Maxlife Insurance

supporting employee wellness with ai for smarter solutions: Maxlife Insurance

Max Life Insurance made employees key stakeholders in accelerating their own wellness. The insurance company has several ongoing initiatives focusing on employees’ mental and physical well-being.

With Healthify Smart, Max

Life has launched an artificial intelligence-based programme that helps employees create easy-to-follow diet and workout plans, where they can eat what they want but with the proper nutritional values to support their fitness goals. They also have access to 24x7 assistance from their AI Coach, at-home workout videos and food recipes based on their fitness goals. In developing this programme, the company considered the fact that employees working from home have seen a significant decline in mobility. To address this concern, Max Life introduced the Healthify Smart initiative so that employees could access much-needed assistance and information to lead healthy lives. Over nine hundred employees joined the programme within 1.5 months of the launch.

Another simple yet effective initiative by Max Life has been Wellness Wednesdays. This is a bi-weekly reminder that urges employees to live a healthier, more active lifestyle focused on their mental and physical well-being. There are a variety of methods that Max Life has adopted to keep its employees engaged in leading a healthy lifestyle. They have sessions focused on mental well-being (mindfulness sessions, art therapy), physical well-being (yoga, weight loss exercises, Tabata training) and diet (dietary hacks, immunitybuilding food, losing weight at home).

Max Life has ensured all its programmes and initiatives are digitally accessible to all employees, either through its mobile app or collaboration platform Workplace. In addition, recordings of all live sessions are kept on the platform for employees to view at a convenient time.

The company has also developed comprehensive strategies to encourage healthy behaviours. Employees are informed of all the support and benefits available to them and how to access the benefits weekly via mailers and digital platforms. Max Life also proactively collects employee feedback and shares health stories as testimonials to encourage more employee participation. Using Pulse and Engagement surveys efficiently, Max Life gathers information about employees' sentiments. These responses are used to fine-tune the wellbeing programmes as per employees' requirements. Max Life has also participated in external surveys like Workforce and Increment Trends Survey by Deloitte to understand more about the best wellness practices in peer organisations and where they stand.