who and what we are
THE NICHE REPORT IS MAILED DIRECTLY TO APPROXIMATELY 20,000 (EFFECTIVE REACH OF OVER 55,000) RESIDENTIAL & COMMERCIAL LOAN Originators, correspondEnt and wholesale lenders, loan officers AND MORTGAGE PROFESSIONALS each MONTH. The Niche Report delivers unique and insider coverage of the mortgage and finance industry that powers our country’s economy. Insight, innovation and information that you won’t find in the mainstream press. We tackle the issues others don’t understand, reporting on companies that lead the industry, trends before others see them, legislation that matters, and commentary that’s anything but common. The Niche Report has 20,000 subscribers nationwide and readership of 55,000 mortgage and finance professionals every month.
“WHAT MAKES YOUR PUBLICATION UNIQUE?” This is the best question ever asked! ·
The concept of our magazine is “simplicity”. We don’t bore the reader with an over-abundance of content. This allows us to publish the best articles written by industry veterans. We are not a news-related medium. We tell stories through our editorials and articles educating, entertaining and informing our readers.
·
Not only do we have highly regarded editorial/article content, we also have what we call “The Niche Reports”. This is basically a comprehensive lender directory that can be used in similar fashion as the Yellow Pages. This works for us (and our advertisers) in the fact that we can be used as a tool, therefore our “shelf-life” is longer than other trade publications. Readers will continue to reference TNR throughout the month looking for a lender to help fund their deals. No other industry trade magazine itemizes a complete database of residential and commercial wholesale lenders like TNR.
·
Readers reference our comprehensive wholesale lender directory with multiple lending categories such as Commercial, Prime & FHA, Reverse Mortgages, Hard Money, Construction & Rehab, Non Prime & Alt-A.
·
Superior quality. Pick up our magazine and compare it against ANY of the other trade magazines and you will quickly realize that our heavier stock paper (as well as larger size) has a feel and look that is in a league of its own. Again, not cheap to produce, and I assume that is why others go the more traveled road.
Reach your target market. Tap into our national circulation of loan originators located in high value real estate markets.
CIRCULATION SNAPSHOT Total Circulation: 20,000 Total Readership: 55,000 (approx. 50% Controlled and 50% subscription) Mortgage Broker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36% Retail/broker loan officer. . . . . . . . . . . . . . . . . . . . . . . . 21% Mortgage Banker. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19% Wholesale Lending Manager . . . . . . . . . . . . . . . . . . . . . 15% Other Mortgage professional (i.e. Realtor, Appraiser, Resource Company etc...) . . . 9%
CALENDAR OF EVENTS
The Short-Refinance Find success in this growing niche.
ding this Understan t. niche marke BY CRAIG M.
by loren gingerich
National Region Breakdown South west 16%
A
short-refi (short-refinance) has been around for quite a few years. Until its recent exposure, it has been said to be one of the industry’s best kept secrets. It is not common knowledge that a lien holder will accept a short-payoff of the current loan, while allowing borrowers to keep their property and refinance with a new lender. But, that is exactly what can be accomplished with some lien holders and a properly negotiated short-refi offer. You will notice that I said some and not all lien holders. This is because the final decision to accept a short-refi offer is completely in the hands of the investor on that particular mortgage. This is also true with short-sales or loan modifications. There is absolutely no company out there that can guarantee a short-refi, short-sale or loan modification will be accepted. That is one thing that the property owner should keep in mind and acknowledge upfront when hiring a third-party to perform any of these solutions. In getting short-refis completed, our company can say that we do have a 70% success
north East 22%
Midwest 7%
South East 19%
FLAHERTY
in business I ever learned is powerful. he first thing marketing was this: Niche to go in the only way age In fact, it’s g the mortg n. Before enterin producing Account my opinio a top worked as ny. I also industry, I e 500 compa ss for a Fortun top busine Executive one of the from . experience have an M.B.A From all my the world. schools in thing has always and one , e” studies and all my ss: Get a “Nich the about busine started in rung true When I first go from there.
T
Western 36%
Midwest. . . . . . . . . . 7% North East. . . . . . . 22% South East. . . . . . . 19% South West . . . . . . 16% Western. . . . . . . . . 36%
ng Financi Condo & Hotels Condo Resort ces Residen
Upcoming Key Dates & Events: AUGUST & SEPTEMBER
hard Money, easy CoMMerCIaL deaL
AUGUST 2008 S M T W
A hard money loan might be the only choice. By andreW BoGdanoFF
866.964.2695
703.991.2362
1
2
4
5
6
T 7
8
9
Why hard Money? A hard money loan is most easily recognized by its distinguishing characteristics including a low loan to value, high rates and high fees. But it is best known for its ability to close quickly; often times hard money loans can move from start to close in 30 short days. So, why would someone need to close a loan in 30 days? It turns out there are many reasons that a quick turn around might be necessary. For instance, consider a woman who is aware of a piece of available property that is near the site of a soon-to-be-built shopping center. The land owner will sell the property at a lower cost, but only if the deal can close in the next 30 days. If the borrower were to go the traditional borrowing route,
closing would take 60 to 90 days meaning she would lose the opportunity to secure the land at the reduced rate. By securing a hard money loan, the borrower will pay higher rates and fees, but can close quickly knowing that she will earn a significant return in a year when the shopping center’s construction is complete and the land’s value has increased. Despite the high fees and rates, a hard money loan might be the only choice to help borrowers out of a sticky spot. For example, consider the individual who’s lender is about to foreclose on his property unless he can repay a certain amount within a short time period. The property is worth $10 million and the borrower owes $1 million against it. If the property is foreclosed upon, all of the property’s equity will be lost. Although a hard money loan carries high fees and rates, it enables the borrower to meet the aggressive repayment timeframe and save the equity in the property.
SEPTEMBER 14
Qtr. Metro Home Prices/State Resales released by the NAR.
MBA’s Regulatory Conference at JW Marriott Hotel in Washington, DC. Visit www.mbaa.org for details.
AUGUST 20 Commercial Leading Indicator released by the NAR.
SEPTEMBER 15
AUGUST 22
MBA’s Regulatory Conference at JW Marriott Hotel in Washington, DC. Visit www.mbaa.org for details.
SEPTEMBER 2008 S M T W
T
F
S
1
2
4
5
6
7
8
9 10 11 12 13
3
NAMB/Southeast Second Annual Regional Conference, New Orleans, LA. Visit www. namb.org for details.
14 15 16 17 18 19 20
AUGUST 23
28 29 30
NAMB/Southeast Second Annual Regional Conference, New Orleans, LA. Visit www. namb.org for details.
AUGUST 6
AUGUST 24
21 22 23 24 25 26 27
SEPTEMBER 16 MBA’s Regulatory Conference at JW Marriott Hotel in Washington, DC. Visit www.mbaa.org for details.
SEPTEMBER 17
CAMB Annual Convention & Grand Exposition, Sacramento, CA. Visit www.cambweb.org for details.
NAMB/Southeast Second Annual Regional Conference, New Orleans, LA. Visit www. namb.org for details.
AUGUST 7
AUGUST 25
CAMB Annual Convention & Grand Exposition, Sacramento, CA. Visit www.cambweb.org for details.
NAMB/Southeast Second Annual Regional Conference, New Orleans, LA. Visit www. namb.org for details.
Housing Forecast/Pending Home Sales Index released by the NAR.
July Existing-Home sales released by the NAR.
Commercial Real Estate Market Forecast released by the NAR.
SEPTEMBER 19
hoW hard Money Works A lender that specializes in hard money loans is equipped to handle the expedited closings of 30 days or less, which makes them unique in the lending space. These firms do so by preparing themselves with all of the necessary underwriting resources (attorneys, appraisers, etc.) to review and approve a loan very quickly. Hard money lenders employ a lower loan to value ratio than a traditional lender might. For instance, a commercial loan to value might range from 70 to 95 percent. A hard money lender, however, will lend at no more than 50 percent loan to value, which allows the firm to recover its investment should the need arise. TheNicheReport.com
AUGUST 14
17 18 19 20 21 22 23 24 25 26 27 28 29 30
ou hear the term all the time, but most people don’t know exactly what a “hard money” loan is. The truth of the matter, is that a bit of time should be invested in understanding this unique loan type since it is an effective tool in a broker’s arsenal of possible commercial lending types. Brokers that have a strong relationship with a hard money lender simply make themselves available to assist their clients and earn a fee that they ordinarily would not. But what exactly is a hard money loan? Let’s look at the attributes of this loan, review some examples of how and why it’s used and further explore how lenders make these unique loans happen.
AUGUST 8
SEPTEMBER 9
CAMB Annual Convention & Grand Exposition, Sacramento, CA. Visit www.cambweb.org for details.
Housing Forecast / Pending Home Sales Index released by the NAR.
AUGUST 9 CAMB Annual Convention & Grand Exposition, Sacramento, CA. Visit www.cambweb.org for details.
21
10
NABMB's Wholesale Lending & Education Fair 2008 at the Hilton Garden Inn, Greenbelt, MD. Visit www.nabmb.org for details.
SEPTEMBER 24 August Existing-Home Sales released by the NAR.
SEPTEMBER 11-12
SEPTEMBER 25–26
MBA’s Quality Assurance Conference at La Costa Resort and Spa in Carlsbad, CA. Visit www.mbaa.org for details.
WAMB 2008 Northwest Wholesale Lenders Conference & Expo at the Maydenbauer Center, Bellevue, WA. Visit www.wamb.org for details.
August 2008
NICHE REPORTS
NICHE REPORTS
DOWN PAYMENT ASSISTANCE
CONSTRUCTION / REHAB Premium Listings
Premium Listings
Manaseh, Epharim & Associates 678-387-3230
Metro Funding Corp 866-302-6360
National Business Finance 954-495-4791
Futures Home Assistance
Private lender specializing in commercial real estate loans nationwide and internationally
Grant America Program
100% LTC Worldwide Non Recourse International Commercial and Residential Subdivision Projects (including land acquisitions, development, buyouts and mezzanine funding)
Partners In Charity
610.293.8008
Remington Financial Group, Inc
The only HUD approved and IRS compliant down payment assistance program available
240-780-3333
Down payment assistance done the correct way up to 10% nationwide for FHA and conforming loans. Live customer service to answer any questions. EZ online processing and a low low fee of $295.00
800-705-8350
Loan portfolio financing and warehouse lines of credit from $2MM $20MM for hard money lenders and investor rehab lenders. Reduce your local bank and private investor hassles with stable and consistent financing
RBA Capital
Lowest national fee $295.00 complete online processing and FHA training. Use Futures for down payment, closing cost, escrow refund, etc.
800-672-4055
Fast closing, no points up front, all commercial properties including land, acquisitions, refis, and development loans
DOWN PAYMENT ASSISTANCE Lender Listings Sponsored by Lenderlab.com Buyers Assistance
888-901-5715
Partners In Charity
800-705-8350 www.partnersincharity.org
www.buyers-assistance.com
PayoutOne
800-945-2495 www.payoutone.com
Purchase Pros
877-323-4929
www.thepurchasepros.com
Up to 95% financing construction, rehab, renovation, development
480.905.3239 CONSTRUCTION / REHAB Lender Listings Sponsored by Lenderlab.com Advantage Capital Equity Solutions
800-223-3019
www.adcapequity.com
Affinity Bank
877- 862-7245 www.affinitybank.com
Alliance Financial, Inc.
866-603-5999 www.afiloans.com
Arlington Richfield
248-613-7423
www.arlingtonrichfield.com
Exeter Holding Ltd.
REVERSE MORTGAGES
516-338-7500
Flagstar Bank
800-897-7222 www.wholesale.flagstar.com
Gaukroger Enterprises, LTD.
510-677-9464
Investor Funding
864-213-3951
Lib Properties, LTD.
404-256-8600 www.libloans.com
www.avcapital.net
Midwest Financial Capital
317-844-7776
Berkshire Capital Financial, Ltd.
212-986-9890
www.berkshirecapital.net
National Business Finance
BFS Capital, LLC.
510-381-1930
www.bfscapital.com
Avant Capital Partners, LLC.
212-219-9419
BlueWater Funding, LLC
866-551-2583
www.bluewaterfundingllc.com
Brookview Financial
877-734-2211
www.brookviewfinancial.com
Premium Listings
www.4investorfunding.com
World Alliance Financial
www.midwestfinancialcapital.com
562-864-4006 www.pacificmortgage.com 678-292-6984
REVERSE MORTGAGES Lender Listings Sponsored by Lenderlab.com
www.piedmontcapitallending.com
866-733-6089 www.generationmortgage.com
877-647-6984
www.builders-capital.com
PNC ARCS
800-275-2727
www.askARCS.com
Arlington Capital Mortgage Corp
800-814-9432
www.acmcwholesale.com
818-584-2320
www.calequitylenders.com
Real Estate Lending Group, Inc.
408-718-2218
www.relginc.com
Circle Mortgage Corporation
800-576-1338
www.circlemortgage.com
Remington Financial Group
480-570-0679 www.remingtonfg.com
Commercial Mortgages 101
800-763-3036
Wells Fargo Reverse Mortgage
800-336-7359
www.commercialhardcapital.com
Small Business Loan Source, LLC.
512-215-2727
Countrywide Bank
866-212-4378
World Alliance Financial Corp.
800-562-6755 www.worldalliancefinancial.com
TCRM Commercial Corp.
212-371-3933
www.tcrmcommercial.com
Financial Freedom
800-500-5150 www.financialfreedom.com
Silvergate Bank (cml)
858-362-6300 www.silvergatebank.com
www.ccombank.com
Terrace Capital
212-671-1031
www.terracecapital.com
Financial Heritage
800-895-2209 www.financialheritage.com
Central Tejas Capital Group, Inc.
info@nichereportonline.com
Generation Mortgage
Builders Capital Mortgage California Equity Lenders Commercial Hard Capital, LLC
7/28/08 2:17:13 PM
Reverse Mortgage opportunity for non-FHA licensed brokers
877.692.7762 Ext 404
954-495-4791
Pacific Mortgage Funding Corporation Piedmont Capital Lending, LLC.
317-351-8037 832-607-6778
Commercial Mortgages 101
800-763-3036
Community Commerce Bank
916-648-2680
Cushman Rexrode Capital Corporation
925-988-7200 www.cushrex.com
Diamond Bay Investments, Inc.
702-254-9303
Eastern Savings Bank
800-787-8187
Eastgate Equities
800-997-7244
954-647-7679
www.regd506.com
323-377-0979
www.titanhardmoney.com
United Midwest Savings Bank www.easternsavingsbank.com
www.adelinerem.com
The Loan Doctors, Inc. Titan Hard Money
614-255-3499 212-643-6190
www.wextrust.com
866-303-6301
www.wholesalelending.com
Liberty Reverse Mortgage
866-871-1353
http://libertyreversebroker.com
ADVERTISE YOUR NICHES HERE WITHIN
www.umwsb.com
WexTrust Capital, LLC WholesaleLending.com
TheNicheReport.com
www.TheNicheReport.com
S
3
10 11 12 13 14 15 16
31
Y
Financing may not be available in all states. The above summaries are intended for Mortgage Professionals only, and not intended for distribution to consumers, as defined by Section 226.2 of Regulation Z, which implements the Truth-In-Lending Act. Information is subject to change without notice. Refer to each lender’s information on products, program, procedures, representations, and warranties for details.
August.indd 16
F
Financing may not be available in all states. The above summaries are intended for Mortgage Professionals only, and not intended for distribution to consumers, as defined by Section 226.2 of Regulation Z, which implements the Truth-In-Lending Act. Information is subject to change without notice. Refer to each lender’s information on products, program, procedures, representations, and warranties for details.
41
42
August 2008
advertisMent rates & specifications Single Insertion Rates full color
preMiuM ad rates
Full Page
$2,365
Front Cover
$4 ,1 1 5
1/2 Page
1,540
Back Cover
3,599
1/4 Page
1,025
Inside F Cover
3,085
1/8 Page
819
Inside B Cover Page 3
2,570 2,770
niche listing w/out ad
Opposite Inside Front
2 Page Spread
3,599
Listing
Inserts*
4,630
$495
Premium cover 8” x 7.5”
Full Page With Bleed 8.625” x 11.125”
1/2 Page horizontal 8” x 5.125”
1/2 Page Vertical 3.875” x 10.5”
1/4 Page horizontal 8” x 2.5”
1/4 Page Vertical 3.875” x 5.125”
1/8 Page horizontal 3.875” x 2.5”
Premium Back cover With Bleed 8.625” x 8.875”
media Kit 2010
Multi Month insertion discount rates Flate Rate
Full Page
$2,365
$2,128
$2,010
$1,892
1/2 Page
1,540
1,386
1,309
1,232
1/4 Page
1,025
922
871
820
1/8 Page
819
737
696
655
Back Cover
3,599
3,239
3,060
2,879
Inside F Cover 3,085
2,776
2,622
2,468
Inside B Cover 2,570 Page 3 2,770 Opposite Inside Front
2,313
2,184
2,056
2,493
2,355
2,216
2 Page Spread 3,599
3,239
3,059
2,879
Inserts*
4,167
3,935
3,704
4,630
* Insert rate does not include design and manufacturing ** Premium Placement – Pages 4-11 or guaranteed positioning requests require a 10% rate increase
Annual Premium Lender Niche Listing……………………..$1995 One time payment for an entire year (12 issues) in TNR. Highlight your company above our junior lender listings for an entire year (12 issues). You’ll also be featured in our lender & resource directory and online lender search engine.
Ad Deadlines Space reservations and artwork is due by the 1st of every month prior to publication month, no exceptions please.
Digital file specs Advertisements must be saved as PDF files and must be high resolution (300 dpi or greater) and/or optimized for press when distilled. Embed fonts when creating PDF files. All files must be to correct specs size
SEND ARTWORK via Direct email or FTP transmission For FTP transmission please contact our Ad Production Manager at henry@nichereportonline.com.
contact
MagaZine specs
For questions or to reserve your ad space today, please contact The Niche Report at 866.964.2695.
Trim Size: 8.5 x 10.875 Live area: For ads with bleed please allow a .25” safety around inside trim of ad for type.
info@nichereportonline.com
866.964.2695
www.TheNicheReport.com
703.991.2362
.com
eNewsletter marketing Our eNewsletter is an efficient and powerful way to reach thousands of mortgage industry professionals. Our eNewsletter consists of the prior months’ digital magazine with headline stories and updates from TNR. Click here for an example of our eNewsletter. The following sponsorships are available: 1st placement banner . . . . . . . Pricing: $750 2nd placement banner . . . . . . Pricing: $600 3rd placement banner. . . . . . . Pricing: $450 4th tier and below. . . . . . . . . . Pricing: $300 eNewsletter Size & Format All banners are 160x200 pixels. We accept GIF and JPEG. Static banners only, no animations (Image must not loop). Rich Media (including Flash) is not accepted.
Compliment your print media campaign with a wide variety of electronic media options. Dominate TheNicheReport.com web site with an advertising sponsorship on our home page or secondary page. Home page banners are located center bottom, your ad will be instantly viewed by an average of 15,000+ visitors to our site every month! Need to drive traffic to your own web site, make an industry announcement, or gain more exposure for your products and services? This is the perfect place to advertise your brand and message. Home page banner ad size: 220x130 pixels, and can be animated. Home Page Banner Positions. . . . . . . . . . . . $900 (monthly fee) Premium placed Secondary Page. . . . . . . . . $900 (monthly fee) Non premium placed Secondary Pages . . . $500 (monthly fee)
TECHNICAL SPECS for Website Banners Frames and Looping: Maximum frames: 4; Looping: 3 times
Article submissions: We deadline on approximately the 10th of each month prior to that month’s issue (see 2010 editorial calendar). Please submit all articles in Word format (no exceptions). Word count can be between 500 – 1500 words. Make sure to include a bio/citation and optional jpg of the author. If we choose to publish your article, you may NOT reprint this article for at least 6 months with any other magazine or media outlet. Submit your article to Stewart@ nichereportonline.com
2010 Editorial Calendar
Issue
Include with instructions: Referring URL and alt text Cancellation Policy: Banners & sponsorships require a 2-week written cancellation notice. Formats: Currently Accepted: GIF, Animated GIF, JPEG, HTML Non-accepted formats: Java, Java Applet, Video, Rich Media (including Flash) is not accepted.
Deadline
January
Business Outlook - Goal setting, industry speculation for the year, Overall expectations for 2010
space – Nov 24th art - Dec 1st
February
Lead Generation - All different types of lead generation techniques. Effective methods of generating leads.
space - Dec 23rd art - Dec 30th
March
Marketing Concepts - Strategies on marketing in this difficult climate.
space - Jan 25th art - Feb 1st
April
Education - What forms of education does the LO and Brokers need to maintain relevancy.
space - Feb 22nd art - March 1st
May
Compliance & Legal Issues - All the legal an compliancy changes now in place, and what is to come in the future.
space - March 25th art - April 1st
- Has this article ever been published before? If so, where and what date?
June
space - April 26th art - May 3rd
- Do you agree not to reprint this article in another mortgage magazine or media outlet for at least six months?
Origination Strategies - Creating customers for life, consumer-direct marketing, improving Realtor and builder relationships, creating niches, networking, referrals, etc...
July
Commercial & Hard Money - Focusing on all topics related to commercial and hard money lending
space - May 25th art - June 1st
August
Technology - How technology is changing our profession. New methods of helping the originiator.
space - June 24th art - July 1st
September
Legislative & Regulatory - Developments at the federal and state level
space - July 26th art - Aug 2nd
Industry Trends - Discuss the movement of wholesale versus retail, net branch, fed charted.
space - Aug 25th art - Sept 1st
November
Creative Financing - Financing strategies for borrowers who may not fit conventional methods.
space - Sept 24th art - Oct 1st
December
Branch Office - The pros and cons of creating a branch office. Different compensation models.
space - Oct 25th art - Nov 1st
When you submit your article via email, please submit the answers to these questions: - Does The Niche Report have your explicit permission to publish the article you have just remitted? - Please confirm that this is your original work in its entirety.
NOTE: We also look for articles that could fit our “Feature” article standards. The Feature article may be longer in word count (around 1500 – 2000 words) and is made to stand out among the other articles. If you are interested in submitting a Feature article, please forward us your topic(s) to stewart@nichereportonline.com
October
Maximum File Size: 50K or less Materials due: Two (2) business days prior to posting, five (5) business days for rich media
Focus
We reserve the right to edit articles. If there are major changes we will try and notify you first before it goes to print. We also reserve the right to reprint remitted articles on partner websites and/or other media outlets.