Creating the EVP pillars for the new era of work The idea behind a personalised employee value proposition is that each individual is unique and is going through a different life stage at a moment in time. The things that are relevant to that employee change accordingly By Arvind Laddha and Shanthi Naresh
The idea behind the personalised value proposition is that each individual is unique and is going through a different life stage at a moment in time, at which point a specific set of things becomes relevant to that employee. This mindset
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Personalised Value Proposition
goes beyond gender, age, and other stereotypes traditionally used to craft engagement strategies for specific demographic groups. Let us illustrate this concept of personalisation with an example of Unilever. Unilever instituted a programme that allows employees to choose the kind of rewards and benefits that may be etc. The programme acknowledges the uniqueness of each employee and conveys the message that the organisation is creating a platform through which curated needs can be delivered to each employee.
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or the past 2 years we have all been living in a much shrunken environment, with most of what we took for granted no longer as freely available for us to enjoy. This has resulted in many people re-evaluating their priorities and what matters most to them, especially post pandemic. Against this backdrop is the sharp rebound in economic activity resulting in a heightened demand for talent, forcing organisations to reorient their Employee Value Proposition, so that they are not only able to attract new talent but also retain the talent they have. Our research indicates that employees are increasingly mindful of the choices they make and seek opportunities with organisations that offer a more holistic experience. Organisations
have re-evaluated many aspects of their EVP and we share here some of the core pillars that any forwardlooking organisation may want to consider. There are five ways to rethink employee value:
Our notion of inclusion goes beyond just looking at these groups to a more holistic consideration of what organisations need to do to strengthen the emotional bond between the organisation and the employee April 2022 |
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