Blend Of British Eccentricity
Giving brands a voice since 1987
A uniquely ownable identity that taps into a 17th century farming connection. Key to its success is the encapsulation of British eccentricity. The "curiously crafted" design represents an intriguing tipple, guaranteed to make the taste buds tingle.
Conceptional
OBJECTIVE
Healthy Sales Group engaged P&W to create the brand identity for a range of health-orientated soft drinks. Switchle is a refreshing fermented apple cider vinegar beverage with added invigorating ingredients. The recipe is a favourite with many health-conscious consumers in both the UK and US.
Creative
RESPONSE
Our creative solution is an encapsulation of British eccentricity with a 17th century farming connection. The use of illustration, decorative typography and quirky Olde English phrases results in a truly unique brand image. Switchle is not only a functional organic health tonic, but also an adult leisure drink that offers a novel teetotal alternative to unhealthy sugary and alcoholic competitor brands.
Commercial
CONCLUSION
The result is a "curiously crafted" award-winning design for an intriguing non-alcoholic tipple, guaranteed to make the taste buds tingle. Cliff Moss, MD of the company commented: “We have worked with P&W over many years and continue to find them innovative and in tune with the constantly changing market conditions and branding developments; this has resulted in a closeness in mind-set between our businesses which would be impossible to replace. The market response to these new products is very satisfying to see.”
Thank you for your time P&W would love the opportunity to work with you on any forthcoming projects. Please get in touch if you have any future requests or questions.
H O L LY
Business Development Manager
Call us +44 (0)20 7723 8899
Email us holly@p-and-w.com
Drop by 21 Ivor Place, Marylebone London NW1 6EU
www.p-and-w.com