Creative Communications London - Hamburg - St. Johns
“If the world was perfect, it wouldn’t be.” Yogi Berra
The Team
3 time zones + 15 years’ experience x 17 creative thinkers - 1 plastic mannequin = the Perfect formula for happy clients
Testimonials
“The Right to Dream Academy in Ghana has a long-standing relationship with Perfect Day the simple reason being that they never fail to deliver. In seeking to communicate the work of the Academy to a broad audience - from Corporate Ghana to educational institutions in the US – Rob, Lucy and the team consistently produce work that manages to balance a sensitivity to the Academy’s roots with the need to appeal to an international market. From info-graphics to animated films, Perfect Day’s work has undoubtedly elevated people’s awareness and understanding of the Academy to a whole new level.” James Meller, Director of Partnerships at Right to Dream “We have worked with Rob, Alex and the team at Perfect Day for more than fifteen years. They have worked with us on projects for corporate clients, international foundations and NGOs, in the UK, Germany and elsewhere. Our projects have ranged from the creation of materials for the J8 programme (a global education programme for Morgan Stanley and Unicef ), branding and creative work for the Global Fund for Forgotten People, The Coca-Cola Company, Nike, McDonald’s, The Sustainable Restaurant Association, and, most recently, the development of the SKY brand in Botswana which encourages teenage girls to say no to tobacco, a project funded by the Bill and Melinda Gates Foundation. Perfect Day has also been responsible for the development of the Good Business brand and website over the last decade. The team has consistently delivered outstanding creative content, to a high standard, and always with a careful eye on cost and deadlines. One of their main strengths is their ability to deliver high quality work at all stages of the design process, from initial concepts through to production. They are flexible, reliable and prepared to think laterally when a situation requires it, and produce outstanding work in both traditional and digital media.” Claire Jost, Managing Director, Good Business
“Perfect Day came up with the perfect brand for this campaign. It had international appeal and a strong, positive force. From start to finish, Perfect Day were a delight to work with. They immediately grasped the ethos of the project and brought Yoko’s vision to life. The geo-tagging and real-time mapping of image uploads was the biggest technical challenge we faced, but Perfect Day came up with an agile and intelligent solution that worked extremely well. The website’s UI also looked beautiful. I am personally very proud of this project and we could not have done it without Perfect Day’s creative input and professional nous.” Simon Hilton, Producer on behalf of Yoko Ono Lennon “I am a long-standing trustee of Alive & Kicking, a charity operating in Kenya, Zambia, and Ghana. We have three objectives: employment for the unemployed (making leather footballs), fun for children, and health training, in particular AIDS and malaria prevention. We wanted, in order to bolster production volumes, thus employing more, to try to sell footballs in the UK, and we decided to concentrate, to start, with John Lewis Partnership. This was not a simple challenge. Early attempts failed. Then we decided to try to put together a package that John Lewis could not say no to. As a former CEO, and, before that, Marketing Director of a large multinational FMCG company, I looked around, and decided to approach Perfect Day. Could they help us with a concept, and with packaging and point of sale to present it? Perfect Day took up the challenge. We worked diligently together. The result was “Balls For Africa”, a Christmas gift where the mother/father/friend buys a football for a child in the family, at the same time giving one to an African child, in Kenya. Perfect Day came up with a perfect concept, perfect packaging, perfect copy, perfect POS material, and John Lewis could not say no. In July 2013 The Institute of Fundraising Award for Best Business-Charity Partnership was given to Alive & Kicking and John Lewis. It would not have happened without Perfect Day. We would not have got past the first step without them. One further point. Perfect Day, acknowledging we were a charity with a limited budget, were very generous. Their fees were minimal.” Jim Clarke, Trustee, Alive & Kicking UK.
“We have worked with Perfect Day on two large scale national campaigns. In both instances we have found Perfect Day to be professional and fun to work with. Their ability to turnaround high quality work at very short notice has been hugely appreciated throughout both campaigns. On both occasions we found that the team at Perfect Day quickly understood the spirit of our client and their particular needs and were brilliant at bringing a design brief to life, often transforming our initial ideas into clear designs that helped drive our campaigns forward. There is no doubt that Perfect Day added real value to our campaigns and contributed significantly to their success. I can say with certainty that we will continue to enlist the support of Perfect Day on future campaigns.” Danny Wilding ACIPR, Senior Account Manager, PLMR
“To everyone at Perfect Day, I will never forget the great work you have done.” David Cameron, Prime Minister
Brands are like People. Our goal is to identify or create a unique character and place this at the centre of the creative concept, design and communication. Perfect Day is an international team of creative thinkers, delivering design and communication solutions.
Our disciplines are:
- Conceptual thinking multidisciplinary thinking - combining, strategy and design execution - Design Corporate identity and graphics, Campaign development and application (internal communication, press, outdoor, POS), Web / Interface Design, Art Direction and Editorial Design, Animation, motion design, - Realisation, Coordination of production processes and implementation
How we work
analysis - extensive research which is relevant to the problem strategy - together we define our goal and how to get there design - passion for colour, material and technology implementation services - all production steps are managed by us evaluation of the process review and discussion
Approach
Since each problem is different, we always develop a custom solution. Our approach is clearly defined.
Client list
BBC BIll & Melinda Gates Foundation Deutsche Bank The Conservative Party Memorial University Newfoundland Gallo Family Vineyards Mc Donald’s Europe Yoko Ono Ensemble Resonanz Easy PEP Tolingo Veeseo
Why partner with Perfect Day?
- Our lean structure and flat hierarchies enable direct communication with a senior team. - We take your needs seriously and work closely with you to achieve results. We are convinced that only through this exchange will we find the optimal solution for your brand. - We value our customers and know that going the extra mile can be the difference between good and outstanding. -We benefit from an international team and regional networks. Depending on the needs of the project we will work with specialists and suppliers to provide the best solution. - Our London headquarters oversees all international operations. The London studio ethos is very much evident across the three studios - providing a cosmopolitan outlook with a serving of British humour. The Hamburg office has existed for three years, our North American studio for five.
McDonald’s Europe We are proud to have had McDonald’s Europe as a client since 2005. Our output includes high specification design guidelines in print and digital format, internal magazines, energy management apps, animations and conference identities.
Ensemble Resonanz This Hamburg-based orchestra approached us for its rebrand. We devised its corporate identity and have since produced a number of ad campaigns for the company, as well as apps, websites and concert programmes and posters.
Smiles Film Smiles Film was a 2012 project conceived by Yoko Ono, whose ambition (in conjunction with a retrospective exhibition of her work at London’s Serpentine Gallery) was to capture as many smiles from as many people as possible. We devised the project’s identity and designed and produced a host of collateral, including a website and app where people’s smiles were uploaded and tagged in real time on a world map.
Gallo Family Vineyards A client since 2011, we have conceived, designed and produced a number of national ad campaigns for Gallo Family Vineyards. We have also produced websites for specific varietals and have branded a number of promotional parties and events.
All Star Lanes We created the identity and designed and produced a range of materials for this high-end bowling venue
UK Conservative Party Perfect Day have worked for David Cameron and the Conservative Party in the UK for almost 10 years, branding the party, designing and overseeing production of annual conferences, national advertising campaigns, experiential stunts, direct mailers, reports, manifestos, websites, apps, numerous sub-brands and a host of other projects.
Deutsche Bank We have worked with Deutsche Bank on a number of projects since 2010. Most pertinent here is the market prediction brochure we produced in 2010. We covered every aspect of the production of this 116-page report from concept to delivery.
Thank you
Creative Communications London - Hamburg - St. Johns