LA VIE EST belle By Rob Sutherland Photos Yanni
W
hen Belle Valori-Colston was 12 years old she set herself the goal of running a business by the time she was 21. Now 21 and proprietor of the women’s activewear brand Blondi Label, the Hastings-based entrepreneur can proudly tick off that childhood objective. “We launched about three months ago, but it has been in the works for nearly two years now.”
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14 | PENINSULA
January 2024
Belle credits her parents and family for the encouragement to get started. Her father ran a successful concreting business and her brother, Lance, who holds a share in Blondi Label, runs his own roofing business. “Our mum used to make us do goal boards,” Belle says, “you know, a little scrapbook with all these goals on them.” continued page 16...
