Reimagining Ecotourism

Reimagining Ecotourism was conceptualized from our personal experiences while visiting St. Croix. Seeing the abundance of cultural and environmental assets that the island offers and realizing that tourism is concentrated much more heavily in St. Thomas inspired this project, which aims to make St. Croix more competitive as a tourism destination. This project is inspired by and builds upon the incredibly valuable existing work of so many cultural organizations – CHANT, VITAL, VIEDA, The Nature Conservancy, St. Croix Environmental Association, and the St. Croix Foundation to name a few.

We aim to reframe how tourism is viewed in St. Croix, appreciating the island’s resilience and culture while envisioning St. Croix as a median between St. Thomas and St. John, valuable for both its environmental and cultural assets. Overall, this project is about celebrating St. Croix’s people, building upon the existing work of Crucians and reimagining ecotourism in a way that puts islanders first.