Rising focus on sustainability, investment in automation: Forrester’s top business predictions for Europe in 2022
C OVER STORY
How will monthly resignation rates rise at companies with a fully in-office model? How will employee backlash grow as more employers monitor productivity? How has the pandemic shaped consumer expectations forever? Here is a quick look at some of the trends identified by Forrester that will affect businesses in Europe in 2022 By Shweta Modgil
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fter two years of uncertainty, business and leaders have slowly adapted to the shifting realities. The business model has changed, the way we work has changed, employee expectations are changing, consumer preferences are changing, and even the regulatory regime is changing. These dynamics are compounded by the pandemic and supply chain disruptions. As a result, the need to act quickly and intelligently in the moment has never been so critical.
For leaders to act boldly, investing in technology and refocusing business strategies is paramount. So is understanding these shifting dynamics to forge a path to an agile, creative, and resilient tomorrow. What are some of these overarching trends that will shape the decisions of organisations and leaders in 2022, especially in Europe? Here are some of the trends identified by Forrester that will affect businesses in Europe in 2022. DECEMBER 2021 |
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