PR & MARKETING ONSITE PRESENTATION APRIL 2015
PR and Marketing Actions PR • • • • • • • • •
Presentation of new Midori menu to local press Presentation of Ramens menu Filming of “The Last Supper” for History Channel with Midori Chef, Pedro Almeida Management of participation in this year Peixe em Lisboa gastronomic event Several local and international press trips includind Qatar, Kasakistan Brazil and UK Submission of several wedding initiatives and actions to RC Magazines MasterChef semi-final filming at Arola restaurante – 19th March Gastro partnership with Bastardo Restaurant in Lisbon from Pedro Almeida ( Midori) Invitation of several beauty publications for Natura Bissé treatments and new spa dynamics
MARKETING • • • • • • • • • •
Outline of new Arola restaurant project – naming, colateral, etc.. Outline Penha Longa Spa Inclusion on penhalonga.com web for a new and more approachable way of booking golf New Forte da Cruz page at penhalonga.com to expose our Outside Catering venues New Outside Catering tab at ritzcarlton.com Outline of Spa project with agency briefs for naming, colateral and others. Inclusion of new “teaser” messages at the online booking confirmation pushing for golf and spa Launch of METT campaign for Golf through RC channles Update of all web channels ( penhalonga.com and ritzcarlton.com) with several information Outline of agenda for upcoming visit of RC photographer