Fascia and Franchise 2015

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A whole new ball game? ess

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Welcome to Scottish Grocer’s Fascia and Franchise Supplement. There’s never been a more important time to consider the future of your store. The services offered to retailers, and indeed to consumers, by the fascia, symbol and franchise operations have been developed to new standards. And easing economic constraints have seen banks become more willing to discuss retailer development plans. There are also entirely new partnership options for retailers to consider that are being introduced to Scotland. So in this special supplement: • Read up on the latest facts, figures, and trends. • Check out what’s on offer from the various fascia organisations. • And consider the questions you need to ask if you’re considering a new fascia or franchise future. And don’t forget to keep up with all the news and views on fascia, franchise and more in Scottish Grocer and at scottishgrocer.co.uk

FASCIA organisations and symbol stores are nothing new. But right now there’s a great deal that is new in the fascia scene. And it gives symbol or franchise retailers a lot to consider, especially if they’re thinking of choosing or changing their fascia partner. One thing remains the same, symbol stores, as defined by grocery industry research and training charity IGD, provide an increasingly popular option for independent retailers. And they’re taking an increasing

share of the total number of UK convenience stores. IGD changed its classification of some stores between last year and this but its retail analysis showed there were 250 more symbol stores over the 12 months, an increase of 1.6%. That meant symbols were growing at a faster rate than c-stores overall (which were up 1.3%) and that symbol outlets now take 32% of total c-stores in the UK. But within the wider trend there are interesting specific

developments. The IGD announcement was issued before the news broke that Musgrave had accepted an offer from Booker for the Londis and Budgens symbol and franchise operations. But it noted that last year Musgrave had taken a strategic decision to divest 327 Londis and Budgens stores. Balancing that was the increase in stores attributed to other companies including Booker, which IGD described as continuing “rapid expansion”, and

UK convenience store numbers and share 2015 Number of stores 2015

Unaffiliated independents

18,630

18,507

- 0.7

38

SYMBOL GROUPS

15,173

15,423

+ 1.6

32

Convenience forecourts

7,641

7,655

+ 0.2

16

Convenience multiples

3,772

4,173

+ 10.6

9

Co-operatives

2,680

2,765

+ 3.2

6

47,896

48,523

+ 1.3

100

Type of store

Total

% change from 2014 -15

% share of stores 2015

Number of stores 2014

Information supplied by IGD. Data for year ending 31 March 2015. IGD has reclassified some stores in its analysis after deciding that some stores previously included in its symbol store totals don’t meet its definition of a convenience outlet. In the figures above the symbol store numbers for both 2014 and 2015 are for stores that do meet its convenience store definition.

4 • FASCIA & FRANCHISE 2015

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Changing times in fascia and franchise retailing in Britain. Top left, Tony Reed was CEO of Tesco-owned c-store chain One Stop when it announced last year that it would be extending its operations to Scotland from 2015 and would be offering its franchise option to retailers north of the border. He now heads up all of Tesco’s convenience operations. Londis has been sold to Booker, a deal currently being considered by the Competitions and Markets Authority. And Booker’s existing discounter symbol Family Shopper is continuing to grow with Scotland providing the sites and the retailers for several of the stores to date.

Best-one, from Bestway, which boosted its symbol store numbers by 214 outlets. IGD noted that while the multiple grocers’ c-stores (Tesco Extras and the like) had shown considerable growth in numbers it was less than in the preceding year and some multiple convenience outlets had actually been closed. However, One Stop, which is owned by Tesco but offers a franchise option to independent retailers, was described as showing the biggest step-up over the year, adding 109 stores. The first One Stop stores in Scotland are expected to open soon. And the firm’s franchise option does offer something different for retailers to consider, something that wasn’t available in Scotland this time last year.

Andrew King, franchise director at One Stop told Scottish Grocer its system was designed to be simple. “We have one single option, which is the same for all retailers. The franchise fee is fixed regardless of size/number of stores, product costs are identical for everyone regardless of volume and there are no surcharges to complicate matters. “The investment we make in a franchisee’s store is the same for every retailer. We put in £50,000 each time, ensuring that the store has the look and feel of a One Stop and investing in sales-driving equipment. If we don’t need to spend the entire £50,000 initially, the retailer has the option to draw down on the remaining funds over the course of the five years. For

example, a retailer may wish to install extra refrigeration at a later date. “Initial indications are that Scottish independents are really keen to hear about our franchise offer. “The openings of our first company and franchise stores are now imminent, which will in itself build momentum, once we have physical stores to show prospective franchisees. “In terms of size, stores generally should have a sales area between 1,250 sq ft and 2,500 sq ft, or the ability to expand, with turnover of £13,000 a week minimum, excluding services. And we’re starting off with the central belt and working outwards, so that we can grow in the most efficient way.”

Scottish-based fascia organisations like United Wholesale Scotland’s Day-Today, United Wholesale Grocers’ Shopsmart and Filshill’s Keystore have been developing. Nisa has a whole new team at the top. Costcutter says it has record numbers of retailers under its range of fascia. Spar has been developing its own-label ranges in product categories across its stores. IGD says c-stores are now visited by shoppers on average 12 times a month, more than any other channel. The changes and developments in fascia and franchise stores give retailers the challenge and the opportunity to grab as many of those visitors and as much of their purchases as possible.

How was it for you? What’s it like to change a longestablished independent store to one of the latest formats under a major fascia organisation? Scottish Grocer’s John McNee visited Hanif Superstore in the Lanarkshire town of Coatbridge to find out. He heard that it had been a

major project, in which just about everything in the store was changed, and which saw the shop’s product range and promotional deals programme expanded considerably. So has it worked? Is the family business reaping rewards ... or wondering if it was all worth it? Fine out more on pages 8 and 9.

FASCIA & FRANCHISE 2015 • 5

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Symbol strategy Who’s doing what in the world of fascia, symbol and franchise stores? SO, if it’s a time of change in the world of fascia and franchise stores what have the big players been doing? • Probably the biggest fascia story at present is the purchase by Premier and Family Shopper owner Booker of the Londis and Budgens company in Britain Musgrave Retail Partners GB.

The story is covered in greater detail in the Scottish Grocer news pages. But assuming the deal is given the go-ahead by the Competition and Markets Authority it is likely to have an effect on Scottish store owners operating under Premier, Family Shopper and Londis symbols (currently there are

Part of the Spar own-brand range for summer 2015. This year the portfolio includes a large selection of ready-to-eat or easy-to-cook lines.

no Budgens stores in Scotland, though that could change). Booker is keen to use Londis’s respected fresh and chilled foods range and distribution network, for example. So that could augment the delivered service offered to Premier stores. • Before the announcement Musgrave GB was well on its way to completing the split into two separate brand strands for Londis and Budgens. It remains to be seen just how the Londis operation will work in conjunction with the Booker set-up. • As mentioned on pages 4 and 5, the first Scottish shops in the One Stop set-up should open soon. The firm is understood to be working on managed stores and on franchised outlets and plans to launch first in the central belt and then roll out the stores elsewhere in the country. • Retailer-owned Nisa says it’s focusing on fresh and chilled food as it recognises the importance of a category that is continuing to

grow in the convenience market. Nigel Gray, Nisa’s business unit director for symbol told Scottish Grocer: “We have implemented fresh food development managers on the ground who created and led fresh food workshops which were launched last year. After such a success in 2014, a second set of workshops, based in several regions, is being launched this year too.” The firm is also stressing its Heritage own-label range which now includes more than 1,300 products in three tiers Heritage Pantry, Heritage, and Heritage Gourmet. Gray said Heritage, which introduced new packs and recipes last June, had seen sales increases of 53%. • The symbol store pioneer in the UK Spar says it has been investing heavily in its own-brand range in recent times, saying it wants to develop a reputation for high quality, especially for items liked chilled foods and other

Food-to-go brand spreading in stores THE company behind Subway says its brand is one of the UK’s most popular franchise opportunities. It recently opened its 2,000th food-to-go outlet in the UK and the Republic of Ireland, including many in ‘nontraditional locations’ such as convenience stores. More than 30 Subway operations are in non-traditional locations in Scotland, through partnerships with c-store and forecourt operators including Spar stores with CJ Lang and

independents, the Smartways Group, and Costcutter. The franchise firm says partnering with the Subway brand provides dual branding opportunities and a service that draws customers. Outlets can be as small as 350 sq ft and still carry the full menu. Staff levels can be increased at peak times and downscaled to one employee during quiet periods. Wastage can be less than 1% and there’s no need for grills or fryers, it says.

6 • FASCIA & FRANCHISE 2015

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The checklist Thinking of choosing or changing a fascia or franchise partner? What are some of the main things to consider? • The deal itself. What are the costs of a symbol membership or franchise deal? Are there regular fees or contributions to marketing activity required? • Refit involvement. Will the symbol organisation require you to carry out a refit? If you do decide on a refit will the fascia group help with finance, sourcing of services, design and project management? • Branding. What’s provided in terms of signage, in-store PoS materials and the like?

Fascia groups are targeting c-stores of all styles and sizes with new services and new deals on everything from fresh, frozen and chilled foods to specialist Scottish craft beers.

elements of meals. Last month it launched its 2015 Spar brand summer range. This year the range, designed for eating indoors or as part of summer barbecues, offers 67 products, including 51 ready-toeat lines and 16 products that can be cooked quickly in an oven. • Lifestyle Express has updated its core range and highlighted more than 800 best-selling items for its retailers. It updates the list each year to reflect new market trends using discussions with its main suppliers and Landmark Wholesale sales data. The range is designed to follow ‘good, better, best’ principles and features products from Lifestyle Value-brand lines and own-brand lines as well as

branded market leaders. The symbol group says it saw a 5% increase in store operators who stocked the entire core range, to 67% of retailers, and that retailers had reported an average increase of £1,000 in weekly sales. • JW Filshill, the Glasgowbased wholesaler that runs the KeyStore symbol group, has put significant resources into marketing and advertising campaigns to support KeyStore retailers, said the firm’s sales and marketing director Ian McDonald. “Our digital voucher scheme is performing well and we continue to refine and develop it,” he said. “We offer retailers considerable flexibility to do their own thing and that is one of our major strengths.”

• Cost of goods. How competitively priced is the symbol wholesaler? • Range. Fresh and chilled foods are becoming increasingly important to retailers, especially as consumers move towards shopping ‘little and often’. Can the symbol wholesaler deliver a full range of fresh and chilled foods to meet those needs or does it have a relationship with specialist suppliers of fresh and chilled? • The Scottish dimension. Some fascia organisations are headquartered in Scotland and many have Scottish distribution and retailer support teams. But, while the Scottish market is better understood than it once was, you still have to be sure that you can get those important brands and products in all categories that do well in Scotland, even if they are not UK market leaders.

• The local dimension. Many stores have found it commercially advantageous to stock local produce, particularly items from local craft bakers and butchers. Will you be able to arrange such lines if you wish? Will you do such deals locally or will it be handled through central invoicing? • Own-label and value label. Depending on your local competition and your customer base you might want to stock very competitively priced products. Does the symbol organisation have a good range of own label lines? Are the own-brand products of good quality? Does it offer value label lines? Do the own-label and value lines provide good margins? • Consumer awareness and brand value. Is the fascia brand well-known and wellregarded by shoppers? Does it advertise? Does it have a social media presence? • Promotions. Deals have become increasingly important in recent years. Does the fascia organisation run a strong regular promotional programme featuring products and brands in demand? Does it publicise them well with good leaflets and other work? • Retailer support. Does the symbol group have business development managers and merchandisers who make regular visits to retailers to advise on ranging, sales and marketing?

FASCIA & FRANCHISE 2015 • 7

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Future shock Joining a symbol group and being converted to its new format has led to a dramatic change in fortunes for an independent family-run store THERE are many reasons why an independent retailer might choose to join a symbol group. For Hanif Superstore in Woodside Street, Coatbridge, the decision was made when it became clear that Tesco would open a store 100 yards away. “We were really worried about the effect that would have on us,” said Barry, whose father bought the shop in 1989. “As soon as they applied for planning permission we started talking about what we were going to do. We knew we had to make a change. “We have a close relationship with United Wholesale, so the talks started there. And then, over time, the more we chatted about it and looked into it, the more we were won over to going with Nisa. “The Nisa specifications really attracted us. I was raised to appreciate quality and everything about the shop now – shelving, lighting, flooring – has that top spec.” Though a clean and well-run shop, Hanif Superstore hadn’t undergone a refit in 25 years. But by joining Nisa when it did, the store became the first in Scotland to be

CASE STUDY: Hanif Superstore

Categories are easy to shop in Nisa’s new Store of the Future 2 format, which features clear signage and layouts. The use of microlight LEDs and energy-efficient chillers at Hanif Superstore makes it very eco-friendly.

converted to the new Store of the Future 2 format. That meant a top-to-bottom makeover on the

Five new members of staff have been recruited to the store since its transformation – something which had to be done in order to cope with the tremendous increase in business.

inside, including new flooring, shelving and lighting, a new colour scheme and a layout tailored to the local area’s requirements. The shop-front was updated, as were the shop-fronts of the businesses next door, so the whole area looks more inviting. And with wide aisles, a comfortable atmosphere and clearly merchandised categories, the redesigned store is now much easier to shop. “It’s a very clean-cut shop, that’s what we like about it,” said Barry. “We really love the brightness of it, the openness. I don’t want any posters on the windows. It makes it more welcoming to customers, as do the automatic doors. That’s something other retailers might skip to save themselves a few grand, but they don’t see the bigger picture. Little touches make this store what it is.” One of the biggest changes has been the huge increase in chillers. Where before, the store had just two metres of chilled alcohol behind the counter and 4m of chilled in the rest of the shop, it now has 7.5m chilled of chilled food, 4m of soft drinks and 5m of alcohol.

8 • FASCIA & FRANCHISE 2015

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”We sat here for hours and hours arguing about how many metres of fridges we needed. And we thought we’d overdone it, but now it looks as though, if anything, we’ve underdone it,” said Barry. “The freezer too, is a five-door unit that cost £12,000. We were asking if it was worth the money, but it’s turned out to be the best thing we’ve got in the shop. Our frozen sales are way up. Everything’s up in general.” At the beginning of this year, Nisa reported that all of the stores that had converted to the new format were seeing “consistent double digit sales growth”. That’s certainly been the case in Coatbridge, where Barry says sales have increased by more than 50% since it opened in July 2014. In fact, growth has been so strong that he and his uncle Anwar Hussain, who runs the shop day-to-day, admitted finding it a bit of a challenge. “We actually struggle now with the running of the shop, because sales have gone up so much,” Barry said. “If we were doing the same sales we were doing in the old shop, it would be easier to run, but it’s twice as much work. We’ve had to double our staff, my uncle’s doubled his hours, we’ve had to double everything because it’s got so busy. On a Friday or Saturday night you can’t blink before the soft drinks and alcohol shelves are empty. It’s very, very difficult to keep them stocked.” It is, says Anwar, “a good complaint”. “Most groups are good, but Nisa’s the next level up, especially range-wise,” he said. “Plus the display makes a big difference. We’re selling a lot of things that we didn’t sell before.” Barry and Anwar are very proud of the fiercely competitive deals they’re now able to offer on big brands, but both have also been surprised by the success they’ve had selling some of Nisa’s more high-end lines, as well as top-quality butcher meat and bakery products from local suppliers. “We weren’t doing that at all before,” said Barry. “We were just doing the generic stuff. But having good, high-quality local produce has brought in a different clientele that we never thought would ever shop in our shop.” Anwar added: “There are some customers who seek bargains and some who seek quality. Now we can attract both.” The name ‘Hanif Superstore’ remains above the door, a reminder to customers that this is still the same independent family-run business that has served the local community for 25 years.

Barry Hanif (left) and his uncle Anwar Hussain (right) say joining Nisa was the right choice for Hanif Superstore. Following an extensive refit, turnover has increased and they reckon they have been winning customers over from local competitors from major retail chains.

There are some customers who seek bargains and some who seek quality. Now we can attract both. However, Barry and Anwar are in no doubt that going symbol and joining Nisa has won them scores of new customers. “The brand definitely does work. We’re a year down the line and turnover’s still going up,” said Barry. “Four or five years ago we were told independent retail was dying and we were warned to get out. And if we hadn’t done the

refit we might not have been able to stay in business. “But now we’re actually taking customers off Tesco and Scotmid. “We’re now competing with supermarkets and with discounters, which is a level I never thought we’d get to. It has been a challenge. “It’s still a challenge, but it’s been a great success.” FASCIA & FRANCHISE 2015 • 9

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ondis is a respected and trusted brand with a long heritage in serving its local convenience shoppers in Scotland with great service, friendly staff, and great value across the store. Londis is a flexible symbol partner that has a service and support package to suit quality and ambitious retail stores from 500 sq ft. up to 3000 sq ft. We have recently launched our new Londis retailer membership scheme branded Londis2020, which provides new and existing retailers with a comprehensive and modern set of tools and benefits to support the profitable development and growth of new stores, and assist them to compete and win in the fast paced convenience market. With Londis2020 there are no joining fees or start-up costs. Qualifying criteria for membership include a minimum weekly order of £7,500 (to include maximum 40% Tobacco and minimum 10% Fresh) and a 150 cases minimum drop per delivery. Some of the valuable benefits of Londis2020 membership include: • The strength of a recognised and trusted national symbol brand. • Competitive cost of goods; benefit from our group buying and scale. • Loyalty discounts of up to 4.5% on all purchases; includes

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range selection, installation and store re-launch, to make sure we maximise their budget.” Londis offers true value with the right range of products at the right prices. We aim to ensure our prices are the most competitive in the market by investing annually, 300 key lines are price-matched on a weekly basis and a further 900 are price-checked against leading competitors on a monthly basis. Londis provides an industry leading Fresh offer with over 1,400 fresh and chilled lines to meet the modern convenience shoppers Fresh shopper missions which includes fresh food-to-go, meal-for-tonight and of course those everyday fresh essentials such as bread, milk and fruit and vegetables. Londis helps its retail partners compete with the threat from the new multiple c-stores and discounters with an award winning own brand range offering Londis customers great value and quality at the key price points and across the key categories that shoppers need. We have a comprehensive own brand offer with over 700 lines including Londis SmartBuy, our entry level value own brand range with 30% guaranteed retailer margin and our mid-tier range SuperValu providing the right choice across the own brand quality tiers and shopper missions. Londis has a clear ambition for its brand and retail partners to create a compelling symbol brand offer, delivering profitable growth for our independent partners and for Londis.

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A genuin partners 2015 marks One Stop’s historic move into Scotland and it’s already creating a buzz in the independent sector, with well over 100 enquiries to date about our ground-breaking franchise model.

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uilding our base from Scotland’s central belt outwards, One Stop’s first company-owned stores are set to open this month, closely followed by our first franchise stores. As the latter will have the usual One Stop refits, the official launch of these stores will take place during the summer months. So, as an independent or symbol retailer, do you know what One Stop Franchise can do for your business? Cheaper prices and great promotions • We deliver a strong margin of between 18-23%, depending on your store’s product mix, whilst our competitive retails help to drive footfall and spend. • Our industry-leading promotions allow you to compete with the high street and our fourweekly promotional cycle makes it easier for you to manage in-store.

• Free Point of Sale kit and easy ‘how to’ promotions guide provided every period, to help you with in-store execution. • Market-leading meal deals – lunchtime 3 for £3 and evening meal 3 for £6. • Ongoing product range includes over 100 Scottish market-specific lines. Investing in your store refit • We make a significant investment in your store’s look and feel, including our two lane EPoS system and back office, to help you run your store more efficiently. • Your store will also have a personalised local branding overlay on the fascia – because it’s still YOUR store! • Your new range is personalised to your store based around missions and affluence, but you have the final say on what you sell. • Following your store’s refit, our strong community ethos is built into your official launch activity, ensuring that everyone in your surrounding area is aware of their new store from day one. We make retailing simpler • We provide you with lots of helpful tools and share our proven ways of working, to make your store run more efficiently.

16 • FASCIA & FRANCHISE 2015

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28/05/2015 10:51


Advertisement feature

ine retail rship Required store size: Sales area between circa 1,250 sq ft and 2,500 sq ft (or the ability to expand) Required store turnover: £13k a week minimum (excluding services) Number of franchisees: 100 (plus 770+ company-owned stores) Cost of joining: A maximum of £92 a week • We tailor your range to your store, with automated planograms updated as you refine your range. • Your very own Launch Support Manager spends the whole week in store, training you and your team on the tills, back office and our ways of working. • Everyone pays the same franchise fee and the same product costs, plus there are no surcharges to complicate matters – and no maintenance charges for our tills.

Manager visits every 4 weeks, for 3 hours, working with you to grow your business, by focusing on sales, margins, cost management and promotional activity. • We provide an indicative P&L each month, which is marketleading and unique to One Stop. • You’ll benefit from working with a genuine retailer, who understands convenience inside out.

• There’s no minimum order if you work with our autoreplenishment system, which can also save you hours on ordering.

• Our Franchise Support team is also just a phone call away – whether it’s your BDM or the support team, there’s always someone available.

A true partnership • Your Business Development

• Our mission is to help your business thrive.

Keen to know more? Interested in finding out more about One Stop Franchise? Get in touch and we’ll talk you through the process and arrange for one of the team to come and see you. Telephone: 01543 363003 Email: Joinus@onestop.co.uk Website: www.openaonestop.co.uk Twitter: @1StopFranchise FASCIA & FRANCHISE 2015 • 17

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GROW YOUR BUSINESS WITH US An innovative approach to professional retailing.

Keystore - PROFIT - linda.indd 1

28/05/2015 10:52


Be part of a growing band of KeyStore outlets across Scotland and the UK. Take advantage of our key benefits and simple approach to allow you to drive sales and increase profits. It's simple and it works. • Cutting-edge EPOS system • Eye-catching fascia • Continued marketing support and materials • Fully-interactive consumer based website • Promotional hosting by head office - you spend more time in your shop • External signage and graphics • Competitive terms • Loyalty bonus • Merchandising advice • Store refits • Category management • In-store packages for bake-off & fresh foods • Membership of the Scottish Grocers’ Federation (SGF) & Association of Convenience Stores (ACS) • Consumer digital voucher scheme

Let’s grow together. It’s that easy. Call us now on 0141 883 7071 or visit www.keystore.co.uk

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How to win in convenience Convenience is booming and symbols have a huge part to play in its growth. Scottish Grocer caught up with James Hall, symbol director of Bestway and Batleys, to see how the group is helping its Best-one and Xtra Local members grasp the opportunity. Tell us a bit about Best-one and why it is a good fit for retailers? Best-one was launched twelve years ago with a couple of stores in the Oxford area. Over the years the group has seen double digit growth every year both in terms of store numbers and sales. Best-one is now a truly national player with over 1200 stores covering the whole of the UK from Aberdeen to the Channel Islands and is the UK’s fastest growing major symbol operator. For progressive retailers who are disciplined and compliant, Best-one also offers My Rewards, the best rebate scheme in the sector which offers up to 5%

cashback on all purchases, and the flexibility to buy when you like and how you like through our omni-channel approach to retailing.

forward thinking retailers the opportunity to run their business their way but with the backing and promotional expertise of the Bestway Batleys group.

So where does Xtra Local fit in? Xtra Local is the retail club from Batleys which offers independent retailers who still prefer to shop at Cash & Carry the opportunity to run an effective and profitable promotional campaign for customers. These retailers may not want to be part of a symbol due to structured agreements, adherence to minimum orders, joining or costly monthly fees. Membership of Xtra Local gives

What is the most important initiative for your business and why? The continuing enhancement of our chilled offer to our members is key. If you look at all the multiples and all the good independent retailers, chilled is the first category a shopper meets when they enter the store. This isn’t by accident. This is because it is on trend with what shoppers are looking for - they are buying less in the multiple supermarkets

Best-one is the UK’s fastest growing major symbol group.

James Hall.

and more often in convenience. So just how important is chilled to retailers? Currently a good chilled fixture can offer the same sales value as beer and lager, with greater margins. The flip side is chilled is harder to manage, takes greater effort and there is a concern over wastage. Best-one has seen sales of chilled grow by 30% and a large part of this is that retailers are able to order 80% of chilled products as singles rather than full cases which helps members offer a wide range of chilled while minimising their outlay. In the next five years chilled will account for 40% of a c-stores overall sales so getting it right is crucial. To help retailers achieve this we have recently produced chilled planograms ranging from 1.5m to 9m chilled runs to help retailers identify the best sellers and display them to sell. What other factors are driving growth in convenience? The habits and needs of the

20 • FASCIA & FRANCHISE 2015

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shopper are changing. They are shopping more locally but are becoming more promotional savvy. Retailers need to ensure that they have the right range at the right prices to stop shoppers migrating back to the supermarkets. They need to make sure they make it seem like an unnecessary journey for shoppers to visit the multiple by stocking all the essential items in their store. Take barbecues for example, why be content to just sell them beer, wine and sauces when they can get additional sales through rolls, vegetables, burgers and chicken? Batleys has recently brought out a range of pre-packed fresh fruit & veg, butchery and poultry under its Best-in label to help retailers trade up shoppers but without the need for weighing and all the health and safety concerns when handling fresh meat. Consumers are also looking for value so stock larger format packs, offer value though pricemarked packs and promote, promote, promote! Both Bestone and Xtra Local run fantastic consumer promotions every month with a full suite of retailer point of sale material to increase footfall and loyalty to members’ stores. What is Best-one and Xtra Locals unique selling points? Both Best-one and Xtra Local members get the benefit of great prices, an award winning own label range in Best-in, highly competitive consumer promotions, point of sales material and help and advice from an army of business development personnel. Best-one requires greater commitment and greater discipline from retailers but offers members a professional approach to symbol retailing with a fantastic branded store solution both inside and out. In addition members have the opportunity to earn up to 5% cashback through the ‘My Rewards’ retailer rebate scheme which is currently paying

Xtra Local offers an excellent opportunity to increase sales through promotions.

back an average of over £7,000 to each participating member. Members also love the flexibility that Best-one offers. Best-one members can buy in depot, online or via mobile, and have goods delivered direct from depot or via a network of accredited drop shipment suppliers. Or if they choose they can collect from their local Batleys depot. They can opt to pay by cash, card, cheque or credit (once approved) giving them complete control over their stocking and purchasing requirements. No-one can beat

this flexibility. Xtra Local’s major asset is the promotions. Sector leading promotions which give great margins. In fact we are extending the Xtra Local model to include an Express format for smaller stores who are less grocery and convenience led. Xtra Local Express requires retailers to take a minimum of twelve consumer facing deals (15 if licensed) rather than the full scale Xtra Local requirement. These promotions have been designed exclusively for stores that are more impulse

Stocking NPD in chilled increases basket spend.

driven with high footfall but without the breadth of range of a normal convenience offer. Members still receive regular monthly POS and sales material to highlight deals in-store and trigger additional consumer purchases. Since its launch last month over 300 retailers have signed up to the Xtra Local Express scheme. How can retailers get in touch if they are interested in Best-one or Xtra Local? All the joining information is on the groups’ websites but the best way for retailers to get in touch is to simply visit their local Batleys depot and talk to the manager. Finally, what are the key questions independents should ask themselves when choosing a symbol operator? There are only two questions: Does the group truly understand the current and future needs of independent retailers? Can it offer me what I need to meet the changing needs of my shoppers? All other questions are secondary to these two. FASCIA & FRANCHISE 2015 • 21

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SUPER Great Spring

£5

NOW £1

4x568ml VAS

75cl VAS

BUY ONE GET ONE FREE

NOW £10

4x500ml

£7.99

£6

15x440ml

70cl

£4.25

BUY 1 GET 1 FREE

300g VAS

ANY 2 FOR

NOW £2

NOW

2 FOR

NOW

NOW £5

120g / 108g VAS

£8

8s / 142g /

4x275ml VAS

NOW

75cl VAS

£3.69

240s

NOW

£4.25

store Best-one at your local available March 2015 Offers only 2015 - 31st 1st March

£3.50

NOW

4x440ml

availability, subject to All offers are & conditions apply. Bestway normal terms relates to themay not be prices shown time The higher price. N.B. Some variants correct at Direct sellingsome stores. All prices published in as previously available in press. RRP E & OE The cross through price of going to Ltd. PLOF. ed selling recommend Bestway Direct to Best-one in some stores. price refers and may differ

ANY 2 FOR

180g VAS

4x568ml

1ltr

NOW

£1.50

ANY 3 FOR

£5

£1

500g VAS

500ml VAS

Red Bull

NOW

£1.50 1st 1st March2015 January 2015- 31st - 31stJanuary March 2015 2015 Offers Offers only only available available in in selected selected Best-one Best-one stores stores

BUY ONE GET ONE FREE 1ltr VAS

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store Best-one at your local available March 2015 Offers only 2015 - 31st 1st March

4 Roll VAS

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473ml PM £1.99

BUY ONE GET ONE FREE

Best-one is the Bestway Group’s top tier, full service symbol group offering all the support needed to be a successful and profitable independent retailer.

What it offers • • • • • • •

• • • • •

Bestway’s highly competitive wholesale pricing Enhanced promotion pricing and extended buying in period Frequent business development support Free fascia (strict conditions apply) Store Design, shopfitting and merchandising My Rewards rebate scheme (fascia stores only) 300+ direct to store suppliers at Bestway Group negotiated terms Category planograms News & Magazines wholesaler management Free point-of-sale Subsidised consumer leaflets Consumer loyalty card designed to encourage repeat visits

What retailers are required to commit to •

Investing to meet the Best-one in-store brand standards

Minimum £18,000 wholesale spend (cash/credit) per month

100% support of the 50-60 ‘Must Feature’ promotions each month

Accept allocation of stock of ‘Must Feature’ products

Minimum two deliveries of chilled and frozen foods per week

BRV94578_14

70cl

£5

70cl

SPRING SAVERS

BRV94578_14

£11.99

£19.99

NOW

NOW

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ry day!

value - eve

Pepsi, Pepsi, PepsiPepsi MAXMAX and the andPepsi the Pepsi Globe Globe are registered are registered trademarks trademarks of PepsiCo of PepsiCo Inc. Source: Inc. Source: Nielsen Nielsen Scantrack Scantrack TotalTotal Impulse Impulse to w/e to

For further information on Best-one contact The Bestway Group, Abbey Road, Park Royal London, NW10 7BW. Tel: 0208 453 8353 email: enquiries@best-one.co.uk web: www.best-one.co.uk

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ISSUE 2

IMPACT

• RETAIL CLUB PROMOTION ACTIVITY • RETAIL CLUB ORDER FORM • IMPACT ON CONVENIENCE TRENDS 10451 Cadbury flavourism

PREPRESS CHECK LIST

Impact FC ad copy.pdf

1

19/12/2014

PROMOTION NUMBER 2 2015

Bestway Group’s Xtra Local Retail Club provides a special members’ monthly promotion schedule with highly competitive deals in addition to the normal cash & carry deals

Your number one stop for great deal ...month ins month out!

18th JanuaryBUY IN PERIOD STARTS to 28th Februa ry 2015 SELLIN 1st February G OUT PERIOD STARTS to 28th Februa ry 2015

NOW ONLINE AT:

14:55 www.xtr alocal.co

.uk

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Xtra Local Express offers the same great proposition as Xtra Local but is designed for more impulse-led retailers with less than 5 x 1 metre bays of traditional grocery offering 15 fantastic consumer promotions every month.

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2015

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2 FOR

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Day Valentines 14th February

HAPPY CHINESE NEW YEAR

PM £1.79/£1.89 250g/450g

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Don’t forget Pancake Day Tuesday 17th February 2015

6 pack

NEW!!

omissions. errors and other Licensed stores. subject to availability, available in All items are products only last. Licensed While stocks

PM £1.20 - 155g

75cl

No.1 No.1 Sugar Sugar Free Free Lemon Lemon & Lime & Lime brand* brand*

BEST BEST

TASTING TASTING

Sugar Sugar Free Free Lemon Lemon & Lime & Lime brand* brand*

*Source: *Source: AC Nielsen, AC Nielsen, 7Up 7Up Free,Free, TotalTotal coverage, coverage, MAT MAT valuevalue and volume, **(All**(All and volume, 7Up 7Up October variants October variants 20142014 significantly significantly preferred preferred Vs allVs Sprite all Sprite variants variants in blind in blind tastetaste test, test, Qubiq Qubiq online, online, March March 2014)2014)

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Pepsi, Pepsi, PepsiPepsi MAXMAX and the andPepsi the Pepsi Globe Globe are registered are registered trademarks trademarks of PepsiCo of PepsiCo Inc. Source: Inc. Source: Nielsen Nielsen Scantrack Scantrack TotalTotal Impulse Impulse to w/e to 24.11.14 w/e 24.11.14

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What it offers

• Bestway’s highly competitive wholesale pricing • Enhanced promotion pricing and extended buying in period • Category planograms • Free point-of-sale • Free consumer leaflets

• Bestway’s highly competitive wholesale pricing • Enhanced promotion pricing and extended buying in period • Free point-of-sale only for the 15 deals offered each month • Free consumer leaflets featuring the 15 deals offered each month

Retailer commitment

Retailer commitment

Minimum £1,000 non tobacco wholesale spend per week STOC STOCKK UP UP(£2,000 for fascia customers) NO NO•W W100% support of the 35 ‘Must Feature’ promotions each month • Accept allocation of stock of ‘Must Feature’ products No.1 No.1

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© Britvic © Britvic Soft Drinks, Soft Drinks, all rights all rights reserved. reserved.

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For further information on Xtra Local or Xtra Local Express contact your local Batleys depot manager. email info@batleys.co.uk web: www.xtralocal.co.uk

BestOne - SG - linda.indd 2

28/05/2015 10:53


Advertisement feature

Take it to the next level N isa Retail is unique when compared to its competitors as it is a mutual style company which means it is owned by its independent retail members. Retailers have the option to operate under four symbol fascias: Nisa Local, Nisa Extra, Loco and Dual Branded whereby a member can maintain their true local identity whilst also benefiting from the strength of the Nisa brand. The Nisa symbol group continues to perform extremely strongly with recruitment up 19% year on year. The leading independent retailing company believes giving back to the community is extremely important, as it offers its retailers the chance to participate in its charity initiative Making A Difference Locally, which last year donated £1 million to charities and good causes throughout the UK. Another fundamental asset to Nisa members is the quality, award-winning supply chain which retailers can trust with an impressive 100% of deliveries made on the day and 96% were successfully on time. This is supported through a strong range which includes 13,000 products which are provided with excellent availability. This is enhanced by hundreds of promotions which are both weekly and three weekly – these include ‘Buy One Get Two Free’ ‘Better Than Half Price’ and deep cut deals which are supported by in store PoS

and marketing material as well as three million consumer leaflets which are delivered to homes throughout the community. In addition to this, Nisa has its own award winning Heritage own-label range spanning over 1,300 products, incorporating Heritage Pantry, Heritage and Heritage Gourmet allowing a three tiered good, better, best approach to ranging. Heritage provides an enhanced margin opportunity for members, whilst providing consumers with a good quality product at tremendous prices. Also through Nisa membership, Scottish retailers can source

local products and have them invoiced centrally through Nisa, creating a simpler and more time efficient process for retailers. All orders are placed directly with the individual suppliers with the deliveries being made direct to store. To help its members’ businesses prosper, Nisa provides a complete retail support package which comprises of a strong retail focused team, made up of retail development managers, store development managers, fresh food development managers and merchandisers. There is also an enhanced category management system, a bespoke staff training facility and an insight team which provides detailed information on the Nisa shopper as well as the competition and advises on how members can use this to increase sales instore. Further to this Nisa provides retailers with a comprehensive

marketing package incorporating industry first bespoke leaflets, allowing members to personalise the leaflets to include local offers, local events and community news, as well as a personalised Nisa FM which provides retailers with a strong radio network for their store. Nisa’s top class qualities have recently been acknowledged at a number of awards, picking up the accolade for Best Symbol Retailer, for the second year running, and Best Convenience Retailer for Promotions at the Him! CTP Awards 2015. Further to this, Nisa has once again ranked number one in the Advantage Group survey, with suppliers praising the ease of doing business with Nisa. The process to join the Nisa group is made as stress free as possible through the enhanced member website and the support that retailers receive from the skilled and trained inhouse staff.

Complete the form on

www.join-nisa.co.uk/join.aspx to join or contact our friendly development department on 0800 542 7490. 24 • FASCIA & FRANCHISE 2015

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N A C U O Y

T S U TR US ON

RANGE

Customers demand quality and choice – and nobody delivers a better range at more competitive prices than Nisa. We offer over 12,000 chilled, frozen and ambient lines, including our own award winning Heritage range which we recently relaunched to ensure it remains best in it’s class. And because we combine this with a state-of-the-art category management system, you can be confident that the products you stock are the ones your customers will want to buy.

For more information call 0800 542 7490 or email trust@nisaretail.com Nisa - FF - linda.indd 1 9434_297x210_June_Scottish Grocer_Range_AW01.indd 1

28/05/2015 16:50 10:54 18/05/2015


nchise No fra

fee

Use Post Office investment to modernise your store

Get p custo aid for ev mer t e ransa ry ction

Lift your retail sales Grow your retail sales by 15% by joining the UK’s largest retailer and combining a Post Office with your convenience store.

The Post Office is modernising its network supported by Government funding of nearly £2 billion, and enterprising convenience store owners can take advantage of investment. Combining a Post Office with a strong retail offer allows the two to benefit each other, resulting in increased footfall and far greater convenience for customers. We’re looking for operators with a convenience store or large CTNs.

The Post Office Local model means you don’t need to take up valuable retail space for a traditional ‘screened’ counter, as the service can be combined with your retail till. The Post Office is open when your shop is, so customers can pop in early or late — a service that is proving popular. For a larger branch — the Main model — you will need a designated Post Office area but the layout can be modern and open–plan.

Find the right business opportunity at runapostoffice.co.uk PostOffice - SLTN - linda.indd 1 RaPo_advertorial.indd 2-3

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The postmaster’s view:

“I run two Main branches that perform well in different areas and have contrasting customers. My first branch is Clydebank, which is based in a shopping centre and performs particularly well in financial products. “At my second branch, West End, we have a strong retail offering and a coffee shop which attracts customers from an affluent area. “Having more than one branch should appeal to people who want to develop and improve.”

How to Join

Add a Post Office franchise to your existing retail business or take over an existing Post Office and develop a thriving retail store. 1. Register your interest at runapostoffice.co.uk and we will email you with opportunities that fit your search criteria. Look for vacancies with commercial estate agents that handle Post Office branches, such as Humberstones and Christies & Co. 2. Make sure a Post Office is right for you and develop a business plan before completing the online application process. We will do some financial checks before inviting you for an interview. If successful, you or your representative will then be invited to a training course and the branch will transfer to you shortly afterwards. The process takes around six months. 3. For more information including FAQs and application details, visit runapostoffice.co.uk

Ryan Marwaha Clydebank and West End Main branches, Glasgow

Why Post Office? “Last year more than 300 agency branches recorded £1 million–plus in turnover, including us here at Berryden Main branch in Aberdeen where travel money sales passed the £1 million mark. “One of the main reasons we have been so successful is due to the number of customers using our passport check and send service. We use this as a hook to introduce other relevant products and services, such as travel insurance and the travel money card.” Sal Ahmad Berryden Main branch, Aberdeen

PostOffice - SLTN - linda.indd 2

We have 17 million customers a week, including a third of the nation’s small businesses We’re the number one retailer of Royal Mail services and the UK’s number one travel money provider From travel money to car tax, passports to postage, insurance, mortgages, savings and easy access to local and national government services, we provide more than 170 products and services We have the UK’s largest free cash withdrawal network through our 11,500 branches and 2,500 cash machines In financial services, we have more than 3 million customers and plan to grow this to more than 5 million in 2015. Our business handles £17 billion of savings and £3 billion in loans.

28/05/2015 15/05/2015 10:55 11:54


Advertisement feature

The Perfect Partnership with Costcutter Supermarkets Group

Y

our local knowledge combined with our retail expertise is the perfect partnership. With unrivalled buying power, specialist advice and ongoing support we can tackle market challenges, compete against the multiples and help grow your business the way you want to. Best Pricing & Power We offer the largest volume buying power in the UK Convenience sector – worth £5 billion, through our joint venture buying company, The BuyCo, whose sole purpose is to negotiate the best prices for our retailers. Our pricing is simple, transparent, fair and incredibly competitive. You can offer shoppers excellent prices because of our great wholesale prices, delivering strong margin for retailers. There are no hidden charges, no surcharges, no membership fees and no low or missed order fees. We also offer competitive rebates. Best Brands & Formats You want a store that shoppers trust and recognise, that has your personal touch and is tailored to meet the needs of your community. Our three powerful retail brands – Costcutter, kwiksave and Mace – are famous for value and delivering a strong retail experience across a broad range of convenience formats, including

high street, village, large urban stores, forecourts and CTNs. Our partnership with Simply Fresh complements our brands and presents exciting growth opportunities.

are unmissable and drive sales.

The Best Range & Promotions We recognise and respond to the on-going change in convenience shopping, from distress purchase to regular grocery shops which is why we offer over 10,000 best-sellers so you can tailor your range, the best promotions in the independent sector with over 300 deals every three weeks and free POS to ensure your promotions

Big & Local Our own brand Independent offers high quality at great value prices. It is a great alternative to big brands across three tiers – Independent Trader, Independent and Independent Specialist – and has been created just for local shops, giving people more reasons to shop and stay local.

We also have an extensive list of direct-to-store local and regional suppliers so you can source local produce.

Consumer Marketing We build awareness of the brands with marketing that is focused on your local community – building engagement and driving sales. We significantly invest in TV and advertising, free POS, bespoke leaflets and we are developing industry-leading digital marketing. We also boost sales with major seasonal promotions and events.

Distribution In partnership with Palmer and Harvey, we deliver a personal and flexible service with Tri-temp vehicles allowing you to get all your goods in one easy to manage delivery at a frequency that is right for your store. Technology Our cutting edge Activ Technology systems, including ActivCPoS, ActivOC and our retailer portal ActivHUB, have been developed in-house by retailers for retailers to make your ordering process hassle free. We’re Better Together We have been championing independent retailers for the past 28 years and continue to grow year on year with more stores than ever before. Together we can make sure that it is the independent retailer that triumphs. Call 01904 486 543 now to book an appointment with one of our retail advisors.

Costcutter Supermarkets Group Harvest Mills,Dunnington, York YO19 5RY Tel: 01904 488663 • Email: joinus@costcutter.com Web: www.costcuttersupermarketsgroup.com Brands: Costcutter, kwiksave, Mace 28 • FASCIA & FRANCHISE 2015

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“It was the simple and “It was thepricing simple that and transparent transparent pricing attracted me to Mace that and attracted me to Mace and being part of Costcutter being part of Costcutter Supermarkets Group has Supermarkets has enabled me Group to expand meoffer to expand myenabled range and great mypromotions, range and offer great giving my promotions, giving my customers even more customers more reasonseven to choose reasons my to choose store.” my store.” John Sommerville, Mace John Thornliebank Sommerville, Mace Thornliebank

We are stronger than ever, with more members than ever before We are stronger than ever, with more members than ever before We now have more Costcutter, Mace, kwiksave and Supershop members than ever Mace, before,kwiksave and new and stores are We now have more Costcutter, joining everymembers month. than ever before, and new stores are Supershop

Retailers are already benefiting from our new ActivOC and ActivHUBare systems which are putting in control of and their Retailers already benefiting from them our new ActivOC business and helping to drive sales. them in control of their ActivHUB systems which are putting

in the UK convenience sector, over £5bn. Our new space planning and category management systems havenew delivered 16% increase in salesmanagement in store trialssystems and Our space aplanning and category we continue to invest our Activ programme. have delivered a 16%inincrease in Technology sales in store trials and

businesses and win in convenience. If you want to be part of an exciting change in the convenience us exciting on 01904change 486543in and If you want tosector be partcall of an thelet’s have a conversation. Or visit convenience sector call us us on on 01904 486543 and let’s have www.costcuttersupermarketsgroup.com a conversation. Or visit us on

joining every month. Retailers like the strong positioning of our brands and over £5m is currently in store redevelopments. Retailers like thebeing stronginvested positioning of our brands and over Through the BuyCo weinvested have theinlargest volume buying power £5m is currently being store redevelopments. in the UKthe convenience over £5bn.volume buying power Through BuyCo we sector, have the largest

we continue to invest in our Activ Technology programme.

CostcutterAd - FF - linda.indd 1

business and helping to drive sales. We have built the best team in symbol retailing to support our give team them in thesymbol right tools to build great We members have built and the best retailing to support businesses and win in convenience. our members and give them the right tools to build great

www.costcuttersupermarketsgroup.com

28/05/2015 10:56


Advertisement feature

Stand out from the crowd

Lifestyle Express fast facts

T

o succeed, you need to stand out from the competition. Whether you’re competing with other independent retailers, symbol stores or the multiples, it’s essential that you stay ahead of the game. We know this at Lifestyle Express, so we provide our retailers with all the support, industry expertise and benefits of a national symbol group, while you maintain your independence and run your business your way. We offer retailers a comprehensive, award-winning retailer package with a proven track record, including bespoke store planning, industry-leading planograms and ongoing advice on range and store merchandising. Our popular, great-value own brand range – including premium and value products – offer excellent margins to retailers. We also offer a range of fantastic money-saving deals on store services, but with no membership fees or hidden costs. There’s no minimum store size or minimum turnover required, just the potential to grow!

Lifestyle Express retailers can benefit from up to £1,000 Cash Back each year, as well as being able to buy goods at cash and carry prices. We run regular promotions to help you compete locally, which are proven to build business and increase your sales and profits. As a symbol group, we’re proud to actively support Scottish retailers, we even offer Scottishspecific planograms to reflect the popularity of national products. But don’t take our word for it. During 2014 Lifestyle Express won multiple industry awards, including Best Convenience Retailer in Customer Service at the prestigious Convenience Tracking Awards 2014, where UK shoppers were the judges. And we’re not resting on our laurels. For 2015, we are introducing

two new premium store formats: Lifestyle Extra and Lifestyle Value, to provide retailers with a greater choice of store format more in tune with their trading location. With a nationally recognised fascia and branding, we help you to compete within the convenience market where first impressions really count. With Lifestyle Express you can benefit from: • 30% growth in sales On average, independent retailers achieve a 30% increase in retail sales after joining Lifestyle Express. Landmark Wholesale has carried out extensive research and identified a comprehensive range of bestselling products. By stocking these, and using our industry-leading planograms, you won’t fail to notice a surge in sales. • Essential ongoing support

At Lifestyle Express, I know I’m in the safest possible hands. I can run my business the way I want to, but with the best support in the business. The Lifestyle own brand products and promotions are brilliant, and the Cash Back is an added bonus!

Kesh Bagha, Lifestyle Express, Rutherglen, Glasgow

Average store size: 800 square feet Average store turnover: £12,000 per week Number of UK stores: 1,970, including 300 Scottish stores Cost of joining: there is no cost to join or membership fee Minimum store size/turnover: there is no minimum requirement to join Lifestyle Express.

We have a team of Core Range Advisors who work with retailers to identify opportunities to boost your sales and profit. By working with our advisors, you’ll know you have a fantastic mix of key products at different price points to suit all your customers’ needs. Retailers also have access to a Retail Development Manager who will provide expert advice on how to successfully grow your business. • Earn Cash Back Lifestyle Express is the only symbol group to reward retailing excellence. We run regular incentives for our retailers, all with the opportunity to earn Cash Back, just for stocking the bestselling products, displaying POS and adopting best retail practice. For retailers, it’s a win-win situation. How to join To join Lifestyle Express and get your business moving in the right direction, it couldn’t be easier: • Visit your local Landmark Wholesale Member Depot and ask to speak to someone about joining Lifestyle Express and they’ll provide you with all you need to know. • Call the Lifestyle Express team on 01908 255314. • Visit our website at www.lifestyle-express.co.uk. Here you’ll find everything you need to know. Fill in an enquiry form and someone will be in touch shortly.

30 • FASCIA & FRANCHISE 2015

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No other Symbol Group gives you Cash Back!

Joining Lifestyle Express has been the best business decision I have made. It’s free to join, I buy my stock at cash and carry prices, and I run my business my way. Best of all, I get rewarded with up to £1,000 Cash Back. Amjed Pervez

Lifestyle Express retailers enjoy: ■ Ongoing business development expertise and support ■ Full promotions programme to help you compete locally ■ No hidden fees

And, average sales growth of 30%*

WINNER

2014

WINNER

2014

WINNER

WINNER

WINNER

*30% average retail sales growth when an independent retailer converts to Lifestyle Express

WINNER

2014

2014

2014

2014

Wholesale Awards

Lifestyle Express

Lifestyle Express

Landmark Wholesale

Landmark Wholesale

JJ Foodservice

Best Cash & Carry for Customer Service

Responsible Retailer of the Year

Responsible Retailer of the Year

Young Wholesaler of the Year

Service to Foodservice

Wholesaler of the Year

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To boost your sales by 30% and earn Cash Back, please give Vicky Johnson a call on 01908 255314 or email vicky.johnson@lmkcc.co.uk Alternatively, visit http://brws.it/lse1 to find out more. T G he ro S up ym fr bo om l

■ Up to £1,000 in Cash Back

Lifestyle Express, Burnside, Glasgow

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Fascia & Franchise is a special supplement produced by Scottish Grocer, 11-12 Claremont Terrace, Glasgow G3 7XR • Tel 0141 567 6000 • Email scottishgrocer@peeblesmedia.com www.scottishgrocer.co.uk

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