The Pendulum
Elon University’s award-winning, daily student news organization Email: pendulumadvertising@elon.edu • Phone: 336.278.7247
2012 Media Kit Printed weekly
•
Online daily
• Effective always
General Info
{
Who we are The Pendulum is Elon University’s award-winning student news organization. A staff of about 55 executive staff members, including editors, reporters, photographers and designers, produce content on multiple platforms for The Pendulum, along with additional work from countless other students. The Pendulum was born Oct. 14, 1974. Its first web presence came 28 years later, was redesigned in 2009 and again in 2012. Along with a print newspaper, the organization also produces online content, a web show and a general interest magazine.
Caitlin O’Donnell Editor-in-Chief
CONTACT US
Natalie Allison Managing Editor
The Pendulum office is located on the third floor of the Elon Town Center, across the Elon University School of Communications.
Jeff Stern Online Managing Editor
Physical Address: 130 N. Williamson Ave. Elon, NC 27244 Mailing Address: 7012 Campus Box Elon, NC 27244 Business Team pendulumadvertising@elon.edu 336-278-7247 News Desk pendulum@elon.edu 336-278-7247 www.ElonPendulum.com www.ExploreElon.com
2
General Info
Business Team Business Staff
Our student-run business team is prepared to work with you as a partner to meet all of your advertising needs. Along with a team of talented sales associates with knowledge of what format best suits your product, we also offer in-house design of advertisements at no additional charge.
Trevor Nelson | Business Manager
Richard Segal | Sales Associate
610-639-5307 tnelson8@elon.edu
rsegal@elon.edu
Emma Price | Sales Associate
Lauren Kiddy | Sales Associate
eprice3@elon.edu
lkiddy@elon.edu
Julien Loubiere | Sales Associate
Jess Schoenholtz | Advertisement Designer
jloubiere@elon.edu
jschoenholtz@elon.edu
Advertising Revenues All advertising revenue collected through The Pendulum directly benefits all of Elon’s student media, including the student newspaper, the radio station, the yearbook, the literary magazine and the TV station. A campus Media Board helps dictate each organization’s budget. Through these experiences, the revenue helps provide professional development, leadership experience and learning opportunities to a diverse array of students on Elon University’s campus. Business Team
Advertising Policies The Pendulum will not knowingly accept advertising that discriminates on the basis of sex, age, religion, race, national origin or physical disability. Advertisements for product, services or promotions that are illegal in the state of North Carolina will also be rejected. The Pendulum reserves the right to edit, cancel or decline advertising. If an advertisement is declined or canceled, all material and/ or payment will be returned to the client.
3
Our Products { Print }
The Pendulum student newspaper Published: every other week
The Edge general-interest magazine Published: quarterly
{ Online }
The Swing web show Updated: weekly
4
The Pendulum online Updated: daily Our Products
Demographics Readership: Print & Online
Our readership of more than 10,000 includes current undergraduate and graduate students, alumni faculty, staff administrators, Elon’s School of Law, parents and members of the surrounding Town of Elon. Our print products are distributed to almost 40 high-traffic locations on campus and in the community and redistributed throughout the week.
}
}
hits online per week
2:40
}
time spent on site
College Media Facts
}
}
12,000
}
20% mobile traffic
• On average, each copy of the newspaper is read 3.2 times. • 70 percent of students said they’ve been motivated to take some action after seeing advertisements in their campus newspaper. This can range from attending an advertised event, telling a friend or researching a product online. • 78 percent have taken advantage of a coupon or special offer. That number jumps to 82 percent for women and 85 percent for seniors. • 82 percent of faculty and staff read the campus newspaper in the past 90 days, and 76 percent of faculty members read through the entire edition. • 80 percent of college students have read at least one of the past five editions. Overall students read 2.8 of the last five editions.
Our partnership with The Pendulum throughout the past six months has been exceptional. It has proven to be the most effective way for us to consistently reach out to the students of Elon University. Taaza Bistro | Burlington, N.C.
Demographics
“
“
Information based on data compiled by Alloy Media + Marketing
5
Publication Schedule
august
september
1 23 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
s m t w t f s
october s m t w t f 7 14 21 28
1 8 15 22 29
2 9 16 23 30
3 4 10 11 17 18 24 25 31
5 12 19 26
s
6 13 20 27
s m t w t f s
november s m t w t f s
6
The Edge
Special Edition
1 2 3 4 5 6 7 8 9 10 12 12 13 14 1516 17 18 19 20 21 22 23 24 25 26 27 28 29 30
january december s m t w t f s s m t w t f 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
The Pendulum
s
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
8/24: Move In Edition 8/29: Sports Preview 11/5: Voters’ Guide 11/8: Election Insert Publication Schedule
Advertising Rates
The Pendulum Size:
1/16 page
1/8 page
Dimensions: 2.67x2.79
5.33x2.79
width x height (inches)
Black & White: Color:
Size:
Dimensions: width x height (inches)
Price:
1/2 page
full page
5.33x5.58 10.67x5.58 10.67x11.17
$70.00
$125.00
$190.00
$270.00
$365.00
$100.00
$200.00
$280.00
$370.00
$450.00
Back Page: $600.00
The Edge
1/4 page
Front Page Strip: $400.00
1 column
1/2 page
full page
2x11
8.5x5.5
8.5x11
$200.00
$290.00
$399.00
back page 8.5x11 $600
The Pendulum Online Size: Dimensions: width x height (pixels) Price:
per 12,000 impressions Advertising Rates
Top Banner Ad 270x100 $100.00
Sidebar Ad 240x190
$50.00
Explore Elon Online $125.00 7
Additional options Explore Elon Premium Listing (1year): $125.00
Listing are available on www.exploreelon.com for apartments, local attractions, dining, lodging, religious sites and shopping areas. All business in Alamance County are eligible for a free listing in the Explore Elon directory with the name, address and phone number of your company. With a premium listing, you can expand your reach by adding: > general information > photos > coupons > business hours > social media integration > menu or catalog
A listing on Explore Elon is the perfect way to branch out into the online world without spending extra time and money creating and hosting a website.
Large Inserts: $300.00
(2,500 no larger than 11x13.5)
Small Inserts: $250.00
(2,500 no larger than 5.5x6.75)
A copy of the desired insert must be received by the Business Manager no later than one week prior to the scheduled run date for the insert to be approved. Inserts more than one page will be charged the insert fee for both pages. Ship inserts to: The Pendulum, c/o Stone Printing and Graphics 2309 Dunmore Court High Point, N.C. 27263
Discount Rates
Contracts for three or more advertisements receive a 10-percent discount. Customers who advertise in both print and online will receive a 10-percent discount. • • • •
Students receive 35 percent off Recognized campus organizations receive 15 percent off Alumni receive 20 percent off Recognized non-profit organizations receive 15 percent off
Only one discount may be applied to each advertisement.
8
Additional Options
Advertising Standards
{
Acceptable Formats
The Pendulum will only accept print-ready ads in the following formats: .TIFF, .PSD, .PDF or .JPG. Advertisements should be created to the actual dimensions listed in the rate card and be at a resolution no lower than 300 dpi. Advertisements not sized accordingly may appear squashed or stretched. Submitting ads at least one week in advance should ensure the ads are run with the correct print quality and The Pendulum can notify clients whose ads needs quality revision. The Pendulum is not responsible for the print quality of any submitted ads if they fail to meet these standards.
In-House Design The Pendulum offers free ad design and assistance to all clients, both for print and online. Deadline for ad design request is one week prior to publication. Ad proofs will be sent out the Friday prior to the publication date.
~shoes~handbags~accessories~ 336-226-0687
1143G St. Mark’s Church Rd.
Only two sets of revisions will be offered after the ad is designed. Ad design requests submitted less than one week prior to insertion are only allowed on set of revisions after the ad is designed. If no approval is received once the proof has been sent out, the client is still responsible for payment of the ad. Clients who have not received proofs by the Sunday before publication should contact a member of the business team for clarification of their advertisement.
Best Foot Forward
Come and get your
Jack Rogers Rainbows Uggs
(336) 585-1141 1449 University Dr Suite B, Burlington
Solar Nails Get Nails Shellac Nails
Waxing Facials Mani/ Pedicures
Elon Students Get 15% Off With This Coupon Offer excludes combo packs Valid thru 05/31/12
Advertising Standards
9
{
Contract Policy
Policy & Payment
Contract accounts will be invoiced and billed weekly. Payment should be made within 10 days of the advertisement running. Payment can be paid by check mailed to 7012 Campus Box or can be paid online with a credit or debit card. Clients paying by credit or debit cards must notify the business staff before the ad is published. Invoices will be mailed to those paying by check and emailed to those paying by credit or debit card. Contract accounts will receive a maximum of three tear sheets for each publication the advertisement is run in. One-time advertisements do not require contracts. Pre-payment is required no later than 5 p.m.on the Friday prior to insertion. No advertisement will be placed until the payment has been received. Tear sheets are not distributed for non-contractual advertisers. An error adjustment procedure will take place in the event that a make-good or credit adjustment needs to be made for the portion of the ad in error. It is the responsibility of the advertiser to notify The Pendulum for errors of significance. The Pendulum will be responsible for the first-run errors only. The limit of the liability will be the total cost of the ad in which the error occurs. No allowance will be made for errors that do not materially affect the value of the advertisement.
Campus Organizations
The same policies for both non-contract and contract accounts apply. A transfer of funds is made by The Pendulum once all advertisements in a contract have run. The organization must supply The Pendulum with the appropriate account number prior to any advertisements being run.
Contract Cancellation
Contracts may be canceled at any time. Contracts that are cancelled prior to all the advertisements being run (agreed per the contract attached), will be subject to a 35-percent cancellation fee for the total amount of the canceled advertising.
Publisher’s Clause By issuance of this rate card, the publisher offers, subject to the terms and conditions herein, to accept insertion orders for advertising to be published in The Pendulum, and by their tendering such insertion order the advertiser or agency shall indemnify and hold the publisher, its employees, agents, and its subcontractors free and harmless from any expenses, damages, and costs resulting in any way from the publisher’s compliance with the insertion order (including, but not by way of limitation, from claims or libel, invasion of privacy, copyright infringement or otherwise). Publisher reserves the right in its sole discretion to discontinue publication at any time with or without notice, or to defer or cancel the printing, publication, or circulation of any issue for any reason. Publisher’s sole obligation as to any failure or default on its part shall be limited to a refund of its charges, which may have been paid to it or, as its option, to publish the tendered advertising in the next available issue.
10
Contract Policy
Advertising Contract NAME:
PHONE:
NAME:
PHONE:
ADDRESS:
EMAIL:
ACCOUNT No.:
OTHER NOTES:
Point of Contact
Manager/Owner
Campus organizations only
Date/Frequency
Size/B&W or C Discounts
Subtotal
Total Contracts may be canceled at any time. Contracts canceled prior to all the advertisements being run (agreed per the attached contract), will be subject to a 35-percent cancellation fee for the total amount of the cancelled advertising.
Business Staff Member Advertising Contract
Client
Date
11