shoppers were incremental to the cream liqueurs category, driving its growth by 17%. We look forward to emulating this success in 2017.” The 70cl bottles have an RSP of £14 and are sold in cases of six.

For generations, Bundaberg have been craft-brewing premium non-alcoholic beverages using time honoured brewing processes and the best quality ingredients. For as long as we’ve been in business, we’ve lived by one simple rule, if it’s worth brewing; it’s worth brewing well!

The art of Bundaberg Brewing Fresh Ginger

Infusing the Mix

Brewed Better

Taste Takes Time

Uniquely Bottled

Christmas drinks

Dreaming of a wine Christmas THERE are few categories to compare with wine when it comes to consumers’ willingness to experiment and try something new, whether that means exploring a new country of origin or trying a new grape variety. This is especially true around the Christmas period as retailers will be assessing their current offering and consider how they can refresh their range of wines to meet ever-changing trends and tastes. Amy Giacobbi, marketing manager for CWF, has made her own assessment of wine trends for Christmas 2017, and has made a few helpful suggestions. “In terms of products, offering customers a choice of drinks that are not only popular but that will help them celebrate

in style is crucial. Sparkling wines remain a favourite not only at this time of year, but all year round as people have developed a real taste for the ﬁzz,” she said. “Prosecco will remain very popular but we will see growth in the Brut style as more consumers look for Prosecco which is a little drier than the normal extra dry style which has been the biggest seller in recent years.” In white wine, she said though Pinot Grigio remains very popular, other varietals are starting to take market share. “In particular the crisp and refreshing Sauvignon Blanc wines, which have mainly come from New Zealand and France, are now also coming from North East-

ern Italy where the cooler climate and the wine-making skills are ideal for making fresh and fruity modern wines at very good prices,” she said. “A whole group of Italian white varietals are ‘bubbling under’ at present. These include the Fiano, Falanghina, Passerina, Pecorino, Grillo and Vermentino grapes.” In red wine, Giacobbi pointed to Italian

HOLIDAYS ARE COMING AND SO ARE BIG FESTIVE SALES! Iconic ‘Holidays are Coming’ advert returns to TV! The Coca-Cola Christmas Truck will tour Great Britain spreading festive cheer Stock up now on limited edition Father Christmas festive packs featuring illustrations by Haddon Sundblom

varieties, especially Merlot, as the likely stars of the festive season, but also predict continued growth of the British wine market. She said: “Our Straw Hat range remains a popular choice for consumers. The Straw Hat is the UK’s number one British wine brand and comprises a soft, juicy red, a fresh, fruity white and a lush rosé. The range is available in 18.7cl and 75cl glass bottles and 2.25L bag in box.” Looking to the more seasonal favourites of fortified and mulled drinks, she said ginger continues to be a popular flavour and fortified wine will continue to be a strong presence in the off-trade. “Mulled Wine is the ultimate Christmas and autumn essential for the drinks cupboard,” she said. “The season starts with Halloween followed by Bonfire Night through to the New Year. Served warm, mulled wine is perfect in the cold winter weather, in particular during outdoor festivities.” CWF’s product range includes Winter Warmer Mulled Wine at 10% vol and Harvest Fruits Mulled Wine at 8% vol.

Treat fizz with the respect it deserves, by placing it in the chiller for an instantly perfect party serve. Take the time to stock up on the usual seasonal favourites and your customers will thank you for it. • Quality wines and sparkling options are guaranteed winning choices at Christmas time, according to Dan Harwood,

head of wine education for Halewood Wines & Spirits, who said retailers can cater to this by stocking a selection of drinks to suit any pocket. “Treat ﬁzz with the respect it deserves, by placing it in the chiller for an instantly perfect party serve,” he said. “Take the time to stock up on the usual seasonal favourites and your customers will thank you for it. You can’t go wrong with full-bodied red wines, as well as a selection of fortiﬁed wines, such as ports and sherries. “Christmas is that time of the year when shoppers are looking for premium drinks that are certain to provide the wow factor. “When it comes to a showstopper to accompany your Christmas dinner, the Gold Medal award-winning Spanish Marques de Caceres Gran Reserva 2009 is perfect.”

Christmas drinks

A season with some sparkle Take-home formats shine at Christmas

Make it a party for everyone IT’S now virtually impossible to ignore alcohol-free alternatives during the festive season, with nearly a third of Brits claiming they’ve cut down, according to mindful drinking movement Club Soda. That’s the view of Andrew Turner, director of wine for Eisberg Alcohol Free Wine, who said: “People who go alcohol free certainly don’t want to feel excluded during seasonal gatherings with friends and family. Eisberg has the answer with two grown up alcohol free alternatives to fizz, Eisberg Sparkling Blanc and Sparkling Rosé. “The two varieties give drinkers a celebratory feel when popping the cork and are made in exactly the same way as all quality sparkling wines. They taste fruity and full of flavour, even after the alcohol has been removed.” He added that the alcohol free wine fixture has seen an increase of 31.2% value (Nielsen 52 weeks to 25/03/2017) and said Eisberg is leading the way with 58% of the market share (Nielsen 52 weeks to 25/03/2017).

52 · Scottish Grocer · November 2017

SUNSHINE hours may be in short supply over the festive season but that doesn’t mean soft drinks sales should suffer according to AG Barr, with the firm saying Christmas creates a cracking opportunity to push the category forward. Marketing director Adrian Troy said: “Retailers make more than half of their sales and profit in the three months before Christmas so getting your offering right is essential at this time of year. “Soft drinks are key to the profit opportunity, as consumers look to stock up on their favourite brands including Irn-Bru, Rubicon and the Barr range. “Large pack formats and multipacks are in particularly high demand as shoppers prepare for family gatherings and parties.” Energy drink brand Boost also pointed to the importance of larger formats. Sales director Al Gunn said:

Large pack formats and multipacks for take-home enjoyment are of critical importance during the Christmas season, according to AG Barr and Boost.

“While the grab and go market continues to grow, the takehome market is also increasing and this is predominantly driven by 1 litre – a key pack size, especially for the Christmas period. “Our 1 litre SKUs offer a great sales opportunity for the Christmas season

and add to the mixer portfolio.” He added that the Christmas period is a key one for energy drinks with potential sales from the mixer market, designated drivers, tired travellers and hungover partygoers needing to get through the day.

We wish you a berry Christmas BRITVIC is giving shoppers the chance to win glittering prizes this Christmas with a festive quiz through its J2O juice drink brand. ‘Merry Quizmas’, which is played on Facebook Messenger, features audio, video and picture rounds. Competitors need to answer 10 questions correctly for a chance of winning vouchers redeemable in a number of outlets. It will be promoted on seasonal

packs of J2O, including limitededition Glitter Berry – a blend of grape, cherry, a hint of spice and edible glitter. Kevin McNair, marketing director at Britvic GB, said: “We know that people love playing games at Christmas time and Merry Quizmas has been designed to be a shareable experience to help people rediscover their competitive streak when it comes to game playing.”

- SHARE A LITTLE -

LOVELINESS Let your sales Blossom this winter with Blossom Hill Rosé • Fruit Wines & Rosé have strong Christmas sales with Rosé sales 52% higher over the Christmas week** • Rosé occupies a unique demographic position, attracting spend from younger wine shoppers*** • Blossom Hill is the No.1 Rose brand in the UK, in value and volume and No.1 brand in White and Red blends.* • Blossom Hill continues to be the No.1 USA wine brand selling over 27 million bottles in the last 12 months*

The Blossom Hill words and associated logos are trademarks. © Blossom Hill Winery 2017 *Nielsen Scantrack, Total Coverage, Data to 12.08.2017 **Nielsen, Total , Still Wine, Average weekly volume indexed versus overall weekly volume average – 3 year data / Fruit Wine, based on 1 year average *** Source: Kantar Worldpanel, Total Coverage, 52 we data to 13.08.17

Christmas drinks

Mixers matter Long drinks, cocktails and mocktails rise in popularity during the festive season – and not just any soft drink will do, say producers. WITH family and friends of all ages getting together to celebrate up and down the country, Christmas is a fantastic opportunity for retailers to boost sales of soft drinks. According to ﬁgures from Coca-Cola European Partners, 10.3m more shopping baskets contained a soft drink during the festive season in 2016 than in 2015. And last year, there was an average of more than nine soft drink purchases per shopper ahead of Christmas, with 95% of households buying soft drinks. “Cola is the biggest seller within the soft drinks sector, and this is no different during the holiday season,” said Amy Burgess, trade communications manager at CCEP. “In addition to this, consumers also look for ‘special’ drinks that capture the excitement of the holiday like cocktails and non-alcoholic mocktails. This is reﬂected in the growth of mixers, which increased by 20% in value in the build-up to Christmas last year.” Andrew Jackson, marketing director at Fentimans, said the Christmas period is the perfect time to boost sales of more premium products. 54 · Scottish Grocer · November 2017

Pomme all ye faithful EMPIRE Bespoke Foods has introduced a new addition to the La Mortuacienne range of French lemonades with a new limited-edition flavour for winter –Spiced Apple. Exclusive to independents, the new drink combines apple and tasty winter spices with French sparkling lemonade.

Game on Adult soft drinks such as Appletiser, Feminans Ginger Beer and Belvoir Elderﬂower Pressé are aiming to catch the eyes of consumers this Christmas.

“A mixer makes up the majority of a drink and customers want premium mixers to go alongside their premium spirits. Stocking these and using POS that recommends pairing a premium mixer with a premium spirit is a great way to boost sales of both products.” Adding that alternative mixers are a way of offering customers something different without transforming your entire drinks range, he said: “Fentimans’ extremely popular natural Rose Lemonade is a great alternative mixer in a G&T.” Asked for key drinks trends this Christmas, James Logan, commercial director, Refresco, said cocktails and mock-

tails have “taken off nationwide”, so mixers including premium juices will sell well. “Pina Colada, made with pineapple juice, is the UK’s favourite cocktail and the cranberry-based Cosmopolitan the fifth most popular. “One of the big trends predicted this year is a harking back to the 1970s and the revival of the Black Forest gateau, which Cherry Good would complement,” he said. Also promoted as a great mixer with spirits and an ingredient for cocktails is Belvoir Fruit Farm’s Elderflower Pressé, which is getting into festive mood with a limitededition Christmas label. The jolly, holly-covered label also features the brand’s elderflower motif dressed to impress in golden foil.

WITH thousands expected to be playing Ubisoft’s Assassin’s Creed Origins over Christmas, Monster Energy has launched an on-pack promotion offering exclusive in-game content and special prizes. Simon Harrison, customer marketing director GB at CCEP, said: “There’s a lot of hype around the launch of Assassin’s Creed Origins, so we’re confident that the partnership with the franchise will help to further boost Monster Energy sales.”

ON-THE-GO

CHEER

OUR FESTIVE WRAPPING DROVE £2.1m TO THE CATEGORY LAST CHRISTMAS* – STOCK UP NOW FOR 2017 *Data source: Nielsen 10 w/e 14/01/2017

Christmas drinks

Bring out the best bottles fractional bottle sizes continue to perform well over the winter season and offer consumers with a variety of price points. While Loch Lomond Original and Glen Scotia Double Cask typically retail for under £40, other, more premium expressions are available. And for those who really want to push the boat out this

Loch Lomond Original and Glen Scotia Double Cask are a pair of premium single malts that Loch Lomond Group reckons are perfect for convenience retailers.

IT should go without saying, but with celebration and gifting at a peak, Christmas is whisky’s time to shine. And in Scotland, malt is king, up 6.4% on last year, according to the William Grant & Sons UK Market Report. Scott Dickson, marketing manager at Alexandria-based independent distiller Loch Lomond Group, said retailers should look to premium brands at Christmas, especially single malt Scotch whiskies, which are enjoying strong growth in the convenience sector. “Whisky is traditionally a popular choice for gifting over the festive season, and stores should stock accordingly to capitalise on this peak trading period for spirits,” he said. 56 · Scottish Grocer · November 2017

“Loch Lomond Original Single Malt and Glen Scotia Double Cask are excellent choices for those looking to treat themselves, or their loved ones, during the winter months. “With single malt sales peaking during this period stores should to look to increase their range of single malts and with Loch Lomond and Glen Scotia whisky expressions growing signiﬁcantly across the UK, this is the perfect time to include them in your malt offering.” He added that retailers should offer a range of bottle sizes and price-marked packs to support sales and make the most of each brand, as

With single malt sales peaking during this period, stores should look to increase their range of single malts. Christmas, Loch Lomond’s oldest and rarest whisky, 50 Year Old, has just been released, priced at £12,000 a bottle. Colin Matthews, CEO of Loch Lomond Group, said the release was a very proud moment for the company. “For 50 years the Loch Lomond Distillery has been one of Scotland’s best kept secrets. “With the launch of the 50 Year Old single malt, we are putting Loch Lomond ﬁrmly on the Scotch whisky map and we are proud to become one of a very select few distilleries in the world which have released a 50 year old whisky.”

A festive dram by the glass HIGHLAND-based Tomatin Distillery has added to its range of limited-edition Cù Bòcan single malts with the release of a 2006 vintage. Bottled at a strength of 50%, the whisky is matured in first fill exBourbon and ex-Oloroso Sherry casks. Said to boast warm, festive flavours with a gentle touch of peat smoke, the bottle comes with a special Cù Bòcan branded glass – making it fit for Christmas gifting. Marketing manager Jennifer Masson said: “As the Cù Bòcan brand continues to grow – sales have grown 15% year to date on last year – our followers have been eagerly awaiting news of the next limited edition to complement the standard edition, which is available all year round. This year, the added value provided by the unique branded glass adds to the drink-at-home experience. The whisky itself is sweet and full with underlying light, earthy smoke and warm winter spice flavours, perfect for enjoying over the winter months and as a festive gift.” The vintage creation is currently being rolled out worldwide and is expected to retail at £52.99.

Christmas drinks

A tale to tell Ahead of two new releases, Scottish Grocer took a trip to the Old Pulteney distillery in Wick to find out what makes their whisky unique.

Flavour in a fresh package AHEAD of the festive season, single malt Scotch whisky brand Speyburn has added a new limitedrelease expression to its portfolio. Crafted in Speyside, the 15 Years Old is created with spring water from the Granty Burn, a major tributary of the River Spey, and matured in American oak and Spanish oak casks. To coincide with the release, Speyburn has also introduced refreshed packaging. The products are now displayed in robust cartons, each featuring the Speyburn Distillery, reflecting the heritage and landscape of Speyside. Gillian Gibson, brand manager, International Beverage, said: “We’re excited to release the 15 Years Old expression, with its distinctive rich taste and aroma, we’re sure this spirit will satisfy whisky enthusiasts looking to extend their collection. “Speyburn has had a long history of working with the natural sources of Speyside. This heritage is now reflected in the premium packaging and new website, bringing to life a history we are very proud of.” The 46% ABV whisky is available now, RRP £60. 58 · Scottish Grocer · November 2017

WHAT makes one whisky stand out over another? In such a crowded marketplace, that’s an important question to consider – especially in the lead-up to Christmas, when many new brands and expressions are making their debuts. With so much to choose from, it can be hard for retailers to guess what will appeal to their customers, especially those looking to trade up to a more premium spirit. Malcolm Waring, distillery manager at Old Pulteney, believes the key to selling good whisky is having a tale to tell. “You need a story,” he said. “Whisky drinkers will want to know about what they’re drinking. I would imagine to open a distillery now, without a story to tell about it, a bit of history, would be a very difﬁcult thing to do. If your whisky is very good it will sell itself, but you need a story to give it background and depth.” Old Pulteney certainly has a story, intrinsically linked to the land where it was created. Known as the ‘maritime malt’, it has been produced from one of the most northern distilleries on the Scottish

Old Pulteney positions itself as the embodiment of a speciﬁc place, its people and history. Above images courtesy of Caithness Sea Boat Tours and VisitScotland.

mainland since 1826. Its home of Pultneytown was built speciﬁcally to accommodate the thousands of workers who travelled to Wick during the ‘herring boom’ - plenty of whisky drinkers among them. “There were huge problems to do with the drink,” said Waring. “It was estimated by the local press that 500 gallons of whisky were being drunk every week. “There were 41 bars – 20 in Wick and 21 in Pulteney – so you can imagine there was a lot of ﬁghting.” Eventually, the situation came to a head and in 1922 the locals voted to impose prohibition, with Wick becoming a dry town for 25 years - 12 years longer than the US. Old Pulteney kept distilling

Old Pulteney has released two premium expressions in time for Christmas 2017.

for four years during prohibition till it was mothballed, reopening in 1956. Today, nearly two centuries after it was founded, the distillery still employs the same traditional methods utilising its uniquely-shaped still (echoed in the shape of the bottle), Scottish barley (for quality as well as provenance) and no computerisation. All this goes towards producing a single malt that is emblematic of the rugged and windswept coastline of the far north. “It typiﬁes where we’re from, it typiﬁes Pulteney,” said Waring. “It has the saltiness, the brininess. It’s a very complex whisky.” • Ahead of Christmas, Old Pulteney has released two new expressions Mellowed for a quarter of a century, the 25 Year Old is available now, RRP £300. And of the newly-released 1983 Vintage (RRP £500), Karen Walker, marketing director from distributor International Beverage, said: “It’s eagerly anticipated and worth the wait. The excellence of this exquisite expression stands as a testimony to a time-honoured process and the unrivalled craftsmanship of the Pulteney Distillery.”

PA R T N E R B R A N D S

WHATEVER YOUR TIPPLE, STOCK UP FOR CHRISTMAS WITH ONE OF OUR AWARD WINNING BRANDS.

www.distell.co.za

Christmas drinks

Turning whisky into a virtue SCOTCH whisky distiller Tomatin has just launch its third expression in its Five Virtue Series, inspired by the natural elements involved in its production process – Earth. The Earth single malt (which follows Wood and Fire, released earlier this year) is said to have a distinct character, as a consequence of having been distilled with peat-dried malted barley; giving it richly intense and, unusually for Tomatin, peaty

flavours. And to celebrate the launch of the third in the Five Virtues series, Tomatin has collaborated with Scottish adventure bloggers, North and created the Tomatin Route 501 to give whisky fans an opportunity to bring to life their whiskies through stunning Scottish landscapes. Earth has a limited run of 6,000 bottles and has an RRP of £49.99 for 70cl.

We three gins

Baby it’s gold inside

drews by our expert distillers, each built from a base of heavy juniper, earthy beetroot and sweet coconut yet delivering entirely different experiences to the palate. “The launch adds to an exciting year for Eden Mill, as we continue to expand both our product range and our experiential offerings.” For the perfect serve, the distillery recommends serving the liqueurs over ice in a high ball glass topped with soda, a dash of bitters and a fresh garnish. Alternatively, adding to a glass of ﬁzz brings a fruity kick. Each liqueur is priced at £15 per bottle and a gift pack with all three expressions, plus a glass is priced at £50, available through the online shop.

THIS winter sees the release of what is being called ‘Scotland’s first golden rum’. Dunedin Rum – the brainchild of Strathearn Distillery – is being released in small batches from what is probably Scotland’s smallest whisky distillery, where the spirit is distilled and bottled. It has been a spirit in the making for some time for the Perthshire-based distillers. Founder Tony Reeman-Clark said: “Rum seemed the obvious next product for us after all the other spirits we have made and it now allows us to mature our Scotch in our own rum casks and vice versa – but it needed its own identity”. The golden rum is described as having an oaky finish with a complex blend of sweet vanilla and spicy flavours which gives way to burnt sugar and caramel. It will retail at £34.99.

GIN enthusiasts have a trio of new expressions to add to their Christmas wish lists, according to St Andrews-based craft distillery Eden Mill, which has just launched a range of new gin liqueurs. The three flavours are Lemon and Raisin (20% ABV), Strawberry and Cracked Black Pepper (25% ABV) and Pear and Cassia (25% ABV). Paul Miller, co-founder of Eden Mill, said: “After five years, we’ve conquered the art of beer, gin and whisky, making now the perfect time for our first foray into the world of gin liqueurs. “We’re in the incredibly fortunate and unique position at Eden Mill that our entire operation is intertwined, with creative inspiration and ideas

Liqueurs are a ﬁrst for the Eden Mill distillery, based in St Andrews.

just as likely to come from our marketing department as our distillers – the process really has involved the wider team from the beginning. “This spirit of experimentation has resulted in three completely unique ﬂavours brought to life here in St An-

A festive tipple from Scotland’s larder THE makers of a new liqueur are hoping they can tempt drinkers away from gin this Christmas with something a bit different. Handcrafted in small batches, Aelder infuses wild Scottish elderberries with a host of Scottish botanicals and spices before blending with young Scottish whisky. 60 · Scottish Grocer · November 2017

Presented in a black ceramic bottle, Aelder is a sophisticated drink based on an age-old recipe with a contemporary twist, using produce from Scotland’s natural wild larder. Five years in development, Aelder was finally launched last November and has an ABV of 17%, with an RRP of £25 - £28 per 500ml.

THE BEST CONVENIENCE PACKAGE IN SCOTLAND September 2017 October 2017

November 2017

tee nvviite iinv o in kee tto d lliik uld r, we woul al brate our 4Oth yea ia ebr ccia celleb Speci o cce To T eS de d a ra Tr ion rat leb ur Birthday Ce o ou u tto ou yyou

Join the PayPoin t One revolution

RE ! NEVER SEEN BEFO PRICES YOU HAVE ! DS BRAN FULLY BACKED BY ADY! SCOTLAND GET RE th tem Thursday 28 Sep OT 246 OT EPO N DE RN UR NGBURN PR NGB PRIN PR SP

ADIE DEPOT ow G21 4BY POLM

Flemington St, Glasg

Powering over 6,000 retailers card payments with EPoS, and PayPoint ser vices all in one device

NO.1 * PROFIT FROM THYE BR AND ER OC GR H TIS OT SC

ober 2O17 ber - Sunday 1 Oct st

35O Polmadie Rd,

Glasgow G42 OPH

Visit paypoint.one or talk to your local Territory Deve lopment Manager cottish Grocer Ad_210x2

97mm - front cover2.ind

d 1

www.scottishgrocer.co.uk

Christmas drinks

A taste of the castle garden in miniature HIGHLAND gin producer Gordon Castle is offering ginenthusiasts a taster tipple this Christmas with the launch of its new miniatures. Crafted used botanicals grown at Gordon Castle’s walled garden, one of the oldest and largest in Britain, gin fans can now sample a taste of the Scottish Highlands wherever they go. Angus Gordon Lennox, Owner of Gordon Castle

Gingle all the way!

EDEN Mill distillery has lauched a miniatures gift set containing 12 Gins of Christmas. Featuring the results of a year’s experimentation from the entire Eden Mill team, the set – priced at £69 – includes Original Gin, Love Gin, Hop Gin and Golf Gin and others. To meet demand, the team has doubled production this year with 20,000 12 Gins of Christmas sets ready to be dispatched to gift-hunters from edenmill.com. • Tapping into the pink gin sub-sector, Diageo has launched Gordon’s Premium Pink in time for Christmas. Combining the sweetness of raspberries and strawberries with the tang of redcurrant, using only natural flavours, the gin is available now with an RRSP of £16.50. The launch is being supported with a £2.1m marketing investment, including digital and social media activity. 62 · Scottish Grocer · November 2017

which is located in the Moray town of Fochabers, commented: “We are very excited to launch our new exclusive gin miniatures. “They add to our range of award-winning gins and allow us to create some wonderful new gift sets in time for Christmas – watch this space.” The Gordon Castle gin miniature is available to order at www.gordoncastlescotland.com

Breaking out the baubles Scottish distillery looks to quadruple both turnover and headcount as it produces a MILLION gin-filled baubles. PICKERING’S Gin has unveiled ambitious plans to quadruple its annual turnover, fuelled in part by the production of one million gin-ﬁlled Christmas tree baubles from its central Scotland distillery. The distillery says it completely sold out last year in 82 seconds, shifting 30,000 of the Christmas tree decorations. This year, the Edinburghbased company has quadrupled its staff as it eyes record sales and exports in 2017. Pickering’s has chosen to scale its production by 33 times compared with 2016 volumes to meet global demand for their baubles, which retail at £30 for a pack of six 5cl measures. Matt Gammell, co-founder and head distiller commented: “Last Christmas we very quickly realised how popular our idea had become, and as a result we sold out well before we wanted to. “We’ve been gearing up for Christmas 2017 since December last year, and have taken

Pickering’s Gin co-founders Marcus Pickering and Matt Gammell, above.

steps to ensure that we are as ready as we can be. We have invested heavily in staff and our technology here at Summerhall, which has enabled us to hit our target of producing one million baubles on site.” Marcus Pickering, co-founder and head of export added: “Our appeal as a gin-distillery has always been our authenticity. Everything we do happens right here in the heart of Edinburgh and despite this incredible commercial shift for

us as a distillery, our production and staff remain here at Summerhall. “We have already secured deals to stock our product across the UK this Christmas, and we are looking forward to a very busy last few months in the run up to the festive period.” The Christmas tree decorations are now available from bit.ly/buybaubles and from more than 200 retailers in the UK and abroad.

BOOK YOUR TABLES NOW!

THURSDAY 8 MARCH 2018 HILTON GLASGOW £135 + VAT PER PERSON £1250 + VAT FOR TABLE OF 10 £1500 + VAT FOR TABLE OF 12 Call now to book: 0141 567 6041 email: organisers@peeblesmedia.com SUPPORTED BY

digital media

HI! STREET digital media

The Retail Data Partnership Ltd

www.scottishgrocer.co.uk/awards

stocking up for Christmas

Make it a cracker with confectionery Treats take on new life at Christmas time 11%

Confectionery at the checkout contributes up to 11% of incremental sales at Christmas time. - Mars

Whether its sharing, gifting, or simply ﬁnding a way to treat yourself, confectionery plays a huge role in Christmas.

EXPANSIVE lists, long hours, the occasional snotty child – retailers and Santa Claus face a lot of the same challenges at Christmas time. But unlike Old St Nick, Scotland’s stores face some stiff competition over the festive season.

season to ensure you’re meeting the different needs of the Christmas customer. We know that consumers amend their shopping habits at Christmas and are far more open to trading up and enjoying a little indulgence,” he said.

Retailers should keep in mind that consumers seek out value-for-money gifts over the Christmas period. To come out on top, ﬁrms behind some of the most popular sweet treats of the season have offered some advice on how to get things right. Andrew Ovens, marketing manager at Big Bear Confectionery, believes failure to prepare is preparing to fail, as customers head out to stores with a variety of needs. “It’s important to be fully prepared ahead of the festive 64 · Scottish Grocer · November 2017

One area where retailers can reap rewards from December’s celebrations is in the gifting chocolate category. “Gifting chocolate should be a key consideration. Our Just Brazils range is consistently popular in the gifting category – the product sees hand-gathered South American Brazil nuts double-enrobed in milk or dark chocolate. “When focussing on boost-

56%

Of customers purchasing confectionery had not planned to do so before visiting the store. - Pladis

ing sales for a premium boxed product, think about using a box for samples. If customers can try the product, they might be more likely to buy it. Our research has shown that Just Brazils stand up to the test and we have found trial leads to purchase with this product,” he said. Dan Newell, confections marketing manager at Wrigley, echoed Ovens’ assessment of the opportunity Christmas presents for confectionery and suggested that one of the keys to success in this area lies in smart merchandising.

“Visibility is key in such an impulsive category so popular Christmas confectionery items should be located at eye level, at ‘buy level’ to take advantage of incremental sales. Your seasonal display should be in place by the end of September. “Ensure shoppers are aware of the choice and range on offer by keeping a clear and tidy confectionery display and merchandising by format and sub-category e.g. single serving fruit confectionery, share bag fruit confectionery, single serving chocolate confectionery, chocolate blocks, sharing bags chocolate etc.,” he said. There are few places in store were products are more visibile than at the checkout, and that’s where Bep Dhaliwal, trade communications manager at Mars Chocolate UK reckons retailers can really put their range to work. “Confectionery at checkout contributes up to 11% of incremental sales at Christmas so retailers should prioritise this location during the festive season,” she said. The checkout may present a prime opportunity, but it’s not the only area where confectionery can shine at Christ-

STOCK UP NOW FOR CHRISTMAS

stocking up for Christmas

Condiments of the season mas. Dhaliwal also suggested retailers stock up on sharing packs to meet an uptick in demand that comes from present shoppers. “Chocolate for sharing is the number one food and drink category shoppers are willing to spend money on at Christmas, making boxed chocolate a great option for consumers looking to buy a ‘safe’ gifting option that everyone will love, or that extra special gift for a loved one,” she said. There aren’t many who would turn their nose up at a fancy box of chocolates, but with many shoppers working through Christmas lists that reach from the ceiling to the floor, value options are also essential during the festive season. Mark Walker, sales director at Swizzels, reckons stocking up on value-for-money gifts is a good way for retailers to go about having a merry Christmas. “Retailers should keep in mind that consumers seek out value-for-money gifts over the Christmas period, particularly when it comes to confectionery,” he said. Walker also highlighted merchandising and display as vitally important to generating category sales, and he suggested setting confectionery apart to catch customers’ eyes this Christmas. “Merchandising and display is key over the festive period. To ensure shoppers can easily find products they know and love at Christmas, sugar confectionery should be displayed in a separate confectionery fixture, or alongside other festive-themed goodies to encourage purchasing,” he said. 66 · Scottish Grocer · November 2017

CHRISTMAS isn’t Christmas without a fine selection of cheeses and chutneys according to preserve producer The Bay Tree. The firm reckons retailers could score some seasonal success this winter through SKUs such as The Bay Tree Gooseberry & Coriander Chutney, or The Bay Tree 100g jar of Rosemary & Gin Jelly. Emma Macdonald, founder of The Bay Tree said: “Our financial team of foodies tirelessly pair our condiments to see which flavours work with different cheeses. “Christmas isn’t Christmas without a fully laden cheeseboard and we hope The Bay Tree helps deliver the perfect finishing touch.”

Spending big for celebration Millions invested in festive push

Ferrero is spending big this Christmas. The confectionery giant is investing £8.2m in marketing to push a its brands throughout the festive season.

FERRERO is splashing some serious cash in the run up to Christmas 2017, investing £8.2m across its brands with the hopes of outperforming last year’s sales ﬁgures. Boxed confectionery will receive the biggest slice of the marketing pie, with a £4.1m investment across Ferrero Rocher and Raffaello. The in-

vestment will see Ferrero Rocher return to TV screens with a new ‘Make Your Moment Golden’ ad, targeted at younger audiences, with further support including video on demand, digital and social media activity. Thorntons chocolate will also ﬁnd itself on TV screens over the festive period thanks

to a £3m investment that sees the brand’s ‘Pass the Love On’ campaign continue across TV, video on demand and social media. Ferrero will also encourage consumers to get festive at breakfast through a £1.1m investment in Nutella, which will include a new TV ad featuring the brand’s seasonal snowman sleeve packs available in 400g, 750g and 1kg packs. Levi Boorer, customer development director at Ferrero said: “2016 was one of the biggest Christmases ever. Falling on a Sunday there was a double peak in sales across the industry across Friday and Saturday and we foresee a similar trend this year with the big day on a Monday. “By investing in heavyweight media campaigns and NPD, we believe we can provide retailers with the perfect gift this Christmas in the form of fantastic sales.”

Winner Chocolate Category. Survey of 11,637 people by TNS.

ÂŽ Celebrations is a registered trademark. ÂŠ Mars 2017. Source: *Nielsen, Total Coverage, Total Chocolate MAT w/e 26th Dec 2015. Celebrations Pouch. Winner Chocolate Category. Survey of 11,637 people by TNS

stocking up for Christmas

A four-legged festive treat Gifting for pets is big business OVER half of pets in the UK will be tucking into their very own Christmas dinner this year according to Mars Petcare, making it vital retailers stock up on seasonal selections for the nation’s furry friends. Mars has revealed its research shows 84% of pet owners consider their pet a part of the family with 58% of pet owners feeding their pet a Christmas dinner. The opportunity is boosted further as 21% of treat purchasers over the festive season are not pet owners at all, according to Mars, with consumers opting to pick up a present for the pets of their loved ones. Roberto De Felice of Mars

Mars Petcare reckons retailers would do well to cater to their customers’ fourlegged friends this Christmas by stocking up on treats for furry family members.

Petcare suggested that impulse will be key to taking advantage of the festive uplift in petcare sales, as 30% of care and treats are bought in this fashion according to Mars. “Therefore it’s important to

draw as much attention as possible to the potential gifts on offer. “Try to bring the magic of Christmas to life in-store by creating bespoke displays and use themed POS materi-

als to draw attention to Christmas products. “Displaying both dog and cat Christmas products targets more households and helps to add to impulse purchases.” When choosing what to stock, Felice reckons premium products should perform well this festive season, as this is the end of the care and treats category which is driving growth. “With a static pet population and high calorie conversion, growth will come from premiumisation, rather than increasing volume,” he said. “Over the past two years, we have seen owners start to spend more than ever on their pets, and that is especially true at Christmas time.”

Bake-on for December THERE has been no shortage of political scandals over the last 12 months but for home bakers, the ultimate tectonic shift may well have been the changing of the guard on the Great British Bake Off, with the show that’s inspired so many to put on a pinnie moving from it’s BBC home to Channel 4 putting the nation’s passion for baking under stress. All worries over the move appear to have been unneccesary however, with the nation’s passion for baking seemingly as high as ever, a mood which has been noted by Dr. Oetker as one which retailers should jump on this festive season. Jan McKee, executive head of marketing at Dr. Oetker UK suggested retailers should be prepared to again surf a home baking wave through the festive season. “Christmas is the biggest occasion in the home baking calendar, representing £35.6m worth of seasonal sales in 2016,” she said. “More consumers are baking in the run up to Christmas, having been inspired by the Great British Bake Off in the autumn and creating both traditional Christmas recipes as well as fun, creative cakes for children’s parties and family gatherings.”

68 · Scottish Grocer · November 2017

Figures produced by Dr. Oetker show the firm’s sales grew 6.1% to £8.8m over the eight week festive period last year, with the strongest performance coming from flavours, up 43%, chocolate, up 24% and sprinkles, up 24%. “In terms of what to stock; icing, chocolate, marzipan and flavours are by far the biggest products in value sales for the period, as key ingredients for traditional festive bakes such as Yule logs and Christmas cake,” said McKee. “Consumers are also baking Christmas pudding, gingerbreads and creative themed treats, as well as festive breads and sponges including seasonal flavours such as cranberry. Home bakers are also being more creative with themed biscuits and cakes, it is therefore important to have a good range of creative decorations in addition to the core baking aids and ingredients.”

sens

s t e e ational s w s s& k n c a . for sea . . g sonal sharin

Snack Corn & Potato

Confectionery

New: Available Now

Popcor n

Boxed Confectionery For all sales enquiries please contact: The JFK Partnership Ltd Tel: 01343 541496 E-mail: sales@jfkpartnership.com

PRODUCT OF SCOTLAND

Nisha Enterprises Ltd (incorporating Golden Cross Snacks) Tel: 01506 443383 Fax: 01506 443382 E-mail: office@nishaenterprises.co.uk

stocking up for Christmas

Sharing is caring SHARING occasions are the cornerstone of snacking success this festive season according to Nisha’s, the ﬁrm behind savoury brand Golden Cross. The Livingston-based confectionery and snack producer says it typically receives a sales uplift of at least one third over the Christmas and New Year period. CE Sunny Pahuja said: “When it comes to savoury snacks, the festive season is all about sharing bags. “Most multiple retailers carry the best selling lines all year-round, signiﬁcantly increasing promotional activity, space and stocks over the festive period. “Many independent retailers are following suit, as sharing bags perform very well as an impulse purchase.” The Golden Cross range includes 12 sharing bags of corn and potato snacks in a variety of sizes, with brands including Cheese Balls, Bacon Tasty’s, Snack Bites, Party Wheels, Spicy Rings and Johnny’s Onion Rings. Nisha Enterprises is also offering a num-

Nisha Enterprises has beefed up its range of sharing packs in time for the Christmas party season.

ber of 125g Golden Cross Party Mix packs available in Jalapeno & Sour Cream, Cheese & Onion, Sea Salt & Black Pepper and Salt & Vinegar. Plus, four new products now come in 140g bags. Chilli & Lemon and Hot & Spicy ﬂavoured Snack Bites are both available in the Sharing bags of popcorn are larger format as are extremely popular at Christmas when Party Wheels ﬂavours Sour Cream families spend more time together.

& Jalapeno and Sour Cream & Onion. Sunny Pahuja also pointed to Golden Cross’ Cinema Style Popcorn range as a further opportunity to drive sharing pack performance with Sweet, Salted and Sweet & Salted ﬂavours available in sharing packs. “Sharing bags of popcorn are extremely popular at Christmas when families spend more quality time together, meeting friends and watching movies,” he said.

Starting early

WHEN it comes to Christmas retailing, if you’re not fast you’re last. That’s the view of retailer Akhtar Muhammed, who has stocked up early in the hopes of having a cracking Christmas. 70 · Scottish Grocer · November 2017

“I’m pushing it because the thing is you’ve got to grab the business,” said Aktar. “I feel if you put stock out at the right time you will get sales. We used to bring the Christmas cards and wrapping paper out around the start of November, but for the past three years I’ve been phasing things in from September. “Last year we had sold 90% of the stuff by the beginning of December and I had to reorder. From that I gathered there is method in the madness. Superstores don’t put out their stuff for a laugh, they’ve obviously had a lot of insight into it.”

Warming up for winter QUALITY in a can is the message being promoted by Kraft Heinz as part of the latest campaign for its Heinz Classics Soups range. Focusing on the quality of the ingredients used as well as the role of the can in protecting the soup inside from the elements, without using artificial preservatives, the new campaign sees Heinz soup hit the small screen in a 20-second TV ad. Targeted at consumers 35 years and older, the campaign is rolling out across multiple channels including TV and video on demand as well a through digital and social media activity.

SEASON'S EATINGS

Christmas is a key trading time for savoury pastries, so stock up with Britain’s Favourites

stocking up for Christmas

Festivities to go

Sweet and salty

COSTCUTTER Supermarkets Group is bringing a festive favourite back to its food to go offer in time for the festivities with the return of its Turkey Feast sandwich. Price marked at £2.69, the sandwich is filled with butterbasted turkey, Lincolnshire pork sausage, herby stuffing, smoked bacon red onion and juicy mayonnaise and cranberry sauce, on malted bread. The Turkey Feast joins Costcutter’s pre-packed range comprising over 20 different variants which includes standard sandwiches, ‘triples’ and wraps. Jenny Leetch, brand manager for independent at Costcutter said: “As a key signifier for the group, food-to-go continues to grow, particularly around sandwich solutions. The UK’s sandwich market is now worth £7.85bn, with over 3.5 billion sandwiches bought a year. “Since launching the range nearly three years ago our independent sandwiches are extremely popular with retailers and shoppers alike. Each quarter sees the addition of a limited edition filling to continue to add something new and exciting to the range.”

SAVOURY and sweet combine in the latest release from KP Snacks as the firm launches a new flavour into its nutcaddies range in time for the festive season. The new Salted Caramel flavour is being introduced into the convenience channel as KP Nuts seeks to improve on its performance last Christmas. Figures produced by the snacks firm show 3.7 million households in the UK purchased nuts between October and December, a figure which KP Nuts is aiming to improve on. Matt Collins, sales director for convenience at KP Snacks said: “This summer saw KP return to TV for the first time in 24 years, backed by a £3m campaign and a discerning baby elephant who knows that KP are the best tasting nuts around. “Summer is a key growth opportunity, but Christmas is already a well-established occasion for nuts and therefore a key sales period for retailers. Insight tells us that along with taste and flavour, brands are a leading purchase driver. As such, it is vital that we are constantly reviewing and innovating our offering and tapping into consumer trends. “We hope that by launching an on-trend flavour like Salted Caramel, we will drive growth for the category during this important sales period. “

Boxing clever with relatives CONSUMERS looking for a sweet treat to gift to friends and family are being targeted by Mars Chocolate this season as the ﬁrm has expanded its boxed range. New for 2017, Maltesers Teasers has been given its own box available at an RRP of £4.99, in response to what Mars Chocolate sees as growing demand for the format. Bep Dhaliwal, trade communications manager at Mars Chocolate UK said boxed value sales grew by £2.6m last Christmas, making up over three quarters of total Christmas confectionery sales in the ﬁnal week. Mars says Celebrations con-

72 · Scottish Grocer · November 2017

tinues to be king at Christmas, with the brand number one across both tub and pouch. To further aid sales this year,

Mars will be distributing a new range of display materials. Dhaliwal said: “Chocolate is intrinsic to Christmas and a time when shoppers are willing to spend that little bit more. Therefore, it is no surprise that last year the confectionery category grew by £6m and Mars Chocolate mirrored this, growing its share of the market by 2.6% “This year Mars looks set to continue its strong seasonal performance, with a wide range of products across different formats and price points, as well as brand new innovations that provide a seasonal twist on consumer’s favourite best-selling brands.”

Yule need to get cleaning WITH plenty of parties to go around, a major clean up is par for the course at Christmas and household towel brand Plenty has introduced a double-sized roll in time for the season. It combines two rolls of household towel into one. San Dixon of Plenty said: “Each new longer roll offers a more convenient solution to household tasks. With the same great performance in every sheet, it’s even easier for consumers to expand their usage throughout the home.”