Marketing Ecotourism

The last recommendation, and potentially the most important, is defining ecotourism and marketing why it is valuable to both visitors and island residents. Awareness is key to showing the possibilities of ecotourism and helping the industry grow safely and mindfully. By marketing the island’s assets to a broader audience, focused on longer-term stays, St. Croix can build a travel economy that is not solely dependent on the cruise industry. This can take form online through:

• An increased social media presence that markets the assets of the island.

• Travel applications that incentivize activities connected to cultural sites.

• Interactive travel experiences that provide new ways of linking people to island assets and resources. We want to push ecotourism as a new medium for economic investment in St. Croix, and increased methods of interacting with the island can be a great first step for growing the travel industry.