BRAND STYLE GUIDE PROJECT: CLIENT: DATE: CREATOR:
Logo and branding Meridian Naturopathy 1 December 2011 Asher Faulkner
Brand essence Core branding Primary colour palette Corporate font Stationary
MISSION STATEMENT OBJECTIVE
BRAND ESSENCE
MISSION STATEMENT Meridian Naturopathy was created with the mission to allow time with the patient for attentive listening, holistic care, and tailored treatments. We recognize patients as individuals; enable healing beyond managing symptoms of disease; and empower motivated clients toward optimal self care. The vision is to transform the client’s dependence to current health practices; to one of active health promotion, restoration and wellness on physical, mental, emotional and spiritual levels. Comprehensive care for patients of all ages and in all stages of health is provided.
OBJECTIVE
Josie and James feel that a contemporary and strong brand identity will be essential for their new business.. They plan to market themselves in the local press and with promotional postcards at local businesses. The signage for their new premises will be vitally important as it will herald their arrival in the suburb and also clearly mark their location. They would like their identity to sit comfortably with the visual identities of the surrounding shops (eateries, clothes stores etc) but it must also reflect their holistic approach to health. They would like the brand to feel contemporary, stylish and modern., nothing complicated. Just something easy to identify, clean and honest.
BRAND EVOLUTION with key statement and objectives considered
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CORE BRANDING
FULL COLOUR BRAND MARK VARIATION
FULL COLOUR LOGO
BRAND MARK VARIATIONS Reversed
Mono
Brand essence Core branding Primary colour palette Corporate font Stationary
PRIMARY COLOUR PALETTE
PANTONES CMYK RGB
Pantone® PMS 3385U C M Y K 045 000 033 000 R G B 140 207 186
Pantone® PMS 358U C M Y K 027 000 038 000 R G B 189 223 178
Pantone® PMS 3375U C M Y K 035 000 025 000 R G B 168 217 201
Pantone® PMS Cool Grey 11
Pantone® PMS 570U
C M Y K 000 002 000 068
C M Y K 048 000 029 000
R G B 113 112 115
R G B 130 206 193
Brand essence Core branding Primary colour palette Corporate font Stationary
CORPORATE FONT
FONT FAMILY VARIABLE
FONT DESIGNER Matt Desmond
TYPE FACE
FONT FAMILY FONT DESIGNER TYPE FACE
Variable is a sans-serif monoline typeface family that can be used in a variety of typographic environments. The UltraThin weight is perfect for use at large sizes in magazines or anywhere a hairline effect is needed. The Black weight feels reminiscent of wooden router lettering. Variable is very versatile due to it’s calming curves and can be used in print or on-screen environments.
Matt Desmond designs type out of his home-based studio which is located in Minneapolis, MN. Matt started making fonts in 1996 when he got his first copy of Fontographer and began turning his ideas into working fonts. After giving fonts away for a while via the internet, Matt decided to make a living of type and co-founded Test Pilot Collective. Five years passed and The Collective grew apart. Matt was back on his own, and in 2004 re-animated the MADtype name to sell fonts once again.
Variable (Regular) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*() Variable (Bold) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*() Variable (Italic) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()
Brand essence Core branding Primary colour palette Corporate font Stationary
Point size: 11 Leading: 13 Colour: pantone: Cool Grey 11
LETTERHEAD
STATIONARY
Scaled down with information
Top margin 27mm
Logo position Height: 24.972mm Width: 48.667mm Fold line
To whom it may concern
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Fold line
Sincerely yours,
Watercolour paper texture 161 Oxford Street Bulimba Qld 4171
P: 07 1234 5678 F: 07 1234 5677
Bottom margin
E: enquiries@meridian.com.au W: meridiannaturopath.com.au
12.7mm
Brand essence Core branding Primary colour palette Corporate font Stationary
Left margin
Right margin
27mm
27mm
FRONT
To whom it may concern
Lest, con consed quam, quat aut odit velent acero int evel iunt, consequo bea num facille stibus sita im quibus solo tem que sendenis none nonse plibusaeri ut arum labo. Nament voluptae vel ma nihicient fuga. Rae. Ique rescimpel molumqui volore esequos truptio qui rest quae dolo mos ut omnihil igenim re quatempos evendandae aut ut re sum ipsam dolum vent haribusda volupta pos asiminis doluptaturia assequi berrunt qui is sam eicillo recturessima voloribus ulpa volupidem quatis moluptate nobis susa parum eium et haris molores sitatio estist, quae. Nem quiderio odis evelessi nestrum eseque videleni con res reped eaqui beaque in esci omniasp icipien issiminctiam qui occatem apiet re vellorr oribus as con reictio et fuga. Fictoria et rest eatur? Adignat. Me anti is volendam, ut ut molorem ex eati quas nim quibus esequid eosam, voluptis nati ommodit facessi millacerum sunt volenih itiunt autatatem que cus maxim as arum adita as cuptatur, volorem. Sincerely yours,
161 Oxford Street Bulimba Qld 4171
Brand essence Core branding Primary colour palette Corporate font Stationary
P: 07 1234 5678 F: 07 1234 5677
E: enquiries@meridian.com.au W: meridiannaturopath.com.au
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