Faucet Design
Faucet Design VALID FOR 30 DAYS THEN RENEWABLE
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DESIGN IS A LANGUAGE NOT A STYLE. MASSIMO VIGNELLI
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Project Brief & Concept Design a water tap and shower of a company of your choice. Your design should satisfy the corporate identity and reflect ‘style’ of that particular company. Study well and research the profile and identity of the company before starting your design. Any materials can be used and the cost can vary from big to small.
Creativity
Simplicity
Social Media
Run
Design a concept of a lifestyle activity for Nike brand + combin running
Keep design simple and easy to use. Intuitive designs with modern aesthetics
Social media page for the campaign which attracts runners to JOIN THE MOVEMENT
Commute Running to work and back. Keeping fit and making your carbon print
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Organic lines curves
Premium quality
Lifestyle runner
Designs are influenced by structural forms found in nature and the visual tension. Inspired by the Natural Motion of plants. It comprises two light fixtures, to establish natural development
The materials are carefully chosen (with an eye not only to performance but to environmental concerns and sustainability) and innovative new styles are wear-tested before they go out
To educate and encourage people to replace, modify, or supplement their automobile, public transit, or bike commutes with running.
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Company Profile NIKE, Inc. fosters a culture of invention. We create products, services and experiences for today’s athlete while solving problems for the next generation.
Sustainability SUSTAINABILITY HAS BECOME A GAME-CHANGER FOR NIKE. We have a bold, audacious innovation ambition that fuels our creative design process, drives innovation and propels us into the future.
Ambition Double the business with half the impact. Sustainable innovation is a catalyst for revolutionizing the way we do business and an opportunity that’s been integrated across our business in policies, processes and products.
Innovation The world needs systematic change at scale. We have forecast the rate at which our emissions could increase if we were to follow a mind-set of “business-as-usual.” What becomes abundantly clear is that efficiencies alone will not suffice.
Low - Carbon Growth A sustainable economy is a low-carbon growth economy. Nike uses carbon as a leading indicator to assess sustainability, but we recognize sustainability goes way beyond carbon.
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Design Concept
NIKE commuter running movement concept. Creating an entire system based around fill up fountain points
home
run
Pack bags and get ready to begin commute running to work
Commence Running from home to first point of water refill to cool down
run
change
work
Dress Up
Wa l k
Take a shower and change into work clothes -place in locker
Calmly walk to work feeling refresh and ready for the day
Pack Bags
Recommence last stretch of commute towards Nike Base
refill
Wate r B r e a k
Interact with our mist refresher while refilling your bottle and taking a breather
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Client file Versatile
Much of Nikes’s innovation systems are focused in the running category. Running is our heritage and our largest performance category
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“The pace of innovation at Nike has never been faster, and our pipeline has never been more robust.� The company prides itself in providing services for clients aged 18 - 40. Nike provides for all socio- economic classes. The brand identity is targeted towards athletic and fashionable customers. Client for this project
People today generally have less time yet need to get everything done. Combining two process of fitness, travel and work checks of all the box for daily lifestyle. Commute running has become a trend all over the world with more people becoming more aware of the neccessities of daily fitness while cutting down on the cost of gas. Nike would like to help each client make their carbon mark. Behavioral Changes
The clients who are constantly on the move, need to stay fit and hydrated.
Taking on changes in daily lifestyle and fitness
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Product study
strengths
1. Brand Loyalty 2. Know brand 3. Marketing and Advertising 4.Lifestyle Scenario 5. Accessibility
opportunity
1. Leverage successful brand 2. Advertise more with benefits of pure water 3. Buy out and acquire competition
SWOT analysis (alternatively SWOT matrix) is an acronym for strengths, weaknesses, opportunities, and threats.
weakness
1. New concept 2. Old habits 3. Costs 4. Construction 5.Mindsets
threats
1. Threat from other water company competitors 2. Lots of local brands of bottled water 3. Installation
Interesting Facts Our Agency
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Our Process
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Material View Transfer heat from material and pipe to ground for cooling and heating processes Thermally Conductive Plastics 50% lighter than aluminum greater design freedom and potentially lower cost than metals and ceramics Heat Transfer
First, the input energy is spread throughout the part resulting in a more isothermal temperature distribution
Thermally conductive plastics can transfer heat like metals and ceramics in many applications
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... and our numbers speak for themselves.
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Mist Study The challenge Create an alternative to Nike’s Ice helmet and water pouring method. The benefits of cooling down the body by reducing body tempreture and increasing overall efficiency and and promote recovery during commute running.
The solution Integrate mist release mechanism into water refill fountain for cooling down effect. Position mist mechanism at 45 degree angle to face from top - left and right of face. Mist adjusted to 7 degree celsius ( normal room temperature)
The result The body would be cooled down, temperature reduced and over running efficiency improved with quicker healing benefits.
Alternatives to Nike’s Bizarre ‘Ice Hat’ Concept Helps Athletes Cool Down
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The Great Case of
Benefits of Pouring water on Head helps the body cool down so the body can keep an constant internal temperature
cooling the head quickly will reduce the body’s core temperature more efficiently, promoting recovery and improving performance . This is key, because heat has a big impact on performance and muscle fatigue
As an aside, one reason why athletes are sometimes told not to throw cold water on their heads in the heat is the hypothesis that this actually negatively affects thermoregulation by ‘tricking’ the brain into thinking the body is cooler than it really is, setting up a negative feedback loop that leads to an increased core temperature. Whilst this does have some theoretical basis, it seems highly unlikely that in most situations it would be possible to chill the hypothalamus (part of the brain that controls your body temperature) to such low levels that it would actually do that, so it’s probably not something to worry about in most normal circumstances.
Case Study
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Water
Cooling
The water and installation will be coming out of the main water network
Transferable material of container will transfer the heat from the pipe to the container then ground
Insulation
Drain
Colour of the material will absorve heat thus heating water during colder months
water will be drained back into frame of container and through pick back into system
Material
Maintenance
Thermal - transfer plastic material that transfers heat from object to ground as effective as metals and ceramics
Light waight material open up the plexiglass
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Maintainance Remove the transparent plexiglass
Material: The material is able to transfer heat and maintain normal room temperature to keep algae from growing
Plexiglas: The transparent plexiglas allows for light to pentrate the container regulating temperatures and maintaining coolness. Mains water travel’s long distances thus needs to be cooled once it reaches the fountain reducing disease build