2017
THE NORTH’S SCULPTURE FESTIVAL PROUDLY SUPPORTED BY GLENCORE
28 July - 6 August 2017
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
Exhibition Summary
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Published on the occasion of
Publisher
2017
Galleries
Galleries, Townsville City Council PO Box 1268 Townsville Queensland, 4810 Australia ptrg@townsville.qld.gov.au ©Galleries, Townsville City Council and the authors 2017
THE NORTH’S SCULPTURE FESTIVAL
28 July - 6 August 2017
M A JO R SP O N SO R
Organised by
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
Gallery Services
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Judith Jensen Acting Team Manager Galleries and Libraries Erwin Cruz Exhibitions and Collection Coordinator Louise Cummins Education and Programs Coordinator Rob Donaldson Digital Media and Exhibition Design Coordinator Carly Sheil Digital Media and Exhibition Design Officer Samuel Smith Digital Media and Exhibition Design Fellow Sarah Monts Public Art Officer Leonardo Valero Exhibitions Officer Jacquelina Jakovljevic Exhibitions Officer Sarah Reddington Education and Programs Officer Nicole Richardson Education and Programs Assistant Wendy Bainbridge Administration Officer Danielle Berry Arts Officer Jo Lankester Gallery Assistant Madisyn Zabel Gallery Assistant Chloe Lindo Gallery Assistant Jake Pullyn Gallery Assistant
ST R AT EGI C PA R T N ER S
M ED I A SP O N SO R S
P R O GR A M SP O N SO R S
Contact P R I N T SP O N SO R S
Perc Tucker Regional Gallery Cnr. Flinders and Denham Streets Townsville QLD 4810 Mon - Fri: 10am - 5pm Sat - Sun: 10am - 2pm
(07) 4727 9011 ptrg@townsville.qld.gov.au whatson.townsville.qld.gov.au PercTuckerTCC
Pinnacles Gallery
SP EC I A L AC K N O W L ED GEM EN T S
Riverway Arts Centre 20 Village Blvd Thuringowa Central QLD 4817 Closed Mondays Tues - Sun: 10am - 5pm
(07) 4773 8871 pinnacles@townsville.qld.gov.au whatson.townsville.qld.gov.au PinnaclesTCC
www.strandephemera.com.au
ON THE BEACH-TOWNSVILLE
GAS Goodall’s Automotive Services
OVERVIEW 4 STRAND EPHEMERA 6 ARTIST AND ARTWORKS 8 DIRTY CAR ART 12 CLOUD 14 TECTONIC 16 PUBLIC PROGRAM 18 EDUCATION PROGRAM 22 FRINGE EVENTS 24 AWARDS 28 PHOTOGRAPHIC COMPETITIONS 30 PUBLIC ART SYMPOSIUM 32 SPONSORS 34 VOLUNTEERS 36 PUBLIC FEEDBACK 38 MEDIA AND MARKETING 40
IMAGE: Photograph: Andrew Rankin Entry in the Strand Ephemera Photographic Competition, depicting Alison McDonald’s Shimmer, winner of the Award for Artistic Excellence
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
CONTENTS
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OVERVIEW 2017 was the ninth Strand Ephemera; an event that began in 2001 and then became a biennial exhibition from that time. The event has grown over the years to be loved not only locally, but to be an outdoor sculpture exhibition of state and national significance.
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
The impetus for Strand Ephemera was twofold. Firstly, the exhibition was to provide Townsville City Council, developers, and the broader Townsville public with possibilities in the public art arena. Permanent public art pieces in Townsville up to this point had not engendered broad public support. A temporary exhibition was seen to have greater potential to present ideas and concepts for public feedback.
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Strand Ephemera presents a spectrum of work from the popular to the conceptually demanding. Townsville City Council has previously selected a number of works from the exhibition for permanent display and the exhibition has provided a reference for developing public art in Townsville. Such permanent works include Bruce Anderson’s Landboat and Gavin Ryan’s Lyin’ Fish. The second impetus was to provide opportunities for regionally-based artists. The Queensland Government had announced a 2% for public art program creating massive funding opportunities, with regionally-based artists expressing interest in improving their competitiveness. Strand Ephemera provided the opportunity for these artists to hone their skills and compare and contrast their work within a national context at a local venue. The focus on works being “ephemeral” encouraged artists to use inexpensive materials, for a “short-lived” exhibition of around 10 days.
The exhibition has attracted national and international entries, but it continues to provide the possibility for regional participants to prepare and present works in the public arena. A number of local artists have developed their public art profile and been commissioned as a result of their involvement in the exhibition. Townsvillebased artists have also noted that the networking and skills development as a result of the exhibition and its programs have proved worthwhile. A Public Art Symposium is also staged as part of the event, and this is the opportunity to discuss current trends and ideas in public art with relevant speakers sourced. Numerous models were investigated in developing this exhibition, including Sculpture by the Sea and the Mildura Palimpsest. The exhibition has also been informed by the Sydney Biennale and the Munster Sculpture Triennial, and continues to evolve. The exhibition has grown from within the community, with the support of a range of collaborating partners, and consistently offers developmental opportunities for the artists and public who participate.
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY IMAGE: Tanya Coventry with Bowen State High School This Heart within me Burns 500 x 500 x 400 cm Driftwood, sea plastic, wire Photograph: Samuel Smith
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STRAND EPHEMERA 2017
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
Once again, Galleries, Townsville City Council has exceeded expectations to deliver the biggest and best Strand Ephemera in history, and reward the community for their support and enthusiasm over the many years the event has been staged. We now reflect upon the success of this year’s installation of the North’s Sculpture Festival, which was again proudly supported by Glencore.
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Again in 2017 record numbers of visitors came to see the artworks and performances and participated in workshops and events. Throughout the 10 days of the exhibition it is estimated that 155,704 visitors engaged with the exhibition during the 9am-5pm period alone. Over 110 programs were delivered by gallery staff and artists for the community and school groups, proving their consistent popularity with visitors and locals alike. Taking almost 2 years of hard work and preparation, Strand Ephemera ran for 10 days from 28 July to 6 August 2017. The exhibition showcased 31 stunning artworks; 25 of which competed for the major $10,000 Award for Artistic Excellence. Again this year, Galleries invited additional artworks as non-competitive entries to complement the competitive entries, and these six additional works were huge crowd pleasers. Strand Ephemera once again aligned with the Australian Festival of Chamber Music, and this year also enjoyed the company of Umbrella Studio’s Pop Up North Queensland (PUNQ), ensuring arts and culture were well and truly celebrated in north Queensland through a hat trick of amazing events.
Townsville’s own Dancenorth delivered a spectacular dance performance on the beach near the Rock Pool in collaboration with Urab Dancers from Poruma Island. Their showcase Tectonic explored issues of climate change. Their unique stage of 180 partially buried fit balls drew attention to Poruma Island’s 180 residents threatened by rising sea levels. Putting Townsville on the international stage, Strand Ephemera invited some of the world’s leading artists to Townsville: the Texan “Da Vinci of Dirt” Scott Wade, and Canadian CLOUD sculptors Caitlind r.c. Brown and Wayne Garrett, in what were undoubtedly the two most popular elements of the festival. Scott transformed a car junkyard into a surprising work of art, and invited the community to join him to create works each day; then as the day drew to an end and dusk fell, CLOUD came alive to the delight and wonder of those who interacted with it. This year’s Public Art Symposium again provided professional development opportunities through presentations about sculptural works, interactivity, street art, collaboration and the creative process. The wilson/ryan/grose lawyer’s People’s Choice Award, and the Photographic Competition both proved popular once again, receiving over 1623 entries combined! Of course, none of these elements of the festival would be possible without the support of the community, the festival’s sponsors and supporters, the participating artists, and our tireless volunteers. As always, we are so thankful to everyone for their contributions. IMAGE OPPOSITE: Fiona Quin Story Chairs... Story Chairs... What Do You Hear? Various Mixed Media Photograph: Samuel Smith
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STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
ARTISTS AND ARTWORKS This year’s Strand Ephemera featured 31 artworks, with over 42 artists, assistants, participants, and volunteers contributing to the realisation of these works.
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
Of the artworks, 25 were competitive entries, with the remaining included as noncompetitive curated works. Participating artists hailed from three states in Australia, and three countries, including numerous Townsville and north Queensland residents showcasing their talents. While all of the works were visually impressive, many also touched on issues as diverse as the environment and conservation, immigration and culture, and the human condition. Participating artists and artwork titles are listed below, and detail images of the works are included overleaf numbered according to the list:
1. Alison McDonald - Making Waves 2. Banana Splits (Bernadette Boscacci & Sharon Kitching) Yellow Peril - the shape of things to come 3. Caitlind r.c. Brown and Wayne Garrett - CLOUD 4. Cameron Rushton - Giant Pacific Octopus 5. Carla Gottgens - Portal 6. Christopher Trotter - Sonic Bay Beacon 7. Dancenorth and the Urab Dancers - Tectonic 8. Daniel Wallwork - Earth Fish 9. Erica Gray - Visceral Bodies 10. Fiona Quin Story Chairs... Story Chairs... What Do You Hear? 11. Garth Jankovic with Annandale Christian College and William Ross State High School Strand Ephemera Schools Project 12. Harriet Geater-Johnson - Transient Cabinet 13. India Collins - Urban Blooms 14. Jan Hynes - Fenced 15. Jane Hawkins, Rhonda Payne and Sally Munns Sand Ephemera 16. John Heard - They Are Biting Well On Money Today 17. John Nesirky - Look Again 18. Joy Heylen - The Crab 19. Katri Pekri & Alide Zvorovski - AUDITORIUM 20. Lance Seadon - Billy Carts “Cruzin’ The Strand” 21. Marion Gaemers & Lynnette Griffiths Ancyent Marinere … Are Those Her Sails? 22. MJ Ryan Bennett - Ebb and Flow 23. Pamela Lee Brenner & Johannes Muljana Re-Evolution 24. Pimlico State High School - Legacy Of Lanterns 25. Robbie Rowlands - Light Falls 26. Robert Crispe - Lantis 27. Scott Wade - Dirty Car Art 28. Sue Tilley - The Gatherings 29. Tanya Coventry & Bowen State High School This Heart Within Me Burns 30. Tom Emmett - Strangers In The Wind 31. Vanessa Stanley - Your Altered Gaze Returned
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STRAND EPHEMERA 2017 - EXHIBITION SUMMARY IMAGE: Cameron Rushton Giant Pacific Octopus 145 x 120 x 120 cm Steel Photograph: Samuel Smith
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DIRTY CAR ART
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
Utilising the main beach near Strand Park as the main activity hub again, Strand Ephemera filled the beach with 13 wrecked cars, causing mixed reactions from curiosity to outrage. These reactions turned into wonder and delight when invited artist, Scott Wade, AKA “the Da Vinci of Dirt” arrived from Texas, USA to transform the cars into wondrous canvasses for his unique Dirty Car Art.
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Wade created a series of illustrations in the car dirt to the delight of the public, exploring a cultural exchange through the imagery. His depiction of Little Crystal Creek in Paluma was instantly recognisable by locals, and the public were enchanted by the rock wallabies and underwater reef scene. He included some local legends of Texas, and a lone soldier as a nod to the people and culture of each location. His discovery of the dirty car art technique sprang from childhood years of living on a long stretch of dirt road and drawing into the dirt on the window with his fingers to make pictures. One day, he used a stick to make thinner lines, and the epiphany to use other, more sophisticated tools, like paintbrushes and blending sponges naturally followed.
Music and art always held great interest for Wade, who attended Texas State University on a partial music scholarship, and then after a year, transferred majors to explore his other big passion, art. He graduated with a Bachelor of Fine Art in Commercial Art and spent the next decade illustrating and designing for various clients, composing and performing music in the university theatre department, and generally exploring his creativity. Scott Wade also conducted a series of workshops throughout the festival to teach school children and adults his “dirty” drawing techniques. These workshops proved immensely popular, delivered to 2970 participants during the 4 weekend sessions. During the week, Wade also delivered workshops for school children as part of the Creative Classrooms program, which saw a total of 47 activities for 1383 students.
IMAGE: A detail of one of the cars on display created by Scott Wade for Dirty Car Art Photograph: Samuel Smith
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CLOUD This year Strand Ephemera brought the night to life by incorporating two very special night-time elements; Dancenorth’s nightly performances of Tectonic, and the inclusion of what was undoubtedly the most popular interactive sculpture, CLOUD, by Canadian artists, Caitlind r.c. Brown and Wayne Garrett.
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
Created from 6,000 incandescent light bulbs, this sculpture used pull chain switches and everyday domestic globes to create a collaborative, experiential environment. Viewers were delighted to play with the work, working together to animate “lightning” on the surface of the sculpture.
IMAGE ABOVE: Caitlind r.c. Brown and Wayne Garrett’s CLOUD Photograph: Samuel Smith
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Open every night for interactive sessions between 6-10pm covering a total of 40 hours, the popularity of the sculpture was evident through a record-breaking attendance of the 26,000 people who came to see it over the course of the festival. CLOUD captured the imagination of photographers who visited nightly to get the perfect shot of this whimsical sculpture.
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY IMAGE: Photograph: Kai Wilson Entry in the Strand Ephemera Photographic Competition, capturing a detail of Caitlind r.c. Brown and Wayne Garrett’s CLOUD
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TECTONIC A dynamic performance element was a night-time highlight in Strand Ephemera with Dancenorth’s site-specific and thoughtful production, Tectonic.
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
Collaborating with Urab Dancers from Poruma Island, Tectonic was a truly unique performance installation uniting sculpture, movement and sound. Performed atop 180 fit balls partially buried in the sand, which acted as micro-trampolines to ignite the performance, the dancers ran, bounced, flipped, soared and ricocheted across the stage. With the Coral Sea and Magnetic Island as the backdrop, this work was a collective journey toward creating a sustainable future.
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The intent of the performance was to contribute to the preservation of Porumalgal (Poruma Islander) culture, history and heritage. As global sea levels begin to rise, Poruma Island is slowly sinking. The Poruma community has nurtured a deep connection with their natural environment, but this uniquely synergistic relationship is beginning to come under question. Underpinning the choreography of this work was an exchange of 360 letters between Poruma Island and Townsville residents, encouraging cultural exchange and the sharing of personal stories about the weather, climate change, and community members’ hopes and dreams. These letters were displayed alongside the performance space for the public to read. In total, 15 performances were staged as part of Strand Ephemera; 6.30pm and 7.30pm sessions each night from Saturday 29 July until Friday 4 August, plus an additional Sunday afternoon performance on the 30 July. An impressive 7880 guests turned out to enjoy the performances.
Workshops were also held during the day within the Tectonic performance space, offering the community opportunities to engage with the artwork. The workshops offered the public a chance to free play with Dancenorth dancers, participate in traditional dance with the Poruma Island Urab Dancers, and to enjoy the sunrise in an eighties-inspired aerobics classes. A total of 9 workshops were held throughout the festival, for a total of 789 participants. For many, Tectonic provided a unique festival highlight, and marked Strand Ephemera’s continued evolution from strictly an outdoor art exhibition, to a truly holistic festival. For others, the ingenuity of the installation matched with the thought-provoking message within the performance provided inspiration for the transformation of our public spaces, and for the possibilities of performance art in Townsville.
IMAGE: Dancenorth Tectonic
IMAGE: Dancenorth Tectonic
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STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
PUBLIC PROGRAM Strand Ephemera also hosted an artist market featuring works from local artists and artisans. The market attracted a huge crowd of visitors and was a wonderful day overall.
In 2017, Strand Ephemera featured an exciting variety of activities and programs across the 10 day festival including artist talks, guided tours, artist-run workshops, watercolour postcard workshops, the public art symposium, and amazing performances by Dancenorth and the Urab dancers.
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
In total 94 public programs were delivered to 32,742 participants. All of the Strand Ephemera public programs were provided to members of the public for free. The artist-run workshops were designed and led by Strand Ephemera artists and were a highlight of the festival. Dirty Car Artist Scott Wade provided weekend community workshops to the public as well as engaging students in workshops as part of the Strand Ephemera school tours. Other artists included Erica Grey, India Collins, MJ Ryan Bennett, Carla Gottgens, Bernadette Boscacci, Fiona Quin, Jan Hynes, Pamela Lee Brenner and Johannes Muljana. The crowd favourite watercolour postcard workshops gave visitors the opportunity to paint their own Strand Ephemera postcard, and all workshops were very well attended. Guided tours were also popular, with tours taking place during the day as well as at twilight. The twilight tours allowed people to explore the many wonderful night-specific works which were a feature of Strand Ephemera 2017.
The launch weekend was an exciting time during Strand Ephemera with a number of events taking place across these two actionpacked days. On Saturday the Main Exhibition Tour was held. This special tour of all the artworks in Strand Ephemera started at The Rockpool and included brief talks by participating artists at their works and was attended by 215 people. The launch of DanceNorth’s performance artwork Tectonic was also on Saturday. Just over 3,000 people saw the performance during the two opening night displays. On Sunday the artist market at attracted well over 12,000 attendees with over 1,600 people attending artist-run workshops as well.
Dancenorth and the Urab Dancers performed at The Strand throughout the festival as part of Tectonic. Their exciting and dynamic performances attracted huge crowds and rave reviews.
SS PROFE
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The Public Art Symposium was both interesting and insightful, with talks from both artists and arts professionals. The Symposium was held at the School of Arts Building in the Townsville CBD.
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STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
IMAGE: Performers on The Pink Piano during Strand Ephemera 2017.
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DATE 28/07/2018
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EVENT PARTICIPANTS Strand Ephemera Launch (1) The official launch of Strand Ephemera held on the first Friday 350 evening of the event. 29/07/2018 Artist Tour (1) 215 Main exhibition tour featuring talks by many exhibiting artists. 29-30/07/2018 & Dirty Car Art (4) 05-06/08/2018 The public created their own ephemeral dirty car artwork in 2970 the junkyard with artist Scott Wade. 29-30/07/2018 & Play Sessions - Dancenorth (3) 05/08/2018 The public joined Dancenorth on the set of their performance 645 work Tectonic for a chance to play and dance on the set. Throughout Tours (9) Strand Ephemera Scheduled tours taking in half of Strand Ephemera from the 46 centre point outwards. 29/07/2018 Tectonic Performance (15) 04/08/2018 A site-specific dance performance by Dancenorth in 7880 collaboration with the Urab Dancers from Poruma Island. 29-31/07/2018 Urab Dancers Performance (15) 6213 A collaboration as above. 30/07/2018 Strand Ephemera Artist Market by Renegade Markets (1) Special edition artisan market with a range of stalls from local 12108 contemporary creative practitioners on display. Throughout Artist-Run Workshops (19) 601 Strand Ephemera Art workshops for the public led by exhibiting artists. 31/07/2018 & Sunrise Lycra Lifestyle (2) 16 02/08/2018 Old school aerobics-style workshops given by Dancenorth. 31/07/2018 Public Art Symposium (1) Strand Ephemera’s forum for high level discussion about 35 trends and opportunities in the field of public art. 31/07/2018 School Tours (31) 01/08/2018 School groups were given the opportunity to book in and 954 receive a guided tour geared for them. 31/07/2018 Tectonic Schools Workshop - Primary School (1) 30 Dancenorth presented dance workshop to school students. 02 & 04/08/2018 Tectonic Schools Workshop - Secondary School (2) 30 Dancenorth presented dance workshop to school students. 03/08/2018 & My Rasa Rekha by Piyali Ghosh (2) 75 05/08/2018 A drawing performance piece by Indian artist Piyali Ghosh. 01 & 03/08/2018 Poruma Island Dance Workshops (2) 66 Dance workshops presented by the Urab Dancers. 31/07/2018 Watercolour Postcard Workshops (7) 118 06/08/2018 Join local artists to paint your own postcard. TOTALS 116 Programs 32073
IMAGE ABOVE: Erica Gray discussing her work Visceral Bodies during the Strand Ephemera 2017 Artist Talk.
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY IMAGE: Pink Ladies performance at IMAGE: The Pink participating Children Piano in the Dirty Car Art Photograph:during workshops Holly Strand Grech-Fitzgerald Ephemera 2017
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EDUCATION PROGRAM
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
Galleries was excited to offer all schools in north Queensland the opportunity to participate in tours, workshops and artist talks to students of all ages as part of Strand Ephemera 2017. The gallery team also produced and provided an activity book and education kit which responded the exhibition and its themes. These resources were provided to all schools that visited the exhibition. 30 minute guided tours of sections of the exhibition were provided along with the chance to participate in Dirty Car Art workshops with international artist Scott Wade. More the 2,000 students visited Strand Ephemera across the course of Strand Ephemera. These groups participated in artworks, tours and other activities. This figure is only representative of the official involvement from schools who applied to be a part of the public program and does not capture the schools and students who visited the exhibition independantly. 2017 also marks the second year of the Strand Ephemera Schools Project. This year street artist Garth Jankovic worked with three local secondary schools to create a collaborative piece of work which was displayed as part of the Strand Ephemera exhibition.
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In total 25 kindergartens, primary and high schools participated in Strand Ephemera 2017. This is 9 more that were involved in 2015. • • • • • • • • • • • • • • • • • • • • • • • • •
St Patrick’s College Townsville William Ross State High School Annandale Christian College St Margaret Mary’s College Townsville Grammar School Charters Towers State School Woodstock State School C&K Kindergarten St Joseph’s The Strand Blackheath and Thornburg College Village Kids Childrens Centre St Anthony’s Catholic College Shalom Christian College St Joseph’s Mundingburra Calvary Christian College Good Shepherd State School Bowen State High School Northern Beaches State High School Annandale State School Townsville South State School Ayr State School Pimlico State School Townsville Home School Group Innisfail State High School Townsville Central State School
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY IMAGE: Garth Jankovic works with students from Annandale Christian College
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FRINGE EVENTS In 2017, Strand Ephemera again promoted a series of Fringe Events to coincide with the festival.
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
These events, organised and delivered by hardworking and talented Townsville artists and arts organisations, were supported through inclusion in Strand Ephemera publications and cross-promotion throughout the festival.
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These events complemented Strand Ephemera’s program, built on public engagement and further developed mutually-supportive arts relationships within the Townsville region. Most significantly, they painted a true picture of the vibrant arts and creative community of Townsville and the host of possibilities for locals and visitors alike.
2017 was also the first year that there was a free “park-n-ride” festival bus to enable visitors to travel to and from Strand Ephemera, the Australian Festival of Chamber Music and Pop Up North Queensland events. There were 4 bus stops covering 2 routes across 2 weekends.
"FANTASTIC, A BUS. WONDERFUL - KEEP IT UP. GREAT COMMUNITY VIBE." - COMMENT FROM WILSON/RYAN/GROSE LAWYERS’ PEOPLE'S CHOICE AWARD VOTING FORM
EVENT
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Australian Festival of Chamber Music
Friday 28 July – Saturday 5 August 2017
The internationally acclaimed Australian Festival of Chamber Music presented a world-class program of over 30 concerts, conversations and masterclasses performed by the world’s best chamber musicians. A line-up of 42 national and international musicians performed at the event over a 9 day program. The Festival delivered something for everyone, from beginners to chamber music devotees.
Fringe Ephemera at The Village For the second time this exhibition was funded and organised by The Village, and the Queensland Government Department of Infrastructure, Local Government and Planning, with significant logistical support and advice provided by Galleries, Townsville City Council. The exhibition ran throughout Strand Ephemera and featured eight works by local and national artists; Marcia Bird, Mimi Dennett, Sylvia Ditchburn, Toni Rogers, Adriaan Vanderlugt, Oonoonba State School with Fiona Banner, Railway Estate State School with Virginia Hurst, and The Village Starweavers. A launch event and a range of public programs and workshops was also staged.
Friday 28 July Sunday 6 August 2017
Pop Up North Queensland (PUNQ) Umbrella Studio contemporary arts Pop-Up North Queensland was an exciting new addition, taking place throughout various locations in the Townsville CBD. Designed to occupy empty spaces and breathe new life into the city with creative activity, PUNQ presented 40 pop-ups over 10 days with exhibitions, apparel, music, workshops, performance, puppetry, pottery and heaps more!
Friday 28 July – Sunday 6 August 2017
PUNQ was proudly presented by Umbrella Studio Contemporary Arts and was made possible with funds from a Catalyst Grant, provided by the Ministry for the Arts, administered by the Australia Council for the Arts.
22 July – 3 September 2017
A national touring exhibition to commemorate the 60th anniversary of the British atomic test series at Maralinga. The exhibition visited the events and its location through artworks by Indigenous and non-Indigenous contemporary artists across the mediums of painting, printmaking, sculpture, installation, photography and new media.
Teeming with Life: The Wongaloo Project Pamela Griffith Perc Tucker Regional Gallery
14 July – 20 August 2017
In 2014 artist Pamela Griffith visited Clevedon/Cromarty protected wetlands 30 km south of Townsville. Some of the most extensive water-bird habitats in Australia occur between Giru and Cleveland Bay. This area, with Wongaloo Regional Park at its core is seen by many thousands of travellers passing along the Bruce Highway.
My Country, I Still Call Australia Home Contemporary Art From Black Queensland Perc Tucker Regional Gallery QAGOMA’s largest exhibition of contemporary art by Aboriginal and Torres Strait Islander artists to date examines the strengths of the Gallery’s holdings and explores three central themes — presenting Indigenous views of history (My history), responding to contemporary politics and experiences (My life), and illustrating connections to place (My country).
14 July – 2 7 August 2017
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
Black Mist Burnt Country Testing the Bomb. Maralinga and Australian Art Pinnacles Gallery
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IMAGE: Toni Rogers They came in tall ships from other lands Palm fronds, mulberry strutts, seagrass, wool, alpaca, raw silk, bunya pine seeds, lomandra flowers On display in Fringe Ephemera at The Village 2017
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STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
AWARDS
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Strand Ephemera, the North’s Sculpture Festival, was officially launched in spectacular fashion at the Rock Pool on Friday 28 July, and the moment everyone was waiting for was the announcement of the 2017 winner of the $10,000 Award for Artistic Excellence.
how hard it is to exhibit outside of the safe confines of the traditional gallery. There are no white walls and track lighting. There is so much more to consider, so many visual and environmental factors that you have to contend with,” Rowlands explained, and gave his congratulations to all exhibiting artists.
This year’s Strand Ephemera judge was Robbie Rowlands, internationally-renowned artist and academic in the sculpture department at RMIT in Melbourne. Rowlands has developed a solid arts career creating urban interventions and temporary art installations and sculptures for the public realm throughout Australia and the United States of America.
In 2017, two works were highlighted for their outstanding achievements: an overall winner, as well as a highly commended. David Zammitt, Manager of Strand Ephemera’s major sponsor Glencore’s Port Operations, announced local artist Harriet Geater-Johnson as runner-up with her work Transient Cabinet, and Queensland artist Erica Gray’s artwork Visceral Bodies as the 2017 overall winner.
He has been a practising artist for 15 years, having graduated from the Victorian College of Arts with a Bachelor of Arts in Sculpture in 1999. With over 9 years of experience in the College of Design and Social Context at RMIT, he wealth of knowledge about sculpture in the public realm stood him in good stead to critically look at the 25 competitive works in Strand Ephemera. “It has been a daunting task to judge this event, but wonderful to spend time with each work and I’d like to highlight how incredible the work is across the show. I know
IMAGE ABOVE: Entry in the Strand Ephemera Photographic Competition, capturing a detail of Marian Gaemers and Lynette Griffith’s Ancyent Marinere...are those her sails?, winner of the wilson/ ryan/grose Lawyers People’s Choice Award Photograph: Patricia Barron
Providing some insight into his selections, Rowlands said, “Harriet’s work exposes the loss that is occurring in our natural world. These critically endangered creatures, memorialized in white ceramic, appear forlorn and forgotten. Harriet’s placement of this museum like display in the direct environment rather than behind closed doors, confronts us and provokes us to consider what’s at risk. The high degree of skill in Harriet’s work prompts us to imagine multiple cabinets, but in a sense this could only mean a greater loss for that which we must be protecting.”
IMAGE ABOVE: Harriet Geater-Johnson’s Transient Cabinet, runner-up of the Award for Artistic Excellence in Strand Ephemera 2017 Photograph: John DeRooy
The viewing public also had their say on the best work. In a very close result, the beautifully woven sails, Ancyent Marinere…. are those her sails? – a collaborative piece by local artist Marian Gaemers and Cairns artist Lynnette Griffiths – was crowned the winner of the wilson/ryan/ grose Lawyers’ People’s Choice Award. Ancyent Marinere…. are those her sails? took 14% of the 632 votes registered.
The work expressed themes of life, death, seas and nature as noted in an 1834 poem by Samuel Taylor Coleridge. The artists chose to use “ghost nets”, ocean rubbish collected from beaches near their homes, to highlight the plight of the reef and our marine creatures threatened by water pollution. The exquisitely detailed work depicted two large sails on the horizon, carrying a swarm of colourful sea creatures across the oceans.
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
Of the overall winner, Visceral Bodies, Rowlands enjoyed that the work “encourages us to reflect on the fragile aquatic worlds that are currently under threat. Each form as a synthesis of the real can only capture part of the experience. They have the richness of colour, translucency and form, but I’m sure with direct experience they can only attempt to mimic. This being said, Erica’s skills as a maker and how well she has orchestrated the gesture in the site entices us to be part of this world, within this world, so that even as an ‘interpretation’ it opens up a conversation that allows us to consider notions of fragility and ephemerality in what we possibly take for granted.”
IMAGES ABOVE: Erica Gray’s Visceral Bodies, winner of the Award for Artistic Excellence in Strand Ephemera 2017
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PHOTOGRAPHIC COMPETITION The Strand Ephemera Photographic Competition and ran throughout the 10 day festival, and called for visitors to The Strand to capture their favourite moment for a chance to win some great prizes.
The adult winner was Wade Howlett for his photograph of Portal by Carla Gottgens and the under 18s winner was Kai Wilson for her photograph of Vanessa Stanley’s Your Altered Gaze Returned. The adult prize was $500 and the under 18s prize was $250.
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
The Photographic Competition was judged by photographer Ian Hitchcock who graduated with a Bachelor of Photography from James Cook University in 2003. He has worked for Getty Images (the worlds largest photographic agency) in the North Queensland area for the past 13 years.
Mr Hitchcock had a tough decision choosing an adult and under 18s winner from more than 150 entries.
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IMAGE ABOVE: Wade Howlett Winner of the 18+ Category of the Strand Ephemera Photographic Competition for his shot of Carla Gottgens’s Portal
IMAGE OPPOSITE: Kai Wilson Winner of the under 18 Category of the Strand Ephemera Photographic Competition for her shot of Vanessa Stanley’s Your Altered Gaze Returned
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STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
PUBLIC ART SYMPOSIUM Strand Ephemera once again delivered a thought-provoking professional development opportunity for the Townsville community through the Public Art Symposium, delving deeper into the possibilities, benefits, triumphs and challenges of public art.
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
Presented in the theatre at the heritagelisted School of Arts building in the CBD, this free event was held as a morning of insightful guest lectures on Monday 31 July. 35 members of the community attended the event, and participated enthusiastically with comments, thoughts and questions for the presenters. The Public Art Symposium featured three presentations by leading minds in public art with backgrounds in creative cities and street art, developing design concepts into large scale public artworks, and creating interactive artworks for the public realm. Owen Craven from Urban Art Projects (UAP), presented an informative lecture on the implementation and vision of several projects across Australia.
In a curatorial role, he led teams to develop from artists’ design concepts to realising fullscale works within the public space. Dr Cameron McAuliffe, a Senior Lecturer in Human Geography and Urban Studies at Western Sydney University, has a keen interest in the effect of street art on the urban environment. His thoughts on the recent developments in this area aligned with the increasingly sophisticated street art collection throughout Townville’s CBD. Canadian artists, Caitlind r.c. Brown and Wayne Garrett, creators of the incredibly popular Strand Ephemera sculpture, CLOUD, discussed their evolving practice creating interactive artworks for the temporary art space. Their experience in bringing art communities together for experimental and collaborative exhibitions was inspiring for those in the audience. Feedback about the Symposium from those in attendance was overwhelmingly positive, with the audience both entertained and inspired by the possibilities of public art.
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IMAGE OPPOSITE (TOP RIGHT): Owen Craven from Urban Art Projects presenting his informal lecture during the Symposium. IMAGE OPPOSITE (BOTTOM LEFT): Dr Cameron McAuliffe discussing his thoughts during the Symposium.
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
IMAGE BELOW: Caitlind r.c. Brown and Wayne Garrett discussing their practice during the Public Art Symposium.
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SPONSORS Strand Ephemera is organised and funded by Galleries, Townsville City Council, with the generous support of numerous sponsors, supporters and partners enabling the delivery of specific prizes and components of the exhibition. This additional support has once again enabled Galleries to go beyond its base level and provide an exhibition that has delighted the general public and attracted impressive numbers of visitors.
Galleries wishes to thank all of the Strand Ephemera sponsors, supporters and partners for their invaluable contributions. Sponsors, supporters and partners of the 2017 Strand Ephemera were:
MA J OR S PON S OR
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
ST R AT E G IC PA R T N E R S
ME D IA S PON S OR S
PROG R A M S PON S OR S
PR IN T S PON S OR S
SPECIA L AC K N OWL E D G E ME N T S
ON THE BEACH-TOWNSVILLE
GAS
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Goodall’s Automotive Services
VOLUNTEERS The contribution of volunteers to the running of a major public art event such as Strand Ephemera cannot be understated without their input, the event simply would not be able to be staged. Volunteers for this year’s event were drawn from the Gallery’s exisiting volunteers, the broader public who expressed interest in the event, as well as the participating artists and their supporters.
Volunteers were provided with a Council run WH&S induction prior to commencing their participation, and were provided with correct PPE and appropriate training to ensure their safety during all duties undertaken. Galleries and Townsville City Council extends its immense thanks to all 104 volunteers for their invaluable contribution to a hugely successful community event.
• • • •
Visitor Experience and Administration Data Gathering Public Programs Exhibition Installation, Maintenance and Demount
IMAGE BELOW: Caitlind r.c. Brown and Wayne Garrett speaking during the Strand Ephemera Artist Tour at their sculpture CLOUD
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
Strand Ephemera utilised 104 volunteers, who completed 336 shifts totalling 900.75 hours of service across all areas of the exhibition, namely:
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PUBLIC FEEDBACK Galleries undertook the collection of feedback and data throughout Strand Ephemera via a comments section on the wilson/ryan/grose lawyers’ People’s Choice Award voting slips, and via surveying of visitors to the exhibition. In total, 553 comments about the festival were received via these means, of which 531 (96.4%) were positive, while 20 (3.6%) provided constructive criticism or suggestions for improvements.
VISITOR COMMENTS
A sample of some of the comments received about Strand Ephemera are provided on this spread, along with the Visitor Survey results.
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
"I THINK ITS GREAT TO HAVE FREE EXHIBITIONS LIKE THIS FOR PEOPLE TO ENJOY ALONG THE STRAND."
"LOVE STRAND EPHEMERA NOT TO BE MISSED. CROWDS ABOUNDTOWNSVILLE LOVES IT TOO! VIVA EPHEMERA!"
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"VISITING FROM CENTRAL COAST NSW VERY IMPRESSED."
"FANTASTIC! I'M FROM VICTORIA AND THIS MADE MY STAY IN TOWNSVILLE!"
Positive Negative/Constructive Negative/Constructive comments suggested having a longer display period, an annual staging of the event, more judges, bringing back previous popular artworks, and having the information on each work at the artwork.
"EXCELLENT. WONDERFUL ACTIVITY THAT BRINGS ALL OUT. I HAVE GREATLY ENJOYED INTERACTING WITH STRANGERS AND ACQUAINTANCES ALIKE." "GREAT ARTWORK. LOVED MANY OF THE WORKS ARE INTERACTIVE. GREAT FOR KIDS. IT IS FREE AND WONDERFUL EXPOSURE TO THE PUBLIC WHO MAY NOT ATTEND A GALLERY."
VISITOR ORIGIN
HOW VISITORS HEARD ABOUT STRAND EPHEMERA
VISITEDSTRAND EPHEMERA BEFORE?
WORD OF MOUTH (22.4%)
DIRECT FROM THE GALLERY (18.4%) INTERNET (20.4%) WALKING/DRIVING BY (14.3%)
Townsville Region (89.8%)
TOWNSVILLE BULLETIN (12.2%)
Queensland (4.1%) Interstate (6.1%)
TV (4.1%)
Yes (71.4%) No (28.6%)
WHERE ON THE INTERNET DID YOU HEAR ABOUT STRAND EPHEMERA?
"IT IS WONDERFUL TO BE ABLE TO TAKE A LOVELY STROLL AND ADMITE ALL THE WORKS. IT IS FANTASTIC FOR TOWNSVILLE :)"
DOYOUALSO VISIT...?
Google (5.9%)
Pinnacles Gallery (18%)
Facebook (76.5%)
Both (62%)
Council Website (11.18%)
Neither (10%)
Internet Radio (5.9%)
"GREAT JOB. WE REALLY ENJOYED IT AND WILL BE BACK FROM BRISBANE FOR THE NEXT ONE!" "WE ENJOY THE HIGHLIGHT THAT STRAND EPHEMERA BRINGS TO OUR MORNING WALKS EACH YEAR THAT WE COME UP FOR THE AFCM"
"FANTASTIC - THE THING THAT MADE OUR HOLIDAY IN TOWNSVILLE EXTRA SPECIAL."
"IT WAS FANTASTIC, THANK YOU SPONSORS! WE CAME DOWN SPECIALLY FROM CHARTERS TOWERS AND WEREN'T DISAPPOINTED." "THIS FESTIVAL MADE OUR HOLIDAY FROM BRISBANE EVEN MORE EXCITING AND INTERESTING. CONGRATULATIONS TO ALL!"
"WONDERFUL. WE TRAVELLED 450KM FROM MACKAY TO SEE IT!"
"GREAT EVENT! LOVELY BOOK ON THE ARTISTS."
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
Perc Tucker Regional Gallery (57.28%)
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MEDIA AND MARKETING An extensive media and marketing strategy was put in place, which resulted in high levels of exposure and positive media coverage for both the event and the participating artists.
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
The strategy’s objectives were:
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• Further develop Strand Ephemera’s reputation as a first class event • Increase the awareness of Strand Ephemera locally, nationally and internationally • Increase recognition/awareness of Townsville City Council as the official presenter of the event • Increase awareness of Galleries through marketing the event • 10,000 + people on top of the number of visitors (138,000 in 2015) Townsville City Council’s marketing was to a broad audience; it was recognised that Strand Ephemera’s target audience is people of all ages with an interest art, outdoor events, and recreational activities. Although some of the marketing efforts focused nationally and internationally, the majority of activities targeted the local Townsville community. Day visitors from outside the immediate area (i.e. Ingham, Ayr, Charters Towers, Cairns and Mackay) were also a priority.
2017 was the first year that Strand Ephemera had its very own section of the Townsville City Council website along with a domain name. This website gathered a total of 10,521 unique visitors, primarily to the Explore page which provided information on all of the artworks. The graph at the bottom of this page shows the pageviews from Go Live until the end of August. There is a clear spike to views just before and during Strand Ephemera. Marketing materials and exhibition collateral developed to promote the event, and assist visitors in interpreting and enjoying the exhibition, included: • Townsville City Council website dedicated webpage and key event graphic links on front page • Staf email footers • Invitation - print run of 4000 • Flags installed along the length of The Strand • Publication - print run of 5000 • Artwork labels • Program of Events - print run of 1500 • Activity Booklet - print run of 5000 • Airport display • People’s Choice Pads - print run of 45 tear sheet pads (80 forms per pad) • Education Booklet - print run of 200 • Public Art Symposium Poster • Facebook - daily sharing of community participation in the Festival • Instagram - regular posts
T H E N O R T H ’ S S C U L P T U R E F E S T I VA L THE STRAND - TOWNSVILLE 2 8 J U LY - 6 AU G U S T P R O U D LY S U P P O R T E D B Y G L E N C O R E 3 1 A R T W O R K S A C R O S S 1 0 U N F O R G E T TA B L E D AY S T O U R S A N D TA L K S FRINGE EVENTS I N T E R N AT I O N A L LY A C C L A I M E D A R T I N S TA L L AT I O N S F O R M O R E I N F O R M AT I O N V I S I T W W W . S T R A N D E P H E M E R A . C O M . A U
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• Digital editions of all festival publication via Issuu • Photographic Competition entry forms print run of 1000 • Advertisement in Q Weekend - 27 May • Advertisement in Arts Guide and Arts Guide tablet edition - June/July edition • Advertisement in Mackay Daily Mercury 21 to 28 May • Advertisement in Rockhampton Morning Bulletin - 2 to 16 July • Advertisement in News Corp Digital Network desktop, tablet and mobile - 21 May to 11 June and 25 June to 2 July • A Advertisement in rts Guide Website Banners - 5 June to 31 July • Advertisement in Arts Guide newsletter banner - 28 July • Advertisement in Artshub Top Leaderboard Banner - 5, 15, 21, 26 June and 5, 13, 19, 24 July • Advertisement in Artshub eNewsletter banner - 30 June • Advertisement in Google AdWords Targeted Audiences (Eastern Seaboard) - 6 June to 10 July • Advertisement in Google AdWords Targeted Audiences (Cairns & Townsville surrounds) - 10 July to 31 July • Advertisement in Jetstar e-ticketing booking confirmation web boarding pass to/from Cairns & Townsville: Australia wide - 21 May to 3 July • Advertisement in Jetstar e-ticketing booking confirmation web boarding pass to/from Townsville: Australia wide - 3 July to 5 August.
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The marketing of and public reaction to Strand Ephemera also resulted in consistent positive media coverage in local and national outlets. This outcome was also aided by the contibutions of the festival’s Media Sponsors, Nine Network, Townsville Bulletin, and 4TOfm.
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
Media coverage for the festival (generated through media releases and media interest, as opposed to the media coverage included in the marketing strategy) included:
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The following pages highlight the high levels of interest in Strand Ephemera as evidenced by increased traffic through Perc Tucker Regional Gallery’s social networks; Facebook, Instagram, and Issuu.
STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
Posts in the lead up to and during Strand Ephemera reached a far wider audience than prior to and following these brackets. The most popular Strand Ephemera post on Perc Tucker Regional Gallery’s facebook page reached over 17,000 accounts.
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STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
The #strandephemera2017 hashtag garnered 397 posts on Instagram, and further posts were also shared under #strandephemera, #thisisqueensland and #townsvilleshines.
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Perc Tucker Regional Gallery’s issuu account featured digital copies of all major Strand Ephemera publications, including the main exhibition catalogue, Activity Booklet, Education Kit, as S – A LT ER N AT IV E O BJ well as ECthe TS Map and Program. U SE IN ST RA
of materials whic h sea. These mat have been erial e been repurpos s which have ed by the artis ing artworks ts .
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N D EP H EM ER A
Unsurprisingly, the catalogue is the best performed publication by Perc Tucker Regional Gallery, having been read by over 700 unique accounts, and making over 2600 impressions. In total, the document has been read for 2 days in total at an average of 4 minutes spent reading.
EDUCATION
28 JULY - 6 AU
PLANNING A VISIT
GUST 2017
KIT
MA JOR SP ON SO R
Free guided tours are avai lable, and for information, further or to public program give feedback on educati on and s provided by Perc Tucker the Gallery con Regional Gall tact ery on (07) 4727 9011 or email ptrg@towns ville.qld.gov .au
ST R ATE GIC
PA R TN ER
28 JULY - 6 AU S
GUST 2017
THE GALLE RIES
Townsville City Council own s and operate premier regi onal gallerie s two s, Perc Gallery in the city ’s CBD, and Tucker Regional located with Pinnacles Gall in the Riverwa ery y Arts Centre Thuringowa in Central.
STRAND EPH
Strand Epheme ra provides Tow visitors the opp nsville residents ortu and art that enriches nity to engage with con temporary the commun ity with its dive imagination. “Ephemera” rsity and means somethi temporary or ng that is shor that artists othe t-lived. This is a creative element rwise address within this exhi bition.
PR OG R AM
#STRANDEPH EMERA #TOWNSVILL ESHINES #THISISQU EENSLAND
EMERA .CO
COVER IMAG E: Dan Wallwork Earth Fish
N KI T
M.AU
SP ON SO R
S
PR IN T SP ON SO R S
FREE ACTIV ITY BOOK AN D EDUCATION KIT
A free activity boo response to this k and education kit designe d in exhibition are students, teac available for all hers and mem bers of the pub school lic.
STRANDEPH
S
EMERA 2017
Issuu also indicates the various ways in which audiences are engaging with the festival, and from where. While most are reading the publication on their home desktop computers, others used their mobile or tablet devices, perhaps while visiting the exhibition in preference to picking up a physical copy. The publication has also been read numerous times in the United States, Europe, and the AsiaPacific region.
EM ER A 20 17 - ED UC AT IO
ME DIA SP ON SO R
SP E CIA L AC K NO WL
ED GE ME N
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ON THE BEACH-
TOWNSVILLE
GAS Goodall’s Automotiv
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STRAND EPHEMERA 2017 - EXHIBITION SUMMARY
nnette Griffit hs e those
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STRAND EPHEMERA 2017 - EXHIBITION SUMMARY