Focus group questionnaire

Page 1

COMMUNITY NEEDS & INTERESTS QUESTIONNAIRE These questions are intended to obtain information about community needs and interests related to cable TV. The information gathered will help to determine if existing local cable TV services and resources are adequate and appropriate, and identify changes that might be made to meet current and future cable-related needs and interests of Port Angeles residents. 1. Do you currently subscribe to the cable TV service provided by WAVE Broadband in Port Angeles? __ No IF “NO,” SKIP TO QUESTION 23 ON PAGE 3

__ Yes

2.

IF "YES" TO QUESTION 1 How long have you subscribed to the WAVE Broadband cable TV service in Port Angeles? __ Less than 1 Year

__ 1 to 5 Years

__ 6 to 10 Years

__ Don’t Know/Don’t Remember

__ Over 10 Years

3. After you initially ordered or later changed your cable TV service or equipment, did you always receive a written confirmation of your order from WAVE Broadband? __ Yes

__ No

__ Don’t Know or Don’t Remember

4. Do you receive WAVE Broadband’s package of high definition (HD) channels? __ Yes

5.

__ No

__ Don’t Know IF “NO” OR “DON’T KNOW,” SKIP TO QUESTION 6, BELOW

IF “YES” TO QUESTION 4 How often do you watch WAVE Broadband channels that are not delivered in HD to your TV? __ Often

__ Sometimes

__ Rarely

__ Don’t Know

__ Never

6. Which one source of information do you use most often to find information about programming on cable TV channels? PLEASE CHECK ONE OF THESE: __ TV Section of Newspaper __ The Internet __ “TV Guide” Magazine __ WAVE Broadband’s On-Screen Program Guide __ Other: __________________________________________________________________________

__ “Channel Surfing” __ Don’t Know

7. How often do you use WAVE Broadband’s on-screen program guide to decide what to watch? __ Never

__ Occasionally

__ Frequently

__ Don’t Know

__ Always

8. Do you subscribe to WAVE Broadband’s internet or telephone service? PLEASE CHECK ONE OF THESE: __ No

__ Yes (Internet and Telephone)

__ Yes (Internet)

__ Yes (Telephone)

__ Don’t Know

9. Please indicate your level of satisfaction with WAVE Broadband’s cable TV service -- NOT telephone or Internet service -- in the following areas (if this item is not applicable to you, indicate that by checking “N/A”):

a. b. c. d. e. f. g. h. i.

VERY GOOD Quality of the picture and sound ............................... ___ Reliability of WAVE Broadband’s cable TV service ...... ___ Variety of channels offered ........................................ ___ Providing bills that are accurate and easy to ............ ___ understand The rates charged by WAVE Broadband for ............. ___ cable TV service Getting services installed or changed by .................. ___ WAVE Broadband Getting problems fixed by WAVE Broadband ............ ___ Clear and accurate promotion of services that are...... ___ available to you from WAVE Broadband Ability of WAVE Broadband to respond to a ..................___ service call within the promised time period

GOOD ___ ___ ___ ___

FAIR ___ ___ ___ ___

POOR ___ ___ ___ ___

VERY POOR ___ ___ ___ ___

DON’T KNOW ___ ___ ___ ___

N/A ___ ___ ___ ___

___

___

___

___

___

___

___

___

___

___

___

___

___ ___

___ ___

___ ___

___ ___

___ ___

___ ___

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COMMUNITY NEEDS & INTERESTS QUESTIONNAIRE 10.

Have you tried to contact WAVE Broadband by telephone during the past year? __ Yes

11.

13.

__ Less Than 30 Seconds __ Between 5-15 Minutes

__ Between 30 Seconds and 1 Minute __ More Than 15 Minutes

__ Don’t Know / Don’t Remember

__ Never Connected IF “NEVER CONNECTED”, SKIP TO QUESTION 16, BELOW

__ Yes

IF “YES” OR “DON’T KNOW”, SKIP TO QUESTION 16 BELOW

__ No

__ Don’t Know

IF “NO” OR “DON’T KNOW”, SKIP TO QUESTION 16, BELOW

IF “YES” TO QUESTION 14 If you scheduled a service call, was the problem resolved on the first visit by the technician? __ No

__ Don’t Know / Don’t Remember

__ Not Applicable

Have you gone to the WAVE Broadband office during the past year? __ No

__ Don’t Know

IF “NO” OR “DON’T KNOW”, SKIP TO QUESTION 20, BELOW

For what reason(s) did you go to the WAVE Broadband office? PLEASE CHECK ALL THAT APPLY: __ Pay bill

18.

__ Don’t Know

IF “NO” TO QUESTION 13 Was that because a service call was necessary?

__ Yes

17.

__ Between 1-5 Minutes

Was the person you spoke with able to resolve your issue during that most recent telephone call?

__ Yes

16.

IF “YES” OR “DON’T KNOW”, SKIP TO QUESTION 16, BELOW

IF “NO” TO QUESTION 11 During your most recent telephone call to WAVE Broadband, if you waited to speak to a customer service representative, how long would you estimate that you were on hold (or were you never connected)?

__ Yes

15.

__ Don’t Know

__ Yes

__ No

14.

IF “NO” OR “DON’T KNOW”, SKIP TO QUESTION 16, BELOW

IF “YES” TO QUESTION 10 As a result of your most recent telephone call to WAVE Broadband, was your issue resolved using the WAVE Broadband automated telephone response system, without talking to a person? __ No

12.

__ Don’t Know

__ No

__ Return/pick up equipment

__ Order/change service

__ Other: ________________________

During your last time at the WAVE Broadband office, how long did you wait in line before a WAVE Broadband representative could help you? __ Less than 5 Minutes __ More than 30 Minutes

__ Between 5 - 15 Minutes __ Don’t Know / Don’t Remember

__ Between 15 - 30 Minutes

__ Left Without Being Helped IF “LEFT WITHOUT BEING HELPED”, SKIP TO QUESTION 20, BELOW

19.

During the last time you went to the WAVE Broadband office, was WAVE Broadband able to resolve your issue? __ Yes

20.

__ Don’t Know / Don’t Remember

__ Not Applicable

How important is it to you that WAVE Broadband provide an office that is located near your home? __ Very Important

21.

__ No

__ Important

__ Not Very Important

__ Not Important at All

__ Don’t Know

Overall, how satisfied are you with the WAVE Broadband cable TV service? __ Very Satisfied

__ Somewhat Satisfied

__ Neutral

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__ Somewhat Dissatisfied

__ Very Dissatisfied


COMMUNITY NEEDS & INTERESTS QUESTIONNAIRE 22.

Please provide any comments about your WAVE Broadband cable TV service in the space below.

WAVE BROADBAND SUBSCRIBERS: PLEASE SKIP TO QUESTION 26 ON THE NEXT PAGE. 23.

Did you previously subscribe to WAVE Broadband’s cable TV service in Port Angeles? __ Yes

24.

__ No IF “NO,” SKIP TO QUESTION 25, BELOW

IF “YES” TO QUESTION 23 If you previously subscribed to WAVE Broadband’s cable TV service in Port Angeles, but no longer do so, please indicate the reason(s) from the list provided below. PLEASE CHECK ALL THAT APPLY: __ I moved to another residence __ Poor picture and/or sound quality from WAVE Broadband __ I didn’t watch TV enough to make it worthwhile __ WAVE Broadband’s customer service was poor __ WAVE Broadband’s cable TV service was too expensive __ I switched to a satellite TV service (e.g., DirecTV, DISH Network) __ I receive enough programming on over-the-air broadcast stations __ I rent or buy programs on DVD or Blu-Ray disc to watch on my TV __ I watch free programming that is delivered through the Internet (e.g., websites of TV shows, YouTube, Vimeo) __ I subscribe to a program service(s) delivered through the Internet (e.g., Netflix, Hulu Plus, Amazon Prime, Vudu) __ Don’t Know __ Other (PLEASE INDICATE): __________________________________________________________________________

25.

If you have NEVER subscribed to the WAVE Broadband cable TV service in Port Angeles, please indicate the reason(s) from the list provided below. IF YOU HAVE PREVIOUSLY SUBSCRIBED TO THE WAVE BROADBAND CABLE TV SERVICE IN PORT ANGELES AND ANSWERED QUESTION 24, SKIP TO QUESTION 26 ON THE NEXT PAGE.

PLEASE CHECK ALL THAT APPLY: __ WAVE Broadband’s cable TV service is not available to my home __ I’m not interested – I don’t watch TV enough to make it worthwhile __ WAVE Broadband has a poor reputation __ WAVE Broadband’s cable TV service is too expensive __ I subscribe to a satellite TV service (e.g., DirecTV, DISH Network) __ I receive enough programming on over-the-air broadcast stations __ I rent or buy programs on DVD or Blu-Ray disc to watch on my TV __ I watch free programming that is delivered through the Internet (e.g., websites of TV shows, YouTube, Vimeo) __ I subscribe to a program service(s) delivered through the Internet (e.g., Netflix, Hulu Plus, Amazon Prime, Vudu) __ Don’t Know __ Other (PLEASE INDICATE): __________________________________________________________________________

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COMMUNITY NEEDS & INTERESTS QUESTIONNAIRE 26.

Would you be interested in seeing locally produced TV programs about community residents, organizations, events, schools, and government? Yes

27.

No IF “NO,” SKIP TO QUESTION 28, BELOW

Maybe

IF "YES" TO QUESTION 26 Please indicate your level of interest in seeing each of the following types of locally-produced programs. Are you very interested, interested, not very interested, or not interested at all? VERY INTERESTED

a. b. c. d. e. f. g. h. i. j. k. l. m. n. o. p. q.

INTERESTED

NEUTRAL

NOT VERY INTERESTED

NOT AT ALL INTERESTED

City government/public agency meetings ........................ ____ ____ ____ ____ ____ City government informational programs ......................... ____ ____ ____ ____ ____ Community festivals, neighborhood events ..................... ____ ____ ____ ____ ____ Educational programs from local schools ........................ ____ ____ ____ ____ ____ Environmental programs ................................................. ____ ____ ____ ____ ____ Ethnic and cultural programs ........................................... ____ ____ ____ ____ ____ Health and fitness programs ........................................... ____ ____ ____ ____ ____ Informational programs about services and .................... ____ ____ ____ ____ ____ activities of Port Angeles organizations/clubs Live coverage of local events (sports, concerts, etc.) ...... ____ ____ ____ ____ ____ Local church services and spiritual programs ................. ____ ____ ____ ____ ____ Port Angeles news and information ................................. ____ ____ ____ ____ ____ Programs about local K-12 schools & activities ............... ____ ____ ____ ____ ____ Programs about local history, arts and artists ................. ____ ____ ____ ____ ____ School Board meetings ................................................... ____ ____ ____ ____ ____ Senior citizen activities and concerns.............................. ____ ____ ____ ____ ____ Youth-produced programs ............................................... ____ ____ ____ ____ ____ Other (describe): ___________________________________________________________________________________

IF YOU ARE NOT A WAVE BROADBAND SUBSCRIBER, SKIP TO QUESTION 30 ON PAGE 5. 28.

How much of your monthly cable bill do you think should be used to pay for the development of TV programs about community residents, organizations, events, schools, and government? __ $5.00 __ Don’t Know

29.

__ $4.00 __ $3.00 __ Other: ________

__ $2.00

__ $1.00

__ 50 CENTS

__ Nothing

How much of your monthly cable bill do you think should be used to pay for the following channels?

a. b. c. d.

$5.00 ESPN............................ __ Fox News Channel ...... __ TNT............................... __ MTV .............................. __

$4.00 __ __ __ __

$3.00 __ __ __ __

$2.00 __ __ __ __

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$1.00 __ __ __ __

$0.50 __ __ __ __

NOTHING __ __ __ __

DON’T KNOW __ __ __ __

OTHER: ________ ________ ________ ________


COMMUNITY NEEDS & INTERESTS QUESTIONNAIRE 30.

How important do you think it is to have cable TV channels that feature programs produced by or about local residents, organizations, schools, and government, or about issues of interest to Port Angeles? __ Very Important

31.

__ No

__ Maybe

__ Don’t Know

__ No

__ Maybe

__ Don’t Know

How often do you use the following information sources to find out about the services available and activities that occur in Port Angeles: a. b. c. d. e. f. g. h.

34.

__ Don’t Know

__ Not Important at All

Would you (or people you know) be interested in learning how to make programs for presentation on a local cable TV channel? __ Yes

33.

__ Not Very Important

Would the organizations that you are involved with be interested in having programs about their services and activities appear on a local cable TV channel? __ Yes

32.

__ Important

NEVER Social media (e.g., Facebook, Twitter, text messages, email) ........... ____ On-line news sites ...................................................................... ____ Websites of local organizations ................................................... ____ Flyers and posters placed on bulletin boards, etc........................ ____ Newspaper articles and advertisements ...................................... ____ Radio station stories and advertisements .................................... ____ Broadcast TV station stories and advertisements........................ ____ Newsletters and other materials via US Mail ................................ ____

OCCASIONALLY ____ ____ ____ ____ ____ ____ ____ ____

FREQUENTLY ____ ____ ____ ____ ____ ____ ____ ____

ALWAYS ____ ____ ____ ____ ____ ____ ____ ____

Finally, we would appreciate it if you would indicate the following information about yourself, for statistical purposes: a. Please indicate the grouping that includes your age: __ Under 25? __ 25 to 34? __ 35 to 44? __ 45 to 54?

__ 55 to 64?

__ 65 or Older?

b. Please indicate your gender: __ Male __ Female c. Please indicate your household’s annual income before taxes: __ Under $25,000 __ $25,000 to $39,999 __ $60,000 to $99,999 __ $100,000 or more

35.

__ $40,000 to $59,999

Thank you very much for your assistance. You are invited (but not required) to voluntarily provide any of the following information about yourself and the organization(s) with which you are associated: Name: ___________________________________________________________________________________________ Organization(s): ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________

Address: _________________________________________________________________________________________ Telephone: _______________________

Email: ______________________________________________________

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