Why
RE/MAX
The Opportunity of a Lifetime
Become Part of a Successful Network!
2
RE/MAX. The most successful estate agency franchise in the world* Since its founding in 1973 RE/MAX has grown steadily. Today RE/MAX operates in 90 countries worldwide with more than 90,000 agents, nearly 6,000 offices and handles over a million property transactions per year. In Europe RE/MAX has more than 11,000 agents operating from over 1,500 offices. RE/MAX keeps growing and growing. RE/MAX offers entrepreneurial individuals and motivated property professionals the opportunity to be part of the world‘s most successful real estate network. RE/MAX office-owners benefit from a worldwide renowned brand, exclusive recruiting and training programmes, and a proven business model to attract and retain the best agents, through the benefit from our high comission concept. RE/MAX today is a synonym of professional agents who consistently deilver outstanding customer service. As a RE/MAX Office Owner you manage a team of well trained and entrepreneurial self-employed agents. As a RE/MAX Sales Associate you work closely with like-minded professionals with the support of a highly efficient back office system. Whether an Office Owner or a Sales Associate you will be supported by experienced trainers, coaches, business development consultants and office colleagues. By leveraging the support systems and the know-how you can quickly achieve high income levels. What does RE/MAX provide to Office Owners? • The use of the world famous brand • A network with more than 90,000 colleagues • A proven and successful business model • A first in class training system • An advanced IT platform • Exclusive access to national and global websites • Effective marketing and PR concepts • A sound investment and business planning process • Joint events and convention • Continuous support by competent business development consultants This brochure was created with the purpose of presenting the RE/MAX concept and to set out the reasons why RE/MAX could transform your future as an entrepreneur. The choice is yours. We wish you a lot of fun reading.
Sincerely,
Andrea Frigo Regional Director RE/MAX London 4
The WORLD of RE/MAX
* According to the 2011 Franchise Times survey of the top 200 franchise systems worldwide
My real estate market is too diverse. I doubt the RE/MAX concept would work here!
Customers share a common need: the need for a place they call
home. They need professional advice in guiding them through the process of buying a new home or selling their current home. In any community around the world, in any given year, hundreds of property transactions are serviced by professional real estate agents. However, there is also a significant percentage of real estate transactions done without engaging professional real estate agents and their services. The reason for this is simply that today’s consumers do not feel they are receiving services worth paying for from some real estate companies. While people’s lives are ever changing, our Sales Associates stay in frequent contact with their past clients and continue to serve their specific needs. Our Sales Associates build customers for life. Through continuous interaction with future and existing clients, they make more transactions
with repeat customers and referral business. Cooperation is an integral part of our RE/MAX concept. RE/MAX Sales Associates are working in the best interest of our customers. Our standards of practices are governed by the RE/MAX Code of Ethics. The RE/MAX concept provides Sales Associates with a proven system to build their business on solid ground. RE/MAX also has the infrastructure and systems needed to enable Sales Associates provide world class property service. We will teach our office owners how to recruit effective Sales Associates and make them into great agents. RE/MAX is here to support you in building YOUR business.
Customers for Life
I can see that the RE/MAX concept and its components could be adapted to my market but I am not a good recruiter. How do I effectively recruit professional Sales Associates to join my company?
RE/MAX RECRUITING
Effective recruiting is probably
For office owners, RE/MAX also offers training sessions, including internship opportunities in successful RE/MAX offices and access to expertise and best practise examples from other successful members of the RE/MAX network.
much easier than you think. When you join RE/MAX, your agents will go through an extensive training programme to learn the principles of becoming great agents. The Career Development Model (CDM) includes modules such as • Building your Foundation • Master Plan for Profit / Fiscal Management
• Your RE/MAX Office – Operational Management • Introduction to Recruiting • Retention • Your Future is in your Hands
To say that recruiting is important to your business is an understatement. Effective recruiting requires your leadership. Your success will be defined by how well you recruit and retain Sales Associates.
While this programme is an introduction to recruiting, it also contains some advanced recruiting techniques. There are six modules: • The RE/MAX Recruiting Concept • The Power of CDM, Succeed and Career Nights • Personal Contact Recruiting Systems • The All Important Interview • Follow up, Close and Transition • Planning and Implementation In addition, we also offer ongoing recruiting workshops that are conducted in group sessions. The objective is to fine-tune your recruiting efforts and maximize your recruiting results.
Your RE/MAX franchise 6
Although there are many RE/MAX Offices across London, there are none in my area. What promotional and public relations resources are available to me and to my Sales Associates?
The RE/MAX brand is one of the most recognized brands globally and in Europe. The balloon is a perfect eyecatcher and it is used in all marketing & communication material, which is there for you and ready to use. Before the grand opening of your new RE/MAX office, you will receive a marketing & communication toolkit with all the material needed for a perfect start. The toolkit includes information about office planning, various templates and PR guidelines for you to select.
Advertising & Creative provides you with materials aiding Broker/Owners in recruiting Sales Associates, while helping Associates obtain listings and sell homes. Press & PR includes the collection and distribution of business related articles as well as press releases, news on sponsorships, press conferences and contacts for regional and panEuropean media. Sponsoring always reaches the widest audience. You benefit from RE/ MAX Europe‘s consistent sponsorship of international sporting events like Formula1, European Football, Golf Tournaments, the FIS Ski World Cup and many more – all targeted to increase brand awareness.
Conventions/Meetings/Events offer regular participation at award nights, Sales Associate meetings, sales rallies and regional and international conventions. This ensures the kind of dynamic energy, which is generated by joint success. In addition to Europeanwide marketing initiatives, each region promotes the brand. Broker Owners do the same in their regions. Brand penetration is a key to success. Sales Associates can also contribute by branding their car with the RE/MAX Logo. Combined activities, sharing best practices and learning from each other are our recipe for success. We have a culture of positive attitudes and pro-activity – all of which you can be part of!
The power of the brand
The RE/MAX Career Development Model was
specifically developed for agents wishing to build a career with RE/MAX. All facets of the business are studied and discussed. The career path programme for Sales Associates encompasses training for newcomers to the industry and for experienced Agents who want to take their career to the next level. Our core entry modules for RE/MAX Sales Associates are as follows:
1. RE/MAX & YOU
A half day orientation programme conducted by the regional management, highlighting the regional infrastructure, career development activities, networking events and new tools and technology.
2. YOUR RE/MAX Career BASIC
SUCCEED is an exclusive and comprehensive programme aimed at providing Sales Associates with all the tools and support needed to start earning income immediately. Over an eight week period, Sales Associates receive hands-on, inperson training and learn to:
This programme is an introduction to the real estate business - RE/MAX style. There are six modules • Building your Foundation • Building your Business • Preparing your Presentation
• Generate leads that turn into sales and lettings
• Vendor Presentation • Working with Buyers • Business Planning • Basic procedures and main legal aspect of sales and lettings
• RE/MAX IT Software Systems and Property Presentation
• Effectively qualify potential buyers and sellers • Show property and hold successful open houses • Address buyer and seller concerns using effective dialogues • Prepare and present offers
3. SUCCEED Agent Mentoring
After successfully completing the YOUR RE/MAX CAREER BASIC programme, the Sales Associates can then take the next step on the RE/MAX career path.
• Carry out Market Appraisals • Successfully demonstrate marketing strategies to sellers • •
Educate consumers about home staging Complete all of the paperwork that an agent is required to process
The Career path for Sales Associates 8
I understand that as a RE/MAX franchise owner, my role is to recruit. But who will train my existing and new Sales Associates?
4. Tom Ferry’S Sales Power
Continuous Education
Tom Ferry’s Sales Power is the creation of one of real estates top coaches, designed exclusively for RE/ MAX. This comprehensive program covers the fundamentals of estate agency and advanced lead generation techniques. Tom Ferry shows Sales Associates how to generate more business in less time.
In addition to our core Career Development Module, RE/MAX has exclusive relationships with some of the best trainers both in North America and the UK. We are continually adding cutting edge programmes specifically for the London market place. Please contact our Regional Office if you would like more information.
5. Your RE/ MAX Career Professional • Preparation for the NAEA Technical Award
• Advanced legislation and practice relating to residential sales and lettings
I understand that once I acquire a RE/MAX franchise, I am in business for myself, but not by myself. Who will assist me in the initial stages and provide business consultation on a regular basis?
There is a systematic process implemented across the RE/MAX organization to help you with your business plan. In our regional team we have business development staff dedicated to guide you through the process of getting started.
Your well-prepared business plan will be reviewed along with the coordination of floor and store layout, approved suppliers, collateral promotional materials and necessary public relations initiatives. All of this leads to your grand office opening. Rest assured that our business
development staff will be very involved. The sharing of best practices amongst Franchisees is an integral component of becoming a strong network. Continuous education and peer group meetings are conducted on a regular basis. Designated Office Owner meetings are done quarterly. These meetings facilitate the sharing of business practices with fellow RE/ MAX owners. At RE/MAX you are our first priority. Your goals are our goals.
In business for yourself but not by yourself 10
The Internet is becoming increasingly important. What technology will be available to assist my franchise administration and listing services, and how does this interlink with the rest of the organisation?
iConnect office365 remax.co.uk global.remax.com
With RE/MAX you are not alone – especially not when it comes to information technology. We at RE/ MAX know that technology will never replace a Sales Associate, but Sales Associates that use technology will replace those who don’t. RE/MAX has created a platform with many components to help you be as productive and successful as possible. Sales Associate and office websites are tied directly into national and global websites, thus generating grear exposure.
iConnect - iConnect is your one-stopshop for all your administrative needs. It makes it easy to reach any part of the RE/MAX technology in just one click. We offer a CRM solution: iList, RE/ MAX listing software not only lets you list your inventory, but also manages your contacts and leads, and refers clients to other RE/MAX Sales Associates. It can also give you the opportunity to enter property searches that are being matched with the listings already on the platform. Many different reports from contact activity to page hit statistics are available to make things easy for you.
remax.co.uk - The RE/MAX UK portal visited by thousands of people every day. global.remax.com - The RE/MAX global portal through which hundreds of thousands of people search for properties in over 70 countries, 32 different languages and any currency.
Office 365 - Your emails and documents available anytime anywhere. We have partnered with Microsoft to offer our Sales Associates the best email and office productivity system avaiable on the market.
Cutting edge technology
The RE/MAX network is extensive, as are the resources
we provide to let you connect to your fellow RE/MAX Sales Associates. iConnect, the overall stage for all activity, lets you access all European listings, Sales Associates and office profiles, the buyer match and a referral and lead manager. You can perform roster searches, find an office near you and see what others do. With Mainstreet, the members’ only RE/MAX worldwide Intranet, the instant
you open your RE/MAX franchise, you are connected to all 6,300 RE/MAX offices and 90,000 Sales Associates through a worldwide roster. Each RE/MAX region holds quarterly franchise owner meetings. RE/MAX Europe holds an annual pan-European conference, bringing franchise owners and Sales Associates together.
Through our proprietary newsletters, publications and regional events, you have numerous opportunities to promote yourself to your fellow RE/MAX franchise owners. Our role and dedication is to make your professional life easier. We will provide resources to you so that you can focus exclusively on building your business.
RE/MAX International holds an annual international conference and an annual franchise owner conference.
One of the reasons why a RE/MAX franchise affiliation makes sense is the fact that I want to operate in a network that cooperates. How do I connect with offices close to me and around the world?
The network 12
Does RE/MAX offer specialization in the commercial or luxury property segment?
RE/MAX has one of the
industry‘s largest contingents of certified commercial investment member designees and candidates. This represents an impressive base of experience and knowledge that translates directly into results.
THE COMMERCIAL NETWORK
RE/MAX Commercial offers specialized education, designated Websites, sales and marketing materials and annual symposiums, enabling you to clearly communicate to your clients that you are a commercial expert. RE/MAX is a long-time supporter of the Certified Commercial Investment Member Institute, the world’s most prestigious organization devoted to commercial and investment real estate.
RE/MAX COLLECTION
Distinctive marketing materials, designated Web space, business cards, customizable brochures, logos and yard signs have been created to set your luxury home listings apart.
Within the RE/MAX network, there are more than 3,000 commercial practitioners, 43 commercial-only franchises and over 300 commercial divisions covering 1,200 markets in 21 countries worldwide. RE/MAX commercial associates have closed more than $60 billion in commercial volume since its start in 2003.
Luxury homes need special attention. Specifically designed for the highend real estate specialist, the RE/ MAX Collection offers you a wealth of exclusive marketing and training tools to help you serve your select clientele.
Through the RE/MAX Collection programme, you have the resources in place right now to show your high-end clients you are an expert.
Specializing with RE/MAX
I am really thinking about joining RE/MAX and building a successful business. What is my next step from here?
“It’s the best time to join a network that helps you build a business that lasts. We hope this brochure will help you make the critical decision about your real estate affiliation. This brochure can provide you with a glimpse of the services that make RE/MAX one of the world’s foremost real estate networks.
At RE/MAX, you are our first priority. Your goals become our goals. That’s why we work hard to offer you the support and services you need to remain a leader in your real estate community.
We look forward to discussing our tools and features in greater detail with you. We believe that when you take a closer look at RE/MAX, you will see it’s the best choice you could make for your real estate future.
It’s the best time to join re/max 14
The RE/MAX Concept
So, your next step from here?
Let’s talk! Simply e-mail your franchise Enquiry to info@remax.co.uk
Your local RE/MAX office
RE/MAX London 85 Rochester Row, London SW1P 1LJ Office: +44 (0)20 7630 1099 Fax: +44 (0)20 7931 7335 www.remax.co.uk
Each office independently owned and operated.