‌reshaping today’s retail and coffee store market by international expansion of the unique RICETERIA concept and experience - combining coffee, food and gifts - in a universe of Everyday Magic.
Partner with us
We desire to inspire you on a constant basis with new ideas and suggestions for styling within the store – therefore we provide you with material and useful suggestions throughout the year‌ 2
the riceteria franchise concept
“RICETERIA by RICE” is a colorful modern “café/store” retail concept owned by the Colorful Danish homewares company RICE. It combines the funkiness of RICE products with delicious food served with love in a lounge style, laid back setting. In a RICETERIA, guests can enjoy a happy relaxed café style, breakfast, lunch, coffees and cakes as well as a place where they can shop “everyday magic” items for their home, gifts or parties. Our colorful environment and “Ricer” trained staff makes it possible for every guest to “leave in a better mood” This is our goal - we are the business of “selling happiness”. The RICETERIA is a Franchise which means it is possible for you to open your own. The Franchise program makes it easy and affordable to partner with us.
3
Benefits for Franchise Partner 1.
Part of the RICE Family and concept (chain effect)
2.
Professional Design & Branding – Design Manual – 3D drawing
3. Recipes 4.
RICE Product Range & Special Offers
5.
Marketing Calender
6.
“RICER” Training & on going support
7.
Possibility to make a successful branded RICETERIA business of Coffee, Food, Gifts & Everyday Magic on the basis of: • An existing international proven concept • Continuous concept development • RICETERIA family exchanging best practices • Selling happy RICE products in a funky environment that makes customers and guests happy
4
We love to know that we can attract every age group to our concept. Babies with their mothers - teenage girls out for a hot chocolate and a lovely piece of cake - the working woman for lunch with her laptop - young families – grandmothers with friends or grandchildren... We deliver happiness! 5
there are two riceteria models to choose from Full, Funky, Fabulous Store Model - Can be a “stand alone” store or inside an existing store. Minimum size 150 square meters floor space including store café,kitchen and toilet. RICE Product 40 square meters of space – most of the collection. Food Menu is a full day and is part “bake off” and part “arranged” following instructions from Denmark.
Coffee, Cake, Coziness Store Model - Can be a “stand alone” store or inside an existing store. Minimum size 38 square meters floor space (not including RICE product) RICE Product 2 shelves and one table best sellers and stories. Food Menu is full day but with reduced lunch and strong focus on coffee and delicious cakes. It is “bake off” and” Franchisee must follow instructions from Denmark.
6
KS DRIN Nutritional info Allergens
FUNKY RECIPES CATALOGUE
PR OD U
The RICETERIA wheel: A great overview of all colorful areas of a RICETERIA - areas on which RICE supports you
Raw ingredients calculator
& GRAPHICS DECO
HOW TO BE RICE
Recruiting RICETERIA people
W
EB
Apple Maps Web Instagram Trip Advisor Facebook Google Place
&
SO CIA LM EDIA
rice gym
N G
ING & SUPPO RT TRAIN
COLO RFU LF UN KY
S CT
CO
UL RF LO
& OD FO
ING KET MAR
I NN A L &P
We have RICETERIAs in:
denmark • germany • usa • turkey • france 7
About RICETERIA by RICE
RICETERIA is the latest addition to RICE, the Danish houseware and accessories company. Founded in 1998 by Charlotte and Philippe Hedeman-Gueniau, the company has grown from a small family business to a global recognized design brand. Selling our products worldwide with 2145 stores in Europe alone. RICE serves up fun, funky and functional products – and we are especially known for colorful melamine, handmade baskets, storage and hand glazed tableware. The dream is to “color you happy and to make your everyday more magical”.
We do Business with a Heart…
RICE has an ethical approach to doing business and commits to uphold local labor laws according to: Human rights, Healthy labor conditions, NO use of child labor. Every year RICE supports charity projects all over the world… Take a look at www.ricebyrice.com Food safety is very important! RICE guarantees that all products intended for food and beverages are foodsafe according to EU and US tests, standards and regulations.
RICETERIA BY RICE
We do Business with a
heart
www.riceteriabyrice.com
Sophie Henneka, RICETERIA by RICE Stuttgart
“I truly enjoy giving my customers an all-around experience in my RICETERIA. They can explore the colorful products, enjoy a delicious meal and relax in a homey environment. It’s almost like a colorful, magic escape.”
Florence Baras, RICETERIA by RICE LA & Anaheim
“Being surrounded by all this color, it’s like a magical experience. It brightens your day – and your creativity. I can also see a difference in the customers. They get excited as soon as they walk into the store”.
Cigdem Akar, RICETERIA by RICE Istanbul
“The RICETERIA concept was love at first sight for me. I have always had a arts and crafts room in my house filled with color where I feel creative and free. In my RICETERIA I can inspire others to feel creative.”
Doriane Vignozzi, RICETERIA by RICE Orchies
“We are very happy that we added a RICETERIA into our ‘family store’. It has given a whole new dimension to our customer experience - the brand is so happy and it makes us and our customers feel happy too.”