HiltonHeadRentals.com
Results You Can Count On
P
erformance Development Corporation has designed www.HiltonHeadRentals.com as the definitive “go-to” website for the very best in vacation rentals on Hilton Head Island! This portal offers enormous exposure for Vacation Property Management Companies, Rental Property Owners, and their potential guests for these homes and villas as well as local advertisers. Property owners attest to our success in attracting qualified guests who return again and again. HiltonHeadRentals.com makes it easy for visitors to find and book their ideal accommodations. Companies who promote their rental inventory on HiltonHeadRentals.com will find a ready audience of qualified guests, ensuring a solid ROI for their own clients.
HiltonHeadRentals.com is the site visited by 99% of search engine users looking for Vacation Rentals on Hilton Head Island.
O
ur parent company Performance Development Corporation has dedicated the resources required to develop a website that is second to none. No one else on Hilton Head Island can lay claim to our unique combination of marketing experience and mastery of search engine optimization (SEO). Our consistently high ranking natural search (organic) results is more than a lucky coincidence - it is a skillfully refined art.
PO Box 21130 | Hilton Head Island | SC | 29925 | 843.686.1001 | HiltonHeadRentals.com
HiltonHeadRentals.com
Pay Per Click Vs. HiltonHeadRentals.com Booking/Availability inquiries are sent directly to the property management website equating to 20,000 clicks per 100 properties. For the property management company using Pay Per Click, the cost for Google Adwords covering Hilton
Head Vacation Rentals averages $3.50, resulting in a campaign budget of $70,000 for 20,000 clicks. On average, 1 person in 8 will initiate a property availability check or online booking click originating from a PPC campaign, resulting in approximately 2,500 pre-qualified leads. On HiltonHeadRentals.com, with an advertising budget of $50,000 for 100 property listings, every click sent is
the result of an availability inquiry or online booking initiation giving you an average of 20,000 pre-qualified leads.
Your online effectiveness has just increased 11X vs. a Pay Per Click campaign, giving you an ROI of: 500 Bookings x $1500 (average rental rate) x 20% (average commission) =
$150,000 Commission Revenue* *excluding additional fees collected as revenue by management companies.
Our Visitors Are Your Customers! PO Box 21130 | Hilton Head Island | SC | 29925 | 843.686.1001 | HiltonHeadRentals.com
HiltonHeadRentals.com
Direct Conversion P h o n e C a l l s G e n e r a t e d D i re c t l y F ro m HiltonHeadRentals.com
HiltonHeadRentals.com generates an average
of 8 phone calls per property.* Statistically, for 100 properties, HiltonHead-
Rentals.com generates around 800 phone calls. Based on a very conservative average, 1 booking every 5 phone calls results in a minimum of 160 reservations made by telephone alone! *based on the HiltonHeadRentals.com client phone tracking and reporting.
Statistical Phone Reservation Revenue from HiltonHeadRentals.com 160 Reservations $1,500(average rental rate) x 20%(average commission) = $48,000* Commission Revenue
Online Reservation Requests Generated Directly from HiltonHeadRentals.com 200
HiltonHeadRentals.com
Minimum average conversion 1 in 8 visitors
Minimum average conversion 1 in 35 visitor
25 bookings x $1,500(avg.rental rate) x 20% (avg. commission) = $7,500* Commission Revenue
20 bookings x $1500(avg. rental rate) x 20% (avg. commission) = $6,000* Commission Revenue
700
Online Contact Requests Generated Directly from
*excluding additional fees collected as revenue by management companies
PO Box 21130 | Hilton Head Island | SC | 29925 | 843.686.1001 | HiltonHeadRentals.com
HiltonHeadRentals.com
Take A Look At The Numbers Rental Commission Revenue Generated by HiltonHeadRentals.com Direct Traffic:
$150,000
Phone Calls:
$48,000
Online Reservation Requests:
$7,500
Online Contact Requests:
$6,000 _______________
Total:
$211,500*
*Based on 100 listings, excluding additional rental fee revenues collected by the rental management company
Average Advertising Expense for 100 Properties:
$50,000
Total Return On Investment Amount:
$211,500
ROI:
423%
SEO Advantage The Advantage of Being #1 on Search Engine Results: There are six times more clicks on the #1 organic search result than on the #3 result. Our partners are
benefiting implicitly in exponentially increased search engine exposure.
PO Box 21130 | Hilton Head Island | SC | 29925 | 843.686.1001 | HiltonHeadRentals.com
HiltonHeadRentals.com
B r a n d Aw a r e n e s s By Clicking “Learn More”
By clicking “Learn More”, the client is directed to a specific property page providing real time rates, availability, and photos.
Our difference is that we direct traffic to YOUR WEBSITE where bookings occur. This provides you, the management company, with the lead and the opportunity to interact with the client directly while upselling sports packages, rental equipment, travel insurance and other additional packages you may provide.
Property Management Contact Number & Direct Link to Property Management Website Where Bookings Take Place
While Branding Your Company Every Step Of the Way
PO Box 21130 | Hilton Head Island | SC | 29925 | 843.686.1001 | HiltonHeadRentals.com
HiltonHeadRentals.com
B r a n d Aw a r e n e s s From the home page of HiltonHeadRentals.com to the property specific pages, your brand will be visible to travelers. Featured properties will also rotate on the home page. Featured properties rotate on the home page
B r a n d i n g Yo u r C o m p a n y E v e r y S t e p O f T h e Wa y Each Property Management Company Name is included In Every Vacation Rental Listing On The Search Results Page.
We estimate that approximately 4,000 guests and potential guests were added this year to the lead database of a partner with 100 property listings through it’s marketing partnership with HiltonHeadRentals.com.
PO Box 21130 | Hilton Head Island | SC | 29925 | 843.686.1001 | HiltonHeadRentals.com
HiltonHeadRentals.com
How Can You Join Us? Turn on your properties through your Escapia dashboard in the channel partner section of your current admin. Instant Software ISI Link. Select HiltonHeadRentals.com as a channel partner to accept ISILink via your admin section of any Instant Software management
The Vacation Bridge is a cooperative effort between Rental Network Software (RNS), and Virtual Resort Manager (VRM) that provides the software functionality to distribute professionally managed vacation rental properties to on-line travel agencies, web portals, aggregators and other outlets which book these properties on the web.
What Does It Cost? Homes
Villas
2 Bedroom Home $399/year
1 Bedroom Villa $199/year
3 Bedroom Home $499/year
2 Bedroom Villa $299/year
4 Bedroom Home $599/year
3 Bedroom Villa $399/year
5 Bedroom Home $699/year
4 Bedroom Villa $499/year
6 Bedroom Home $799/year
7+ Bedroom Home $999/year
S ITE S P O N SO R S H I P Four tile ads, with direct links to Sponsor’s websites, will be prominently displayed on our HiltonHeadRentals.com home page, in random rotation. Being part of our exclusive advertisers on the home page of HiltonHeadRentals.com builds brand reputation and trust.
Property Listing Value Range
A d U n i t C o s t P e r Ye a r
$10,000 - $50,000
$15,000/year
$50,001 - $75,000
$10,000/year
$75,001 - $100,000
$5,000/year
Over $100,000
Complimentary
PO Box 21130 | Hilton Head Island | SC | 29925 | 843.686.1001 | HiltonHeadRentals.com