This is the time to reframe our assumptions about work: Boston University’s Professor N. Venkat Venkatraman In a conversation with People Matters, Professor Venkat Venkatraman, David J. McGrath Jr. Professor of Management at Boston University, highlights the changes companies are making as they come out of the crisis C OVER
By Mastufa Ahmed
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rofessor N. Venkat Venkatraman is the David J. McGrath Jr. Professor of Management at Boston University’s Questrom School of Business. One of the world’s mostcited researchers in strategy and digital business, he has won prizes for his research. He has consulted and lectured all over the world, including teaching stints at MIT Sloan School and London Business School. In 2017, he authored The Digital Matrix: New Rules for Business Transformation Through Technology, LifeTree Media. In this conversation with People Matters, Professor Venkat talks about how we are adjusting our assumptions and expectations for the year to come.
How has the year 2021 been in the context of the world of work? What have been some of the positive trends that emerged during the year? I would characterise 2021 as an inflection point: a point in time for companies to revisit and reassess their assumptions and adjust their expectations. Innovations arise out of adversity
and challenges and COVID19 surely created chaos in terms of how we live and work (learn and play!). Specifically in terms of work, companies—across the board—rapidly adapted to virtual work with the available technologies and tools. In the beginning, some perceived the pandemic as temporary but soon realized that the shift is likely DECEMBER 2021 |
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