Partnership Commitment

SCALABLE MARKETING PLANS FOR EVERY PARTNER

The foundation and success of Growing Together begins when you chose to participate in our Sales & Marketing Program. Collaboration and expanding your network of sales team members, selling solutions, and opportunities for case growth is the driving force behind our 2021 Performance

Foodservice, Atlanta’s Sales

& Marketing Program. From operator customers accessing your recipes and menu solutions to our sales team utilizing your businessbuilding ideas via your direct connectivity.

Performance Foodservice, Atlanta Area Managers sharing your product specifications, features, and benefits with our valued foodservice operators, our Sales & Marketing program continues to offer scalable, agile, and relevant solutions for growth. Participation levels are listed below. The Performance Foodservice, Atlanta Sales, Marketing and Category Management teams are available to answer your questions. We will meet with you to determine which level will provide you the greatest opportunity for exposure and growth across our ever growing twelve sales districts (over 125 sales focused team members). Your commitment level is requested by December 31, 2020.

We also have additional strategic and visible opportunities open to all levels on an à la carte basis. Several opportunities have limited availability and some initially limited to our Platinum Level supplier partners. They are noted on the Partnership Overview page.

The Platinum Level provides maximum exposure, including many benefits that are exclusive to this level. The Platinum Level is focused on building strategic relationships between Performance Foodservice, Atlanta supplier partners, our Sales Team, and our valued foodservice operators.

The Gold Level is designed to give supplier partners complete exposure relative to category or segment growth

The Silver Level is designed to give a supplier partner who is utilizing many of the marketing tools and services an even greater degree of exposure and selection of marketing platforms.

The Bronze Level provides an entry level opportunity for exposure with our Operating Company that traditionally may be limited in exposure or sales growth.

GUIDELINES & SPECIAL NOTES

Campaign participation fees are negotiated with the Vice President of Marketing. The enclosed defined Sales & Marketing investments for sales meetings, food shows, defined local event, market blitzes, etc., are not included in any form of the National Marketing Program. This program is independent from the National Marketing Program and should not interfere with any local spending at our Operating Company.

Due to increased supplier participation, minimum commitment levels may be in effect with other available participation options.

We reserve the right to limit the number of tier slots to protect our partnership and the alignment of our mutual case building objectives.