Write your review…

Although it is possible that you would be able to write a more accurate and informative review if you were to buy a product that you are promoting yourself, it is not absolutely necessary to do so.

There are two ways that you can collect sufficient information to create your own review.

First, go through the Clickbank sales page and note down all of the major benefits. Remember that potential customers are only interested in what the product can do for them, so they want to know about benefits, not features. Generally speaking, you can usually find enough information on the sales page to write a reasonably good product review without doing anything else.

However, you might also want to search to see whether anybody else has already written a review, because that will make your job considerably easier. You do this by searching Google for ‘product name + review’ (or ‘reviews’), so if you are promoting a product called ABC123, your search would be for ‘ABC123 review’.

Between the sales page and other people’s reviews, you should have enough materials to write your own. Don’t make your review too gushingly complimentary about the product – add a couple of negatives to make the review appear more objective and unbiased. However, in the final analysis, you should recommend it. When you do, make sure that you include a clear call to action (i.e. at the end of the review article, make sure that you tell your visitor that the product is highly recommended and that they must get their own copy), and tell them to click your link which must also be included.

Incidentally, you should not make it too obvious that your link goes to a product that you are promoting as an affiliate – something as innocuous as this would work far more effectively:

The HTML code that you would need to create a link like this (using a standard Clickbank style ‘hoplink’ which you should replace with your own) would be coded in this way:

<a href=" http://yourCBnickname.aut1sm.hop.clickbank.net/"><strong>HERE</s trong></a>

Copy and paste this code at the bottom of your review page, add content from EzineArticles to several text units, add a few videos and materials on eBay, and the site should be fully ready to go. However, don’t stop there.

Come back every couple of days and add a new article (preferably one that you have written yourself), use the RSS feed module to keep your lens regularly updated and generally keep the site growing.

Google in particular loves Squidoo lenses, especially those where there is a regular supply of fresh, new (and ideally unique) content that you add, so keep Google happy and they will send traffic to your site.

However, this is not enough traffic to make your business successful.

Consequently, traffic is the next (and perhaps most important) aspect of building your business.