ADIDAS GOLF COLLABORATES WITH SGC

adidas Golf Collaborates with SGC on CLIMATE ACTION

Sentosa Golf Club and adidas Golf will be working closely together to further educate and influence those in the game and help put an end to plastic waste.

The staff at Sentosa Golf Club will have their uniforms sponsored by adidas Golf, but done so using recycled materials, and there will be brand videos to showcase the Club’s sustainability efforts as well as event collaborations, seminars and unique and innovative ideas to press home the message of carbon neutrality. And much more is promised in the second half of 2021 with ideas that will be noticed by both Members and visitors alike for the greater good of the game and our planet.

The association is a natural one; both are leaders in the golf industry through their sustainability efforts with Sentosa becoming the first golf club in the world to join the UN Sports for Climate Action Initiative, having eliminated plastic use and utilised energysaving options in the SGC office, golf operations, greenkeeping and maintenance.

For their part, the Adidas Group have been consistently listed in the Top 10 of the Dow Jones Sustainability Index since 2000 and, for the past six years, they have had a long-term commitment with Parley for the Oceans by supporting their Parley schools and they have ingeniously developed a prototype shoe from Ocean plastic and illegal gillnets discarded by poachers. In 2019, adidas Golf, together with Parley and Runtastic, initiated their ‘Run For The Oceans’ campaign which saw 2.2 million runners worldwide download the app in just nine days and helped raise US$1.5m which was donated by adidas Golf. Another innovation saw a synthetic football field built using 20 tons of recycled plastic taken from beaches and coastal communities.

At last year’s Players Championship the first Primeblue golf shoe, made using ocean plastic, was launched and this year we will see the release of both Primeblue golf shoes (ocean plastic) and the Primegreen Go-To polos using only recycled materials.

This Recycled Loop is the start of a 3 Loop Strategy with the Circular Loop, recycling products over and over again, and then the Bionic Loop which is where products can not only be used but also returned to nature and therefore no plastic waste.

The company removed all plastic use from their retail stores in 2016 and even key suppliers can now process recycled materials on a large scale and, by 2024, adidas Golf plan to have completely removed all virgin polyester from its production, reduced its greenhouse emissions by 30 per cent based on 2017 levels and be fully carbon neutral by 2050.

Adidas Group have been consistently listed in the Top 10 of the Dow Jones Sustainability Index since 2000

GENERAL

GOLF NEWS

ADIDAS UNVEILS ZG21 SHOE

This is Adidas’ lightest ever spiked golf shoe, weighing 20 per cent less than any previous spiked model. After studying where golfers put the most strain during the swing, adidas Golf have designed a new element called Swingplane which adds extra firmness without any excessive weight. Dustin Johnson said: “I couldn’t believe how light these were. It’s amazing how the team was able to reduce the weight so much while still keeping the comfort, traction and stability.” The shoe, which comes in four models — men’s laced, men’s and women’s BOA fit system, and juniors — was nearly two years in the making and the tech has previously been used in basketball and tennis.

COMFORT ALL ROUND FROM FOOTJOY

When you slip the FootJoy HyperFlex shoe on you will soon notice how the shoes move in unison with your foot. The outsole has been designed to mimic the natural curvature of your foot and the athletic feel of them has already seen Rafa Cabrera Bello and Bernd Wiesberger put them into action on tour. The normal order is for a brand to create a shoe and then offer a BOA version, but this was designed with a BOA fit system at the heart of it with a new rapid fastening system eliminating any pressure points. FootJoy have also brought out the stylish cabretta-leather HyperFLX glove which offers a soft, comfortable feel and added breathability.

NEW TITLEIST PRO V1 RELEASED

Nearly 20 years to the day after the first Pro V1 was put into play the latest incarnation has now come out. After talks with tour pros and recreational golfers alike they have added even more greenside spin and higherlaunching shots from the fairway, along with a softer feel.

This has been done by giving the three-piece ball a softer core while the firmer casing layer increases ball speed. There is also a new dimple pattern for the first time since 2011 with 388 replacing the previous 352 version. Justin Thomas and Adam Scott have already put it into play. Compared to the Pro V1x it will still fly lower with a more penetrating flight and that softer feel.

DISTANCE AND EVERYTHING ELSE WITH SRIXON

This is now the sixth generation of the Z Star XV ball and this latest offering promises a faster snap off the clubface, so some huge distances with the driver, allied with high greenside spin. The clever part of the technology here is a special heat treatment that bakes speed into the outer portions of the core while simultaneously leaving the centre soft. And the gradual transition means it works perfectly from club to club.

Come and get yours at the Pro Shop now and play

the ball that Hideki Matsuyama relies on – they come in pure white or tour yellow.